Representing our BCWI Members
Our mission is to represent the interests of British Columbia wineries dedicated to producing 100% British Columbia grape wines certified by the regulatory body for wine in British Columbia, through marketing, communications and advocacy of their products to all stakeholders. Download a copy of our FY2019 Operational Plan: .
Marketing Programs
- Events – Dominating the wine and food calendar in BC. *
- Retail Programs – Telling the story of the Wines of British Columbia in-store. +
- BC VQA Wine stores – Promoting an exclusive distribution channel. +
- Competition Consolidations – Competing on an international level. *
- Sponsorships/Partnerships. *
- Training and Education – Creating ambassadors. +
COMMUNICATIONS
- Strategic Messaging & Information Resource.
- Media Relations. +
- Social Media. +
- Stakeholder Bulletins & Newsletters.
ADVOCACY
- Support BC Wine Authority and BC VQA program.
- Lobby for continued government support maintain key provincial policies (e.g. direct delivery).
- Lobby for access for consumers in all provinces to order BC Wine.
- Support for the BC wine industry in the current NAFTA negotiations and WTO challenges.
* Inclusion in these initiatives is exclusively for BCWI member wineries.
+ Member wineries are given preferential treatment in these initiatives.
Partner Discounts
On behalf of our members we have negotiated rate savings with a variety of partners like hotels, shipping companies and others. Please contact membership manager for more details.
CONNECT WITH US
SOCIAL RESPONSIBILITY
Members of the BCWI are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.
BRITISH COLUMBIA WINE INSTITUTE
Suite 470 - 1726 Dolphin Ave.
Kelowna, BC V1Y 9R9
info@winebc.com
p: 250-762-9744 f: 250-762-9788
tf: 1-800-661-2294
The BCWI is a volunteer, membership-based, not for profit society.
Kelowna, BC V1Y 9R9
info@winebc.com
p: 250-762-9744 f: 250-762-9788
tf: 1-800-661-2294
The BCWI is a volunteer, membership-based, not for profit society.
