WORKING FOR YOU
Through collaborative advocacy, the BCWI represents the BC wine industry’s interests to government. We work with other industry stakeholders to establish direction on regulatory policy and other issues. We give government and specific ministries the information they need to formulate regulatory policies that create a healthy business climate for our members.
Our advocacy work is led by our President & CEO, Miles Prodan.
- Provide direction, coordination and collaborative alignment of industry and government resources.
- Continue advocating the BCWI position on high priority issues including but not limited to: variable markup, hospitality pricing, direct-to-consumer delivery, legalization of cannabis, and health warning labels.
- Activate and align all 60 existing BC winery ‘private’ off-site farm distribution appointments to ensure operating agreements include product selection, location approval, operating terms and conditions, etc.
- Continue advocacy work with government to open provincial borders for all Canadians to be able to have Canadian wine shipped directly to their homes from the producers, including support of the Free My Grapes web portal and gain media traction in the interprovincial barriers to wine trade issue.
MARCH 29, 2018
APRIL IS BC WINE MONTH
The BC government has ramped up its support for the industry by proclaiming April as BC Wine Month: “B.C.’s wine industry is made up of family-run vineyards and wineries that have chosen farming and wine-making as their passion and their profession. We are proud to shine a spotlight on the work they do and the wine they make. Proclaiming an entire month to B.C. wines is a wonderful way to celebrate and promote their work”. Industry is invited to join a kick-off celebration with Premiere John Horgan & Agriculture Minister Lana Popham, 3:30 PM, Tuesday, April 3 at Tinhorn Creek Vineyards, Oliver. RSVP to: Marlene.Behrens@gov.bc.ca
BCWI & OKANAGAN COLLEGE MOU AGREEMENT
The BCWI and Okanagan College have entered into a Memorandum of Understanding (MoU) that outlines enhanced collaboration to provide a broad range of opportunities for partnerships, projects and applied research in wine and related industries (see link: goo.gl/f4mprk). As an example, at the recent BC Wine Industry Insight Forum, Dr. Svan Lembke and Professor Lee Cartier, researchers at the Okanagan School of Business, presented outcomes from their recent research projects, highlighting new opportunities for BC wineries to grow the domestic market. Lembke and Cartier are working on a project that aims to describe how the wine habits of Baby Boomers and Generation X differ from Generation Y (often referred to as Millennials) and are co-ordinating one of the most extensive surveys of its type to examine generational differences toward wine purchases.
CVA ACTION ON DTC
Canadian Vintners Association (CVA) met with federal and provincial members of the Alcoholic Beverages Working Group (ABWG) March 14 to present options to support a legislated interprovincial direct-to-consumer (DTC) wine sales system across Canada, including the legal issues surrounding internal and international trade. The meeting provided an opportunity to review DTC options for wine as part of the ABWG recommendations, which are due July 1, and discuss opportunities to build political support.
US Trade Representative Robert Lighthizer has stated that the US is opposed to discriminatory wine sales practices in Canada and that he believes that this issue can be resolved but will be one of the last issues sorted out in a NAFTA deal. In response to these developments, the CVA has been in contact with negotiators responsible for the wine file at Global Affairs Canada (GAC), and they have informed us that there has been no discussion on wine with the US since Round 7 in Mexico. While the US comments may not be of great concern to federal decisionmakers, the fact that wine continues to be identified as an issue means that the CVA and BCWI must place greater focus on ensuring that federal and provincial Ministers, officials and elected representatives understand that the Canadian wine industry cannot risk being an “11th hour” trade off to appease the unreasonable demands of the US wine industry.
UPDATE ON AUSTRALIA’S WTO COMPLIANT
Working closely with the CVA in preparation, GAC has engaged in a one-day dispute settlement consultation in response to the Australian Government’s January 12 WTO complaint. GAC was able to address a number of issues and misunderstandings. Additional informal discussions are being scheduled in the coming months (outside of the WTO process) on remaining concerns in an effort to find an acceptable resolution and avoid a WTO dispute settlement panel.
BRITISH COLUMBIA WINE INSTITUTE
Kelowna, BC V1Y 9R9
p: 250-762-9744 f: 250-762-9788