{"id":13184,"date":"2024-05-17T15:53:13","date_gmt":"2024-05-17T22:53:13","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=13184"},"modified":"2025-05-05T13:52:45","modified_gmt":"2025-05-05T20:52:45","slug":"cultivating-experiences-program","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/cultivating-experiences-program\/","title":{"rendered":"Cultivating Experiences: Elevating BC Wine Tourism"},"content":{"rendered":"<div  class='flex_column av-12qjwf4-8869e1ded5647cf61fd364a053b7d848 av_one_full  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mabjoxjw-a630e1cc52d741adc3046cfe69304373\">\n.avia-video.av-mabjoxjw-a630e1cc52d741adc3046cfe69304373{\nbackground-image:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Screenshot-2025-05-05-134456.png);\n}\n<\/style>\n<div  class='avia-video av-mabjoxjw-a630e1cc52d741adc3046cfe69304373 avia-video-16-9 av-html5-fullscreen-btn av-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/WnVCwFkLFF0?si=br6kphbBwTQpofMi'><script type='text\/html' class='av-video-tmpl'><span class=\"pCeEd\"><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Destination BC - Cultivating Experiences: Elevating BC Wine Tourism Program Video\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/WnVCwFkLFF0?feature=oembed&autoplay=1&loop=0&controls=1&mute=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-llbhd98x-941c0b8d27ded966843420f254c657b2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>British Columbia is taking its place on the world stage for the quality of our wine, and wineries across the province are exploring ways to grow their business revenues by offering immersive experiences to visitors.<\/p>\n<p>Presented by Destination BC in partnership with Wine Growers British Columbia, Firecircle, and supported by Pacific Economic Development Canada (PacifiCan), the <strong>Cultivating Experiences: Elevating BC Wine Tourism program <\/strong>was designed specifically for BC wineries looking to enhance their wine tourism offerings. The program provided practical, actionable guidance for winery owners, operations managers, marketing teams, and events managers to tap into new markets, increase revenue potential, and elevate the wine tourism landscape of British Columbia.<\/p>\n<p>This program highlights the united effort of Wine Growers BC and Destination BC to position the province as a premier destination for remarkable tourism experiences. Participants benefited from virtual workshops, valuable market research, and personalized mentorship, all aimed at helping each winery launch a unique and memorable wine tourism offering.<\/p>\n<p>Valued at over $15,000 per participant, this program was offered at no cost to the ten wineries selected from the Wine Growers British Columbia membership. From program launch in 2023, to summer of 2024, these wineries have worked diligently to bring their innovative visions to market. These wineries are now ready to welcome visitors with their new, immersive wine tourism experiences, setting a new standard for wine tourism in British Columbia.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lxunyrs6-e0a8477fc41745184bc9bc6cb7faa6ab-wrap avia-button-left  avia-builder-el-3  el_after_av_textblock  el_before_av_textblock '><a href='https:\/\/winebc.com\/industry\/media_releases\/experience-new-diverse-offerings-from-bcs-wine-regions-this-season\/'  class='avia-button av-lxunyrs6-e0a8477fc41745184bc9bc6cb7faa6ab avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >READ THE MEDIA RELEASE<\/span><\/a><\/div><br \/>\n<section  class='av_textblock_section av-lxunxf1j-c63b6d3458eb8d5e4848dab309fd5ad4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Introducing the 2024 cohort of Cultivating Experiences Program wineries and their resulting experiences:<\/strong><\/p>\n<p>A Sparkling Day in Cowichan by Unsworth Vineyards &amp; Blue Grouse Estate Winery<br \/>\nAikins Loop Walking Tour by JoieFarm Winery<br \/>\nFlavour, Texture, Time by Bartier Bros Vineyard and Winery<br \/>\nIntimate Dinner Series by Maverick Estate Winery<br \/>\nSabre &amp; Sip by Township7 Vineyards &amp; Winery<br \/>\nSip, Savour, and Create by Mythology Vineyards<br \/>\nTerroir Talks by Da Silva Vineyard and Winery<br \/>\nWine &amp;&#8230; A Series of Events by Culmina Family Estate Winery<\/p>\n<\/div><\/section><\/p><\/div><section  class='av_textblock_section av-llcxk3ha-35b9243e4e429579552e561e243d5468 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Supported by:<\/span><\/p>\n<\/div><\/section><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lllirwnc-4bf73936dd8246e0655df8c51bd901cb\">\n.avia-image-container.av-lllirwnc-4bf73936dd8246e0655df8c51bd901cb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lllirwnc-4bf73936dd8246e0655df8c51bd901cb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lllirwnc-4bf73936dd8246e0655df8c51bd901cb av-styling- avia-align-left  avia-builder-el-6  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11777 avia-img-lazy-loading-not-11777 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25.png\" alt='' title='Untitled design (25)'  height=\"200\" width=\"2000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25.png 2000w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25-300x30.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25-1030x103.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25-768x77.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25-1536x154.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25-1500x150.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25-705x71.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/08\/Untitled-design-25-31x3.png 31w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/div><\/div>\n<div  class='hr av-j4535s-1d18cf1856e45e145d4e8be786a4a061 hr-default  avia-builder-el-7  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lwiaqmc9-522d322a2a02dfd03526aa92049b6954 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Learn more about our BC Wine Tourism strategy<\/h2>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Focusing on tourism is not merely a strategic choice but a commitment to the vitality and vibrancy of our BC wine industry.<\/span><\/p>\n<\/div><\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":11733,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-13184","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultivating Experiences: Elevating BC Wine Tourism - Wine BC Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/cultivating-experiences-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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