Jackie Asante, BA

Senior Vice President, FleishmanHillard HighRoad

Having ‘practiced’ her craft for well over 25 years, many people consider Jackie Asante to be relatively good at public relations, which explains the multi-year relationships she has enjoyed with a wide variety of clients – many of whom work within B.C.’s amazing travel and tourism sector. These clients have included Destination BC, YVR/Vancouver International Airport, Tourism Richmond and Tourism Vancouver.

Jackie provides senior counsel, strategic communication planning and campaign execution, designed to achieve goals including increased corporate visibility, new product launches, or to protect and enhance organizational reputations. She also creates materials for distribution via both traditional and social media channels, across Canada and in markets around the world.

In addition to her internal and external communications expertise, Jackie is also one of this province’s most sought after executive media relations coaches and presentation trainers. She has worked with MD’s, RCMP, corporate CEOs, government representatives and Olympic and Paralympic athletes, helping each to maximize media interview or presentation opportunities.

Research clearly shows there is a high degree of pent-up demand for travel. As global vaccines roll out, and immunization numbers trend up, the race will be on – across multiple sectors – to attract high value national and international tourists. Are you making sure you have the right messages to attract those visitors to your product, location or future event?

This session will focus on: what research is telling us about what globetrotters want to hear, as they plan their post-pandemic travels; how to develop your story (messaging) in ways that makes it authentic and engaging; and tips on how best to deliver those messages in any ‘question and answer’ opportunity!

TIP: This session will be a great (but not mandatory) precursor to an online media training session which Jackie will be delivering to interested Wine Growers British Columbia members in April, 2021!