Understanding the Instagram Algorithm to Build Audience and Engagement
This webinar is designed to deliver relevant and practical information on harnessing the power of the Instagram channel for wine marketing purposes.
The BCWI will provide a one-page reference guide at the completion of the webinar to ensure application of “secret sauce” hashtag formula.
Webinar Host : Jenn Herman on behalf of the BC Wine Institute. Introductions provided by BC Wine Institute Content Marketing Manager, Ashley Spilak.
Date : Thursday, January 30, 2020 Time : 3:00 PM – 4:00 PM
What is covered in the webinar:
The Power of Instagram explained
How Instagram is different from Facebook
The Hashtag Algorithm; a secret sauce
Hashtag searches, stories and feed
Instagram frequency – how often should you post
Top Instagram content specific to the wine industry
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Members of the BCWI are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.