{"id":14589,"date":"2025-01-21T12:27:55","date_gmt":"2025-01-21T20:27:55","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=14589"},"modified":"2025-11-25T15:14:10","modified_gmt":"2025-11-25T23:14:10","slug":"vintage-support-toolkit","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/vintage-support-toolkit\/","title":{"rendered":"Vintage Relief and Support Toolkit"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m670w5w1-07010c9e8050a90566dc0307c048e683\">\n.avia-image-container.av-m670w5w1-07010c9e8050a90566dc0307c048e683 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m670w5w1-07010c9e8050a90566dc0307c048e683 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m670w5w1-07010c9e8050a90566dc0307c048e683 av-styling- avia-align-center  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17137 avia-img-lazy-loading-not-17137 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9.png\" alt='' title='Website Hero Banner (9)'  height=\"850\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9.png 1920w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9-300x133.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9-1030x456.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9-768x340.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9-1536x680.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9-1500x664.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Website-Hero-Banner-9-705x312.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div>\n<div  class='flex_column av-12jeq8t-565780f87a4bfb013c8d8017c24173cb av_one_half  avia-builder-el-1  el_after_av_image  el_before_av_one_half  first flex_column_div  '     ><div  class='avia-slideshow av-m6720k1u-bb8f7afee542a242c6100559257b1ff5 avia-slideshow-large av_slideshow avia-slide-slider  avia-builder-el-2  avia-builder-el-no-sibling  av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:4,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 56.21359223301%;'><li  class='avia-slideshow-slide av-m6720k1u-bb8f7afee542a242c6100559257b1ff5__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-14637 avia-img-lazy-loading-not-14637\"  src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-1030x579.png\" width=\"1030\" height=\"579\" title='3' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-1030x579.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-300x169.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-768x432.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-1536x864.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-2048x1152.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-1500x844.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/3-705x397.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-m6720k1u-bb8f7afee542a242c6100559257b1ff5__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-14635 avia-img-lazy-loading-not-14635\"  src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-1030x579.png\" width=\"1030\" height=\"579\" title='1' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-1030x579.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-300x169.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-768x432.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-1536x864.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-2048x1152.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-1500x844.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/1-705x397.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-m6720k1u-bb8f7afee542a242c6100559257b1ff5__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-14636 avia-img-lazy-loading-not-14636\"  src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-1030x579.png\" width=\"1030\" height=\"579\" title='2' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-1030x579.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-300x169.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-768x432.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-1536x864.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-2048x1152.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-1500x844.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/2-705x397.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div><\/div>\n<div  class='flex_column av-iiy33x-595c98f3c3374dea2125715e5e600d93 av_one_half  avia-builder-el-3  el_after_av_one_half  el_before_av_one_full  flex_column_div  '     ><section  class='av_textblock_section av-m48vwvrp-a9a252a16c22df99bf43356e47315766 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"160\" data-end=\"505\"><strong data-start=\"160\" data-end=\"503\">Following the BC provincial government\u2019s July 25, 2024, announcement granting temporary relief for BC wineries to incorporate out-of-province grapes, Wine Growers British Columbia (WGBC) has developed a strategic\u00a0<\/strong><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/WGBC-Crafted-in-BC-Communication-and-PR-Plan-Final.pdf\" target=\"_blank\" rel=\"noopener\">Communications and PR Plan<\/a><strong data-start=\"160\" data-end=\"503\">\u00a0to support the industry through this transitional period, now extended to include the 2025 vintage.<\/strong><\/p>\n<p data-start=\"507\" data-end=\"961\">The plan provides consistent, clear, and concise messaging aligned with the\u00a0<a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/11\/WGBC-Vintage-2024-Recommendations_final.pdf\" target=\"_blank\" rel=\"noopener\"><u>recommendations of the Vintage 2024 Relief and Support Replacement Wine Task Group. <\/u><\/a>By addressing the unique challenges of recent vintages and continuing to advance the \u201cCrafted in BC\u201d positioning, the plan equips industry with the tools to uphold consumer confidence, preserve the integrity of BC\u2019s wine industry, and ensure transparency as the region navigates this temporary adjustment.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-tcofp9-d9c7fa690df1f85dccdb14cdf53b0ce7 av_one_full  avia-builder-el-5  el_after_av_one_half  el_before_av_tab_container  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mhfeev6b-e282388848ff8b67a9265e85cb4258ce '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"963\" data-end=\"1283\"><em>BC VQA wines remain the cornerstone of the BC wine industry, guaranteeing 100% BC-grown grapes and representing the highest standard of quality and authenticity. All marketing and promotional efforts from Wine Growers BC proudly highlight BC VQA wines, ensuring consumers can continue to trust this seal of excellence.<\/em><\/p>\n<\/div><\/section><\/div>\n<div  class='tabcontainer av-m66ziig5-fcdf82bd01a22dd8c73769091960a655 top_tab  avia-builder-el-7  el_after_av_one_full  el_before_av_hr ' role='tablist'>\n<section class='av_tab_section av_tab_section av-m66zi2in-1f535063cbc7af1c4c867053feadb5b6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab active_tab' role='tab' tabindex='0' data-fake-id='#tab-id-1' aria-controls='tab-id-1-content'  itemprop=\"headline\" >What is Crafted In BC?<\/div><div id='tab-id-1-content' class='tab_content active_tab_content' aria-hidden=\"false\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><strong>Crafted in BC<\/strong> is a temporary <strong>positioning<\/strong> created to support BC wineries following the 2024 vintage, a year marked by severe crop losses due to extreme weather. This positioning allows wineries to transparently communicate the inclusion of out-of-province grapes in some wines, while still maintaining their commitment to quality, craftsmanship, and the long-term sustainability of the BC wine industry.<\/p>\n<p>Importantly, <strong>Crafted in BC<\/strong> is not a designation or certification, but a messaging approach that highlights the industry&#8217;s resilience and adaptability during this transitional period.<\/p>\n<p>The umbrella term \u2018Crafted in BC\u2019 has been introduced to be used not on labels, but on wine lists or in retail stores to differentiate a section from 100% BC wine, yet still showcase that the wines have been crafted by familiar faces and skillful hands at our BC wineries.<\/p>\n<p>While wineries using this approach uphold high standards of integrity, BC VQA remains the guarantee of wines made from 100% BC-grown grapes.<\/p>\n<p>Wine Growers BC does not package, sell, or shelve <strong>any<\/strong> wines, including BC VQA wines or those positioned as <strong>Crafted in BC<\/strong>. Instead, Wine Growers BC works to ensure transparent and consistent communication to build consumer trust and support the industry. The ultimate goal is to fully return to 100% BC wine production, reinforcing the industry&#8217;s dedication to authenticity and excellence.<\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-nxr48t-c2ededab922a4f73136d0955688d3136'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab' role='tab' tabindex='0' data-fake-id='#tab-id-2' aria-controls='tab-id-2-content'  itemprop=\"headline\" >Industry Statement<\/div><div id='tab-id-2-content' class='tab_content' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><strong>Wine Growers British Columbia statement on Crafted in BC:<\/strong><\/p>\n<p>The \u201cCrafted in BC\u201d positioning highlights the resilience and adaptability of BC wineries following the challenges of the 2024 vintage. Wines positioned as \u201cCrafted in BC\u201d include out-of-province grapes but are crafted with the same skill and dedication that consumers have come to expect from BC wineries. This messaging supports wineries in transparently communicating the story behind these wines, emphasizing their commitment to quality, craftsmanship, and sustaining the local wine industry during this temporary adjustment.<\/p>\n<p>While BC VQA wines remain the gold standard, guaranteeing 100% BC-grown grapes, \u201cCrafted in BC\u201d wines represent the innovation and perseverance of BC wineries as they navigate this transitional period. By sharing their unique story, wineries can build trust and maintain strong connections with their customers while reinforcing their dedication to returning fully to 100% BC wines.<\/p>\n<p><strong>Statement provided for BC wineries to customize:<\/strong><\/p>\n<p>At [winery], we\u2019re proud to produce both BC VQA wines, which guarantee 100% BC-grown grapes, and \u201cCrafted in BC\u201d wines, which reflect the adaptability and resilience of our team following the challenges of the 2024 vintage. Our \u201cCrafted in BC\u201d wines, made with out-of-province grapes by our same skillful winemaking team, allow us to continue sharing the high-quality wines you know and love while supporting our local team and sustaining the BC wine community during this transitional period.<\/p>\n<p>Transparency and quality remain at the heart of everything we do. While we navigate this temporary adjustment, we remain committed to returning fully to 100% BC wines, continuing to deliver the exceptional experiences our customers expect and deserve.<\/p>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-m6b8ib0d-86b9b6297b7876aab95489bb92b735bf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab' role='tab' tabindex='0' data-fake-id='#tab-id-3' aria-controls='tab-id-3-content'  itemprop=\"headline\" >Key Messages<\/div><div id='tab-id-3-content' class='tab_content' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p><strong>We support all BC wineries.\u00a0<\/strong>Rising to every challenge with ingenuity and unwavering commitment to quality.<\/p>\n<p><strong>Celebrate the craftsmanship of BC wine that brings quality to every bottle.\u00a0<\/strong>By choosing BC wines, you&#8217;re supporting talented, passionate winemakers who continue to create exceptional wines.<\/p>\n<p><strong>Experience the dedication and skill that make BC wines a true expression of place.\u00a0<\/strong>Every BC wine has a story, and the 2024 vintage is a story to tell! Look on the wine label to find out where the grapes come from. BC VQA is still your quality assurance that the wine comes from 100% BC grown grapes.<\/p>\n<div  class='avia-button-wrap av-t9a9jx-889d7cc2240e8b95e04fb6f53e3c8daf-wrap avia-button-left  avia-builder-el-8  el_before_av_button  avia-builder-el-first '><a href='https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/11\/WGBC-Vintage-2024-Crafted-in-BC-Wines_Message-Map.pdf'  class='avia-button av-t9a9jx-889d7cc2240e8b95e04fb6f53e3c8daf avia-icon_select-no avia-size-medium avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Message Map<\/span><\/a><\/div>\n<\/div><\/div><\/section>\n<section class='av_tab_section av_tab_section av-m6b9alwn-97194892421fd721e68844cc425b7024'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='tab' role='tab' tabindex='0' data-fake-id='#tab-id-4' aria-controls='tab-id-4-content'  itemprop=\"headline\" >Market Placement<\/div><div id='tab-id-4-content' class='tab_content' aria-hidden=\"true\"><div class='tab_inner_content invers-color'  itemprop=\"text\" ><p>In response to the July 25, 2024, government announcement allowing temporary relief for BC wineries to use out\u2011of\u2011province grapes for the 2024 vintage, Wine Growers British Columbia (WGBC) formed the Vintage 2024 Relief and Support Replacement Wine Task Group. Comprising 25 BC winery, retail, and trade representatives, the group met to develop the following marketing, merchandising, and communication recommendations to support the introduction of non\u2011BC Replacement wines to the market.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-14753\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Shelf-placement-300x245.png\" alt=\"\" width=\"300\" height=\"245\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Shelf-placement-300x245.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Shelf-placement-768x627.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Shelf-placement-705x576.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Shelf-placement.png 901w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>On shelf and on menu, Crafted in BC Wines should be positioned as a category, close to 100% and BC VQA wines for the following purpose: As BC VQA gradually takes up less of the BC wine shelf, Crafted in BC wines will be there to maintain shelf space for BC wineries. Once BC VQA wines become more widely available, they will gradually take over 100% of BC wine shelf space again. This was identified as the ideal placement over &#8220;mixed placement&#8221; i.e. all brands together, BC or non-BC, to ensure clarity for consumers.<\/p>\n<div  class='avia-button-wrap av-ufbgv1-b0cd3af6da60e55b54b03409248856d1-wrap avia-button-left  avia-builder-el-9  el_after_av_button  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/11\/WGBC-Vintage-2024-Recommendations_final.pdf'  class='avia-button av-ufbgv1-b0cd3af6da60e55b54b03409248856d1 avia-icon_select-no avia-size-medium avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Task Group Recommendations<\/span><\/a><\/div>\n<\/div><\/div><\/section>\n<\/div>\n<div  class='hr av-32zif1-ff88c218a5e0451b45d0614ccad49112 hr-default  avia-builder-el-10  el_after_av_tab_container  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1q3gk2j-105e075b48fc8c27bc0bdb74069df855 av_one_full  avia-builder-el-11  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><section  class='av_textblock_section av-1klhxod-d331e66184b412d2b6b0444a2ff8d376 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>TOOLKIT &amp; RESOURCES<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m48wny2x-b46a430f94901a015af1001e3c3409fa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As part of the Relief and Support Crafted in BC Wines Communications and PR Plan, Wine Growers British Columbia is pleased to share one-page guides which include key messaging and positioning tailored to stakeholders who are primarily responsible for upholding consumer confidence in BC wine through transparent and unified communication: BC wineries, Liquor Retailers, Wine Trade, Media, and Government.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1y5rimz-83d5c0479dcc99b585198e5239c7a6a8\">\n.flex_column.av-1y5rimz-83d5c0479dcc99b585198e5239c7a6a8{\nwidth:19.6%;\n}\n<\/style>\n<div  class='flex_column av-1y5rimz-83d5c0479dcc99b585198e5239c7a6a8 av_one_fifth  avia-builder-el-14  el_after_av_one_full  el_before_av_one_fifth  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fqvvkt-21aa7d989a4b425ea0c90cac8c27b633\">\n.avia-image-container.av-2fqvvkt-21aa7d989a4b425ea0c90cac8c27b633 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2fqvvkt-21aa7d989a4b425ea0c90cac8c27b633 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2fqvvkt-21aa7d989a4b425ea0c90cac8c27b633 av-styling- avia-align-center  avia-builder-el-15  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14888 avia-img-lazy-loading-not-14888 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries-687x1030.png\" alt='' title='Wineries'  height=\"1030\" width=\"687\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries-687x1030.png 687w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries-200x300.png 200w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries-768x1152.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries-1024x1536.png 1024w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries-1000x1500.png 1000w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries-470x705.png 470w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wineries.png 1200w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-m673pfty-12ee9b77e470d1a9d0d27364e976d0d5-wrap avia-button-center  avia-builder-el-16  el_after_av_image  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/WGBC-Crafted-in-BC-Wineries-One-Pager.pdf'  class='avia-button av-m673pfty-12ee9b77e470d1a9d0d27364e976d0d5 avia-icon_select-yes-right-icon avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1an54nx-a6184f0649bd92ddd4ee2ad5fc17c5e9\">\n.flex_column.av-1an54nx-a6184f0649bd92ddd4ee2ad5fc17c5e9{\nwidth:19.6%;\nmargin-left:0.5%;\n}\n<\/style>\n<div  class='flex_column av-1an54nx-a6184f0649bd92ddd4ee2ad5fc17c5e9 av_one_fifth  avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yix7ct-8648513246f44cfc49e111fd0a79373b\">\n.avia-image-container.av-1yix7ct-8648513246f44cfc49e111fd0a79373b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1yix7ct-8648513246f44cfc49e111fd0a79373b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1yix7ct-8648513246f44cfc49e111fd0a79373b av-styling- avia-align-center  avia-builder-el-18  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14889 avia-img-lazy-loading-not-14889 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers-687x1030.png\" alt='' title='Retailers'  height=\"1030\" width=\"687\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers-687x1030.png 687w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers-200x300.png 200w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers-768x1152.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers-1024x1536.png 1024w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers-1000x1500.png 1000w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers-470x705.png 470w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Retailers.png 1200w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-24mk0f1-9833786cb3cb1cf616e12fb6ed3e5366-wrap avia-button-center  avia-builder-el-19  el_after_av_image  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/WGBC-Crafted-in-BC-Retailers-One-Pagers.pdf'  class='avia-button av-24mk0f1-9833786cb3cb1cf616e12fb6ed3e5366 avia-icon_select-yes-right-icon avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gqf2ij-276c2d8df3cfeee67d20fcf27a02fb36\">\n.flex_column.av-1gqf2ij-276c2d8df3cfeee67d20fcf27a02fb36{\nwidth:19.6%;\nmargin-left:0.5%;\n}\n<\/style>\n<div  class='flex_column av-1gqf2ij-276c2d8df3cfeee67d20fcf27a02fb36 av_one_fifth  avia-builder-el-20  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1sky0jh-b6190e5cae0712814a3476f15109ac94\">\n.avia-image-container.av-1sky0jh-b6190e5cae0712814a3476f15109ac94 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1sky0jh-b6190e5cae0712814a3476f15109ac94 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1sky0jh-b6190e5cae0712814a3476f15109ac94 av-styling- avia-align-center  avia-builder-el-21  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14890 avia-img-lazy-loading-not-14890 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade-687x1030.png\" alt='' title='Wine Trade'  height=\"1030\" width=\"687\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade-687x1030.png 687w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade-200x300.png 200w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade-768x1152.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade-1024x1536.png 1024w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade-1000x1500.png 1000w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade-470x705.png 470w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Wine-Trade.png 1200w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-1qklujh-2c32eab6cbfec7f9c683a861ed8bcf5d-wrap avia-button-center  avia-builder-el-22  el_after_av_image  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/WGBC-Crafted-in-BC-Trade-One-Pager.pdf'  class='avia-button av-1qklujh-2c32eab6cbfec7f9c683a861ed8bcf5d avia-icon_select-yes-right-icon avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1814rzv-317bdf0033ad45d5b8b1b67055cb5df0\">\n.flex_column.av-1814rzv-317bdf0033ad45d5b8b1b67055cb5df0{\nwidth:19.6%;\nmargin-left:0.5%;\n}\n<\/style>\n<div  class='flex_column av-1814rzv-317bdf0033ad45d5b8b1b67055cb5df0 av_one_fifth  avia-builder-el-23  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4w6h5p-df2427063a1e4b927d14e6f9e0f4d3d3\">\n.avia-image-container.av-4w6h5p-df2427063a1e4b927d14e6f9e0f4d3d3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4w6h5p-df2427063a1e4b927d14e6f9e0f4d3d3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4w6h5p-df2427063a1e4b927d14e6f9e0f4d3d3 av-styling- avia-align-center  avia-builder-el-24  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14891 avia-img-lazy-loading-not-14891 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media-687x1030.png\" alt='' title='Media'  height=\"1030\" width=\"687\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media-687x1030.png 687w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media-200x300.png 200w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media-768x1152.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media-1024x1536.png 1024w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media-1000x1500.png 1000w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media-470x705.png 470w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Media.png 1200w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-18gywxp-7437136d060554302dea2f0b5f24aea1-wrap avia-button-center  avia-builder-el-25  el_after_av_image  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/WGBC-Crafted-in-BC-Media-One-Pager.pdf'  class='avia-button av-18gywxp-7437136d060554302dea2f0b5f24aea1 avia-icon_select-yes-right-icon avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jrll8b-9e03e974496a445bdf60f24400d37f99\">\n.flex_column.av-jrll8b-9e03e974496a445bdf60f24400d37f99{\nwidth:19.6%;\nmargin-left:0.5%;\n}\n<\/style>\n<div  class='flex_column av-jrll8b-9e03e974496a445bdf60f24400d37f99 av_one_fifth  avia-builder-el-26  el_after_av_one_fifth  el_before_av_hr  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qovsgt-a5efc11747b2102db22d5d594a9f0612\">\n.avia-image-container.av-qovsgt-a5efc11747b2102db22d5d594a9f0612 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-qovsgt-a5efc11747b2102db22d5d594a9f0612 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-qovsgt-a5efc11747b2102db22d5d594a9f0612 av-styling- avia-align-center  avia-builder-el-27  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14892 avia-img-lazy-loading-not-14892 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1-687x1030.png\" alt='' title='Government1'  height=\"1030\" width=\"687\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1-687x1030.png 687w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1-200x300.png 200w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1-768x1152.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1-1024x1536.png 1024w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1-1000x1500.png 1000w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1-470x705.png 470w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/Government1-1.png 1200w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khso3h-d794e66da65956398f5e98856c29729c-wrap avia-button-center  avia-builder-el-28  el_after_av_image  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/WGBC-Crafted-in-BC-Government-One-Pager.pdf'  class='avia-button av-khso3h-d794e66da65956398f5e98856c29729c avia-icon_select-yes-right-icon avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Download<\/span><span class='avia_button_icon avia_button_icon_right' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><\/p><\/div>\n<div  class='hr av-3z2ajrx-b420111b60b7004ee84e66f0791b810c hr-default  avia-builder-el-29  el_after_av_one_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-15ol8cd-b524213f7111c90ce8023d92a1d4db2f av_one_full  avia-builder-el-30  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8q9ddtn-5105f340285ea719f7e5f66037c9a8e5\">\n.avia-image-container.av-m8q9ddtn-5105f340285ea719f7e5f66037c9a8e5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8q9ddtn-5105f340285ea719f7e5f66037c9a8e5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8q9ddtn-5105f340285ea719f7e5f66037c9a8e5 av-styling- avia-align-center  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15356 avia-img-lazy-loading-not-15356 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15.png\" alt='' title='Consumer Website Elements (15)'  height=\"1920\" width=\"4968\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15.png 4968w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15-300x116.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15-1030x398.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15-768x297.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15-1536x594.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15-2048x791.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15-1500x580.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Consumer-Website-Elements-15-705x272.png 705w\" sizes=\"(max-width: 4968px) 100vw, 4968px\" \/><\/div><\/div><\/div><\/div>\n<div  class='hr av-q0cqcd-c14eacf885309856e1fdde9abe53c07b hr-default  avia-builder-el-32  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-3hm68kd-b4cda6303c0181cf5628a4da89c7ff1b av_one_full  avia-builder-el-33  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-m8otqso6-321e31872bd4e4b25835e04fa7bd6799 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>READ MORE ABOUT CRAFTED IN BC<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2v4aad9-855e2304696ee6d5b3aeeae28e8d1bdc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Discover more about <strong data-start=\"20\" data-end=\"75\">Crafted in BC Wines<\/strong> through these featured articles:<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-2ybddlp-38eed5f8f32d392046066e10bcd410c1 av_one_third  avia-builder-el-36  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2oj5c4d-48ce53bafc988267e4d84b7adcebb75a\">\n.avia-image-container.av-2oj5c4d-48ce53bafc988267e4d84b7adcebb75a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2oj5c4d-48ce53bafc988267e4d84b7adcebb75a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2oj5c4d-48ce53bafc988267e4d84b7adcebb75a av-styling- avia-align-left  avia-builder-el-37  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15329 avia-img-lazy-loading-not-15329 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-5.png\" alt='' title='Three Column Weekly (5)'  height=\"278\" width=\"469\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-5.png 469w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-5-300x178.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-opsv1-ec18dc86fd1a353da05af39d4d5e618f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BC Wine Country is Preparing for a Strong Comeback &#8211; Wines of BC<\/strong><\/p>\n<p>It has been a roller coaster ride over the last few vintages for the BC wine industry. It feels like this particularly tumultuous ride is finally coming to an end, and with feet back on terra firma, winegrowers can now go about resetting and moving on with the future&#8230;<\/p>\n<p><a href=\"https:\/\/winebc.com\/taste_terroir\/bc-wine-news-how-bc-wine-country-is-preparing-for-a-strong-comeback\/\">Full post in the Taste &amp; Terroir Blog\u00a0 &gt;<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-48hnml9-e788d4f050c671fb0f2c8a43982e9095 av_one_third  avia-builder-el-39  el_after_av_one_third  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3z9bgpp-c695dd3d4e7e3e25bd9dd258a1514452\">\n.avia-image-container.av-3z9bgpp-c695dd3d4e7e3e25bd9dd258a1514452 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3z9bgpp-c695dd3d4e7e3e25bd9dd258a1514452 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3z9bgpp-c695dd3d4e7e3e25bd9dd258a1514452 av-styling- avia-align-left  avia-builder-el-40  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15328 avia-img-lazy-loading-not-15328 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-4.png\" alt='' title='Three Column Weekly (4)'  height=\"278\" width=\"469\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-4.png 469w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-4-300x178.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3o95msd-24d65a86e91ea7caa44ba0bb5a5bdbde '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The State of BC Wine, Getting on with It &#8211; Rhys Pender<\/strong><\/p>\n<p>It has been a tough time for farmers everywhere, nowhere more so than for those plying their trade growing grapes and making wine in BC. A changing climate has dished up challenge after challenge&#8230;<\/p>\n<p><a href=\"https:\/\/bluetoad.com\/publication\/?i=839976&amp;p=6&amp;view=issueViewer\">Full article in The Quarterly Pour, Spring 2025 &gt;<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-kxc2zh-dae7be062b2e50e55ee1c2d3f96d5f80 av_one_fourth  avia-builder-el-42  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8ytd5he-ccc311731c04526cab2ea87b67373102\">\n.avia-image-container.av-m8ytd5he-ccc311731c04526cab2ea87b67373102 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8ytd5he-ccc311731c04526cab2ea87b67373102 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8ytd5he-ccc311731c04526cab2ea87b67373102 av-styling- avia-align-left  avia-builder-el-43  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15386 avia-img-lazy-loading-not-15386 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/04\/Three-Column-Weekly-8-300x178.png\" alt='' title='Three Column Weekly (8)'  height=\"178\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/04\/Three-Column-Weekly-8-300x178.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/04\/Three-Column-Weekly-8.png 469w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-m8ytcd4p-a6457a2452f08ec6498b610837d4afd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"entry-title\"><strong>All You Need To Know About the \u201cCrafted in BC\u201d Wines That Are Just Hitting the Market<\/strong><strong> &#8211;\u00a0 Neal McLennan<\/strong><\/p>\n<p>The Crafted in BC program came about as a result of the disastrous cold snap that hit Okanagan and Similkameen vineyards in January 2024&#8230;<\/p>\n<p><a href=\"https:\/\/www.vanmag.com\/drink\/wine\/crafted-in-bc-wines\/\">Full article in Vancouver Magazine, March 2025 &gt;<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-1owpn31-6bd04cf8b0bd5493b5e79739e05c68a9 av_one_third  avia-builder-el-45  el_after_av_one_fourth  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46gjtp-6e9410f4a6e90d490720036aa93548b8\">\n.avia-image-container.av-46gjtp-6e9410f4a6e90d490720036aa93548b8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-46gjtp-6e9410f4a6e90d490720036aa93548b8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-46gjtp-6e9410f4a6e90d490720036aa93548b8 av-styling- avia-align-left  avia-builder-el-46  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15330 avia-img-lazy-loading-not-15330 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-6.png\" alt='' title='Three Column Weekly (6)'  height=\"278\" width=\"469\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-6.png 469w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/03\/Three-Column-Weekly-6-300x178.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kkj9h9-4d49737d71d5b836272e6de827e31e73 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BC Wineries Allowed to Bring in non-BC Grapes and Juice for 2024 Vintage &#8211; Steve MacNaull<\/strong><\/p>\n<p>It&#8217;s the news the beleaguered BC wine industry has been waiting for.\u00a0Today, the province announced that as a temporary measure for the 2024 vintage, BC wineries can bring in grapes and grape juice from outside of the province to make wine&#8230;<\/p>\n<p><a href=\"https:\/\/www.kelownanow.com\/watercooler\/news\/news\/Food_Drink\/BC_wineries_allowed_to_bring_in_non_BC_grapes_and_juice_for_2024_vintage\/\" target=\"_blank\" rel=\"noopener\">Full article in KelownaNow &gt;<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-pzgkxp-2a8e5531e75c739e8d3408657bb09b65 av_one_third  avia-builder-el-48  el_after_av_one_third  el_before_av_hr  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcjcplka-9f289b46596b894e5332b2c11b03928b\">\n.avia-image-container.av-mcjcplka-9f289b46596b894e5332b2c11b03928b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mcjcplka-9f289b46596b894e5332b2c11b03928b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mcjcplka-9f289b46596b894e5332b2c11b03928b av-styling- avia-align-left  avia-builder-el-49  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16126 avia-img-lazy-loading-not-16126 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/crafted-in-bc-saturday-sips-300x164.png\" alt='' title='crafted in bc saturday sips'  height=\"164\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/crafted-in-bc-saturday-sips-300x164.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/crafted-in-bc-saturday-sips-1030x564.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/crafted-in-bc-saturday-sips-768x421.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/crafted-in-bc-saturday-sips-705x386.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/crafted-in-bc-saturday-sips.png 1123w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mcjcqqns-3e054f80e51ec22dba91ca1b3866362f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Saturday Sips: Crafted in BC wines\u00a0<\/strong><\/p>\n<div class=\"c-videoDetails__byline\">BCLiquor&#8217;s Lesley Brown discusses how grapes from around the world have been used to help BC wineries produce some top wines after a disastrous 2024 crop.<\/div>\n<p><a href=\"https:\/\/globalnews.ca\/video\/11266736\/saturday-sips-crafted-in-bc-wines\/\" target=\"_blank\" rel=\"noopener\">Watch the Segment &gt;<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-p0gakd-1a3ac17bc283232728f73375fd363530 hr-default  avia-builder-el-51  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-13w64ot-7c7af6f3cbcf4659ed1fdcc29b5fac6d av_one_full  avia-builder-el-52  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-m8otfbjf-38935ab98158d2f95b697cf9d84eb07f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>WEBINAR: NAVIGATING VINTAGE 2024<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m7z91luy-ebd24943c9bdbb017d02eaec96929265 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">On March 6, 2025, as part of the Crafted in BC Communications &amp; PR Plan, Wine Growers BC partnered with Vancouver Sommelier Kurtis Kolt, to host a webinar on the Vintage 2024 Relief &amp; Support &#8220;Crafted in BC&#8221; wines. At the event, Kurtis, joined by a panel of BC winemakers, provided a comprehensive update on the current state of the BC wine industry and covered key topics to help retailers, restaurateurs, and industry professionals navigate the evolving BC wine landscape and effectively communicate the story of Crafted in BC wines. We invite you to watch the recording of the session below, and access the presentation file <a href=\"https:\/\/drive.google.com\/file\/d\/1-3UPRFOLB36ew4WBHatiyxt28BBsD112\/view\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Session Panelists: Charlie Baesslar (Corcelettes Winery), Michael Bartier (Bartier Bros. Vineyard &amp; Winery), David Paterson (Tantalus Vineyards), Severine Pinte (Le Vieux Pin \/ LaStella Winery), Derek Kontkanen (Arterra Wines), and Lauren Skinner (Painted Rock Estate Winery)<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7z9gfoz-5decbf5af1f3bc0ff73ea595cb7a3e4a\">\n#top .hr.hr-invisible.av-m7z9gfoz-5decbf5af1f3bc0ff73ea595cb7a3e4a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-m7z9gfoz-5decbf5af1f3bc0ff73ea595cb7a3e4a hr-invisible  avia-builder-el-55  el_after_av_one_full  el_before_av_three_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1256gvx-d21a21356eff838c10150be70ff9b6f5 av_three_fifth  avia-builder-el-56  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><div  class='avia-video av-m7z8yh4u-7d74f95317030064d56535cd9717a26c avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=j-5iEU1R4bU'><script type='text\/html' class='av-video-tmpl'><span class=\"dtDLeR0Mdsj4a9w123QmfKOpcYNpHVIzooMQPl4cXYLm5jE7nkGiPCNZ73SJ6KayU\"><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Navigating BC&#039;s Vintage 2024 Webinar &amp; Panel\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/j-5iEU1R4bU?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-1rgztul-72d02b569be63eb5ffb6578a583595c1 av_one_fifth  avia-builder-el-58  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div  '     ><\/div>\n<div  class='flex_column av-pbl3kt-ac47de7f5853c75b205fbe90cfdad649 av_one_fifth  avia-builder-el-59  el_after_av_one_fifth  el_before_av_hr  flex_column_div  '     ><\/div>\n<div  class='hr av-u1x7r1-212a03f1672b2878c47b2b569ed9bc15 hr-default  avia-builder-el-60  el_after_av_one_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-kbjlzv-28322a2b89aefbac9a7ab6a74b38e345 av_one_full  avia-builder-el-61  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-4q853x-4ced2729c2c92e29aab0d888e013bc45 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>MEDIA CONTACT<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m48zqmcq-63a4d17c314dbcf8555a00ac3e4ab9e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><a href=\"&#x6d;&#x61;&#x69;&#x6c;&#116;&#111;&#58;kj&#x6f;&#x73;&#x65;&#x70;&#x68;&#115;&#111;&#110;&#64;W&#x69;&#x6e;&#x65;&#x42;&#x43;&#46;&#99;&#111;m\">&#75;&#x4a;&#111;&#x73;&#101;&#x70;&#104;&#x73;&#111;&#x6e;&#64;&#x57;&#105;&#x6e;&#101;&#x42;&#67;&#x2e;&#99;&#x6f;&#109;<\/a><br \/>\n1-250-762-9744 ext. 114<\/p>\n<p>Kelly Josephson, Acting Communications Director<br \/>\nWine Growers British Columbia<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-kdos0t-e3ab81db41124a8906cf6774cc1b9c24 hr-default  avia-builder-el-64  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-vsoawt-379f8422cedaeff50c5eac04bb9b7600 av_one_full  avia-builder-el-65  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-m490mcyr-b18ed3a4148f45dd2a57ecd459f04a87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>FREQUENTLY ASKED QUESTIONS<\/h1>\n<\/div><\/section><br \/>\n<div  class='togglecontainer av-m672o8ly-4b94af623b2a233a36af9976512df64a  avia-builder-el-67  el_after_av_textblock  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m672mrdy-7b9e24a5e668db89a378a5063bc4106e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-1' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>About the Initiative<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><strong>What is &#8220;Crafted in BC,&#8221; and why was it introduced?<\/strong><\/p>\n<p>&#8220;Crafted in BC&#8221; is a temporary initiative designed to support BC wineries during the 2024 vintage. Due to severe weather conditions causing significant crop losses, the inclusion of out-of-province grapes is permitted. This initiative emphasizes resilience, craftsmanship, and a commitment to quality.<\/p>\n<p><strong>Is &#8220;Crafted in BC&#8221; a certification or designation?<\/strong><\/p>\n<p>No, &#8220;Crafted in BC&#8221; is not a certification or designation. It is a messaging approach to transparently communicate the temporary use of out-of-province grapes.<\/p>\n<p><strong>How does &#8220;Crafted in BC&#8221; differ from BC VQA?<\/strong><\/p>\n<p>BC VQA guarantees wines made from 100% BC-grown grapes, representing the highest standard of quality and authenticity. &#8220;Crafted in BC&#8221; positioned wines, while not meeting the 100% BC-grown grape criteria, are still crafted with the same care and dedication by BC wineries.<\/p>\n<p><strong>How long will the &#8220;Crafted in BC&#8221; positioning be in place?<\/strong><\/p>\n<p>&#8220;Crafted in BC&#8221; is a temporary measure to address the unique challenges of the 2024 vintage, with a phased return to 100% BC wine production planned.<\/p>\n<p><strong>Why were out-of-province grapes allowed for the 2024 vintage?<\/strong><\/p>\n<p>Severe freeze events in 2022 and 2024 devastated BC grape harvests. Allowing the use of out-of-province grapes ensures wineries can continue operations, protect jobs, and maintain the industry&#8217;s economic sustainability.<\/p>\n<p><strong>Does using out-of-province grapes compromise the quality of BC wine? <\/strong><\/p>\n<p>No, the same skilled winemakers who craft BC VQA wines produce &#8220;Crafted in BC&#8221; wines, ensuring the highest standards of quality and care are maintained.<\/p>\n<p><strong>Will wines positioned as &#8220;Crafted in BC&#8221; meet the same quality standards as BC VQA wines?<\/strong><\/p>\n<p>Yes, while the grapes may not be 100% BC-grown, the wines are made with the same dedication and expertise that define BC\u2019s wine industry.<\/p>\n<p><strong>How does this initiative support BC\u2019s wine industry?<\/strong><\/p>\n<p>The \u201cCrafted in BC&#8221; position provides a vital lifeline for wineries to continue producing and selling wine, supporting jobs, sustaining economic contributions, and preserving the vibrancy of BC\u2019s wine culture.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m6bao466-7032a58f46fd0023fbf55e84accc6f50'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-2' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>For Consumers<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><strong>How can I identify wines positioned under &#8220;Crafted in BC&#8221;?<\/strong><\/p>\n<p>&#8220;Crafted in BC&#8221; will not appear on wine labels but may be used on wine lists, retail sections, or other materials to differentiate these wines from BC VQA wines.<\/p>\n<p><strong>Will &#8220;Crafted in BC&#8221; appear on wine labels?<\/strong><\/p>\n<p>No, the &#8220;Crafted in BC&#8221; positioning is not a label or certification; it is a communication approach used in specific contexts, such as retail and restaurant settings.<\/p>\n<p><strong>Are &#8220;Crafted in BC&#8221; wines still made in BC?<\/strong><\/p>\n<p>Yes, all &#8220;Crafted in BC&#8221; wines are produced by BC wineries, reflecting their skill and craftsmanship, even if some grapes are sourced from outside the province.<\/p>\n<p><strong>How can I trust the quality and authenticity of &#8220;Crafted in BC&#8221; wines?<\/strong><\/p>\n<p>Wine Growers BC ensures transparent communication, and the same winemakers who produce BC VQA wines are making &#8220;Crafted in BC&#8221; positioned wines with the same high standards.<\/p>\n<p><strong>Are there price differences between BC VQA and &#8220;Crafted in BC&#8221; wines?<\/strong><\/p>\n<p>Pricing is determined by individual wineries. &#8220;Crafted in BC&#8221; wines aim to offer the same value as BC-grown wines, while supporting the industry during this transitional period.<\/p>\n<p><strong>What is being done to ensure transparency about the use of out-of-province grapes?<\/strong><\/p>\n<p>Wineries and retailers are encouraged to clearly communicate the story behind &#8220;Crafted in BC&#8221; wines, emphasizing the temporary nature and the industry\u2019s long-term commitment to 100% BC wines.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m6baoq0g-107f9baa5279a1f6e4f399d43c2613e8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-3' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>For Wineries and Trade<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><strong>Can wineries choose not to participate in &#8220;Crafted in BC&#8221;?<\/strong><\/p>\n<p>Yes, participation is optional, and wineries are encouraged to determine how best to communicate their unique stories while aligning with the initiative\u2019s goals.<\/p>\n<p><strong>What guidelines must wineries follow to use the &#8220;Crafted in BC&#8221; positioning?<\/strong><\/p>\n<p>Wineries must ensure transparency in communication, follow labeling regulations, and align with the messaging that highlights resilience, quality, and adaptability.<\/p>\n<p><strong>How will the positioning be communicated to retailers and restaurants?<\/strong><\/p>\n<p>Wine Growers BC provides tailored materials, including one-pagers and FAQs, to help retailers and restaurants share the story of &#8220;Crafted in BC&#8221; wines effectively with customers.<\/p>\n<p><strong>What resources are available for wineries to explain &#8220;Crafted in BC&#8221; to customers?<\/strong><\/p>\n<p>Wineries have access to messaging guides, FAQs, and storytelling tools provided by Wine Growers BC.<\/p>\n<p><strong>Are wineries required to disclose the origin of non-BC grapes in their wines?<\/strong><\/p>\n<p>Wineries are encouraged to be transparent about the use of out-of-province grapes, as trust and integrity are central to the &#8220;Crafted in BC&#8221; positioning.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m6bapknp-cec26eb1665c3e2658e7b6f35743c0cb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-4' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Industry Impact<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><strong>How does &#8220;Crafted in BC&#8221; help preserve the BC wine industry\u2019s reputation?<\/strong><\/p>\n<p>By emphasizing transparency, quality, and resilience, &#8220;Crafted in BC&#8221; allows wineries to maintain consumer trust and demonstrate adaptability during this challenging period.<\/p>\n<p><strong>What is being done to ensure the long-term sustainability of BC wine production?<\/strong><\/p>\n<p>A phased roadmap to return to 100% BC wine production is in place, along with efforts to support vineyard recovery and industry-wide collaboration.<\/p>\n<p><strong>How will the transition back to 100% BC wines be managed?<\/strong><\/p>\n<p>Wine Growers BC is developing a clear plan to gradually phase out the use of out-of-province grapes as BC vineyards recover, ensuring a smooth transition.<\/p>\n<p><strong>Will &#8220;Crafted in BC&#8221; impact BC wine exports?<\/strong><\/p>\n<p>The initiative primarily targets the domestic market, but transparent communication aims to preserve confidence in BC wine internationally.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<div  class='hr av-189izvh-0f03b34e2cea04f5b31b3e03aaf6e4f8 hr-default  avia-builder-el-68  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-p78mv1-03b9abe137b28075e96a3492f9443a41 av_one_full  avia-builder-el-69  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-m6742sjf-fe52b41756ff8a582d127f031d83f589 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>SUBMIT YOUR FEEDBACK<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6744344-3e2b4067c2da8fe17e001eced8cbc368 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Wine Growers British Columbia welcomes feedback from stakeholders and consumers to adapt and refine our messaging.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m67456aw-ce9022c12e68ae5d45478537240dd723-wrap avia-button-left  avia-builder-el-72  el_after_av_textblock  avia-builder-el-last '><a href='&#109;&#x61;&#105;&#x6c;&#116;&#x6f;:&#x69;n&#102;&#x6f;&#64;&#x77;&#105;&#x6e;e&#x62;c&#46;&#x63;&#111;&#x6d;' class='avia-button av-m67456aw-ce9022c12e68ae5d45478537240dd723 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Contact Us<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-14589","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vintage Relief and Support Toolkit - Wine BC Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winebc.com\/industry\/vintage-support-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vintage Relief and Support Toolkit - Wine BC Industry\" \/>\n<meta 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