Completed BCWI Webinars
Webinar Title: Understanding the Instagram Algorithm to Build Audience and Engagement
Date : Thursday, January 30, 2020 – Completed. REPLAY
Webinar Host : Jenn Herman on behalf of the BC Wine Institute. Introductions provided by BC Wine Institute Content Marketing Manager, Ashley Spilak.
Description: This webinar delivers relevant and practical information on harnessing the power of the Instagram channel for wine marketing purposes. The BCWI provide a one-page reference guide at the completion of the webinar to assist with the application of the “secret sauce” hashtag formula.
What is covered in the webinar:
- The Power of Instagram explained
- How Instagram is different from Facebook
- The Hashtag Algorithm; a secret sauce
- Hashtag searches, stories and feed
- Instagram frequency – how often should you post
- Top Instagram content specific to the wine industry