{"id":16194,"global_id":"winebc.com\/industry?id=16194","global_id_lineage":["winebc.com\/industry?id=16194"],"author":"1","status":"publish","date":"2025-07-08 14:07:11","date_utc":"2025-07-08 21:07:11","modified":"2026-03-19 12:55:28","modified_utc":"2026-03-19 19:55:28","url":"https:\/\/winebc.com\/industry\/events\/insight-conference-recognition-awards\/","rest_url":"https:\/\/winebc.com\/industry\/wp-json\/tribe\/events\/v1\/events\/16194","title":"Insight Conference & Recognition Awards","description":"

Wine Growers British Columbia is pleased to announce that the annual BC Wine Industry Insight Conference will be held in Penticton, BC, on Tuesday, March 31, 2026. Guided by the theme Insights to Inspire, the event brings together timely data, practical perspectives, and expert insight on BC winery operations, marketing, and technology.<\/p>\n

This year\u2019s program features an opening keynote from Stephen Bailey, Chief Marketing Officer at BC\u2019s legendary Fluevog Shoes, alongside panels and workshops exploring wine club engagement, consumer behaviour, wine tourism, digital strategy, and the evolving tools shaping how BC wine is discovered, experienced, and sold.<\/p>\n

AGENDA<\/strong><\/p>\n

\"\"<\/p>\n

Learn more about the Insight Conference here<\/a>, and the BC Industry Recognition Awards here<\/a>.<\/p>\n

Thank you to our sponsors:<\/p>\n

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