{"id":13522,"date":"2024-07-04T13:44:56","date_gmt":"2024-07-04T20:44:56","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=13522"},"modified":"2024-07-05T14:24:38","modified_gmt":"2024-07-05T21:24:38","slug":"the-bc-wine-consumer","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/the-bc-wine-consumer\/","title":{"rendered":"Wines of BC Consumer Segmentation"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-70x87m-e83a93b537c9e00dc8ff0dff08c39892\">\n#top .hr.hr-invisible.av-70x87m-e83a93b537c9e00dc8ff0dff08c39892{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-70x87m-e83a93b537c9e00dc8ff0dff08c39892 hr-invisible  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-netibl-f34f50f3f7e167c67e29baedda732367 av_one_full  avia-builder-el-1  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxxkh3s4-2e9270380b7e339d401cc24c553d0b2a\">\n.avia-image-container.av-lxxkh3s4-2e9270380b7e339d401cc24c553d0b2a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lxxkh3s4-2e9270380b7e339d401cc24c553d0b2a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lxxkh3s4-2e9270380b7e339d401cc24c553d0b2a av-styling- avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13524 avia-img-lazy-loading-not-13524 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/Consumer-Segment-Website-page-banner-1.png\" alt='' title='Consumer Segment Website page banner'  height=\"430\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/Consumer-Segment-Website-page-banner-1.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/Consumer-Segment-Website-page-banner-1-300x86.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/Consumer-Segment-Website-page-banner-1-1030x295.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/Consumer-Segment-Website-page-banner-1-768x220.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/Consumer-Segment-Website-page-banner-1-705x202.png 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20elj5-b0a39de26af1af76bff46ca320cf8073\">\n#top .hr.hr-invisible.av-20elj5-b0a39de26af1af76bff46ca320cf8073{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-20elj5-b0a39de26af1af76bff46ca320cf8073 hr-invisible  avia-builder-el-3  el_after_av_one_full  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1pw71wy-63c5a85857a11b62f1f6505b7c10f5cd av_one_third  avia-builder-el-4  el_after_av_hr  el_before_av_two_third  first flex_column_div  '     ><p><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly7rgg6d-c0a963e55237acfec74a0c54b8569500\">\n.avia-image-container.av-ly7rgg6d-c0a963e55237acfec74a0c54b8569500 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ly7rgg6d-c0a963e55237acfec74a0c54b8569500 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ly7rgg6d-c0a963e55237acfec74a0c54b8569500 av-styling- avia-align-center  avia-builder-el-6  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13527 avia-img-lazy-loading-not-13527 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/consumer-segmentation-results-graphic-300x235.png\" alt='' title='consumer segmentation results graphic'  height=\"235\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/consumer-segmentation-results-graphic-300x235.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/07\/consumer-segmentation-results-graphic.png 449w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-lys842-bf525d5000e8171ffd175bc8dd00f2b1 av_two_third  avia-builder-el-7  el_after_av_one_third  el_before_av_hr  flex_column_div  '     ><section  class='av_textblock_section av-ly7r7kpt-7786b03406d825dd4013aaebc0bd5515 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wine Growers British Columbia is pleased to release the Consumer Segmentation Toolkit. Available exclusively to full member wineries, this toolkit is a tangible resource which complements the BC Wine Consumer Qualitative Study, and BC Wine Consumer Focus Group research. Our goal was to not only provide our members with useful information, but a tool to utilize the data for exciting results.<\/p>\n<\/div><\/section><\/div>\n<div  class='hr av-2q7a3ea-c777171daa1e6d6f5aeba7f63c87f27a hr-full  avia-builder-el-9  el_after_av_two_third  el_before_av_one_full  hr-no-shadow'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-231kt02-b5ec1c362c5cf3e59b1ca239c68b24a3 av_one_full  avia-builder-el-10  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly91vosg-0089099bd3fab563093e20bcc8fbc0d6\">\n#top .av-special-heading.av-ly91vosg-0089099bd3fab563093e20bcc8fbc0d6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ly91vosg-0089099bd3fab563093e20bcc8fbc0d6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ly91vosg-0089099bd3fab563093e20bcc8fbc0d6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ly91vosg-0089099bd3fab563093e20bcc8fbc0d6 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-11  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >TOOLKIT &#8211; THREE WAYS TO ACTIVATE<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly97ehzd-5d01bd4439ef857bba40492937a9299d\">\n#top .hr.hr-invisible.av-ly97ehzd-5d01bd4439ef857bba40492937a9299d{\nheight:300px;\n}\n<\/style>\n<div  class='hr av-ly97ehzd-5d01bd4439ef857bba40492937a9299d hr-invisible  avia-builder-el-12  el_after_av_one_full  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1ia9ihe-d8b89b0afd7171df6bdd9e5c33881ae7 av_one_third  avia-builder-el-13  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly9248ta-681c580ff871ee191f48730b69f51b69\">\n#top .av-special-heading.av-ly9248ta-681c580ff871ee191f48730b69f51b69{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ly9248ta-681c580ff871ee191f48730b69f51b69 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ly9248ta-681c580ff871ee191f48730b69f51b69 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ly9248ta-681c580ff871ee191f48730b69f51b69 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >THE CONVERSATION CLASSIFIER<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ly9786d5-0db232a38bacd3c663dcbe798e76b6a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>How it works: Tasting hosts can classify their guests into a<br \/>\nconsumer segment by asking them a simple<br \/>\nquestion in conversation. Depending on the<br \/>\nanswer, the tasting host can tag them in your<br \/>\nPOS system.<\/p>\n<p>Recommended for new customers signing up for<br \/>\nyour e-newsletter while in person at your winery.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-18vdkya-881edad9bc3a3324c68498a22670fa0c av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly923wla-971ebcf1871f50f299f714db5918e2d8\">\n#top .av-special-heading.av-ly923wla-971ebcf1871f50f299f714db5918e2d8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ly923wla-971ebcf1871f50f299f714db5918e2d8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ly923wla-971ebcf1871f50f299f714db5918e2d8 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ly923wla-971ebcf1871f50f299f714db5918e2d8 av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >THE POLL CLASSIFIER<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ly97794l-f911c6ac6fb2fb125878ef4503675a7e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>How it works: Incorporate a simple poll into your next<br \/>\nnewsletter deployment, and newsletter welcome<br \/>\nemail, with the results generating a tag for each<br \/>\ncontact that answers.<\/p>\n<p>Recommended for existing contacts in your<br \/>\ndatabase and to add to email welcome journeys.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-kwsrpu-2b5a2c367afa565100e2d9c3e6618359 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_button  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly924ixu-26c27239edaebcaa9a66fc84fb7bf79c\">\n#top .av-special-heading.av-ly924ixu-26c27239edaebcaa9a66fc84fb7bf79c{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ly924ixu-26c27239edaebcaa9a66fc84fb7bf79c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ly924ixu-26c27239edaebcaa9a66fc84fb7bf79c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ly924ixu-26c27239edaebcaa9a66fc84fb7bf79c av-special-heading-h4 blockquote modern-quote modern-centered  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first '><h4 class='av-special-heading-tag'  itemprop=\"headline\"  >THE SURVEY CLASSIFIER<\/h4><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ly978w3b-b3348cd765822a28ee9fa618add05c5d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>How it works: Put most important contacts through the<br \/>\nhighest accuracy segmentation tool\u2014a full<br \/>\nsurvey. This classifier uses logic rather than a<br \/>\nlinear discriminant analysis to segment the<br \/>\nparticipant and is recommended to get the<br \/>\nmost accurate representation from your<br \/>\nhighest value customers.<\/p>\n<p>Recommended for Wine Club Members<br \/>\nor high-purchase customers.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='avia-button-wrap av-ly9648fq-e9ca122540c8924e1dc25b8559967852-wrap avia-button-center  avia-builder-el-22  el_after_av_one_third  el_before_av_textblock '><a href='MAI&#76;&#84;&#79;&#x3a;&#x69;&#x6e;&#x66;&#x6f;&#x40;win&#101;&#98;&#99;&#46;&#x63;&#x6f;&#x6d;'  class='avia-button av-ly9648fq-e9ca122540c8924e1dc25b8559967852 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_iconbox_title' >REQUEST THE TOOLKIT<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly9658sm-de483eb4884c173831e90911c512953a\">\n#top .av_textblock_section.av-ly9658sm-de483eb4884c173831e90911c512953a .avia_textblock{\nfont-size:8px;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-ly9658sm-de483eb4884c173831e90911c512953a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Note: the Consumer Segmentation toolkit is exclusive to full member wineries with Wine Growers British Columbia.<\/em><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jakkox-1cae592975503658de07ad1d6613cbbb\">\n#top .hr.hr-invisible.av-jakkox-1cae592975503658de07ad1d6613cbbb{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-jakkox-1cae592975503658de07ad1d6613cbbb hr-invisible  avia-builder-el-24  el_after_av_textblock  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-433101t-aba69f2441e0c74d10f40265e1956418 av_one_fifth  avia-builder-el-25  el_after_av_hr  el_before_av_four_fifth  first flex_column_div  '     ><div  class='avia-icon-list-container av-lxwepinp-2236630bc204fba950021cf17a77b3aa  avia-builder-el-26  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lxwepinp-2236630bc204fba950021cf17a77b3aa avia-iconlist-animate'>\n<li><a href='https:\/\/winebc.com\/industry\/wines-of-bc-vintage-resources\/#next:~:text=WINES%20OF%20BC%20VINTAGE%20REPORTS' title='Vintage Reports'  class='iconlist_icon av-lxwenovt-df54c72bb2ed8e54cfa53dc3b211eaea avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue873' data-av_iconfont='entypo-fontello'><\/span><\/a><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='https:\/\/winebc.com\/industry\/wines-of-bc-vintage-resources\/#next:~:text=WINES%20OF%20BC%20VINTAGE%20REPORTS' title='Vintage Reports'>Vintage Reports<\/a><\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><a href='https:\/\/winebc.com\/industry\/wines-of-bc-vintage-resources\/#next:~:text=4-,REGIONAL%20ONE%20PAGERS,-These%20one%20page' title='Regional One Pagers'  class='iconlist_icon av-lxwepe8w-b7db92443a96d43338f9a890cf723423 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue873' data-av_iconfont='entypo-fontello'><\/span><\/a><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='https:\/\/winebc.com\/industry\/wines-of-bc-vintage-resources\/#next:~:text=4-,REGIONAL%20ONE%20PAGERS,-These%20one%20page' title='Regional One Pagers'>Regional One Pagers<\/a><\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><a href='https:\/\/winebc.com\/industry\/wines-of-bc-vintage-resources\/#next:~:text=11-,BC%20VINTAGE%20GUIDE,-A%20snap%2Dshot' title='BC Vintage Guide'  class='iconlist_icon av-lxweo3j0-bdda1431ef44a0aed7bbd70284b113fb avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue873' data-av_iconfont='entypo-fontello'><\/span><\/a><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='https:\/\/winebc.com\/industry\/wines-of-bc-vintage-resources\/#next:~:text=11-,BC%20VINTAGE%20GUIDE,-A%20snap%2Dshot' title='BC Vintage Guide'>BC Vintage Guide<\/a><\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='flex_column av-3mia8f5-5f7303daa89ae3523d130f05b8056a05 av_four_fifth  avia-builder-el-27  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lxwgj7o4-2bf51fb8778e3fed3da784de528aca46\">\n.av-horizontal-gallery.av-lxwgj7o4-2bf51fb8778e3fed3da784de528aca46{\npadding:3.75% 0px;;\n}\n.av-horizontal-gallery.av-lxwgj7o4-2bf51fb8778e3fed3da784de528aca46 .av-horizontal-gallery-inner{\npadding-bottom:25%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-lxwgj7o4-2bf51fb8778e3fed3da784de528aca46 av-horizontal-gallery-large-gap av-horizontal-gallery-enlarge-effect  avia-builder-el-28  el_before_av_heading  avia-builder-el-first  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-once av-horizontal-gallery-1' data-slideshow-data=\"{&quot;enlarge&quot;:1.3,&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide av-horizontal-gallery-prev' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide av-horizontal-gallery-next' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls av-horizontal-gallery-dots fade-in'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><div class='av-horizontal-gallery-inner' data-av-height='25'><div class=\"av-horizontal-gallery-slider\"><div class=\"av-horizontal-gallery-wrap noHover\"><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/06\/Wines-of-BC-Vintage-Report-2023-digital.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img 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https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/06\/LinkedIn-Carousel.png 1200w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/a><\/div><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29mpr6p-410d2d60348f5d9210f6b713a469cd9f\">\n#top .av-special-heading.av-29mpr6p-410d2d60348f5d9210f6b713a469cd9f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-29mpr6p-410d2d60348f5d9210f6b713a469cd9f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-29mpr6p-410d2d60348f5d9210f6b713a469cd9f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-29mpr6p-410d2d60348f5d9210f6b713a469cd9f av-special-heading-h2  avia-builder-el-29  el_after_av_horizontal_gallery  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >REGIONAL ONE PAGERS<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lxwery4t-ddd163a2ca96bc3cdd5a22f7273e07c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>These one page guides feature each GI individually to fully capture their unique terroir and growing conditions. The regional one pagers are designed for wineries to utilize alongside their wine sell-sheets; save the space typically dedicated to a vintage synopsis and instead provide this page to accompany.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-13522","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wines of BC Consumer Segmentation - Wine BC Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winebc.com\/industry\/the-bc-wine-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wines of BC Consumer Segmentation - 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