{"id":131,"date":"2018-02-15T18:38:17","date_gmt":"2018-02-15T18:38:17","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=131"},"modified":"2025-03-25T12:30:54","modified_gmt":"2025-03-25T19:30:54","slug":"marketing","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div id='sub_menu1'  class='av-submenu-container av-157wmj-3316494f1adc2cefaa1a5737624571c7 main_color av-switch-768  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  container_wrap sidebar_right' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-center av-submenu-hidden'><a href=\"#\" class=\"mobile_menu_toggle\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><span class=\"av-current-placeholder\">Menu<\/span><\/a><ul id=\"menu-menu-members-benefits\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-1368\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-1\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Member Benefits<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1157\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-2\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/marketing\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Marketing<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1155\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-3\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/advocacy\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Advocacy<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1156\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-4\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/communications\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Communications<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-131'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jlp6z-3e224c6faaae618f3f95827e421f1e81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Promoting and Elevating the Wines of British Columbia Brand<\/strong><\/h2>\n<p>Marketing the Wines of British Columbia brand makes up a significant portion of the WGBC\u2019s annual budget. Our Vision is that British Columbia is recognized as one of the world\u2019s premium wine regions. The majority of marketing opportunities for members are communicated via our \u2018Weekly Update\u2019 e-newsletter. <a href=\"&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#58;&#107;&#106;&#111;seph&#x73;&#x6f;&#x6e;&#x40;&#x77;&#x69;&#110;&#101;&#98;&#99;&#46;com?subject=Subscribe%20to%20the%20weekly%20\" target=\"_blank\" rel=\"noopener\">Subscribe here<\/a>.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cx4p7-797e982d40dd4c0874476c9dcfb8a7e7\">\n#top .hr.hr-invisible.av-cx4p7-797e982d40dd4c0874476c9dcfb8a7e7{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-cx4p7-797e982d40dd4c0874476c9dcfb8a7e7 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoys82u-88e3df87aa63ed34edcb42fda1f54732\">\n#top .av-special-heading.av-knoys82u-88e3df87aa63ed34edcb42fda1f54732{\npadding-bottom:0;\ncolor:#6cc24a;\n}\nbody .av-special-heading.av-knoys82u-88e3df87aa63ed34edcb42fda1f54732 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-knoys82u-88e3df87aa63ed34edcb42fda1f54732 .special-heading-inner-border{\nborder-color:#6cc24a;\n}\n.av-special-heading.av-knoys82u-88e3df87aa63ed34edcb42fda1f54732 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-knoys82u-88e3df87aa63ed34edcb42fda1f54732 av-special-heading-h2 custom-color-heading  avia-builder-el-3  el_after_av_hr  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >FULL <span class='special_amp'>&amp;<\/span> ASSOCIATE MEMBER WINERIES BENEFIT FROM: <\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-baei3-d9aa710f9738450552d7d9273dcc3fc1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>WINES OF BRITISH COLUMBIA WINE STORES \u2013 AN EXCLUSIVE DISTRIBUTION CHANNEL<\/strong><\/h3>\n<p>Full and associate members of Wine Growers British Columbia enjoy the exclusive benefit of listing their 100% BC grape and non-grapes wines at our 20 licensed Wines of BC stores across BC. Once a new member has been approved, they receive instruction on listing their products at these retail locations.<\/p>\n<hr \/>\n<h3><strong>TRAINING AND EDUCATION- CREATING AMBASSADORS<\/strong><\/h3>\n<p>Led by qualified BC wine advocates throughout the province, The\u00a0<a href=\"https:\/\/winebc.com\/industry\/bc-wine-ambassador-program\/\">Wines of British Columbia Ambassador Program<\/a>\u00a0is an exclusively BC wine focused series of educational courses -essential training for your staff! While access to the program is offered to both tiers, the opportunity to include your wine and winery within the curriculum of Level Two and Three of the program is a full member exclusive benefit.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoynpt4-48cae1f6add5bb89a60d912b8bbead38\">\n#top .hr.hr-invisible.av-knoynpt4-48cae1f6add5bb89a60d912b8bbead38{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-knoynpt4-48cae1f6add5bb89a60d912b8bbead38 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoyq3wd-cb0bdd0d25cbd1c33761d2c04ea67d86\">\n#top .av-special-heading.av-knoyq3wd-cb0bdd0d25cbd1c33761d2c04ea67d86{\npadding-bottom:0;\ncolor:#6cc24a;\n}\nbody .av-special-heading.av-knoyq3wd-cb0bdd0d25cbd1c33761d2c04ea67d86 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-knoyq3wd-cb0bdd0d25cbd1c33761d2c04ea67d86 .special-heading-inner-border{\nborder-color:#6cc24a;\n}\n.av-special-heading.av-knoyq3wd-cb0bdd0d25cbd1c33761d2c04ea67d86 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-knoyq3wd-cb0bdd0d25cbd1c33761d2c04ea67d86 av-special-heading-h2 custom-color-heading  avia-builder-el-6  el_after_av_hr  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >FULL MEMBER EXCLUSIVE COMMUNICATIONS BENEFITS:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-knoyokcz-e397673df0ad6760dc2182424953206a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>TRADE AND MEDIA TASTING EVENTS \u2013 \u2018OWNING\u2019 THE WINE AND FOOD EVENT CALENDAR<\/strong><\/h3>\n<p>WGBC hosts exclusive trade and media tastings, masterclasses, events, and in-region FAM tours throughout the year offering full members the opportunity to showcase their 100% BC wines among top media, trade, and influencers. These events have included: Local Flights, Vintage Media Preview, Wine BC Bootcamp, Winemakers Dinners, Dine with the Judges and more.<\/p>\n<hr \/>\n<h3><strong>ON-PREMISE PROMOTIONS \u2013 CULTIVATING A BC WINE AND FOOD EXPERIENCE.<\/strong><\/h3>\n<p>Wine Growers British Columbia is a proud sponsor of restaurant channel programs such as Dine Out Vancouver, Dine Around &amp; Stay in Town Victoria, Dine Out Thompson Okanagan and the Terroir Symposium (AB) to promote Wines of British Columbia awareness through BC VQA wine pairings. Opportunities to be featured as part of these programs and connect directly with 450+ restaurant contacts is exclusive to full WGBC members.<\/p>\n<hr \/>\n<h3><strong>RETAIL PROGRAMS \u2013 TELLING THE STORY OF THE WINES OF BRITISH COLUMBIA IN-STORE.<\/strong><\/h3>\n<p>Comprehensive channel-specific retail campaigns are implemented throughout the year keeping Wines of British Columbia top-of-mind with consumers. WGBC seeks to expand access to market and market share for BC wine, with tactics to achieve this including FAM tours with top retail executives to WGBC full member wineries. With additional listing opportunities available to WGBC full members as part of our retail programming efforts.<\/p>\n<hr \/>\n<h3><strong>COMPETITION CONSOLIDATION<\/strong><\/h3>\n<p>We assist our full WGBC member wineries in delivering their wines for judging at competitions around the world. By leveraging a single, coordinated shipment with specialist help, the complexity and cost of delivering wines to competitions is reduced, meaning more members can participate. Wine award competitions we consolidate for full members include<\/p>\n<hr \/>\n<h3><strong>DIRECT PROMOTION<\/strong><\/h3>\n<p>Wine Growers British Columbia markets on a multitude of channels, with direct promotion reserved exclusively for full WGBC member wineries. Enjoy the spotlight in our consumer e-newsletter \u2018The Vine\u2019 (25k+ subscribers), the Wines of BC Explorer App (15k+ users), WGBC social channels (86k+ engaged followers), as well as through sponsored blog content authored by respected wine industry professionals. WGBC also works with media partners such as Global TV, Gismondi on Wine, and many more to highlight full member wineries and the Wines of BC brand.<\/p>\n<hr \/>\n<h3><strong>MARKETING TOOLKITS<\/strong><\/h3>\n<p>WGBC offers toolkits to full member wineries including digital and print materials in line with our seasonal thematic campaigns. These assets include high quality stock photography, high-production value video, and on-trend social graphics for use in your own marketing efforts. Full member wineries also benefit from Living the Brand workshops and resources on marketing best practices.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-131","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WGBC Marketing the Wines of British Columbia | Wine BC Industry<\/title>\n<meta name=\"description\" content=\"Marketing the Wines of British Columbia brand makes up a significant portion of WGBC\u2019s annual budget. 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