Representing our BCWI Members
Our mission is to represent the interests of British Columbia wineries dedicated to producing 100% British Columbia grape wines certified by the regulatory body for wine in British Columbia, through marketing, communications and advocacy of their products to all stakeholders.
Marketing Programs
- Events – Dominating the wine and food calendar in BC. *
- Retail Programs – Telling the story of the Wines of British Columbia in-store. +
- BC VQA Wine stores – Promoting an exclusive distribution channel. +
- Competition Consolidations – Competing on an international level. *
- Sponsorships/Partnerships. *
- Training and Education – Creating ambassadors. +
COMMUNICATIONS
- Strategic Messaging & Information Resource.
- Media Relations. +
- Social Media. +
- Stakeholder Bulletins & Newsletters.
ADVOCACY
- Support BC Wine Authority and BC VQA program.
- Lobby for continued government support maintain key provincial policies (e.g. direct delivery).
- Lobby for access for consumers in all provinces to order BC Wine.
- Support for the BC wine industry in the current NAFTA negotiations and WTO challenges.
* Inclusion in these initiatives is exclusively for BCWI member wineries.
+ Member wineries are given preferential treatment in these initiatives.
Partner Discounts
On behalf of our members we have negotiated rate savings with a variety of partners like hotels, shipping companies and others. Please contact membership manager for more details.
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