Luis Osorio

Senior Manager, Wine Intelligence
Luis joined Wine Intelligence in October 2014 after two years as a consultant in an auditing and consulting firm, where he developed strategy related projects in Portuguese-speaking countries in industries such as oil and gas, banking, media and retail. Prior to this, he spent two years developing entrepreneurial projects, including start-ups and an NGO. He also did a six-month internship with a major Portuguese wine producer.

Luis graduated from Lisbon Technical University with a BA in architecture / civil engineering and later with a master’s degree in business administration majoring in strategy from the Catholic University of Portugal. He also holds the WSET Level 2 qualification in wines and spirits.

Luis’ passion for wine started early within his family of wine producers; he then went on to launch a wine bar and in one year he opened five more wine bars in Lisbon, later selling the company and making a valuable profit.

What are the key changes in terms of consumer behaviour over the past few years, particularly in the era of COVID-19? This presentation will focus on how the different groups of Canadian consumers – including both Portraits (Wine Intelligence segmentation based on attitude and behaviour) and also Provinces – have been changing their relationship with wine.