Mike Procopio

Executive Director, Retail Operations, BC Liquor Distribution Branch

Mike has more than 20 years of experience in senior management and business management in the Canada alcohol beverages industry. He had been the Director of Purchasing, where he was responsible for purchase of all alcoholic beverages for all the government liquor stores, inventory management, quality control issues, social responsibility issues and store layouts i.e. planograms and category management.

Prior to his current position, Mike worked as the Executive Director of Human Resources.

Mike was appointed Executive Director of Retail Operations in 2014 – overseeing store operations, marketing and merchandising. Mike leads a team of retail directors to drive performance, customer service and continuous improvement to 197 BCLS.

The BCLS vision is to provide high levels of customer satisfaction, an engaged in-store experience with a focus on profitable growth.