Wine Growers British Columbia, in partnership with the BC Wine Grape Council, BC Grapegrowers’ Association and the BC Wine Authority, are thrilled to host the annual Insight Conference for the BC wine industry on Tuesday, March 7, 2023. This years’ conference will be hosted in person at the Penticton Lakeside Resort, on the unceded territory of the Okanagan (Syilx) People.
The annual BC wine industry Insight Conference is a forum where industry can gather and learn about important topics and issues that affect their businesses and the industry.
The 2023 BC Wine Industry Insight Conference is planned to be an in-person event, held over one day. The morning program will focus on association updates and keynote sessions relevant to the industry, followed by an afternoon of breakout sessions following three topic tracks: Wine Marketing & Sales, Oneology & Viticulture, and Leadership & Business.
This year’s theme, Forward Momentum in the BC Wine Industry encompasses an exciting and relevant line up of speaker sessions, insight presentations, and workshops designed to fortify and inspire BC wine industry professionals to ignite forward momentum in the BC wine industry. Together, our industry is stronger.
Please note: you will be required to pre-select your afternoon breakout sessions, ensure to review the session descriptions ahead of registering to attend.
BC Wine Industry Insight Conference
Date: Tuesday, March 7, 2023
Time: 8:45 AM to 5:00 PM PST
Place: Penticton Lakeside Resort
Tuesday, March 7, 2023 – Penticton Lakeside Resort
Program subject to change.
8:30 AM | Check in
Complimentary coffee and healthy start snacks as you head into the conference. |
8: 45 AM | Welcome & Association Updates to Industry
Wine Growers British Columbia, British Columbia Grape and Wine Council, British Columbia Grapegrowers Association, British Columbia Wine Authority |
9:45 AM | BC’s Position in the Canadian Market with Key Insights from Wine Intelligence’s BC Wine Regional Health Tracking Survey
Richard Halstead, Wine Intelligence |
10:25 AM | Industry Update
David Hume, LCRB |
10:40 AM | Coffee break |
11:00 AM | BC Retail Sales Trends from 2022
Renu Bains, British Columbia Liquor Distribution Board |
11:30 AM | Climate Change and the BC Wine Industry
Dr. Micah Hewer, University of Toronto |
12:15 PM | Destination BC Strategies & Tourism Trends to Watch
Maya Lange, Destination BC |
1:00 PM | Lunch with speakers:
Roly Russell, MLA for British Columbia (Boundary Similkameen) & Hon. Pam Alexis, Minister of Agriculture and Food |
2:00 PM | Afternoon Breakout Sessions Begin
Each session is 45 minutes. There will be a coffee break with snacks at 4:00 PM. |
Track 1:
Marketing & Sales |
Track 2:
Oenology & Viticulture |
Track 3:
Business & Leadership |
|
The Gen-Z Field Guide for Wine Marketers
Maxine Gurevich, Horizon Media |
Inspired People Growing Outstanding Wine
Ruth King, Sustainable Winegrowing British Columbia |
Building Positive Workplace Cultures – A Post Pandemic Approach to Employee Engagement
Go2HR |
|
Driving DTC Revenue in 2023
Connor Clarkes, Commerce7 |
Drone Usage in the Vineyard
Christopher Mark, Vintality Tech Inc. |
Incorporating Diversity & Inclusion in the Business Day
Tammy Tsang, AndHumanity |
|
Understanding BC Wine Consumers: An Overview of Consumer Segmentation Analysis Darcen Esau, Terroir Consulting |
Assessing Winter Damage in the Vineyard Dr. Ben-Min Chang, Summerland Research & Development Centre |
Measuring and Reducing a Winery’s Carbon Footprint
Angela Nagy, GreenStep Solutions |
|
5:00 PM | Conference Speaker Sessions end
BC Wine Soiree begins |
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6:30 PM | Program ends | ||