The BCWI is a volunteer, membership-based, not for profit society.

As the peak organization for the BC wine industry, our mission is to represent the interests of British Columbia wineries dedicated to producing 100% British Columbia grape wines certified by the regulatory body for wine in British Columbia, through marketing, communications and advocacy of their products to all stakeholders.

A volunteer Board of Directors made up of nine voting winery members governs the BCWI. Winery Directors are elected at annual general meetings for three-year terms. Three ex officio non-voting members also sit on the Board – an independent grapegrower, a non-industry representative (optional) and the BCWI President.

Active committees and task groups comprised of expert volunteer members assist the organization. Committees of the Board of Directors currently include Finance and Risk Management, and Board Governance. Management committees to assist the President and staff include Government Relations, and Marketing. Ad hoc task groups may be convened from time to time.

For more information on Board and Committee activities, please consult our reports section.

Our Vision

British Columbia is recognized as one of the world’s premium wine regions.

Our Mission

As the peak organization for the BC wine industry, our mission is to represent the interests of British Columbia wineries dedicated to producing 100% British Columbia grape wines certified by the regulatory body for wine in British Columbia, through marketing, communications and advocacy of their products to all stakeholders.

Our Core Values

Quality, leadership, dedication and passion are reflected in all the work we do.

Our Visionary Goals

Our visionary goals are a broader expression of how we will achieve our vision and mission.

  1. All 100% British Columbia grape wineries are knowledgeable about the role and responsibilities of the BC Wine Institute in working on behalf of the BC wine industry and contributing to the success of their businesses.
  2. BC Wine Institute maintains a clear, transparent process for responding to matters that have the potential to impact the BC Wine Institute and the BC wine industry.
  3. BC Wine Institute supports and grows BC VQA Wine as the premium BC wine standard and ensures that certified 100% BC grape wine is the preferred wine choice of consumers.
  4. BC Wine Institute ensures a premium market for all BC grape supply with benchmarks for global recognition.

For current fiscal year objectives please visit the Member Benefits & Program section.