Completed WGBC Webinar
Webinar Title: Social Media Video Strategies for 2021
Date: Thursday, June 10, 2021 | 10:00AM – 11:00AM
Webinar Host: The Wine Growers BC, Presenter Connor Galway, Junction Consulting
Description: Wine Growers British Columbia is pleased to welcome Conner Galway, President of Junction Consulting and Marketing News Canada’s 2020 Marketing Leader of the year.
Conner has been teaching digital business strategy with some of North America’s most well-loved brands in tourism, retail and tech since 2010.
Junction first embraced video as a pivotal marketing tactic back in 2012 when they introduced live streaming to Vancouver Fashion Week, which was one of the first large scale productions of its kind. Since then, they’ve helped brands like lululemon, Article, and even the Vancouver Mayoral election as they built their abilities to take advantage of video as a communication channel.
The Team at Junction have provided a unique level of support as the world locked down in early 2020, producing over 100 hours of support and instructional video, much of it live-streamed, to help travel and tourism businesses across Canada to adapt to the sudden changes.
Currently, Conner and his team are leading a research project in partnership with Creative BC to study the shift to video that music and arts festivals across Canada were forced to make as a result of the global pandemic. In the coming weeks they’ll be publishing a set of best practices that we can all use in our ongoing video strategies.
What is covered in this webinar:
• Where video fits in your marketing strategy
• Best practices. Creative social videos that will help you get noticed AND help you sell wine
• Examples of different social video formats; Instagram, Facebook, Twitter, and Linkedin
• LIVE video. The value, how to start, and how to not freak out
• Virtual tastings and social video; Facebook, Instagram
• Q&A (15 minutes)