{"id":137,"date":"2018-02-15T18:39:14","date_gmt":"2018-02-15T18:39:14","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=137"},"modified":"2025-04-03T12:10:23","modified_gmt":"2025-04-03T19:10:23","slug":"communications","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/communications\/","title":{"rendered":"Communications"},"content":{"rendered":"<div id='sub_menu1'  class='av-submenu-container av-13dp55-2fefcf3f517c27164f794a0f7433a1d9 main_color av-switch-768  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  container_wrap sidebar_right' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-center av-submenu-hidden'><a href=\"#\" class=\"mobile_menu_toggle\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><span class=\"av-current-placeholder\">Menu<\/span><\/a><ul id=\"menu-menu-members-benefits\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-1368\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-1\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Member Benefits<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1157\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-2\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/marketing\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Marketing<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1155\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-3\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/advocacy\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Advocacy<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1156\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-4\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/communications\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Communications<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-137'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-j6mrd-71ae409bf62d7568b3d32011484974a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Getting The Message Out<\/strong><\/h2>\n<p>Strategic communications are a necessity for growing market share. Our communications are closely linked to marketing and advocacy objectives and are designed to achieve maximum impact, while positioning the WGBC as the key voice of BC\u2019s wine industry.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lj3d-25788d6aefdd8c538d11ac357ac84ef0\">\n#top .hr.hr-invisible.av-1lj3d-25788d6aefdd8c538d11ac357ac84ef0{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-1lj3d-25788d6aefdd8c538d11ac357ac84ef0 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoyud1d-e910624975048b442d624731c5cfa5b0\">\n#top .av-special-heading.av-knoyud1d-e910624975048b442d624731c5cfa5b0{\npadding-bottom:0;\ncolor:#6cc24a;\n}\nbody .av-special-heading.av-knoyud1d-e910624975048b442d624731c5cfa5b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-knoyud1d-e910624975048b442d624731c5cfa5b0 .special-heading-inner-border{\nborder-color:#6cc24a;\n}\n.av-special-heading.av-knoyud1d-e910624975048b442d624731c5cfa5b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-knoyud1d-e910624975048b442d624731c5cfa5b0 av-special-heading-h2 custom-color-heading  avia-builder-el-3  el_after_av_hr  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Full WGBC Membership Benefits<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-9f24h-054b414ad4eeadae216acb18063ce1fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Media Relations<\/strong><\/h3>\n<p>Establish close working relationships with key wine, food and travel media. Our proactive media outreach attracts provincial and national wine and travel media to BC\u2019s wine regions; we host selected journalists from BC and across Canada. Stories generated by these visits are key to developing BC\u2019s wine tourism potential.<\/p>\n<hr \/>\n<h3><strong>Strategic Messaging<\/strong><\/h3>\n<p>Align key messages and plan joint strategic communications. We work with communications staff in member wineries and tourism associations to harmonize messages for media visits. We also work with communications staff in government departments to develop information bulletins for members and for media<\/p>\n<hr \/>\n<h3><strong>Interest Holder Bulletins<\/strong><\/h3>\n<p>Send regular communications bulletins to members and industry. We keep members informed on industry changes and trends, government policy changes, sales figures, competitions, conferences, business and education opportunities and networking opportunities.<\/p>\n<hr \/>\n<h3><strong>Information Resource<\/strong><\/h3>\n<p>Respond to media requests for information about the\u00a0Wines of British Columbia and BC\u2019s wine industry in general. Our rapid response time to media requests, along with targeted key messages, helps us shape the timing and content of media stories. We are the first source of information and the first point of contact for media looking for information about BC\u2019s wine industry.<\/p>\n<hr \/>\n<h3><strong>Story Development<\/strong><\/h3>\n<p>Research and develop story ideas and key messages. WGBC members, Tourism BC and local tourism associations use these in their own media relations campaigns to promote BC\u2019s wine industry.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6tezd-10434ddd8c9b72608eb654af9b1a4796\">\n#top .hr.hr-invisible.av-6tezd-10434ddd8c9b72608eb654af9b1a4796{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-6tezd-10434ddd8c9b72608eb654af9b1a4796 hr-invisible  avia-builder-el-5  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoyut9y-ed84ba7dc4bb74e6759dc1b86e2b69a3\">\n#top .av-special-heading.av-knoyut9y-ed84ba7dc4bb74e6759dc1b86e2b69a3{\npadding-bottom:0;\ncolor:#6cc24a;\n}\nbody .av-special-heading.av-knoyut9y-ed84ba7dc4bb74e6759dc1b86e2b69a3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-knoyut9y-ed84ba7dc4bb74e6759dc1b86e2b69a3 .special-heading-inner-border{\nborder-color:#6cc24a;\n}\n.av-special-heading.av-knoyut9y-ed84ba7dc4bb74e6759dc1b86e2b69a3 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-knoyut9y-ed84ba7dc4bb74e6759dc1b86e2b69a3 av-special-heading-h2 custom-color-heading  avia-builder-el-6  el_after_av_hr  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Associate WGBC Membership Benefits<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-knoyydmx-2c758f57e5e268ea5591cb80154be545 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Interest Holder Bulletins<\/strong><\/h3>\n<p>Send regular communications bulletins to members and industry. We keep members informed on industry changes and trends, government policy changes, sales figures, competitions, conferences, business and education opportunities and networking opportunities.<\/p>\n<hr \/>\n<h3><strong>Information Resource<\/strong><\/h3>\n<p>Respond to media requests for information about the\u00a0Wines of British Columbia and BC\u2019s wine industry in general. Our rapid response time to media requests, along with targeted key messages, helps us shape the timing and content of media stories. We are the first source of information and the first point of contact for media looking for information about BC\u2019s wine industry.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-137","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WGBC Communications Programs | Wine BC Industry<\/title>\n<meta name=\"description\" content=\"Communications programs are key initiatives WGBC implements on behalf of its member wineries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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