{"id":15811,"date":"2025-10-01T01:00:09","date_gmt":"2025-10-01T08:00:09","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=15811"},"modified":"2026-04-02T12:07:13","modified_gmt":"2026-04-02T19:07:13","slug":"ceo-update","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/resources\/industry-communications\/ceo-update\/","title":{"rendered":"CEO Update (NEW)"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3yxh5x4-57db45dea87a62ca8dc5c32882d755b4\">\n.avia-section.av-m3yxh5x4-57db45dea87a62ca8dc5c32882d755b4{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Hero-Banner-2.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='wbc-custom-image-titlebar'  class='avia-section av-m3yxh5x4-57db45dea87a62ca8dc5c32882d755b4 main_color avia-section-default avia-no-border-styling  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data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-15811'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb5p8uah-54c9a303376ab17892690adad8e4687d\">\n#top .hr.hr-invisible.av-mb5p8uah-54c9a303376ab17892690adad8e4687d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mb5p8uah-54c9a303376ab17892690adad8e4687d hr-invisible  avia-builder-el-2  el_before_av_one_third  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2e57003-ee37d0711f93c055c9412cddb28b439a av_one_third  avia-builder-el-3  el_after_av_hr  el_before_av_two_third  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26ae3nn-679187759f82365b031fba61da83c821\">\n.avia-image-container.av-26ae3nn-679187759f82365b031fba61da83c821 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-26ae3nn-679187759f82365b031fba61da83c821 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-26ae3nn-679187759f82365b031fba61da83c821 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15814 avia-img-lazy-loading-not-15814 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-ImageElement.png\" alt='' title='Website ImageElement'  height=\"2160\" width=\"2160\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-ImageElement.png 2160w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-ImageElement-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-ImageElement-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-ImageElement-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-ImageElement-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-ImageElement-1536x1536.png 1536w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1pzeucj-0377e63b3693077af508424db559ecf5 av_two_third  avia-builder-el-5  el_after_av_one_third  el_before_av_hr  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb5pd0hn-4592260fc0cd6a315e58d859fa7e8fce\">\n.avia-image-container.av-mb5pd0hn-4592260fc0cd6a315e58d859fa7e8fce img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mb5pd0hn-4592260fc0cd6a315e58d859fa7e8fce .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb5pd0hn-4592260fc0cd6a315e58d859fa7e8fce av-styling- avia-align-center  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16104 avia-img-lazy-loading-not-16104 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8.png\" alt='' title='Website Titles - Element (8)'  height=\"250\" width=\"3000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8.png 3000w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8-300x25.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8-1030x86.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8-768x64.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8-1536x128.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8-2048x171.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8-1500x125.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-Titles-Element-8-705x59.png 705w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ke3t37-475221179244633f82707171ac9474d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With over 20 years of experience in public policy and industry advocacy, Jeff Guignard brings a collaborative, strategic approach to leading Wine Growers British Columbia. Formerly the Executive Director of the Alliance of Beverage Licensees, Jeff is known for navigating complex regulatory landscapes and building trusted relationships across government and industry. He\u2019s passionate about unlocking the full potential of BC wine by removing barriers to growth, championing the Wines of BC brand, and ensuring the voices of wineries and growers are heard. Jeff officially joined WGBC as CEO on April 28, 2025.<\/p>\n<\/div><\/section><\/p><\/div><div  class='hr av-103lbgj-ccbc2e037003469b9a7ae83f17d186fa hr-full  avia-builder-el-8  el_after_av_two_third  el_before_av_two_third  hr-no-shadow'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1crcn1f-42b13946dd2fb7990be586ea2e3db3b8\">\n.flex_column.av-1crcn1f-42b13946dd2fb7990be586ea2e3db3b8{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-1crcn1f-42b13946dd2fb7990be586ea2e3db3b8 av_two_third  avia-builder-el-9  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4q2nzr-ae7b4a7f8781bd78480f3b253c7d408f\">\n.avia-image-container.av-md4q2nzr-ae7b4a7f8781bd78480f3b253c7d408f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-md4q2nzr-ae7b4a7f8781bd78480f3b253c7d408f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md4q2nzr-ae7b4a7f8781bd78480f3b253c7d408f av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16240 avia-img-lazy-loading-not-16240 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10.png\" alt='' title='Website Titles - Element (10)'  height=\"225\" width=\"2700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10.png 2700w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10-300x25.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10-1030x86.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10-768x64.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10-1536x128.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10-2048x171.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10-1500x125.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-10-705x59.png 705w\" sizes=\"(max-width: 2700px) 100vw, 2700px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc9orxgg-6cb3158eb407d6eb30a5954b575410a6\">\n#top .hr.hr-invisible.av-mc9orxgg-6cb3158eb407d6eb30a5954b575410a6{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mc9orxgg-6cb3158eb407d6eb30a5954b575410a6 hr-invisible  avia-builder-el-11  el_after_av_two_third  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-18sp6hv-2f15efaa2c9d902d887710d38a75b502 av_one_half  avia-builder-el-12  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-mcz23rvp-7121ba4daeb390d90a1f5d9813889712 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><strong>BC WINE INDUSTRY ADVOCACY<\/strong> Progress on WGBC\u2019s planned advocacy for BC wineries, along with timely action on emerging issues.<\/li>\n<li><strong>INDUSTRY CONSULTATION<\/strong> Invitation to contribute to industry and organizational direction such as through Town Hall meetings, surveys.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wrbr9f-9107426fa4d1b8dbdf288dcbcce35301\">\n#top .hr.hr-invisible.av-wrbr9f-9107426fa4d1b8dbdf288dcbcce35301{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-wrbr9f-9107426fa4d1b8dbdf288dcbcce35301 hr-invisible  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='flex_column av-uxrxk3-76bc428631ad1799c59eb8532448facd av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_two_third  flex_column_div  '     ><section  class='av_textblock_section av-mcz24an9-aeb8b802071cf7045017aa90e7d3e676 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li><strong>POLICY UPDATES <\/strong>News of changes to government policy that directly affects winery business operations.<\/li>\n<li><strong>MEMBER RELATIONS <\/strong>New or important governance information or opportunities exclusive to WGBC membership.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t20swz-ec6888a908a4dd30925132cd0503df3d\">\n.flex_column.av-t20swz-ec6888a908a4dd30925132cd0503df3d{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-t20swz-ec6888a908a4dd30925132cd0503df3d av_two_third  avia-builder-el-17  el_after_av_one_half  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb6w8s9b-89424816fdbe26693517748a395e6cc2\">\n.avia-image-container.av-mb6w8s9b-89424816fdbe26693517748a395e6cc2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mb6w8s9b-89424816fdbe26693517748a395e6cc2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb6w8s9b-89424816fdbe26693517748a395e6cc2 av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16241 avia-img-lazy-loading-not-16241 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9.png\" alt='' title='Website Titles - Element (9)'  height=\"225\" width=\"2700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9.png 2700w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9-300x25.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9-1030x86.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9-768x64.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9-1536x128.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9-2048x171.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9-1500x125.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/Website-Titles-Element-9-705x59.png 705w\" sizes=\"(max-width: 2700px) 100vw, 2700px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4q6afv-578ac592af98dcc792d862b57653b5e8\">\n#top .hr.hr-invisible.av-md4q6afv-578ac592af98dcc792d862b57653b5e8{\nheight:2px;\n}\n<\/style>\n<div  class='hr av-md4q6afv-578ac592af98dcc792d862b57653b5e8 hr-invisible  avia-builder-el-19  el_after_av_two_third  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc\">\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler{\ncolor:#000000;\nborder-color:#cccccc;\n}\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler.activeTitle{\ncolor:#000000;\nborder-color:#000000;\nbackground-color:#3a913f;\n}\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler:not(.activeTitle):hover{\ncolor:#ffffff;\nbackground-color:#3a913f;\n}\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#ffffff !important;\n}\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler .toggle_icon{\ncolor:#3a913f;\nborder-color:#3a913f;\n}\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler .toggle_icon > span{\ncolor:#3a913f;\nborder-color:#3a913f;\n}\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler.activeTitle .toggle_icon, #top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc p.toggler.activeTitle .toggle_icon > span{\ncolor:#ffffff;\nborder-color:#ffffff;\n}\n#top .togglecontainer.av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc .toggle_wrap .toggle_content{\ncolor:#000000;\nborder-color:#cccccc;\n}\n<\/style>\n<div  class='togglecontainer av-1qmki2r-3ff036cd3d5bbb286e162419a37e4bcc  avia-builder-el-20  el_after_av_hr  el_before_av_one_third  toggle_close_all' >\n<section class='av_toggle_section av-mnht00b3-f67bb29d58f8eef5ac9c475b23d484d5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-1' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>April 2, 2026 - Insight Conference &amp; Wine Month<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>I\u2019m writing this from the Kelowna International Airport, heading home after a packed 48 hours in the Okanagan.<\/p>\n<p>In that short time, we hosted our annual Insight Conference, met in person as a Wine Growers BC Board of Directors, visited wineries, and connected directly with many of you.<\/p>\n<p>As we transition into spring, there\u2019s a real sense of optimism building. Bud break is just around the corner, and early signals on tourism bookings are encouraging. Coming out of both Insight and our Board discussions, I\u2019m more confident than ever in the strength, talent, and alignment across the BC wine community.<\/p>\n<p>Before I step away briefly to spend some time with my family, I wanted to share a few updates from what was a busy and important week for our industry.<\/p>\n<p><strong>In This Update<\/strong><\/p>\n<p>\u2022 Insight Conference and Wine Industry Awards<br \/>\n\u2022 State of the Industry<br \/>\n\u2022 New Member Announcement<br \/>\n\u2022 Happy BC Wine Month!<\/p>\n<p><strong>Insight Conference and Industry Recognition Awards<\/strong><\/p>\n<p>Our annual BC Wine Industry Insight Conference brought together 275 wine professionals from across the province &#8211; a clear reflection of the engagement and momentum building across the industry.<\/p>\n<p>A highlight for me was our keynote speaker Stephen Bailey, who spoke passionately about the power of community in building enduring brands. It was a timely reminder that while aligned strategy matters, innovation and creativity matter.<\/p>\n<p>We also heard important updates from key government partners, including local Member of Parliament Helena Konanz, David Ledderhof from the LDB, and David Hume from the LCRB. They each shared valuable perspectives on the policies, sales trends, and the broader landscape shaping our industry.<\/p>\n<p>My sincere thanks to our speakers, sponsors, partners, and the team at Wine Growers BC for delivering such a strong and well-executed program.<\/p>\n<p>The day concluded with the BC and Canadian Wine Industry Awards\u2013another highlight and a powerful reminder of the talented, passionate, and committed people in our industry. This year\u2019s BC award recipients: Rhys Pender, MW (Leadership Excellence), Jenna White (Master Marketer), and Brynne Dickson (Ultimate BC Wine Ambassador).<\/p>\n<div id=\"attachment_18139\" style=\"width: 1040px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18139\" class=\"wp-image-18139 size-large\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-1030x736.jpg\" alt=\"\" width=\"1030\" height=\"736\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-1030x736.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-300x214.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-768x549.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-1536x1097.jpg 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-1500x1072.jpg 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-260x185.jpg 260w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867-705x504.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/DSC_0867.jpg 2048w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><p id=\"caption-attachment-18139\" class=\"wp-caption-text\">Left to right: Miles Prodan, Rhys Pender, Jenna White, Brynne Dickson, Andr\u00e9 Lipinski, Rowan Stewart<\/p><\/div>\n<p>We also recognize our finalists for their meaningful contributions: Charlie Baessler, Heather Courtney, Carla Bechard, Jennifer Busmann, James Berti, and Sheila Whittaker.<\/p>\n<p>BC won several prizes at Wine Growers Canada\u2019s national recognition awards: the Stewart Family (Award of Distinction) and Miles Prodan (Industry Champion). Niagara\u2019s Andr\u00e9 Lipinski won the Karl Kaiser Winemaker of the Year.<\/p>\n<p>A heartfelt congratulations to all.<\/p>\n<p><a href=\"https:\/\/mailchi.mp\/winebc.com\/media-release-2026-bc-wine-industry-awards\">Read the media release here.<\/a><\/p>\n<p><strong>State of the Industry: Reset\u2014and Opportunity<\/strong><\/p>\n<p>At Insight, I shared a State of the Industry update grounded in both the realities we\u2019re facing and the opportunities ahead.<\/p>\n<p>We all know that the global wine industry is shifting. Consumption is declining\u2013particularly in the mid-market\u2013while premiumization and experience-driven demand continue to grow. Tourism is emerging as a defining driver of modern wine regions, and the competitive landscape is evolving quickly.<\/p>\n<p>At home, we\u2019re operating in a more constrained environment. Government finances remain tight, competition for investment is intensifying, and we need to be increasingly clear\u2014and compelling\u2014about the return our industry delivers.<\/p>\n<p>But within that context, there is a powerful opportunity.<\/p>\n<p>BC wine is uniquely positioned for this moment: a premium, cool-climate region producing world-class wines in places people want to visit. And importantly, we are still early in our journey, with significant runway ahead.<\/p>\n<p>Looking ahead, our focus is clear:<\/p>\n<p>\u2022 Strengthen advocacy to improve access, fairness, and competitiveness<br \/>\n\u2022 Elevate our marketing and tourism positioning to match our potential<br \/>\n\u2022 Continue to align as an industry through the Wine Grape Industry Task Force<br \/>\n\u2022 Build a long-term strategy grounded in sustainability, premiumization, and resilience<\/p>\n<p>As I said on stage, we are not just growing an industry. We are building the world\u2019s next great wine region in real time.<\/p>\n<p><strong>Board Meeting and New Member Welcome<\/strong><\/p>\n<p>Following the Conference, our Board of Directors convened to discuss priorities and finalize our FY\u201927 Operational Plan. This plan reflects a clear focus: strengthening advocacy, demonstrating economic impact, and positioning BC wine for long-term success. We\u2019ll be sharing it with members in the coming weeks.<\/p>\n<p>We also welcomed several new members to the Wine Growers BC community:<\/p>\n<p>\u2022 Hidden Vines Winery<br \/>\n\u2022 Modesta Winery<br \/>\n\u2022 Azhadi Vineyards<br \/>\n\u2022 Off the Grid Organic Winery<br \/>\n\u2022 Summerland Heritage Cider (Associate)<br \/>\n\u2022 Windfall Cider (Associate)<\/p>\n<p>Their addition reflects the continued growth, diversity, and entrepreneurial energy of our industry.<\/p>\n<p><strong>BC Wine Month<\/strong><\/p>\n<p>April marks BC Wine Month\u2014now officially proclaimed by the BC government and an increasingly important platform for our industry.<\/p>\n<p>This is a coordinated opportunity to:<\/p>\n<p>\u2022 Showcase the quality and diversity of BC wine<br \/>\n\u2022 Drive consumer engagement across the province<br \/>\n\u2022 Reinforce our role as a key contributor to tourism and economic growth<\/p>\n<p>Most importantly, it\u2019s a chance to tell our story.<\/p>\n<p>Over the coming weeks, Wines of BC will amplify regional stories, experiences, and the people behind the wines. I encourage all members to participate, use the campaign toolkit, and help bring BC Wine Month to life in your own way.<\/p>\n<p>When we show up collectively, the impact is real.<\/p>\n<p><a href=\"https:\/\/winebc.com\/industry\/april-is-bc-wine-month\/\">Access the toolkit here.<\/a><\/p>\n<p><a href=\"https:\/\/mailchi.mp\/winebc.com\/media-release-april-is-bc-wine-month-6706479\">Read the Media Release here.<\/a><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mmzks6qw-1228cf8f2103ca1acb59eea550f6ceb0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-2' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>March 20, 2026 - Wine Sector Support Program &amp; More<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Hello Everyone,<\/p>\n<p>I wanted to share a quick update on three important items before we head into the weekend.<\/p>\n<p><strong>1) Federal Wine Sector Support Program<\/strong><\/p>\n<p>You may have seen media reports suggesting the program is being cancelled. To be clear, it remains in place until March 31, 2027, and no decision has been made about whether it will be extended.<\/p>\n<p>We know how important this program is to your investments and planning. WGBC is working closely with Wine Growers Canada and other provincial associations to secure a program extension as soon as possible.<\/p>\n<p><strong>2) Temporary Foreign Worker Survey<\/strong><\/p>\n<p>If your business employs temporary foreign workers, I want to flag a short survey from the Tourism Industry Association of BC (TIABC).<\/p>\n<p>The federal government recently announced a temporary measure (April 2026 to March 2027) to give provinces more flexibility for rural employers using the Temporary Foreign Worker Program. The Province has expressed hesitation, and TIABC is gathering input to understand how this could affect businesses across BC.<\/p>\n<p>TIABC is collecting rapid, sector-wide data this week to inform imminent discussions with the Province. If this applies to your business, I strongly encourage you to take a few minutes to complete the survey while this input can still help shape their conversations.<\/p>\n<p><a href=\"https:\/\/www.surveymonkey.com\/r\/TFW2026\">TAKE THE SURVEY<\/a><\/p>\n<p><strong>3) Interprovincial Shipping Petition<\/strong><\/p>\n<p>WGBC member Ron Kubek (Lightning Rock Winery, Summerland) has introduced a petition in the House of Commons supporting efforts led by Okanagan-based Member of Parliament Dan Albas to advance interprovincial shipping of Canadian wine.<\/p>\n<p>I\u2019ve signed it and encourage you to do the same. I\u2019d also appreciate you sharing it with your teams and networks.<\/p>\n<p>Federal, provincial, and territorial governments have committed to developing frameworks to enable direct-to-consumer alcohol shipping across Canada by May. A petition alone won\u2019t change policy, but it helps demonstrate industry support and keeps this issue visible as that work moves forward.<\/p>\n<p><a href=\"https:\/\/www.ourcommons.ca\/petitions\/en\/Petition\/Details?Petition=e-7258\">SIGN THE PETITION<\/a><\/p>\n<p>Thanks again for your attention. As always, my priority is to keep you posted as things progress.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mmwo5s1m-f3c443717d8d6287a944e74e82739a35'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-3' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>March 17, 2026 - WGBC Advocacy Committee, Ad Valorem Wine Tax Win, &amp; More<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Over the past few weeks, I\u2019ve had the chance to connect with many of you across the province at industry gatherings, vineyard events, and in conversations about where BC wine is headed next.<\/p>\n<p>Everywhere I go I\u2019m reminded of the same thing: this industry is full of passionate people who care deeply about what we\u2019re building together.<\/p>\n<p>BC wine is still early in its story, but the potential ahead of us is extraordinary. Across the sector we\u2019re seeing growers, wineries, and partners working together more closely than ever. In many ways, we are building the future of BC wine in real time.<\/p>\n<p>I wanted to share a few updates on what we\u2019ve been working on and where things are moving.<\/p>\n<p><strong>In This Update<\/strong><\/p>\n<ul>\n<li>Alberta removes the ad valorem wine tax following months of WGBC advocacy<\/li>\n<li>Launch of long-term strategy work for BC\u2019s wine and grape sector<\/li>\n<li>New WGBC Advocacy Committee announced<\/li>\n<li>Vancouver International Wine Festival highlights strong interest in BC wine<\/li>\n<li>Member input requested on vintage replacement SKUs and the Enhanced Replant Program<\/li>\n<\/ul>\n<p><strong>What I\u2019ve Been Up To<\/strong><\/p>\n<p>In February, I had the opportunity to visit Northern Lights Fruit Winery\u2014Canada\u2019s northern-most winery\u2014to celebrate production of their one millionth bottle. It was a great reminder of the innovation and entrepreneurial spirit across BC\u2019s broader wine community, and the important role these producers play in expanding how consumers experience BC-grown products.<\/p>\n<p>That same month I served as a table judge at the CAPS BC Best Sommelier of BC competition, where the talent and enthusiasm of BC\u2019s sommelier community were on full display. Our member wineries poured exceptional wines at the celebration, and it was encouraging to see so many champions of BC wine working in restaurants across the province. Congratulations to Michael Littleford, a well-deserved Sommelier of the Year.<\/p>\n<p>I also attended the Southern Interior Horticulture Show and the BC Grapegrowers Association AGM. Strengthening collaboration and unity between growers, wineries, and our industry organizations remain my top priority. When our sector is aligned, we are far better positioned to address shared challenges and seize opportunities together.<\/p>\n<p>Last week at the Vancouver International Wine Festival, BC showed up in force with 37 wineries participating. The energy in the BC section was fantastic, with strong engagement from trade, media, and consumers. It was another reminder that when people taste BC wine, they quickly understand why there is so much excitement about our future.<\/p>\n<p>Behind the scenes, our team has also been working on operational planning for the upcoming fiscal year, which we will be sharing with members in April.<\/p>\n<p><strong>Announcing the WGBC Advocacy Committee<\/strong><\/p>\n<p>One of my priorities has been strengthening how we stay connected to member perspectives as we advance advocacy work on behalf of the industry.<\/p>\n<p>To support that, we have reconstituted the WGBC Advocacy Committee, which plays an important role in identifying emerging issues, advising on advocacy priorities, supporting outreach efforts, and reviewing member communications related to policy and government relations.<\/p>\n<p>I\u2019m pleased to share that the FY\u201927 committee includes strong voices from across the BC wine industry:<\/p>\n<p>Josh Stewart, Arterra Wines Canada (Committee Chair)<br \/>\nChrista Lee McWatters, Adega on 45th Estate Winery<br \/>\nChristine Coletta, Okanagan Crush Pad<\/p>\n<ul>\n<li>Courtney Fossett, Domaine Artema Winery<\/li>\n<li>Lauren Skinner-Buksevics, Painted Rock Estate Winery<\/li>\n<li>Mark Sheridan, Hester Creek Estate Winery<\/li>\n<li>Michael Bartier, Bartier Bros. Vineyard &amp; Winery<\/li>\n<li>Patrick O\u2019Brien, Andrew Peller Ltd.<\/li>\n<li>Paul Sawler, Dirty Laundry Winery<\/li>\n<li>Jeff Guignard, WGBC President &amp; CEO (ex-officio)<\/li>\n<\/ul>\n<p>At our first meeting we held a roundtable discussion on current priorities, with committee members sharing perspectives from across the industry. These conversations help ensure that WGBC\u2019s advocacy work reflects the priorities and realities of our members.<\/p>\n<p><a href=\"https:\/\/winebc.com\/industry\/about-wgbc\/wgbc-structure\/\">Learn more about WGBC Committees &amp; Task Groups.<\/a><\/p>\n<p><strong>Alberta Budget 2026 Removes the Alberta Wine Tax<\/strong><\/p>\n<p>After months of advocacy, Alberta\u2019s Budget 2026 eliminated the ad valorem wine tax, replacing it with a modest increase to the standard volume-based markup. The markup will increase from $4.11\/L to $4.69\/L, resulting in a total markup of approximately $3.52 per 750ml bottle, an increase of about $0.44 per bottle.<\/p>\n<p>While the increase applies to all wines, removing the ad valorem system significantly reduces the price pressure that VQA wines were facing under the previous structure, where increases of several dollars per bottle were expected.<\/p>\n<p>The change is expected to come into force April 1 by Ministerial Order, and no other alcohol categories are seeing markup changes. While it remains frustrating that wine continues to be singled out in policy, eliminating the ad valorem tax is a meaningful improvement and should create greater pricing stability for our members selling into Alberta.<\/p>\n<p><strong>Long-Term Strategy Work Underway for the BC Wine Sector<\/strong><\/p>\n<p>WGBC continues to support the work of the BC Wine Grape Industry Task Force, where several of our board members and team\u2014including me\u2014are participating in working groups and the advisory committee.<\/p>\n<p>We recently announced a significant milestone: the Task Force has partnered with Deloitte to develop a Long-Term Industry Strategy focused on strengthening the resilience, sustainability, and long-term prosperity of BC\u2019s wine and grape sector.<\/p>\n<p>This work will examine the key challenges and opportunities our industry is facing and identify shared priorities that can guide the sector forward.<\/p>\n<p>Growers, wineries, and partners from across the province will have opportunities to share insights and help shape the strategy.<\/p>\n<p>This is an important moment for BC wine, and the strength of the strategy will depend on the voices and perspectives of the people who make up this industry.<\/p>\n<p>For more details, visit the WGITF blog at <a href=\"https:\/\/bcwinegrapeindustry.com\/wgitf-partners-with-deloitte-to-launch-long-term-industry-strategy\/\">BCWineGrapeIndustry.com<\/a> and <a href=\"https:\/\/bcwinegrapeindustry.com\/about\/#:~:text=Subscribe%20for%20WGITF%20Updates\">sign up for updates<\/a>.<\/p>\n<p><strong>Member Input Needed<\/strong><\/p>\n<ol>\n<li>Vintage Replacement Wines \u2014 We Need Your SKU Data. If your winery brought in non-BC grapes or juice in 2024 or 2025, please submit your SKU information. This data is critical to guiding our roadmap to a 100% BC wine market by 2029, helping track and phase out replacement wine SKU inventory. This information will also support our work mitigating the unintended impacts of the Olympic Average Support Cap.<a href=\"https:\/\/www.surveymonkey.com\/r\/Y89F65D\">SUBMIT YOUR INFORMATION HERE<\/a><\/li>\n<li>Enhanced Replant Program \u2014 Let\u2019s Build a Recommendation Together. We are also gathering industry feedback on how unused funds from the Enhanced Replant Program could still support BC grape production. If you participated in the program, or considered doing so, I would appreciate hearing about your experience, particularly any changes that would make this support more useful for your business. Please email me directly at &#67;E&#x4f;&#64;&#x57;&#105;&#x6e;&#101;&#x42;&#67;&#46;&#x63;o&#x6d;.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-ml8cuhaq-7e24a23b3c571b03dea0cf055c86fb6c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-4' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>February 2, 2026 - Interprovincial Trade, Direct-to-Consumer Wine Sales, &amp; More<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>I want to start with an issue that continues to gain national attention: interprovincial trade and direct-to-consumer wine sales.<\/p>\n<p>In partnership with Wine Growers Canada and wine associations from across the country, we recently sent an <a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/91deb7c4-970d-b058-7b49-d82b6eb5bba5\/Open_Letter_to_Canada_039_s_Premiers_Jan_2026.pdf\" target=\"_blank\" rel=\"noopener\">open letter<\/a> to all premiers urging concrete action on a workable national framework for direct-to-consumer wine sales in Canada. Our letter follows up on a July 2025 <a href=\"https:\/\/www.cfta-alec.ca\/trade-in-alcoholic-beverages\" target=\"_blank\" rel=\"noopener\">Memorandum of Understanding on Direct-to-Consumer Sales of Alcoholic Beverages<\/a> signed by all Premiers.<\/p>\n<p>To amplify this message publicly, I\u2019ve been active in national and provincial media. You can help us build awareness by sharing this coverage through your own channels, and <a href=\"https:\/\/www.ourcommons.ca\/en\/contact-us\" target=\"_blank\" rel=\"noopener\">writing to your local Member of Parliament<\/a>. Remind them that tearing down inter-provincial barriers could increase Canada\u2019s GDP by 7%, and allow Canadian wine to compete fairly in its home market.<\/p>\n<p>Recent Media:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.castanet.net\/news\/Kelowna\/596458\/Bosses-of-provincial-wine-groups-send-letter-to-premiers-asking-for-trade-barrier-reductions#596458\" target=\"_blank\" rel=\"noopener\">Bosses of provincial wine groups send letter to premiers<\/a><\/li>\n<li><a href=\"https:\/\/www.poured.ca\/industry-news\/wine-growers-pen-open-letter-to-canadian-premiers\/\" target=\"_blank\" rel=\"noopener\">Wine Growers Canada and Others Pen Open Letter to Canadian Premiers<\/a><\/li>\n<li><a href=\"https:\/\/globalnews.ca\/video\/11535212\/alcohol-and-food-exempt-from-interprovincial-trade-pact\/\" target=\"_blank\" rel=\"noopener\">Interprovincial trade pact: CEO Jeff Guignard says it\u2019s not enough<\/a><\/li>\n<\/ul>\n<p><strong>Wine Sector Support Program<\/strong><\/p>\n<p>Another immediate priority is extending the federal government\u2019s $177 million Wine Sector Support Program, which expires next year. Wine Growers Canada is leading the charge federally, and have been in regular contact with Members of Parliament, Ministers, and the Prime Minister&#8217;s Office.<\/p>\n<p>Wine Growers Canada has shared a template letter you can send to your MP to reinforce that the WSSP is vital to the long-term sustainability of Canada\u2019s wine sector. When elected officials hear directly from businesses in their ridings, it strengthens the case for continued and meaningful support for our sector.\u00a0<a href=\"https:\/\/www.ourcommons.ca\/en\/contact-us\" target=\"_blank\" rel=\"noopener\"> Access contact details for MP\u2019s here<\/a>.<\/p>\n<p><a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/e2ae04fe-ccbb-fd43-7cab-ac4e1802617f\/template_Winery_letter_to_MPs_Feb_2026_.docx\">DOWNLOAD LETTER TEMPLATE<\/a><\/p>\n<p><strong>Alberta\u2019s Wine Tax &amp; AGLC Inquiries<\/strong><\/p>\n<p>Earlier this month, I joined a national coalition of wine growers, restaurants, retailers, and importers to host a <a href=\"https:\/\/winebc.com\/industry\/media_releases\/alberta-wine-tax-drives-up-prices-for-consumers-and-businesses-undermines-interprovincial-trade\/\" target=\"_blank\" rel=\"noopener\">press conference<\/a> calling for an end to Alberta\u2019s unfair wine tax. Following that meeting, Dan Paszkowski, President and CEO of Wine Growers Canada, lent national support for our request in a letter directly to Alberta\u2019s Minister of Service Alberta and Red Tape Reduction (Dale Nally) to outline how this tax is harming consumers, restaurants, retailers, and Canadian wineries.<\/p>\n<p>We\u2019re also aware that some members may have received a questionnaire from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) related to DTC business operations. We are engaging directly with AGLC on this matter. If you receive this questionnaire, please reach out to me at <a href=\"&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#x3a;&#x43;&#x45;&#x4f;&#x40;&#x57;&#x69;&#x6e;&#x65;&#x42;&#x43;&#x2e;&#x63;&#x6f;&#x6d;\">&#67;E&#x4f;&#64;&#x57;i&#x6e;e&#x42;C&#x2e;c&#x6f;&#109;<\/a> before responding.<\/p>\n<p><strong>Industry Roundtable Follow Up<\/strong><\/p>\n<p>Thank you to everyone who took part in last week\u2019s industry roundtable on the unintended impacts of the Vintage Replacement Support cap. I\u2019m grateful to those who shared candid, concrete examples of how this policy is affecting staffing, cash flow, long-term business decisions, losses from unrealized sales, and anticipated future grape purchases. It is deeply frustrating to hear how elements of the program\u2019s design are now creating harm for the very members it was intended to support.<\/p>\n<p>While I don\u2019t yet have a resolution to share, please know that we are in regular contact with government on this issue. We\u2019re continuing to collect examples of direct business impacts, so if you receive an LDB invoice related to markup on replacement wine, please contact me immediately so I can better understand your specific situation.<\/p>\n<p>I\u2019ll be scheduling a follow-up session with wineries soon and encourage you to continue sharing your experiences with us. Send me examples to <a href=\"&#109;a&#x69;l&#x74;o&#x3a;C&#x45;&#79;&#x40;&#87;&#x69;&#110;&#x65;&#66;C&#46;c&#x6f;m\">&#67;E&#x4f;&#64;&#x57;i&#x6e;e&#x42;&#67;&#x2e;&#99;&#x6f;&#109;<\/a>.<\/p>\n<p>Looking Ahead<\/p>\n<p>I\u2019m proud to announce that we are about to launch our largest consumer campaign to date, with a strong focus on trip planning and driving discovery of BC wine experiences. The campaign will reach audiences across BC, Alberta, Ontario, and Washington State.<\/p>\n<p>We\u2019re also exploring opportunities to showcase BC wine to new audiences during major moments like FIFA. We look forward to sharing more with you soon.<\/p>\n<p>All of this work feeds directly into our FY\u201927 operational planning, with a clear focus on strengthening wine marketing and tourism, delivering meaningful member value, and continuing strong advocacy on the issues that matter most to your businesses.<\/p>\n<p>Thank you, as always, for your engagement and your candour.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-2858ba68642a895a53c515f2dcb4c02d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-5' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>January 16, 2026 - Coalition to end the Alberta Wine Tax<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>January 16, 2026 &#8211; Coalition to end the Alberta Wine Tax<\/strong><\/p>\n<p class=\"mcePastedContent\">Happy New Year! I trust you all had a relaxing and restorative holiday season with your families, and that you\u2019ve enjoyed a productive and profitable start to 2026.<\/p>\n<p class=\"mcePastedContent\">As some of you already know, my holiday season was extra special as my wife and I welcomed the birth of our first child, a gorgeous daughter named Ava. While my home life has certainly changed, the WGBC team and I have hit the ground running this January on several key priorities.<\/p>\n<p class=\"mcePastedContent\"><strong>Here\u2019s a quick update:<\/strong><\/p>\n<p class=\"mcePastedContent\">I was in Calgary this week co-hosting a joint press conference with a coalition of industry associations representing Canadian wineries, restaurants, import agents, Alberta retailers, and hospitality businesses. Together with\u00a0<a href=\"https:\/\/www.restaurantscanada.org\/\" target=\"_blank\" rel=\"noopener\">Restaurants Canada<\/a>,\u00a0<a href=\"https:\/\/www.winegrowerscanada.ca\/\" target=\"_blank\" rel=\"noopener\">Wine Growers Canada<\/a>, the\u00a0<a href=\"https:\/\/www.albertahospitalityassociation.ca\/\" target=\"_blank\" rel=\"noopener\">Alberta Hospitality Association<\/a>, the\u00a0<a href=\"https:\/\/www.alsaweb.ca\/\" target=\"_blank\" rel=\"noopener\">Alberta Liquor Store Association<\/a>, and the\u00a0<a href=\"https:\/\/www.ivsa.ca\/\" target=\"_blank\" rel=\"noopener\">Import Vintners Spirits Association<\/a>, we called on the Government of Alberta to repeal its unfair and damaging Alberta wine tax.<\/p>\n<p class=\"mcePastedContent last-child\"><a href=\"https:\/\/winebc.com\/industry\/media_releases\/alberta-wine-tax-drives-up-prices-for-consumers-and-businesses-undermines-interprovincial-trade\/\" target=\"_blank\" rel=\"noopener\">Media Release &gt;<\/a><\/p>\n<p class=\"mcePastedContent last-child\"><a href=\"https:\/\/www.restaurantscanada.org\/wp-content\/uploads\/2026\/01\/Ad-Valorem-release-backgrounder-Jan-2026.docx-1.pdf\" target=\"_blank\" rel=\"noopener\">Backgrounder &gt;<\/a><\/p>\n<p class=\"mcePastedContent last-child\"><a href=\"https:\/\/www.linkedin.com\/posts\/wine-growers-british-columbia_today-our-ceo-jeff-guignard-is-in-alberta-activity-7417318048761634816-7w3m?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAhEREMBvXM0Qtod5oAXQa3YumGg402gpJ4\" target=\"_blank\" rel=\"noopener\">LinkedIn &gt;<\/a><\/p>\n<p class=\"mcePastedContent last-child\">At the press conference, we emphasized how this tax raises prices for consumers, penalizes small and medium-sized producers, and runs counter to national commitments to reduce barriers to internal trade. Following the event, our coalition held high-level meetings with senior Alberta government officials to make our case directly to decision-makers. I\u2019ll keep you posted as these discussions continue.<\/p>\n<p class=\"mcePastedContent\">Speaking of internal trade, I want to remind members that the federal government has committed to producing a meaningful interprovincial trade agreement by May 2026. In partnership with Wine Growers Canada, wine associations in Ontario and Nova Scotia, and others, we are actively pressing premiers and the federal government to finalize this deal. Our goal is to ensure that any national direct-to-consumer framework is implemented with no new or additional anti-competitive taxes, fees, or markups. In the coming weeks, I\u2019ll be asking you to write to your local MLAs and MPs to support this effort.<\/p>\n<p class=\"mcePastedContent\">Here in BC, we continue to engage with government to address serious concerns about the unintended financial consequences of the vintage replacement support cap. I know many of you are now at or near your support cap and are expecting invoices for markup due to the LDB very soon. Thank you to all who have shared their stories and frustrations in recent weeks.<\/p>\n<p class=\"mcePastedContent\">While I don\u2019t have any good news to share, it\u2019s critical that we quantify the financial impact and business decisions you\u2019re being forced to make. If you are impacted, please join me for a virtual Vintage Replacement Support Cap roundtable on Jan. 28th at noon. This will be a candid, working conversation, and I encourage you to come prepared with specific examples from your business.<\/p>\n<p class=\"mcePastedContent last-child\"><strong>Industry Roundtable: Impacts of the Vintage Replacement Support Cap<br \/>\nWednesday, January 28, 2026 at 12:00 PM PST<\/strong><\/p>\n<p><a href=\"https:\/\/winebc.com\/industry\/events\/industry-roundtable-january-28\/\" target=\"_blank\" rel=\"noopener\">Register Now &gt;<\/a><\/p>\n<p class=\"mcePastedContent\"><strong>Important: Take the Economic Impact Study<br \/>\nDeadline: Saturday, January 31, 2026<\/strong><\/p>\n<p class=\"mcePastedContent\">Can I share something embarrassing? When it comes to quantifying the economic impact of BC wine, our most recent data is from 2019. Good decisions start with good data, which is why your participation in an important national survey now underway is so critical.<\/p>\n<p class=\"mcePastedContent\">Wine Growers Canada is leading the fourth edition of The Economic Impact of the Wine and Grape Industry, the most comprehensive study of our sector in Canada. This report has been essential in demonstrating the economic value of Canadian and BC wine and supporting evidence-based advocacy with governments.<\/p>\n<p class=\"mcePastedContent last-child\">While the study draws on Statistics Canada data and liquor board sales figures, confidential survey data from wineries is essential to accurately reflect the true costs, employment, and overall economic contributions. Participation from small and medium-sized wineries is especially important, as higher per-unit labour and capital costs are often underrepresented in public data. Without your input, the industry\u2019s full economic impact risks being understated.<\/p>\n<p><a href=\"https:\/\/sonoma.az1.qualtrics.com\/jfe\/form\/SV_9HppcGsUaodocbs\" target=\"_blank\" rel=\"noopener\">Take the Survey &gt;<\/a><\/p>\n<p class=\"mcePastedContent\">All responses are submitted confidentially to Economic Forensics and Analytics Inc., the independent firm conducting the analysis. If you have any questions, please contact Rob Taylor at\u00a0<a href=\"ma&#105;&#108;&#116;&#111;&#x3a;&#x52;&#x6f;&#x62;&#x40;WG&#67;&#97;&#110;&#97;&#x64;&#x61;&#x2e;&#x63;&#x61;?subject=&amp;body=\" target=\"_blank\" rel=\"noopener\">R&#111;&#98;&#x40;&#x57;&#x47;C&#97;&#110;&#x61;&#x64;&#x61;&#46;c&#97;<\/a>.<\/p>\n<p class=\"mcePastedContent\">Finally, I wanted to let you know that I\u2019ll be attending the\u00a0<a href=\"https:\/\/agricultureshows.zohobackstage.ca\/SouthernInteriorHorticulturalShow2026#\/\" target=\"_blank\" rel=\"noopener\">Southern Interior Horticultural Show<\/a>\u00a0in Penticton February 11 to 12. While it\u2019s my first time attending, it\u2019s shaping up to be a great opportunity to learn more about the latest research and on-the-ground innovations shaping growing and farming in our region. I hope to see many of you there.<\/p>\n<p class=\"mcePastedContent\">Looking a bit further ahead, I also encourage you to save the date for our\u00a0<a href=\"https:\/\/winebc.com\/industry\/bc-wine-industry-insight-conference\/\" target=\"_blank\" rel=\"noopener\">Insight Conference<\/a>\u00a0on March 31. Insight is our annual gathering for BC winery professionals\u2014bringing together research, market insights, and practical takeaways to help set wineries up for a successful year ahead. The day will also culminate in the BC Wine Industry Recognition Awards, where we celebrate the people and leadership driving our industry forward. More details coming soon.<\/p>\n<p class=\"mcePastedContent last-child\">In the meantime, you can reach me any time at\u00a0<a href=\"&#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;C&#x45;&#x4f;&#64;&#x57;i&#x6e;&#x65;&#66;&#x43;&#46;&#x63;&#x6f;&#109;?subject=&amp;body=\" target=\"_blank\" rel=\"noopener\">&#67;&#x45;&#x4f;&#64;&#x57;&#x69;n&#x65;&#x42;C&#46;&#x63;o&#109;<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-ml5qayo0-a5f9ea59d3ce4631da0ff3f7ecd0b276'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-6' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>December 10, 2025 - Strat Plan 2027, Advocacy, &amp; More<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>First off, my sincere thanks to everyone who reached out with kind messages following the birth of my daughter in late November. It\u2019s been an incredible time for my new family, and I appreciate your support.<\/p>\n<p>While I\u2019ve been taking a few days off, the WGBC team has been hard at work planning for 2026. In addition to supporting industry\u2019s immediate priorities, your Board of Directors remains focused on protecting the longer-term future of BC wine.<\/p>\n<p><strong>WGBC Board of Directors Strategic Plan for Fiscal Year 2027<\/strong><\/p>\n<p>On Dec. 9, WGBC\u2019s Board of Directors and senior team met in person for a full day planning session. I feel tremendously privileged to work with such passionate and committed Directors, who each bring diverse experience and perspectives.<\/p>\n<p>Our planning session started with what we\u2019ve heard directly from you: advocacy matters, Wines of BC marketing and events make an impact, and access to programs and benefits is important. We also reviewed our current plans, what\u2019s been working, where we need to improve, and ways we can best leverage our resources as we began shaping the Fiscal Year 2027 Operational Plan. This included:<\/p>\n<p>\u2022 Reviewing progress on the FY\u201926 Operational Plan<br \/>\n\u2022 Unpacking member survey results<br \/>\n\u2022 Discussing changing market challenges and opportunities<br \/>\n\u2022 Setting priorities for FY\u201927<\/p>\n<p>The FY\u201927 Operational Plan will be released to membership in spring 2026. In the meantime, you can access supporting documents here: <a href=\"https:\/\/wgbcnewsletter.winebc.com\/fiscalyear2026operationalplan\">FY\u201926 Operational Plan<\/a> &amp; <a href=\"https:\/\/wgbcnewsletter.winebc.com\/fy26q1celebratethewines\">Q1 Report<\/a> (Q2 coming soon)<\/p>\n<p>Want to discuss this further? My virtual door is always open. <a href=\"https:\/\/winebc.com\/industry\/meeting-request\/\">Click here to book a meeting with me<\/a>.<\/p>\n<p><strong>Follow Ups to Ministers on Behalf of BC Wine Industry<\/strong><\/p>\n<p>Following our visit to Victoria on November 26, we have now submitted formal follow-up letters to Ministers Popham, Kahlon, Kang, and Farnworth.<\/p>\n<p>Our message remains consistent: BC wine is part of this province\u2019s identity and economy. With the right policy support, our industry can grow jobs, tourism, and long-term economic value. The letters reinforced this with clear asks and supporting data. You can read my update on the meeting and our priorities here.<\/p>\n<p><strong>Important Policy Updates Have Been Released<\/strong><\/p>\n<p>Winery licence requirements: The Liquor and Cannabis Regulation Branch has removed the 4,500-litre minimum production requirement for winery licence renewals. Effective December 8, wineries will now be treated the same as breweries and distilleries. No action is required by licensees. More information will be available in a pending Bulletin 25-06 which will be posted here. Questions can be directed to: <a href=\"m&#97;&#105;&#x6c;&#x74;&#x6f;:&#76;&#67;&#x52;&#x42;&#x4c;iq&#117;&#x6f;&#x72;&#x50;ol&#105;&#99;&#x79;&#x40;&#x67;o&#118;&#46;&#x62;&#x63;&#x2e;c&#97;\">LC&#82;&#66;&#76;&#x69;&#x71;&#x75;&#x6f;&#x72;Po&#108;&#105;&#99;&#x79;&#x40;&#x67;&#x6f;&#x76;&#46;b&#99;&#46;&#99;&#x61;<\/a><\/p>\n<p>Vintage replacement labelling: The LDB has released 2025 Vintage Replacement Memorandums for both Commercial and Land-Based Wineries. The LDB also issued a memo on registering replacement wines from the 2025 vintage, available here.<\/p>\n<p>To complement these policy directives, WGBC is developing a simple industry guide, to be released in the coming days. Note: all questions should be sent to <a href=\"&#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;2&#48;&#x32;&#52;&#x76;i&#110;&#x74;a&#x67;e&#114;&#x65;p&#x6c;&#x61;&#99;&#x65;m&#101;&#x6e;&#116;&#x40;b&#99;&#x6c;&#100;&#x62;&#46;&#99;&#x6f;m\">&#50;&#x30;&#x32;4&#118;&#x69;n&#116;&#x61;&#x67;e&#114;&#x65;p&#108;&#x61;&#x63;e&#109;&#x65;n&#116;&#x40;&#x62;&#99;&#108;&#x64;b&#46;&#x63;&#x6f;&#109;<\/a>.<\/p>\n<p><strong>BC Wine Grape Industry Task Force Virtual Update Tomorrow<\/strong><\/p>\n<p>The BC Wine Grape Industry Task Force will host a virtual update meeting tomorrow at 1:00 PM. This session will share progress from the six working groups, present first projects advancing over the next 18 months, and explain how this work supports industry competitiveness, coordination, and sustainability.<\/p>\n<p>WGITF Virtual Update Meeting:<br \/>\nDate: December 11, 2025<br \/>\nTime: 1:00 PM Pacific Time<br \/>\nZoom Link: https:\/\/zoom.us\/j\/97950701689?pwd=iRgdGa8aIwyBzSngheZSdHV0CKXHTY.1<br \/>\nMeeting ID: 979 5070 1689<br \/>\nPasscode: 391133<\/p>\n<p><strong>Collaboration and Upcoming Town Hall in Penticton<\/strong><\/p>\n<p>WGBC continues to contribute actively to the Wine Grape Industry Task Force through board and staff representation. We have invited WGITF to present at our upcoming Winemakers &amp; Viticulturists Forum in Penticton on December 16. The day will include:<\/p>\n<p>\u2022 A Vintage 2025 discussion (winemakers &amp; viticulturists only)<br \/>\n\u2022 Lunch sponsored by TricorBraun WinePak<br \/>\n\u2022 A CEO town hall hosted by me<br \/>\n\u2022 An industry update from the Task Force<\/p>\n<p>If you would like to attend part or all of the event on December 16, please contact: <a href=\"&#x6d;&#x61;&#x69;&#108;&#116;o:&#x4b;&#x4a;&#x6f;&#x73;&#101;&#112;hs&#x6f;&#x6e;&#x40;&#87;&#105;&#110;eB&#x43;&#x2e;&#x63;&#111;&#109;\">Kelly Josephson<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-d39e7c436b9b79dd004ed2e0dc94c8d4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-7' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-7'>November 28, 2025 - BC Legislature Meetings<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-7' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Dear Members,<\/p>\n<p>This week, a delegation of WGBC Directors visited the BC Legislature for direct meetings with Ministers Lana Popham, Ravi Kahlon, Anne Kang, and Mike Farnworth. WGBC Board Chair Paul Sawler (Dirty Laundry Winery), Vice Chair Josh Stewart (Arterra Wines Canada), Sam Collins (Mission Hill Family Estate), and Lauren Skinner-Buksevics (Painted Rock Estate Winery) delivered a clear message: BC wine is part of the province\u2019s identity, and it is a powerful driver of jobs, tourism spending, and long-term economic growth. With the right policy environment, our sector can unlock its full potential and strengthen its role in British Columbia\u2019s future.<\/p>\n<p><strong>Key Issues Raised<\/strong><\/p>\n<p><em>Strengthening the LDB\u2019s Role in Supporting Domestic Producers<\/em><\/p>\n<p>We called for a modern approach to the Liquor Distribution Branch\u2019s mandate. Fair shelf access, equitable in-store promotion, and updated retail policies are essential if BC wine is going to compete and grow. The economic case is strong. Every bottle of BC wine sold delivers far more value to the province than an imported bottle. Prioritizing BC wine supports local jobs and local communities. It\u2019s also good for the BC government\u2019s bottom line.<\/p>\n<p><em>Reducing Red Tape to Help Wineries Succeed<\/em><\/p>\n<p>We outlined practical changes that would help wineries deliver the visitor experiences that today\u2019s travellers expect. This includes a modern single site endorsement, more flexible land-use permissions for culinary and accommodation offerings, and updated rules around events to encourage growth. These updates would support year-round visitation, create meaningful jobs, and bring BC in line with best practices already working in regions such as Niagara and Napa.<\/p>\n<p>We also acknowledged government\u2019s support during back-to-back climate events, including through vintage replacement measures. At the same time, we were clear about the unintended impacts created by applying the Olympic Average calculation too broadly. For example, and as I\u2019ve discussed with many of you, it makes no sense that previous vintages of 100 per cent BC VQA wine sold this year are included in the vintage replacement support cap. We offered a few straightforward fixes that would keep the program fair for all wineries. I hope to have further updates on this issue very soon.<\/p>\n<p><em>Elevating BC Wine Tourism Marketing<\/em><\/p>\n<p>In our meeting with Tourism Minister Kang, we reinforced that consistent annual investment in wine tourism marketing through Destination BC is one of the province\u2019s most effective tools for regional economic growth. The numbers speak for themselves. A modest $2 million investment would attract 57,500 new visitors, generate $55.5 million in direct revenue, and create 641 new jobs. The foundation is already in place: we have striking landscapes, world-class hospitality, elevated tasting experiences, and exceptional talent. Targeted marketing will bring these strengths to new audiences, especially younger travellers who explore and plan their trips differently than previous generations.<\/p>\n<p><strong>Next Steps for WGBC and Government<\/strong><\/p>\n<p>Our work continues. WGBC will keep collaborating with industry, our government partners, and other associations to advance the policy and regulatory changes that support BC wine. The strong presence of your Board Directors in Victoria this week made one thing clear: our industry is united, solution-focused, and ready to help drive job creation and long-term economic value for British Columbia.<\/p>\n<p>Stay tuned for further updates as these discussions progress, and we push for the tools we need to support a strong future for our wineries, growers, and communities.<\/p>\n<p><strong>Update: LDB Session on Vintage Replacement Opt-Out Implications<\/strong><\/p>\n<p>As we work through this issue, the LDB hosted a webinar yesterday, November 27, \u201cVintage Replacement Support Caps and Opting Out.\u201d For follow-up questions or clarification, contact the LDB at: <a href=\"m&#97;&#x69;&#x6c;&#x74;o&#58;&#50;&#x30;&#x32;4&#118;&#105;&#x6e;&#x74;ag&#101;&#x72;&#x65;&#x70;l&#97;&#x63;&#x65;&#x6d;e&#110;&#116;&#x40;&#x62;c&#108;&#100;&#x62;&#x2e;co&#109;\">&#50;&#x30;&#50;&#x34;v&#x69;n&#116;&#x61;&#103;&#x65;r&#x65;p&#108;&#x61;&#99;&#x65;m&#x65;n&#116;&#x40;&#98;&#x63;l&#x64;b&#46;&#x63;&#111;&#x6d;<\/a>.<\/p>\n<p>The presentation was immensely helpful to clear up misunderstandings about the program, how the Olympic Average is calculated, and what \u201crevenue neutrality\u201d actually means for government. Just as important, it gave government a chance to hear industry\u2019s real questions and concerns.<\/p>\n<p>Based on emails and online conversations today, two frustrations are standing out:<\/p>\n<p>1) That sales of BC VQA wine, including previous vintages made before the program even existed, are included in the support cap calculation.<br \/>\n2) That even after a winery opts out of the program, it remains subject to the support cap calculation until the end of the LDB&#8217;s fiscal year of March 31, 2026. This means some wineries will end up paying full LDB markup on BC VQA wine\u2014which, as a few of you have put it, feels like a penalty for success.<\/p>\n<p>Rest assured we\u2019ll continue to engage with government on this issue.<\/p>\n<p>Stay tuned for further updates on these and other discussions as we work together for the future of BC\u2019s wine growing community.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-1-1-1-1-1-1-da5320c5f700f762effa912dc4ac8f45'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-8' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-8'>November 19, 2025 - Opting Out of Vintage Replacement Supports<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-8' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>In the months ahead, wineries will need to decide whether to continue selling 2024 replacement wines under their assigned annual support cap or opt out for the next fiscal year. To support wineries in making that decision, WGBC has asked the BC Liquor Distribution Branch (LDB) to clarify the opt-out process and its implications. We are pleased to share that the LDB is hosting an information session next week for all eligible wineries. If you did not receive the invitation, please see the details below.<\/p>\n<p>LDB Info Session: Opting Out of Vintage Replacement Supports<br \/>\nThursday, November 27 \u2502 10:00 AM to 10:45 AM<\/p>\n<p>The session will cover the support cap, opt-out process, key timelines, and what participation or non-participation means for the 2026\/27 fiscal year. A Q&amp;A is included, and wineries are encouraged to submit questions in advance.<\/p>\n<p>If you did not get the invite, email &#50;&#x30;&#x32;4&#118;&#x69;n&#116;&#x61;&#x67;&#101;&#x72;&#x65;p&#108;&#x61;c&#101;&#x6d;&#x65;&#110;&#x74;&#x40;b&#99;&#x6c;d&#98;&#x2e;&#x63;&#111;&#x6d; to request it, or join directly using the link below when the meeting begins.<\/p>\n<p>Meeting Link to Join<br \/>\nMeeting ID: 255 659 910 890 67<br \/>\nPasscode: y6Tv24Z5<\/p>\n<p>WGBC Board members and staff continue to work closely with the LDB and industry partners on labelling guidelines for 2025 vintage replacement wines. This work will support an upcoming labelling webinar, with more details to follow. The LDB will also share further guidance and an updated FAQ with participating wineries.<\/p>\n<p><strong>Exclusive Invitation to Winemakers &amp; Viticulturists\u2019<\/strong><\/p>\n<p>If you worked in BC vineyards or produced BC wine from the 2025 vintage, I invite you to join one of our vintage forums. These sessions will look back at the growing season while Rhys Pender, MW, will lead discussion on challenges we faced, how we adapted, and how we\u2019re planning for the future. We\u2019re offering three region-focused virtual sessions and one in-person session in Penticton, BC. The in-person day will include a sponsored lunch courtesy of TricorBraun WinePak, and I\u2019ll be facilitating a town hall meeting as part of the agenda.<\/p>\n<p>Vancouver Island, Gulf Islands, Fraser Valley<br \/>\nVirtual Meeting\u2502Monday, December 15\u250210:00 AM to 11:30 AM<\/p>\n<p>Okanagan Valley &amp; Similkameen Valley<br \/>\nPenticton, BC\u2502Tuesday, December 16\u25029:30 AM to 4:00 PM<br \/>\nLunch Sponsored by TricorBraun WinePak + Town Hall Meeting with Jeff Guignard<\/p>\n<p>Okanagan Valley &amp; Similkameen Valley<br \/>\nVirtual Meeting\u2502Wednesday, December 17\u250210:00 AM to 11:30 AM<\/p>\n<p>Thompson Valley, Shuswap, Lillooet, Kootenays<br \/>\nVirtual Meeting\u2502Wednesday, December 17\u25021:00 PM to 3:30 PM<\/p>\n<p><a href=\"https:\/\/winebc.com\/industry\/winemakers-viticulturists-forum\/\">REGISTER NOW<\/a><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-1-1-1-1-1-e5a3b6c83e3290227533bfd5f2058cdf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-9' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-9'>November 13, 2025 - Vintage 2025, What We\u2019ve Been up to, and More<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-9' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"gutterContainerId-129\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b129\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d129\" class=\"mceText\" data-block-id=\"129\">\n<p class=\"mcePastedContent\">If there\u2019s one thing that\u2019s become clear to me in my first six months as CEO of WGBC, it\u2019s this: BC\u2019s wine industry is full of untapped potential. Everywhere I turn, I see inspiring examples of what\u2019s possible when we work together\u2014with focus, creativity, and grit.<\/p>\n<p class=\"mcePastedContent\">I won\u2019t pretend it hasn\u2019t felt, at times, like drinking from a firehose. There\u2019s a lot to take in, and even more to keep moving forward. While I feel energized to act, I\u2019m also aware of how much I still have to learn, and how important it is to keep listening as we shape the next chapter for our industry.<\/p>\n<p class=\"mcePastedContent\">This month\u2019s update reflects that momentum. We\u2019re making solid progress\u2014working closely with government partners, advancing key priorities, launching new training programs, engaging with global wine leaders, and building better tools to connect buyers with your wines. As always, thank you for your commitment and leadership.<\/p>\n<p class=\"mcePastedContent last-child\">Here\u2019s what we\u2019ve been up to.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-163\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b163\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d163\" class=\"mceText\" data-block-id=\"163\">\n<p class=\"mcePastedContent\"><strong>Vintage 2025 Update<\/strong><\/p>\n<p class=\"mcePastedContent\">It\u2019s been deeply inspiring to watch our vineyards recover from the catastrophic freeze event of January 2024. We\u2019re not there yet (shortages of varieties like Sauvignon Blanc and Syrah will persist, and newly planted vineyards need time to mature), but this year\u2019s vibrant crop allowed many wineries to look locally first and purchase record quantities from independent growers.<\/p>\n<p class=\"mcePastedContent\">With this year marking the final extension of Vintage Replacement supports, our focus now shifts to a future of shared prosperity for BC\u2019s grape growers and winemakers.<\/p>\n<p class=\"mcePastedContent\">As an interim step, WGBC recently submitted a report to Minister of Agriculture Lana Popham with practical recommendations to help ensure a smooth transition back to 100 per cent BC, while helping increase domestic market share against imported wines. <a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/1d15a482-f931-b5bb-6b2c-7d50e1dcb8b1\/WGBC_Oct_31_report_F.pdf\">Read a copy here<\/a>.<\/p>\n<p class=\"mcePastedContent\">Next, we\u2019re reactivating our industry task group to update the <a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/11\/WGBC-Vintage-2024-Recommendations_final.pdf\" target=\"_blank\" rel=\"noopener\">2024 marketing recommendations <\/a>for how \u201cCrafted in BC\u201d SKUs will be positioned on shelves over the next few years.<\/p>\n<p class=\"mcePastedContent\">We\u2019re also working with the Liquor Distribution Branch and the BC Wine Authority on transparent labelling requirements to ensure customers know exactly where the grapes in a bottle come from. We\u2019ll host a labelling webinar soon to provide clarity and support for participating wineries.<\/p>\n<p class=\"mcePastedContent\">I continue to hear concerns about how the Olympic Average support cap is having unintended consequences on your businesses. Designed to offer fair relief for losses tied to the freeze, some now feel it penalizes sales of BC-grown wine and disproportionately harms smaller or growing wineries. Some have proposed that the cap apply only to wine made from imported grapes. We\u2019re listening and engaging with government on your behalf.<\/p>\n<p class=\"mcePastedContent\">Unfortunately, we have also heard from a small group of independent grape growers who have been unable to sell their full crop this year. While I know wineries are only importing exactly what they need to sustain operations, we all remain relentlessly committed to 100 per cent BC VQA. We continue to work closely with the BC Grapegrowers Association to connect buyers and sellers whenever possible. \u00a0By working together and focusing on solutions, we can ensure that every high-quality VQA grape finds its place in a bottle of BC wine.<\/p>\n<p class=\"mcePastedContent\"><strong>Good decisions start with good data<\/strong><\/p>\n<p class=\"mcePastedContent\">We\u2019re launching the annual Vintage Survey to gather insights from winemakers and viticulturists on this year\u2019s growing season. Results will inform the BC Grape Wine Vintage Report, a key tool for educating media and trade about BC wine. The survey will be sent directly to our list of Winemakers and Viticulturist\u2019s next week &#8211; <a href=\"&#109;&#x61;&#x69;l&#116;&#x6f;:&#67;&#x53;K&#73;&#x4e;N&#69;&#x52;&#x40;&#87;&#x49;&#x4e;E&#66;&#x43;&#46;&#67;&#x4f;M?subject=winemaker%20and%20viticulturist%20list&amp;body=\" target=\"_blank\" rel=\"noopener\">contact Christina Skinner<\/a> to ensure you are a recipient.<\/p>\n<p class=\"mcePastedContent last-child\">We\u2019ll also be hosting a series of forum events to reflect on and discuss the recent growing season, including an in-person, full-day program in Penticton on December 16. I\u2019ll be attending the Penticton forum and hosting an afternoon town hall following the vintage discussion. You\u2019re invited to register your interest in attending the in-person event or one of our upcoming virtual sessions now.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b159\" class=\"mceButtonBlockContainer\" align=\"left\" valign=\"top\">\n<div><\/div>\n<table class=\"mceButtonContainer\" role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\" data-block-id=\"159\">\n<tbody>\n<tr class=\"mceStandardButton\">\n<td class=\"mceButton\" valign=\"top\"><a class=\"mceButtonLink\" href=\"https:\/\/winebc.com\/industry\/winemakers-viticulturists-forum\/\" target=\"_blank\" rel=\"noopener noreferrer\">REGISTER NOW<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-164\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b164\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d164\" class=\"mceText\" data-block-id=\"164\">\n<p class=\"mcePastedContent last-child\"><strong>Wine Growers Canada &amp; the World Wine Trade Group in Region <\/strong><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-176\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b176\" class=\"mceLayoutContainer\" valign=\"top\">\n<table id=\"section_c108952c3f41d3d77e89a2d7c4856629\" class=\"mceLayout\" role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"176\">\n<tbody>\n<tr class=\"mceRow\">\n<td valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"mceColumnId--22\" class=\"mceColumn\" colspan=\"12\" valign=\"top\" width=\"100%\" data-block-id=\"-22\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b-15\" align=\"center\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"-15\">\n<tbody>\n<tr class=\"mceRow\">\n<td valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"mceColumnId--25\" class=\"mceColumn\" colspan=\"12\" valign=\"top\" width=\"100%\" data-block-id=\"-25\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b175\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\" data-block-id=\"175\">\n<tbody>\n<tr class=\"mceRow\">\n<td valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"20\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"mceColumnId-177\" class=\"mceColumn\" colspan=\"12\" valign=\"top\" width=\"100%\" data-block-id=\"177\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"gutterContainerId-178\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b178\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d178\" class=\"mceText\" data-block-id=\"178\">\n<p class=\"mcePastedContent\">One of the best ways to learn is through comparison, so in October we welcomed the World Wine Trade Group to BC. This delegation of government and industry representatives from non-EU wine-producing countries came to experience BC wine firsthand. We toured from Kelowna to the South Okanagan on a perfect fall day, showcasing our warm hospitality and exceptional wines.<\/p>\n<p class=\"mcePastedContent last-child\">I also had the honour of presenting to members of the International Wine Federation (FIVS). My talk, The Future of BC Wine, told a story of resilience, reinvention, and sustainability, and proposed that BC could lead globally in defining what it means to thrive amid climate instability.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-179\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b179\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d179\" class=\"mceText\" data-block-id=\"179\">\n<p class=\"mcePastedContent\">Big thanks to our co-hosts at Wine Growers Canada, who we partner with on shared federal priorities like eliminating barriers to interprovincial trade and extending the Wine Sector Support Program.<\/p>\n<p class=\"mcePastedContent last-child\">If you\u2019re not familiar with their work, WGC President and CEO Dan Paszkowski will join us at our annual <a href=\"https:\/\/winebc.com\/industry\/bc-wine-industry-insight-conference\/\" target=\"_blank\" rel=\"noopener\">BC Wine Industry Insight Conference<\/a> on March 31, 2026. Save the Date!<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-170\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b170\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d170\" class=\"mceText\" data-block-id=\"170\">\n<p class=\"mcePastedContent\"><strong>BC Wine Grape Industry Task Force (WGITF) Working Groups<\/strong><\/p>\n<p class=\"mcePastedContent\">Launched in July, the WGITF has now created six Working Groups\u2014<a href=\"https:\/\/bcwinegrapeindustry.com\/working-group\/business-economics\/?mc_cid=887e022049&amp;mc_eid=a0bbdc4284\" target=\"_blank\" rel=\"noopener\">Business Economics<\/a>, <a href=\"https:\/\/bcwinegrapeindustry.com\/working-group\/climate-resilience\/\" target=\"_blank\" rel=\"noopener\">Climate Resilience<\/a>, <a href=\"https:\/\/bcwinegrapeindustry.com\/working-group\/data-strategy\/\" target=\"_blank\" rel=\"noopener\">Data Strategy<\/a>, <a href=\"https:\/\/bcwinegrapeindustry.com\/working-group\/market-development\/\" target=\"_blank\" rel=\"noopener\">Market Development<\/a>, <a href=\"https:\/\/bcwinegrapeindustry.com\/working-group\/long-term-industry-strategy\/\" target=\"_blank\" rel=\"noopener\">Long-Term Industry Strategy<\/a>, and <a href=\"https:\/\/bcwinegrapeindustry.com\/working-group\/organizational-alignment\/\" target=\"_blank\" rel=\"noopener\">Organizational Alignment<\/a>. Each group has set strategic priorities through 2027 and will begin funding specific projects soon. There\u2019s still time to get involved. Click the links above to learn more or express your interest.<\/p>\n<p class=\"mcePastedContent\">The WGITF will host an industry<a href=\"https:\/\/bcwinegrapeindustry.com\/industry-town-hall\/\" target=\"_blank\" rel=\"noopener\"> Town Hall on December 11 at 1:00 PM<\/a> to share Working Group updates and introduce the first round of priority projects.<\/p>\n<p class=\"mcePastedContent last-child\">Stay in the loop at <a href=\"https:\/\/bcwinegrapeindustry.com\/contact\/\" target=\"_blank\" rel=\"noopener\">bcwinegrapeindustry.com<\/a>.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-165\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b165\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d165\" class=\"mceText\" data-block-id=\"165\">\n<p class=\"mcePastedContent\"><strong>What the WGBC Team Has Been Up To <\/strong><\/p>\n<p class=\"mcePastedContent\"><strong>Wine of BC Ambassador Level Three has launched!<\/strong><\/p>\n<p class=\"mcePastedContent\">We launched the pilot of Level Three, the highest tier of the Wines of BC Ambassador Program. This intensive day of training featured four masterclasses on BC viticulture, winemaking, sales and marketing, and contemporary trends. Attendees included our facilitators\u2014who will deliver this program in-market\u2014as well as VIP sommeliers such as past CAPS BC Best Sommelier of BC winners and the Vancouver Magazine Best BC Wine List recipient. We\u2019ll refine the program based on their feedback before rolling it out widely in spring 2026.<\/p>\n<p class=\"mcePastedContent\"><strong>Connecting restaurant and retailers directly with BC wineries <\/strong><\/p>\n<p class=\"mcePastedContent\">We\u2019ve launched a new tool on <a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/direct-purchase\/\" target=\"_blank\" rel=\"noopener\">WineBC.com\/Industry<\/a>, helping restaurant and retailers buy directly from member wineries. Please review your listing and confirm your preferred sales contact\/platform. To update, contact <a href=\"&#x6d;&#97;&#105;&#x6c;&#x74;&#111;&#58;&#x4d;&#x61;&#114;&#107;&#x65;&#x74;&#105;&#110;&#x67;&#x40;&#87;&#105;&#x6e;&#x65;&#66;&#67;&#x2e;&#x63;&#111;&#109;?subject=BC%20wine%20direct%20link&amp;body=\" target=\"_blank\" rel=\"noopener\">&#77;&#x61;&#x72;k&#101;&#x74;&#x69;n&#103;&#x40;W&#105;&#x6e;&#x65;B&#67;&#x2e;c&#111;&#x6d;<\/a>.<\/p>\n<p class=\"mcePastedContent\">WGBC will promote this tool through a new video ad campaign targeting trade buyers. Meanwhile, consumers can continue to discover BC wineries and cideries via our <a href=\"https:\/\/winebc.com\/wineries\/\" target=\"_blank\" rel=\"noopener\">Winery Finder<\/a>.<\/p>\n<p class=\"mcePastedContent\"><strong>BC Wine Industry Recognition Awards &#8211; Nominations Open<\/strong><\/p>\n<p class=\"mcePastedContent\">Nominations are now open for the BC Wine Industry Recognition Awards. Celebrate industry excellence by submitting a nomination in one of three categories:<\/p>\n<p class=\"mcePastedContent last-child\">\u2022 Leadership Excellence<br \/>\n\u2022 Ultimate BC Wine Ambassador<br \/>\n\u2022 Master Marketer<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b172\" class=\"mceButtonBlockContainer\" align=\"left\" valign=\"top\">\n<div><\/div>\n<table class=\"mceButtonContainer\" role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\" data-block-id=\"172\">\n<tbody>\n<tr class=\"mceStandardButton\">\n<td class=\"mceButton\" valign=\"top\"><a class=\"mceButtonLink\" href=\"https:\/\/winebc.com\/industry\/industry-recognition-awards\/\" target=\"_blank\" rel=\"noopener noreferrer\">SUBMIT A NOMINATION<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-166\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b166\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d166\" class=\"mceText\" data-block-id=\"166\">\n<p class=\"mcePastedContent\"><strong>Funding &amp; Market Expansion Updates<\/strong><\/p>\n<p class=\"mcePastedContent\">We\u2019ve secured additional PacifiCan funding for Phase Two of the WineBC.com enhancement project, which aims to improve visitor experiences and boost BC wine tourism conversion.<\/p>\n<p class=\"mcePastedContent last-child\">WGBC has also submitted a new PacifiCan application through the federal Regional Tariff Response Initiative. If approved, it will fund a roadmap to help BC wineries expand interprovincial listings and access new market across Canada.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-167\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b167\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d167\" class=\"mceText\" data-block-id=\"167\">\n<p class=\"mcePastedContent\"><strong>Member Feedback Survey &#8211; Deadline November 30<\/strong><\/p>\n<p class=\"mcePastedContent last-child\">Your voices shape our future. WGBC\u2019s Member Feedback Survey is now live and will help inform our Fiscal Year 2027 strategic planning session with your Board of Directors. It takes about 20 minutes, responses are anonymous, and your input is invaluable<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"b168\" class=\"mceButtonBlockContainer\" align=\"left\" valign=\"top\">\n<div><\/div>\n<table class=\"mceButtonContainer\" role=\"presentation\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\" data-block-id=\"168\">\n<tbody>\n<tr class=\"mceStandardButton\">\n<td class=\"mceButton\" valign=\"top\"><a class=\"mceButtonLink\" href=\"https:\/\/www.surveymonkey.com\/r\/D6FSJ26\" target=\"_blank\" rel=\"noopener noreferrer\">TAKE THE SURVEY<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-169\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b169\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d169\" class=\"mceText\" data-block-id=\"169\">\n<p class=\"mcePastedContent last-child\">Prefer a one-on-one conversation? <a href=\"https:\/\/winebc.com\/industry\/meeting-request\/\" target=\"_blank\" rel=\"noopener\">Book a meeting with me<\/a>.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td id=\"gutterContainerId-171\" class=\"mceGutterContainer\" valign=\"top\">\n<table role=\"presentation\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td id=\"b171\" valign=\"top\">\n<table width=\"100%\">\n<tbody>\n<tr>\n<td class=\"mceTextBlockContainer\">\n<div id=\"d171\" class=\"mceText\" data-block-id=\"171\">\n<p class=\"mcePastedContent\"><strong>Final Thought<\/strong><\/p>\n<p class=\"mcePastedContent\">Thanks again to all of you for everything you\u2019re doing to keep BC wine moving forward\u2014through recovery, reinvention, and growth. I know there\u2019s still a lot of hard work ahead, but I continue to believe this industry has what it takes to not just recover, but to lead.<\/p>\n<p class=\"mcePastedContent last-child\">My job is to help clear the path and make sure your voice is heard. So whether it\u2019s through the survey, at an event, or one-on-one, I hope to keep hearing from you.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mgljeyn3-b129e36e3de4587147321e9cc3e8a3e0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-10' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-10'>October 10, 2025 - Town Hall Recording + Action Items<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-10' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p class=\"mcePastedContent\">Dear Industry,<\/p>\n<p class=\"mcePastedContent\">Thank you to everyone who joined this week&#8217;s virtual Town Hall to discuss the temporary extension of Vintage Replacement supports, and what\u2019s next for our industry. Your questions, insights, and honest feedback are essential as we navigate this transition together.<\/p>\n<p class=\"last-child\">Couldn\u2019t make it? \u00a0Here\u2019s an AI-generated\u00a0<a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/38e3942b-9931-16a0-2339-a28e9f65f08c\/Zoom_AI_Tool_Meeting_Summary_WGBC_Fall_Town_Hall_2025.pdf\">meeting summary<\/a> and the recording:<\/p>\n<p><span class=\"Xi42aCmD3pgQKLIjuorl7s1BARNGvcWUY9\"><\/p>\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Fall Town Hall, October 7 2025\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/8tW9QeyjjHE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/span><\/p>\n<p class=\"mcePastedContent\">A few critical topics came up in the meeting that I\u2019d like to highlight:<\/p>\n<p class=\"mcePastedContent\"><strong>Vintage Replacement Program: Data Transparency and Collection<\/strong><\/p>\n<p>Many of you asked to see the data we used to estimate this year\u2019s grape crop shortage, particularly as many growers are now reporting strong harvests. Here are the two key reports, based on direct industry surveys in June and September, that guided our analysis:<\/p>\n<ul>\n<li><a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/9d51aba5-d693-3eaf-e98d-b75a944fc542\/Final_Report_Updated_Member_Survey_on_2025_Harvest_F.pdf\">Cascadia Report \u2013 Member Survey 2025<\/a><\/li>\n<li><a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/16f2a5ea-5af9-f81e-4aba-b583172cd01d\/Final_Report_An_Analysis_of_the_BC_Wine_Industry_rsquo_s_Recovery_Trajectory_July2025.pdf\">Cascadia Report &#8211; Analysis 2025<\/a><\/li>\n<li><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/COMMERCIALLY-CONFIDENTIAL-V25-tonnage-estimates_.pdf\" target=\"_blank\" rel=\"noopener\">September Snapshot \u2013 Grape Supply Analysis<\/a><\/li>\n<\/ul>\n<p class=\"mcePastedContent\">Note that both reports confirmed the same expected shortfall of available BC grapes. While the data reinforced the need for temporary measures to stabilize wineries and growers, it is also clear that industry needs better tools to capture real-time vineyard and inventory data. Having better information will help us prepare for future challenges, particularly as climate change and shifting consumer patterns continue to reshape our sector. WGBC will explore ways to improve data sharing and collection in collaboration with our partners, including the\u00a0<a href=\"https:\/\/bcwinegrapeindustry.com\/\" target=\"_blank\" rel=\"noopener\">Wine Grape Industry Task Force<\/a>, who have also identified the shortfall.<\/p>\n<p class=\"mcePastedContent\">In the meantime, we strongly encourage members to look local first\u00a0when purchasing grapes. You can find\u00a0<a href=\"https:\/\/www.grapegrowers.bc.ca\/grapes\" target=\"_blank\" rel=\"noopener\">a list of available grapes for sale here<\/a>.<\/p>\n<p><strong>Working with the LDB<\/strong><\/p>\n<p class=\"mcePastedContent last-child\">As requested, I\u2019m re-sharing a BC Liquor Store presentation from our\u00a0<a href=\"https:\/\/winebc.com\/industry\/bc-wine-industry-insight-conference\/\" target=\"_blank\" rel=\"noopener\">2025 Insight Conference<\/a>, which offered valuable perspective on how wineries can gain shelf presence and increase local representation at BC Liquor Stores. Download here: <a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/10\/Barb-Philip-BCL-Strengthening-Retail-Channels-for-BC-Wineries.pdf\">Barb Philip, MW &#8211; BCL Update.<\/a><\/p>\n<p class=\"mcePastedContent\"><strong>Wine Sector Support Program<\/strong><\/p>\n<p>Wine Growers Canada (WGC) is working urgently to secure a five-year extension to the federal Wine Sector Support Program (WSSP). The WSSP provides about $50 million of critical support to Canadian wineries annually, helping our industry better respond to intensifying climate, trade, and economic challenges.<\/p>\n<p>We encourage you to contact<a href=\"https:\/\/www.ourcommons.ca\/members\/en\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><a href=\"https:\/\/www.ourcommons.ca\/members\/en\" target=\"_blank\" rel=\"noopener\">your local MP<\/a>\u00a0using\u00a0<a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/d5fedf20-fe6a-475c-03db-81e9c96580bc\/WSSP_Letter_Template_member_MP.pdf\">this letter templat<\/a><a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/d5fedf20-fe6a-475c-03db-81e9c96580bc\/WSSP_Letter_Template_member_MP.pdf\">e<\/a>. Please also share widely with employees and related industry professionals to garner more support to help ensure the WSSP beyond the 2025 vintage.<\/p>\n<p><strong>Call for Member Committee Participants<\/strong><\/p>\n<p>WGBC is seeking members to join our Advocacy Committee (3 positions) and Nominations Committee (2 positions). Member Committees support WGBC\u2019s Board of Directors and CEO by providing input and recommendations on key initiatives.<\/p>\n<p>Our Advocacy Committee provides input on current and future advocacy priorities for BC\u2019s wine industry.\u00a0<a href=\"http:\/\/surveymonkey.com\/r\/FCPYBJR\" target=\"_blank\" rel=\"noopener\">Apply here.<\/a><\/p>\n<p>Our Nominations Committee assists in the recruitment of new Board and committee members in accordance with WGBC\u2019s Bylaws and the Societies Act, helping to ensure strong and diverse leadership for the Society.\u00a0<a href=\"https:\/\/www.surveymonkey.com\/r\/FCY5XLW\" target=\"_blank\" rel=\"noopener\">Apply here.<\/a><\/p>\n<p><em>Deadline October 20, open to WGBC full member wineries in good standing.<\/em><\/p>\n<p><strong>Add Your Winery to ABLE BC\u2019s Direct Delivery List<\/strong><\/p>\n<p class=\"last-child\">The ongoing BCGEU strike at BC Liquor Stores and LDB Distribution Centres is causing serious supply issues for BC\u2019s hospitality and private retail businesses. Our members have stepped up by increasing direct delivery shipments across the province. To help connect buyers and sellers, our industry partners at\u00a0<a href=\"https:\/\/ablebc.ca\/\" target=\"_blank\" rel=\"noopener\">ABLE BC<\/a> is sharing a list of local BC wineries, breweries, distilleries, and cannabis suppliers with its members.\u00a0 <a href=\"https:\/\/winebc.com\/industry\/bc-wineries-direct-delivery-database\/\">Add your winere here.<\/a><\/p>\n<p class=\"mcePastedContent\"><strong>Crafted in BC: Exit Strategy<\/strong><\/p>\n<p>As discussed, we will soon revitalize our Vintage Relief and Support Task Group to help shape the exit plan for the vintage replacement program and guide messaging that reinforces BC wine\u2019s quality, authenticity, and resilience. Stay tuned for details on how you can participate. For now, you can review the initial task group recommendations and resulting communications and PR plan on \u00a0<a href=\"https:\/\/winebc.com\/industry\/vintage-2024-toolkit\/\" target=\"_blank\" rel=\"noopener\">WineBC.com\/Industry<\/a>.<\/p>\n<p>Thank you again to everyone who joined the Town Hall and engaged in these important discussions. Together, we are shaping a stronger, more connected and resilient BC wine industry.<\/p>\n<p class=\"last-child\">Questions? Drop me a line at\u00a0<a href=\"&#x6d;&#97;i&#x6c;&#116;o&#x3a;&#67;E&#x4f;&#64;W&#x69;&#110;e&#x42;&#67;&#46;&#x63;&#111;m?subject=CEO%20Update%20Questions&amp;body=\" target=\"_blank\" rel=\"noopener\">&#x43;E&#x4f;&#64;&#x57;&#x69;n&#x65;&#66;&#x43;&#x2e;c&#x6f;&#109;<\/a>.<\/p>\n<p class=\"mcePastedContent\">Sincerely,<\/p>\n<p class=\"mcePastedContent last-child\">Jeff Guignard, CEO, Wine Growers BC<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-1-1-cdd0bd6e7ce9c45ae0ec1d329287cbf5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-11' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-11'>October 1, 2025 - Fall Industry Town Hall<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-11' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Dear Industry,<\/p>\n<p>As part of our ongoing commitment to open dialogue and transparency, I invite you to join our Fall Industry Town Hall next week. This virtual session will provide an important opportunity to discuss the Vintage Replacement extension, hear your questions and concerns, and receive an update from me on WGBC\u2019s current priorities on behalf of BC wineries and grapegrowers. I look forward to connecting with you and continuing this important conversation together.<\/p>\n<p>___________________________________________________________________________________________________________________<\/p>\n<p><strong>WGBC Fall Industry Town Hall<\/strong><br \/>\nTuesday, October 7, 2025<br \/>\n12:00 PM to 1:00 PM<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=e7f763995b&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">REGISTER NOW<\/a><br \/>\n___________________________________________________________________________________________________________________<\/p>\n<p><strong>Direct Delivery List for Hospitality Businesses<\/strong><\/p>\n<p>Given the ongoing BCGEU strike, many hospitality businesses are relying on direct delivery. ABLE BC is responding by sharing a list of BC breweries, distilleries, and cannabis suppliers through their database \u2014 and we want to make sure BC wineries are included too. This list helps licensees quickly find local supply options and ensures BC wine is visible and supported in communities across the province.<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=7b0876f8b9&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">ENTER WINERY DETAILS HERE<\/a><\/p>\n<p>___________________________________________________________________________________________________________________<\/p>\n<p class=\"x_mcePastedContent\"><span data-olk-copy-source=\"MessageBody\">Sincerely,<\/span><\/p>\n<p class=\"x_mcePastedContent x_last-child\">Jeff Guignard, CEO, Wine Growers BC<br \/>\n<a title=\"&#x6d;&#x61;&#x69;&#108;&#116;o:&#x43;&#x45;&#x4f;&#64;&#87;in&#x65;&#x42;&#x43;&#46;&#99;om?subject=&amp;body=\" href=\"&#x6d;&#97;&#x69;&#108;t&#x6f;&#58;C&#x45;&#79;&#x40;&#x57;i&#x6e;&#101;B&#x43;&#46;&#x63;&#x6f;m?subject=&amp;body=\" data-linkindex=\"5\">&#x43;&#69;O&#x40;&#87;i&#x6e;&#101;B&#x43;&#x2e;&#99;&#x6f;&#x6d;<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-1-1f7fd1c5392bcf2545d4c787bc851504'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-12' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-12'>September 22, 2025 - Vintage Replacement Support Program Extension<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-12' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Dear Members,<\/p>\n<p>I want to share important news with you ahead of tomorrow\u2019s public announcement.<\/p>\n<p>The Government of British Columbia has confirmed it will extend the temporary Vintage Replacement Support Program through the 2025 production year. This is a direct result of our continued advocacy on your behalf, in partnership with the BC Grapegrowers\u2019 Association, and it represents a critical step in helping our industry recover from the devastating 2024 freeze.<\/p>\n<p><strong>What this means for you:<\/strong><\/p>\n<p>Eligibility continues: Wineries will again be permitted to supplement production with out-of-province grapes and juice, ensuring operations remain viable and skilled staff remain employed while replanted vineyards mature.<\/p>\n<p>One more year of stability: While 2025 has been a strong harvest, BC remains more than 10,000 tonnes short of market demand. This extension gives wineries and growers the breathing room needed to rebuild.<\/p>\n<p>Commitment to BC first: WGBC will continue to champion BC grapes and ensure that every available local grape is prioritized. The integrity of 100% BC VQA wines remains central to our mandate.<\/p>\n<p>We heard loud and clear from many of you that without this extension, layoffs and closures were imminent. Today\u2019s decision provides a bridge to 2026, by which time replanted vines will begin contributing to supply again.<\/p>\n<p>Over the coming weeks, WGBC will work closely with the BCGA, LDB, and CFIA to provide you with clarity on truth-in-labelling requirements and to coordinate an industry transition plan for 2026.<\/p>\n<p><strong>Whatever path your winery takes, utilizing this option or continuing with 100% BC production in 2025, our commitment remains the same: to support you and to stand together as we work toward a full return to 100% BC wine<\/strong><\/p>\n<p>Sincerely,<\/p>\n<p>Jeff Guignard, CEO, Wine Growers BC<br \/>\n<a href=\"&#x6d;&#x61;&#x69;&#108;&#116;o:&#x43;&#x45;&#x4f;&#64;&#87;in&#x65;&#x42;&#x43;&#46;&#99;om\" target=\"_blank\" rel=\"noopener\">&#x43;&#69;&#79;&#64;&#x57;&#x69;&#110;e&#x42;&#x43;&#46;co&#x6d;<\/a><\/p>\n<p>Do you still need grapes? Look locally first<\/p>\n<p>As harvest continues across BC, some independent growers are still looking for a home for their grapes.<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=6eb27e6ab0&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">Click here to download a list of available grapes<\/a> compiled September 12, 2025, in addition to checking active listings on the BCGA <a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=22278894e1&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">Buy &amp; Sell Page<\/a>.<\/p>\n<p>We encourage members to contact growers now while supplies last.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-b8066dac9982ca209250cfce6eb4b860'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-13' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-13'>September 12, 2025 - AGM Recording, New Board and BC Grape Market<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-13' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Dear Members,<\/p>\n<p>Thank you to all who joined our 2025 Annual General Meeting. The meeting opened with an address by the Honourable Lana Popham, Minister of Agriculture and Food, who shared her support for BC wine and her commitment to working with us on key issues. According to Minister Popham:<\/p>\n<p><em>\u201cThis industry means so much to me. I\u2019ve seen the incredible value BC wineries offer, from world-class wines to unforgettable visitor experiences. While the past seasons have brought real challenges, this year\u2019s strong growing season shows your resilience and determination. My goal is to support your success and help share the story of an industry that continues to overcome obstacles and move forward stronger than ever.\u201d<\/em><\/p>\n<p>We greatly appreciate the Minister\u2019s support and her sincere desire to work collaboratively with BC\u2019s winery and grape growing industries.<\/p>\n<p><strong>Election of Directors<\/strong><\/p>\n<p>WGBC\u2019s Board of Directors balances representation among small, medium, and large-size winery members. Each category gets three seats, for nine total. This year, one nominee for each winery size category was elected by acclamation:<\/p>\n<p>\u2022 Small Winery Category: Michael Bartier, Bartier Bros. Vineyard &amp; Winery<br \/>\n\u2022 Medium Winery Category: Mark Sheridan, Hester Creek Estate Winery<br \/>\n\u2022 Large Winery Category: Samantha Collins, Mission Hill Family Estate<\/p>\n<p>Continuing directors are Vince Ong (Andrew Peller), Josh Stewart (Arterra Wines Canada), Angela Lyons (Quails\u2019 Gate Family Estate), Paul Sawler (Dirty Laundry Vineyard), Lauren Skinner-Buksevics (Painted Rock Estate Winery), and Mike Dowell (Liber Farm and Winery).<\/p>\n<p><a href=\"https:\/\/youtu.be\/JxCR2M8_OPg?si=3wA8i1Aw0iMq0CQF\" target=\"_blank\" rel=\"noopener\">Watch the AGM Recording<\/a><br \/>\n<a href=\"https:\/\/winebc.com\/industry\/media_releases\/wgbc_new_board_of_directors\/\" target=\"_blank\" rel=\"noopener\">Read the Media Release<\/a><\/p>\n<p><strong>Election of Chair and Vice Chair<\/strong><\/p>\n<p>At the Board meeting following the AGM, Paul Sawler was re-elected as Chair and Josh Stewart as Vice Chair. The Board also reconstituted this year\u2019s committees including: Governance, Nominations, and Advocacy. <a href=\"https:\/\/winebc.com\/industry\/about-wgbc\/wgbc-structure\/\" target=\"_blank\" rel=\"noopener\">Review WGBC Organizational Structure<\/a>.<\/p>\n<p>Interested in joining a committee? We\u2019ll include a call for expressions of interest in our next Weekly Update, or email me directly at <a href=\"&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#x3a;&#x43;&#x45;&#x4f;&#x40;&#x57;&#x69;&#x6e;&#101;&#66;&#67;&#46;&#99;&#111;&#109;\" target=\"_blank\" rel=\"noopener\">CEO&#64;Wine&#66;&#67;&#46;&#99;&#111;&#109;<\/a>. If you\u2019ve already put your name forward recently, we\u2019ll be in touch directly.<\/p>\n<p><strong>Update on Vintage Replacement Supports<\/strong><\/p>\n<p>I know some of you still have questions about our request to extend vintage replacement supports. While we expect an answer very soon, I want to reiterate why we\u2019re seeking this extension.<\/p>\n<p>From the beginning, this has always been about one thing: keeping industry solvent while we recover and replant after the January 2024 polar vortex. Although 2025 has been a good growing season, we are still grappling with a short-term crop shortage of over 10,000 tonnes. In the face of that gap, members have said clearly that the flexibility to source fruit for one more vintage is a critical lifeline to help them come back stronger.<\/p>\n<p>An exit plan for vintage replacement supports is already built into our Vintage Relief &amp; Support Communications Plan, but we are not there yet.<\/p>\n<p>Rest assured, our long-term focus remains the same: prioritizing BC grapes, promoting 100% BC wine, and protecting the integrity of BC VQA. That will simply never change.<\/p>\n<p>To achieve those goals, we continue to work collaboratively with our partners:<\/p>\n<p>\u2022 BC Grapegrowers\u2019 Association to connect growers with wineries and match available inventory with buyers.<\/p>\n<p>\u2022 BC Wine Authority to safeguard the future of BC VQA and communicate transparently with members.<br \/>\n\u2022 BC Wine Grape Council and the Wine Grape Industry Task Group, where our board and staff are actively contributing. Working group communities are still open, and I encourage you to <a href=\"https:\/\/bcwinegrapeindustry.com\/working-groups\/\" target=\"_blank\" rel=\"noopener\">get involved<\/a> and help shape future priorities and projects.<\/p>\n<p><strong>Do you still need grapes? Look locally first<\/strong><\/p>\n<p>As harvest continues across BC, some independent growers are still looking for a home for their grapes.<\/p>\n<p><a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/52ad0488-d6ff-24e0-4800-3cd968457790\/tonnage_information.xlsx\" target=\"_blank\" rel=\"noopener\">Click here to see a list currently available grapes<\/a> compiled September 12, 2025, in addition to checking active listings on the BCGA <a href=\"https:\/\/www.grapegrowers.bc.ca\/grapes\" target=\"_blank\" rel=\"noopener\">Buy &amp; Sell Page<\/a>.<\/p>\n<p>We encourage members to contact growers now while supplies last.<\/p>\n<p>Questions? Drop me a line: <a href=\"&#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;C&#69;&#x4f;&#64;&#x57;i&#110;&#x65;B&#x43;&#46;&#99;&#x6f;m\" target=\"_blank\" rel=\"noopener\">CE&#79;&#64;&#x57;&#x69;&#x6e;&#x65;BC&#46;&#99;&#x6f;&#x6d;<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mf7nrni9-b27492f7af66bc19fc6b6c324a3c03c0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-14' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-14'>September 5, 2025 - Fighting for Support, Connecting Locally and Breaking Down Barriers <span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-14' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>A Bumper Crop Worth Celebrating<\/strong><\/p>\n<p>After a couple of tough years, there&#8217;s real excitement in the air. It feels good to finally have a bumper crop in the bins. Early signs suggest winemakers are working with outstanding fruit, and there&#8217;s every reason to believe the 2025 vintage could be one of our best yet.<\/p>\n<p>But even with this promising harvest, the hard truth remains: much of the industry is still replanting after the January 2024 polar vortex. There simply aren&#8217;t enough grapes in BC to meet demand. Best guess, we&#8217;ll be short by about 40 per cent, over 10,000 tons.<\/p>\n<p><strong>Fighting for Support<\/strong><\/p>\n<p>I know you&#8217;re frustrated. I am too. Government is taking too long to act on extending vintage replacement supports, and some wineries are hanging by a thread.<\/p>\n<p>Since Minister Lana Popham assumed responsibility for this issue on July 17th, I&#8217;ve been in regular direct contact with her\u2014often several times a week. I&#8217;ve also had dozens of meetings with senior officials, making it crystal clear: this is urgent. We need a short-term lifeline while vineyards recover and replant, keeping tanks full, people employed, and BC wine on the shelves. I believe we\u2019re very close, but rest assured I won\u2019t stop until we have a commitment.<\/p>\n<p>Minister Popham will be joining us at our\u00a0<a href=\"https:\/\/winebc.com\/industry\/agm\/\">AGM on Tuesday September 9<\/a>\u00a0to speak directly about these issues, giving you the chance to hear her perspective.<\/p>\n<p><strong>Supporting Local Growers<\/strong><\/p>\n<p>This year&#8217;s bumper crop kicked off an active spot market earlier than usual. While more than 90% of grapes in BC are grown under multi-year contracts with wineries, some independent growers were worried their grapes might not find a home.<\/p>\n<p>To support them, we&#8217;ve\u00a0<a href=\"https:\/\/mailchi.mp\/winebc.com\/bcga-wgbc-joint-message?e=25ae115e60\">worked closely with the BC Grapegrowers Association<\/a><a href=\"https:\/\/mailchi.mp\/winebc.com\/bcga-wgbc-joint-message?e=25ae115e60\">\u00a0<\/a>and wineries across the province to prioritize BC-grown fruit. Thanks to those efforts, I&#8217;m confident that every high-quality, competitively priced BC grape is on its way to a bottle.<\/p>\n<p>My sincere thanks to everyone who stepped up. It&#8217;s a testament to our industry&#8217;s strength, solidarity, and shared commitment to BC fruit.<\/p>\n<p><strong>Breaking Down Barriers<\/strong><\/p>\n<p>We&#8217;re still pushing Alberta to drop its unfair ad valorem tax on wine. Alberta introduced this new value-based tax on April 1, 2025, without consultation, abandoning their long-standing flat markup model. To ramp up pressure, we&#8217;ve helped form a national coalition of industry associations including Restaurants Canada, Alberta Hospitality Association, Alberta Liquor Store Association, Import Vintners and Spirits Association, and Wine Growers Canada. [<a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/2f703db7-06ce-0300-99d4-011f83877fc4\/New_Ad_Valorem_Wine_Markup_Joint_Association_Letter.pdf\">Read our latest joint letter here<\/a>.] You&#8217;ll see us pushing harder and louder in the months ahead.<\/p>\n<p>We&#8217;re also continuing to advocate for the removal of inter-provincial barriers that restrict the free flow of Canadian wine across the country. As both I and several members have said repeatedly in media, it makes no sense to double and triple tax wine simply because it crosses a provincial border. We&#8217;re currently working with Wine Growers Canada to keep up momentum.<\/p>\n<p><strong>Connecting Locally<\/strong><\/p>\n<p>As most of you know, I&#8217;ve committed to visiting every winery in BC. Next week, I&#8217;ll be in the Cowichan Valley to hear from owners, winemakers, and growers firsthand. If you&#8217;re in the area and want to connect, let me know.<\/p>\n<p><strong>Make Your Voice Heard<\/strong><\/p>\n<p>If you haven\u2019t already, please<a href=\"https:\/\/winebc.com\/industry\/agm\/\">\u00a0register now for our AGM<\/a>\u00a0this Tuesday September 9 at 10 a.m. (virtual). As mentioned, Minister Popham will speak directly about the issues that matter most to you, and you&#8217;ll also hear from our Board of Directors. If you can\u2019t attend in person, you can easily assign a proxy by\u00a0<a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/b1f16be0-d7d8-506d-46fc-a6a97764b6e3\/Proxy_Authorization_Form_August_21_2025.pdf\">submitting this form<\/a>\u00a0to make sure your voice is heard.<\/p>\n<p>If there&#8217;s a specific question you&#8217;d like me to ask the Minister, you can message me directly at\u00a0<a href=\"&#x6d;&#x61;&#x69;&#108;&#116;o:&#x43;&#x45;&#x4f;&#64;&#87;in&#x65;&#x42;&#x43;&#46;&#99;om?subject=&amp;body=\">CEO&#64;&#87;&#105;&#110;&#x65;&#x42;&#x43;&#x2e;&#x63;&#x6f;&#x6d;<\/a>.<\/p>\n<p><strong>Making Noise<\/strong><\/p>\n<p>While much of our work happens behind the scenes, we continue to carry your voice in media\u2014provincially, nationally, and beyond. BC wine matters, and we&#8217;re making sure people know it.<\/p>\n<p>Here are some recent highlights you might want to check out:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=W72yoO-V1to\">CBC: Is B.C.&#8217;s wine industry benefiting from the &#8216;Buy Canadian&#8217; movement?<\/a><\/li>\n<li><a href=\"https:\/\/globalnews.ca\/news\/11281725\/cautious-optimism-interprovincial-alcohol\/\">Global News: Cautious optimism in B.C. as provinces agree to slash barriers to booze trade<\/a><\/li>\n<li><a href=\"https:\/\/globalnews.ca\/news\/11321551\/b-c-winery-market-sees-new-wave-of-buyer-interest\/\">Global News:\u00a0B.C. winery market sees new wave of buyer interest<\/a><\/li>\n<li><a href=\"https:\/\/www.vogue.com\/article\/south-okanagan-british-columbia-guide\">VOGUE: This Quiet Corner of Canadian Wine Country Is an Idyllic Summer Escape<\/a><\/li>\n<li><a href=\"https:\/\/vancouversun.com\/life\/anthony-gismondi-these-b-c-wineries-won-big-at-the-winealign-awards?itm_source=regular---hero-feed\">Vancouver Sun: These B.C. wineries won big at the WineAlign Awards<\/a><\/li>\n<\/ul>\n<p><strong>Looking Ahead<\/strong><\/p>\n<p>Since joining WGBC just over four months ago, one thing has stood out: this province, its growers, and its wineries share a passionate commitment to building a thriving, sustainable BC wine industry. We have a lot of work to do, but I know that by working together we&#8217;ll get there.<\/p>\n<p>Hope to see you at our AGM on Tuesday, and at the\u00a0<a href=\"https:\/\/winebc.com\/industry\/swirl-around-bc-wine-event\/\">Swirl Around BC Wine Expo<\/a>\u00a0in Vancouver on September 23.<\/p>\n<p>Want to chat about any of these issues further? Drop me a line:\u00a0<a href=\"m&#97;&#105;&#x6c;&#x74;&#x6f;:&#67;&#69;&#x4f;&#x40;&#x57;in&#101;&#x42;&#x43;&#x2e;co&#109;?subject=&amp;body=\">C&#69;&#79;&#64;&#x57;&#x69;&#x6e;eB&#67;&#46;&#x63;&#x6f;&#x6d;<\/a>.<\/p>\n<p>Jeff Guignard, CEO<br \/>\nWine Growers BC<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-de5dc378082f9da5bc6a36b3812384da'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-15' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-15'>July 29, 2025 - What I\u2018ve Heard, What We\u2019re Doing and Where We\u2019re Headed, Together<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-15' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>July 29, 2025 &#8211; What I&#8217;ve Heard, What We&#8217;re Doing and Where We&#8217;re Headed, Together<\/strong><\/p>\n<p>As I mark 90 days in this role, I want to take a moment not to celebrate, but to check in and say thank you. Whether we\u2019ve connected in your cellar, tasting room, at a growers meeting, walking through your vineyard, or over a quick coffee, I\u2019ve truly appreciated your honesty, insight, and passion. You\u2019ve made me feel incredibly welcome and, more importantly, you\u2019ve taught me a lot.<\/p>\n<p>Here\u2019s a quick snapshot of what I\u2019ve heard, what we\u2019re doing, and what comes next.<\/p>\n<p><strong>What I\u2019ve Heard<\/strong><\/p>\n<p>Across every region I\u2019ve visited, a few things stand out:<\/p>\n<ul>\n<li>There\u2019s real anxiety about climate instability, vintage loss, and long-term sustainability. You\u2019re not just worried about your business, you\u2019re worried about your families and your future.<\/li>\n<li>You\u2019re frustrated by interprovincial shipping barriers and Alberta\u2019s new tax structure. It feels like we\u2019re being punished for our success.<\/li>\n<li>There\u2019s an urgent need to extend and improve Vintage Replacement supports.<\/li>\n<li>Most importantly, you want to feel heard, represented, and united as an industry.<\/li>\n<\/ul>\n<p><strong>What We\u2019re Doing<\/strong><\/p>\n<p>We\u2019ve made advocacy our priority, backed by strong data and a unified message:<\/p>\n<p><span style=\"text-decoration: underline;\">Vintage Replacement Support<\/span><br \/>\nWe started by listening. We gathered feedback, studied issues with the Olympic average calculation, and worked with economic experts to back up our advocacy with strong data. Here\u2019s what we learned:<\/p>\n<ul>\n<li>Without an extension, BC wine production is expected to stay well below capacity until at least 2030.<\/li>\n<li>Because of significant replanting, the 2025 vintage may reach just <strong>51% of potential output<\/strong>.<\/li>\n<li>Direct revenue losses in 2025 could exceed <strong>$216 million<\/strong>.<\/li>\n<li>Government supports this year helped protect up to <strong>3,333 jobs and $192 million in wages<\/strong>. But in 2025, <strong>1,800+ jobs, and $105 million of payroll, remain at risk.<\/strong><\/li>\n<\/ul>\n<p>We\u2019ve repositioned this program as a resilience strategy, not a bailout. When will we have an answer? Cabinet changes and government timelines are complicating things, but I expect more clarity soon. We\u2019re advocating for support this fall and building toward a longer-term, sustainable framework for the future.<\/p>\n<p><span style=\"text-decoration: underline;\">National DTC Access<\/span><br \/>\nEarlier this month, I brought our message to Parliament Hill and Queen\u2019s Park. Most officials agree in principle. But when we dig into the taxation piece, things get murky. One official was surprised to learn that when BC wine is treated like it was produced in another province, it gets double or triple taxed, making it unaffordable for consumers.<\/p>\n<p>The push is now toward a national solution by May 2026, with increasing alignment from provinces and federal leadership.<\/p>\n<p><span style=\"text-decoration: underline;\">Alberta Taxation<\/span><br \/>\nTo be blunt, I\u2019m disappointed with Alberta.<\/p>\n<p>Their new ad valorem tax puts real pressure on BC wineries. We\u2019ve met with ministers and senior staff to explain how the markup structure is unfair, punitive, and undermines interprovincial collaboration. But so far, they haven\u2019t budged.<\/p>\n<p>We\u2019re coordinating advocacy with other industry groups and starting to make more noise in the media. This isn\u2019t about special treatment. It\u2019s about fair, evidence-based policy that protects jobs and economic growth.<\/p>\n<p><strong>How We\u2019re Advocating<\/strong><\/p>\n<p>In these first 90 days, we\u2019ve been building something bigger than any one issue: trust.<\/p>\n<p>As many of you have heard me say, effective advocacy comes from the ground up, not the top down. We\u2019ve made it clear to government and industry partners that WGBC is speaking with one voice, and that voice is yours. Our actions are shaped by what you\u2019ve told us in town halls, visits, and conversations.<\/p>\n<p><strong>Where We\u2019re Going<\/strong><\/p>\n<p>We\u2019re building trust, strengthening our message, and setting a foundation for long-term solutions. This fall, we\u2019ll expand consultations and keep raising your voices at every table that matters.<\/p>\n<p>It\u2019s a long road ahead. I\u2019m immensely proud of what our Board and team have accomplished in just 90 days.<\/p>\n<p>Want to chat about any of these issues further? Drop me a line: <a href=\"m&#97;&#x69;&#x6c;t&#111;&#58;&#x43;&#x45;O&#64;&#x57;&#x69;n&#101;&#66;&#x43;&#x2e;c&#111;&#x6d;\">&#67;&#69;&#x4f;&#64;&#87;&#x69;&#x6e;e&#66;&#x43;&#x2e;c&#111;&#x6d;<\/a><\/p>\n<p><strong>Missed the July 28 Town Hall?<\/strong><br \/>\nWatch the recording here: <a href=\"https:\/\/youtu.be\/w1zG3Ca0dzw?si=lTTUNiT5MgDeOwuI\" target=\"_blank\" rel=\"noopener\">WGBC CEO Advocacy Update Town Hall<\/a><\/p>\n<p>Jeff Guignard, CEO<br \/>\nWine Growers BC<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-be02a9925e6da4279dfe5d80c8274779'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-16' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-16'>July 16, 2025 - Update on Key Priorities<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-16' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>July 16, 2025 &#8211; Update on Key Priorities<\/strong><\/p>\n<p>Just over two months into this role, I\u2019ve finally paused to catch my breath\u2014taking a short break with my family in the beautiful Okanagan Falls and Similkameen Valley. It\u2019s been a whirlwind start, and I wouldn\u2019t have it any other way.<\/p>\n<p>Those of you who know me know how much I believe in collaboration and community. From day one, I\u2019ve prioritized listening, learning, and connecting. In addition to three WGBC Board meetings, six Town Halls and dozens of winery visits, I\u2019ve met with industry partners including the BC Wine Grape Council and attended both the BC Grapegrowers\u2019 Association board meeting and the BC Wine Authority AGM. Each conversation has reinforced how much stronger we are when we work together.<\/p>\n<p>Here\u2019s a quick update on a few key priorities:<\/p>\n<p><strong>VINTAGE REPLACEMENT PROGRAM<\/strong><\/p>\n<p>WGBC has formally requested an extension of the Vintage Replacement supports. I\u2019ve been in constant contact with government to push for clarity. While progress is slower than hoped, the WGBC Board and I are working hard to get answers and will update you as soon as possible.<\/p>\n<p>Commitment to 100% BC Wine<br \/>\nWe\u2019ve reaffirmed our unwavering commitment to supporting 100% BC wine in partnership with the BC Grapegrowers\u2019. Even if sourcing out-of-province grapes remains an option for 2025, winery members have committed to purchase every high-quality BC grape available. Our associations are fully united in a shared belief that supporting the long-term health, growth, and sustainability of our industry is non-negotiable.<\/p>\n<p><strong>INTERPROVINCIAL TRADE ADVOCACY<\/strong><\/p>\n<p>On Canada Day, it struck me again how absurd it is that we still don\u2019t allow free movement of Canadian wine directly to consumers across provinces. BC has led by example, allowing wine from other provinces to come in without slapping on extra markups or taxes. Yet most provinces still treat BC wine as if it\u2019s imported from another country. One winery owner put it perfectly: \u201cWe\u2019re one country. Canadians in every province should have equal access to Canadian wine.\u201d No European nation would tolerate internal trade barriers like this. And neither should Canada.<\/p>\n<p>This week, I\u2019m in Ontario meeting with federal and provincial government officials to press for equal access to Canadian wine nationwide. I\u2019ve also shared our message in national media, including interviews with Global TV and CBC National News.<\/p>\n<p><strong>ALBERTA AD VALOREM TAX<\/strong><\/p>\n<p>We\u2019re continuing discussions with Alberta to oppose the new ad valorem tax on wine, which unfairly targets our industry. I\u2019m encouraged to see we are joined by our industry partners in Ontario and Nova Scotia who are also pushing back.<\/p>\n<p><strong>RETAIL ENGAGEMENT<\/strong><\/p>\n<p>Closer to home, we\u2019ve had productive meetings with Save-On-Foods and BC Liquor Stores on growing BC VQA wine sales and market share. More to come here.<\/p>\n<p>There\u2019s a lot of work ahead. Together, we\u2019ll get there.<\/p>\n<p>Questions? Drop me a line at <a href=\"&#x6d;&#x61;&#x69;&#x6c;&#116;&#111;&#58;CE&#x4f;&#x40;&#x57;&#x69;&#x6e;&#101;&#66;&#67;&#46;c&#x6f;&#x6d;\">CEO&#64;Wine&#66;&#67;&#46;&#99;&#111;&#109;<\/a>.<\/p>\n<p>Jeff Guignard, CEO<br \/>\nWine Growers BC<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-17069d16b16b6085e39932779f0fe104'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-17' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-17'>May 26, 2025 - Invitation: Survey on Wine Industry Trajectory<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-17' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>INVITATION: SURVEY ON WINE INDUSTRY RECOVERY TRAJECTORY<\/strong><\/p>\n<p><strong>Deadline:<\/strong> Monday, June 9 at 5:00 PM PST<br \/>\n<strong>Estimated Time to Complete:<\/strong> 8 to 10 minutes<\/p>\n<p>Over the past month, as I\u2019ve travelled throughout the Okanagan Valley and Similkameen Valley, I\u2019ve consistently heard the same thing: the <a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=2a60d5ee72&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">Vintage Replacement Program<\/a> needs to be extended. While there\u2019s strong agreement on getting back to 100 per cent BC VQA, many of you told me that you\u2019re still on the road to recovery\u2014and concerned about what comes next.<\/p>\n<p>To get a clearer picture of where industry stands, we need to hear directly from you. Whether you&#8217;re already replanting or still weighing next steps, your perspective matters. We also need solid data to make a strong case to government for the programs and policies industry needs\u2014not just to get through the short term, but to build long term resilience.<\/p>\n<p>Your input will directly shape the recommendations we bring to government\u2014especially around the <a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=0192d5a9d3&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">Vintage Replacement Program<\/a> and the <a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=9417e8352c&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">Enhanced Replant Program<\/a>.<\/p>\n<p>The survey is short, confidential, and responses will only be reported in aggregate.<\/p>\n<p>Thanks in advance for taking the time\u2014and for everything you\u2019re doing to keep BC wine moving forward.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.surveymonkey.com\/r\/PFBGPQP\" target=\"_blank\" rel=\"noopener\">TAKE THE SURVEY HERE<\/a><\/strong><\/span><\/p>\n<p>Questions? Drop me a line at <a href=\"&#x6d;a&#x69;&#108;&#x74;&#x6f;:&#x43;&#69;&#x4f;&#x40;W&#x69;&#110;&#x65;&#x42;C&#x2e;&#99;&#x6f;&#x6d;\" target=\"_blank\" rel=\"noopener\">C&#69;&#79;&#x40;&#x57;&#x69;ne&#66;&#67;&#x2e;&#x63;&#x6f;m<\/a>.<\/p>\n<p>Jeff Guignard, CEO<br \/>\nWine Growers BC<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-65cfbdbf56699dbeece63028ce264ff0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-18' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-18'>May 21, 2025 - Vintage Relief Program Town Hall<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-18' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>May 21, 2025 &#8211; Vintage Relief Program Town Hall<\/strong><\/p>\n<p><strong><span data-olk-copy-source=\"MessageBody\">UPDATE: VINTAGE RELIEF PROGRAM TOWN HALL<\/span><\/strong><\/p>\n<p>First off, thank you to everyone who\u2019s taken the time to meet, share advice, and offer perspective over the past few weeks. It\u2019s been a pleasure connecting with so many of you\u2014large and small operators, owners, winemakers, and growers\u2014who care deeply about the future of our industry.<\/p>\n<p>One message has come through loud and clear: we need to extend the Vintage Relief Program as we work to recover and replant. To get a clearer sense of where members stand, we hosted a virtual town hall on May 15 with over 50 participants from across BC\u2019s wine industry. I truly appreciated the open, honest discussion. Here are a few key takeaways:<\/p>\n<p><strong>Key Issues Discussed:<\/strong><\/p>\n<ul>\n<li><strong>Vintage Relief Program:\u00a0<\/strong>There was broad agreement that extending the current program is vital to help wineries stay afloat during the replanting period. Many attendees raised concerns about the Olympic average calculation used to determine eligibility and all agreed it needs to be updated to reflect real growth and inflationary cost increases.<\/li>\n<li><strong>BC VQA is Vital to our Future<\/strong>: Many participants want strong guarantees that BC-grown fruit will be prioritized over imported grapes. Everyone was clear: supporting local growers remains central to upholding the BC VQA standard.<\/li>\n<li><strong>Enhanced Replant Program (ERP):<\/strong>\u00a0Many advocated for applying ERP changes retroactively to better support current replanting efforts. We\u2019ll host a separate, focused discussion on ERP in the coming weeks to tackle this in more detail.<\/li>\n<li><strong>Interprovincial Shipping &amp; Taxation:<\/strong>\u00a0Alberta\u2019s new ad valorem tax and interprovincial shipping restrictions continue to pose barriers. WGBC has been actively engaged on this issue in recent weeks and will keep pressing for solutions.<\/li>\n<\/ul>\n<p><strong>Next Steps:<\/strong><\/p>\n<ul>\n<li>WGBC will circulate a survey to collect detailed feedback on the Vintage Relief Program. Expect it in your inboxes soon.<\/li>\n<li>WGBC is already engaging with government partners on potential program extensions and improvements.<\/li>\n<li>WGBC will organize a dedicated meeting focused on the Enhanced Replant Program.<\/li>\n<\/ul>\n<p><strong>Here are a few resources you might find useful:<\/strong><\/p>\n<ul>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=91eb21b8e6&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=91eb21b8e6&amp;e=0fb0a3ba53\" data-auth=\"NotApplicable\" data-linkindex=\"3\">Town Hall Recording<\/a>\u00a0and\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=5e23894c44&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=5e23894c44&amp;e=0fb0a3ba53\" data-auth=\"NotApplicable\" data-linkindex=\"4\">Presentation<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=53334eeea5&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=53334eeea5&amp;e=0fb0a3ba53\" data-auth=\"NotApplicable\" data-linkindex=\"5\">WGBC Crafted in BC Communications &amp; PR Plan Progress Report<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=23d0088f70&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=23d0088f70&amp;e=0fb0a3ba53\" data-auth=\"NotApplicable\" data-linkindex=\"6\">WGITF\u2019s ERP Recommendations to Government<\/a><\/li>\n<\/ul>\n<p>I know we have a lot of work to do, and that to succeed we need to move quickly. As we face these short-term challenges together, rest assured that clear, transparent, and ongoing dialogue with members, wineries, and industry partners will always be my top priority.<\/p>\n<p>Thank you again for your time and trust. Feel free to drop me a line directly at\u00a0<a title=\"&#109;a&#105;l&#116;o&#x3a;C&#x45;O&#x40;W&#x69;n&#x65;B&#x43;&#46;&#x63;o&#x6d;?subject=&amp;body=\" href=\"&#109;&#x61;i&#108;&#x74;o&#58;&#x43;E&#79;&#x40;W&#105;&#x6e;&#101;&#x42;&#x43;&#46;&#x63;&#x6f;&#109;?subject=&amp;body=\" data-linkindex=\"7\">C&#69;&#79;&#x40;&#x57;&#x69;ne&#66;&#67;&#x2e;&#x63;&#x6f;m<\/a>.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-31756843934f5219a899ffeeabd813cc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-19' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-19'>May 6, 2025 - Update: My First Week as CEO<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-19' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>May 6, 2025 &#8211; Update: My First Week as CEO<\/strong><strong><br \/>\n<\/strong><\/p>\n<p>Last week marked my first official days as CEO of Wine Growers British Columbia, and I couldn\u2019t have asked for a more meaningful start. I\u2019m honoured to continue the work of those who built this industry and am tremendously excited for what\u2019s ahead.<\/p>\n<p><span class=\"fNupZeY4v7CQOj80B2KE5sHaFRm9wr\"><\/p>\n<div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Jeff Guignard: Reflections from My First Week as CEO\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/LtsCw2KU7lY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/span><\/p>\n<p><strong>Jeff Guignard: Reflections from My First Week as CEO<\/strong><\/p>\n<p>I began by spending time with our talented team and Board of Directors, gaining valuable insight into our recent progress and opportunities. I\u2019m proud to say that the team is passionate, talented, and focused relentlessly on our industry\u2019s success. I also hit the road, hosting five Town Halls at wineries throughout the Okanagan Valley and Similkameen Valley. By the end of the week, the team and I heard directly from about 20% of WGBC member proprietors and representatives. These early conversations were candid, constructive, and insightful. Thank you to everyone who shared their time and perspectives on the challenges and opportunities ahead for BC wine.<\/p>\n<p><strong>Themes and Takeaways from Our First Meetings:<\/strong><\/p>\n<ul>\n<li><strong>Interprovincial Trade<\/strong> \u2013 Enable open, free trade across provinces.<\/li>\n<li><strong>Enhanced Replant Program (ERP)<\/strong> \u2013 Improve program access, funding requirements and winery\/grower participation.<\/li>\n<li><strong>Alberta DTC Program <\/strong>\u2013 Removal of the ad valorem for DTC shipping with Alberta.<\/li>\n<li><strong>2025 Short Crop<\/strong> \u2013 Prepare for economic and production challenges.<\/li>\n<li><strong>Next-Gen Consumers<\/strong> \u2013 Shift marketing to engage new and emerging wine audiences.<\/li>\n<li><strong>Agritourism &amp; Wildfires<\/strong> \u2013 Counter wildfire misperceptions; address AirBnB rules and build BC wine country as a world-class destination.<\/li>\n<li><strong>Anti-Alcohol Sentiment<\/strong> \u2013 Respond to growing health and policy pressures.<\/li>\n<li><strong>Excise Tax Support<\/strong> \u2013 Secure long-term Wine Sector Support Program.<\/li>\n<li><strong>Industry Collaboration<\/strong> \u2013 Promote efficiencies and shared solutions.<\/li>\n<li><strong>BCL Partnership<\/strong> \u2013 Strengthen collaboration with BC Liquor.<\/li>\n<li><strong>WGBC Transparency<\/strong> \u2013 Communicate advocacy progress and goals clearly.<\/li>\n<li><strong>Site-Wide Licensing<\/strong> \u2013 Advance flexible, modern licensing for wineries.<\/li>\n<li><strong>Market Expansion<\/strong> \u2013 Grow BC wine presence and reputation across Canada and abroad.<\/li>\n<\/ul>\n<p>These are complex challenges, but I believe we have the talent, resilience, and shared vision to tackle them. With your support, I\u2019ll focus on leveraging our collective strengths to move the needle where it counts.<br \/>\n________________________________________________________________________________________________________<\/p>\n<p><strong>UPCOMING VIRTUAL TOWN HALL MEETING<\/strong><\/p>\n<p><strong>Your Voice, Our Future: Vintage Relief Program Town Hall<\/strong><br \/>\nThursday, May 15, 2025<br \/>\n10:00 AM to 11:30 AM<\/p>\n<p>With another short crop forecasted\u2014driven in part by replanting efforts following the 2024 winter damage\u2014many wineries are asking about possibly extending the Vintage Relief and Support Replacement Program. As this issue impacts our entire industry, we want to hear directly from you.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/us02web.zoom.us\/meeting\/register\/VppbEZgjRFuI_DeCDe0dxA\" target=\"_blank\" rel=\"noopener\">REGISTER NOW HERE<\/a><\/strong><\/span><\/p>\n<p>Please join this industry-wide discussion of our current economic and production challenges. Your input will help shape how we advocate for continued relief and long-term stability for BC wineries.<\/p>\n<p>________________________________________________________________________________________________________<\/p>\n<p><strong>NEXT STEPS:<\/strong><\/p>\n<p>This is the first of many conversations. In the months ahead, I will visit as many wineries as I can and will continue to host regular town halls to keep the industry connected and engaged.<\/p>\n<p>If you\u2019d like to share your thoughts in the meantime, you can reach me at <a href=\"m&#97;&#x69;&#x6c;&#x74;o&#58;&#67;&#x45;&#x4f;&#64;&#87;&#105;&#x6e;&#x65;BC&#46;&#x63;&#x6f;&#x6d;\" target=\"_blank\" rel=\"noopener\">&#x43;&#69;O&#x40;&#87;i&#x6e;&#101;B&#x43;&#x2e;&#99;&#x6f;&#x6d;<\/a>.<\/p>\n<p>Lastly, my sincerest thanks to our Board Chair, Paul Sawler, and Vice-Chair, Josh Stewart and all directors who dedicated extra time to lead WGBC advocacy initiatives over the past few months. Your leadership has been instrumental during this transition period.<\/p>\n<p>Cheers,<\/p>\n<p>-Jeff Guignard<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-c0d9d3c598655462b29a529d38b3df12'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-20' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-20'>April 22, 2025 - Crafted in BC Wines, Enhanced Replant Program, US Surtax Remission Order<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-20' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>UPDATE: CRAFTED IN BC WINES NOW AVAILABLE AT BCL<\/strong><\/p>\n<p>As part of our commitment to support the BC wine industry through the challenges of the 2024 vintage, WGBC recently hosted an educational session for BC Liquor Store Product Consultants and BC VQA Advocates from across the province. These frontline retail professionals play a vital role in guiding customers through their BC wine choices\u2014especially in a year where both BC VQA and \u2018Crafted in BC\u2019 wines share shelf space. This session was designed to provide attendees with context, empowering them to speak with confidence to the realities of the 2024 vintage\u2014while continuing to promote the excellence and integrity of BC VQA wines.<\/p>\n<p><strong>Event Highlights<\/strong><\/p>\n<ul>\n<li>Participants: 37 virtually or in person in various locations across the province.<\/li>\n<li>Tasting &amp; Education: Vancouver-based sommelier Kurtis Kolt led participants through a tasting of \u2018Crafted in BC\u2019 white and ros\u00e9 wines &#8211; the first to hit shelves this April. These wines were presented alongside the stories of how and why they came to be\u2014highlighting the new relationships and experiences winemakers developed, and the thoughtful branding decisions made by wineries to achieve a balance of excitement and transparency.<\/li>\n<li>Vineyard Tour: Those present at the session hosted at Quails\u2019 Gate Winery experienced a vineyard tour to see first hand BC wineries commitment to resilience and the future of BC wine.<\/li>\n<li>Retail Alignment: WGBC reinforced the key role retail professionals play in educating consumers and maintaining trust, and reminded participants of our key messaging and guides available.<\/li>\n<\/ul>\n<p><strong>Discussion Highlights:<\/strong><\/p>\n<ul>\n<li>BC VQA is not going anywhere. It remains the gold standard for quality and authenticity in BC wine.<\/li>\n<li>\u2018Crafted in BC\u2019 wines are part of the solution. These wines are made by the same talented hands, and supporting them supports BC\u2014and Canada\u2019s wine industry.<\/li>\n<li>Transparency is key. Label differences exist due to evolving regulations at bottling time, not a lack of integrity. All participating wineries are committed to being clear about the origin of their grapes.<\/li>\n<li>Separate placement in BCL. As per task group recommendations, \u2018Crafted in BC\u2019 wines are shelved separately in BC Liquor Stores, helping consumers make informed choices.<\/li>\n<li>This session is one example of how WGBC is fulfilling our responsibility to support the industry with timely, transparent education, equipping professionals across channels to speak knowledgeably about the 2024 vintage. These efforts ensure we continue to build confidence in BC wine\u2014through authenticity, quality, and an unwavering commitment to the people who make it.<\/li>\n<\/ul>\n<p><strong>Toolkit &amp; Resources<\/strong><\/p>\n<p>A reminder that WGBC has developed a full toolkit of resources including key messages, a customizable statement, guidance by channel, FAQs, an educational webinar recording, and more.<\/p>\n<p><a href=\"https:\/\/winebc.com\/industry\/vintage-2024-toolkit\/#tab-id-3\" target=\"_blank\" rel=\"noopener\">VINTAGE 2024 RELIEF &amp; SUPPORT TOOLKIT<\/a><br \/>\n________________________________________________________________________________________________________<\/p>\n<p><strong>UPDATE: INDUSTRY RECOMMENDATIONS TO THE MINISTRY OF AGRICULTURE AND FOOD: ENHANCED REPLANT PROGRAM<\/strong><\/p>\n<p>There has been concern that, in its current format, the BC wine grape industry will not fully utilize the available funds from the Enhanced Replant Program (ERP), despite a strong appetite for replanting within the wine grape sector. As such, the Wine Grape Industry Task Force (WGITF) requested input from industry on recommendations for improvement for the next intake &#8211; anticipated for fall 2025. The shared goal is to enhance the effectiveness of the ERP and ensure broader uptake and long-term impact for BC\u2019s wine grape sector.<\/p>\n<p>On behalf of industry, the Wine Grape Industry Task Force (WGITF) has submitted a comprehensive set of recommendations to the Ministry of Agriculture and Food to improve the Enhanced Replant Program (ERP) for wine grapes. This work represents a strong step forward for the Task Force, thanks to the collaborative efforts of Wine Growers BC, BC Grapegrowers\u2019 Association, BC Wine Grape Council, Wine Islands Growers Association and numerous individual grapegrowers and winery representatives coming together to present a unified industry voice.<\/p>\n<p>These aligned recommendations for the ERP program include insights on certified clean vines, funding caps, cost-share structure and eligible expenses, highlighting important changes that if adopted may broaden and increase program uptake by industry. Thank you to everyone who took the time to contribute to these efforts.<\/p>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1OLKJZyCBTprf8VIwyqakC9P2NgtIgK4jysXQdel_fBw\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">ERP RECOMMENDATIONS MESSAGE MAP<\/a><\/p>\n<p>________________________________________________________________________________________________________<\/p>\n<p><strong>WINE GROWERS CANADA UPDATE: US SURTAX REMISSION ORDER<\/strong><\/p>\n<p>Wine Growers Canada (WGC) has provided targeted guidance on the application of the United States Surtax Remission Order (2025) as it pertains to Canadian manufacturers and processors engaged in food and beverage packaging.<\/p>\n<p>Objective: The Remission Order aims to mitigate the negative financial impact of US-imposed surtaxes on Canadian industry by allowing remission (refund or waiver) of these surtaxes on imported goods used in Canadian-based manufacturing, processing, and food\/beverage packaging.<\/p>\n<ul>\n<li>Applicable Surtax Orders: United States Surtax Order (2025-1), United States Surtax Order (Steel and Aluminum 2025), United States Surtax Order (Motor Vehicles 2025) (as applicable).<\/li>\n<li>Eligibility: Under Section 3 and Section 5 of the Remission Order, surtax relief is available for goods imported into Canada for use in (a) the manufacture or processing of any good; or (b) the packaging of food or beverages.<\/li>\n<\/ul>\n<p>The Customs Tariff defines these activities broadly to include adjustment, assembly, or modification of goods, thereby encompassing a wide range of operations in the food and beverage industry (e.g., bottling, labeling, sealing, canning). <a href=\"https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/images\/f53e86b3-d00e-c1f4-0448-3a3587bfe20f.png\" target=\"_blank\" rel=\"noopener\">Click here<\/a> for the WGC list of all items subject to US tariffs as of March 2025.<\/p>\n<p>To qualify for remission:<\/p>\n<ul>\n<li>Goods must be imported before October 16, 2025.<\/li>\n<li>No other surtax relief claim can have been made under the Customs Tariff.<\/li>\n<li>A claim for remission must be submitted to the Minister of Public Safety and Emergency Preparedness within two years of the import date.<\/li>\n<li>Importers must maintain and submit supporting documents, including: Commercial Accounting Document (CAD), purchase orders\/invoices, bills of lading\/waybills, and documentation showing use in eligible processing\/packaging.<\/li>\n<\/ul>\n<p>Claiming Surtax Relief at Importation: Use Special Authorization Code: 25-0466C on the Commercial Accounting Declaration (CAD) for goods imported specifically for manufacturing, processing, and food and beverage packaging.<\/p>\n<p>Canadian entities engaged in food and beverage manufacturing, processing, or packaging are encouraged to leverage the 2025 Remission Order to reduce the cost burden of US-origin goods affected by surtaxes. Timely and accurate application is essential to benefit from this relief measure. It should be noted that for all tariffs paid between March 3 and April 16, 2025, wineries can apply for a refund through the remission order process.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-995e05cc2976a94044884e707b2794a5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-21' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-21'>April 3, 2025 - WGBC Announces New CEO<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-21' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>April 3, 2025\u00a0<\/strong><\/p>\n<p><strong>UPDATE: ANNOUNCEMENT OF NEW CHIEF EXECUTIVE OFFICER<\/strong><\/p>\n<p>The Wine Growers British Columbia Board of Directors is pleased to announce the appointment of Jeff Guignard as the organization\u2019s next CEO, effective April 28, 2025.<\/p>\n<p>Guignard brings over a decade of leadership experience from his 11-year tenure as Executive Director of the Alliance of Beverage Licensees (ABLE BC). He\u2019s well known for his ability to navigate complex policy issues, build strong relationships with all levels of government, and earn media trust through clear, credible advocacy. With a proven record of uniting diverse interest holders and driving meaningful change, Guignard is uniquely positioned to lead Wine Growers BC and support the continued growth of the BC wine industry.<\/p>\n<p>As CEO, Guignard will drive advocacy efforts to support BC wineries. He will also lead the WGBC team in executing strategic priorities identified by the Board, including strengthening industry relations and collaboration, enhancing market resilience, promoting 100% BC wine as a premium brand, and expanding direct-to-consumer engagement through BC wine tourism.<\/p>\n<p>Guignard steps into the role of CEO following the impactful 14-year tenure of his predecessor, Miles Prodan, whose leadership successfully guided the industry through significant challenges, developments, and growth. Building on this strong foundation, Mr. Guignard will help move forward the Wine BC 2030 vision, focused on sustainable growth and ensuring a vibrant future for BC\u2019s wine industry.<\/p>\n<p>The WGBC Board engaged with Watson Advisors Inc., to undertake a comprehensive recruitment process for this important leadership position, taking a strategic approach to finding a candidate who could drive Wine Growers BC\u2019s mission forward. We are very pleased with the results and look forward to welcoming Mr. Guignard to Wine Growers BC and working together to continue to strengthen and promote the BC wine industry.<\/p>\n<p><a href=\"https:\/\/winebc.com\/industry\/media_releases\/wine-growers-bc-announces-new-chief-executive-officer\/\" target=\"_blank\" rel=\"noopener\">Read the Media Release &gt;<\/a><\/p>\n<p>Mr. Guignard will begin his role as CEO April 28, 2025.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-a3ed0b8ba54fadcd5b9e804bf9a41071'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-22' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-22'>March 27, 2025 - AGLC Ad Valorem Tax on Wine<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-22' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>UPDATE: AGLC AD VALOREM TAX ON WINE<\/strong><\/p>\n<p>On February 27, 2025, the Government of Alberta announced changes to the AGLC liquor markup system. The announcement included <a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=5a434ef8c2&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">markup changes for wine<\/a>, to take effect on April 1, 2025.<\/p>\n<p>In response, Wine Growers Canada partnered with Wine Growers BC and Wine Growers Ontario to pen a letter issued to Alberta\u2019s Minister of Service Alberta and Red Tape Reduction to express our deep concerns, highlighting that this new tax would present a significant challenge for our industry and requesting an urgent meeting to discuss the matter further.<\/p>\n<p>Following continued advocacy efforts to open dialogue on repealing the policy\u2014with no changes to AGLC\u2019s planned implementation\u2014WGBC is taking more targeted action on behalf of BC wineries. We are issuing an additional letter strongly urging the Alberta government to pause the implementation of the ad valorem tax on the Alberta-BC Direct-to-Consumer wine program. Now is not the time to impose barriers to interprovincial trade or introduce policies that favour lower-cost import wines over Canadian producers.<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=0684ddd5b2&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">WGBC Letter to Honourable Dale Nally, Minister of Service Alberta and Red Tape Reduction<\/a> &gt;<\/p>\n<p>Wine Growers BC is closely monitoring the situation and media coverage while continuing our advocacy efforts to support BC wineries. We remain committed to engaging with interest holders and government representatives to address industry concerns and seek solutions that protect and promote BC wine.<\/p>\n<p><strong>WINE GROWERS BRITISH COLUMBIA KEY MESSAGES<\/strong><\/p>\n<ul>\n<li><strong>BC wine is a premium, Canadian product that deserves fair and competitive access across provincial borders.<\/strong> 100% BC wine reflects the quality, character, and hard work of passionate winemakers and dedicated farmers. Alberta consumers have long shown their appreciation for BC wine \u2014 their enthusiasm has played a meaningful role in the success of our industry.<\/li>\n<li><strong>We respect the collaborative work recently undertaken by the governments of Alberta and BC to reinstate DTC shipping.<\/strong> It\u2019s a strong example of how provinces can work together in the interest of consumers and industry. We encourage that same spirit of partnership to guide further policy decisions impacting wine trade.<\/li>\n<li><strong>We urge the Alberta government to pause implementation of the new ad valorem tax and return to the spirit of open trade reflected in the recent DTC agreement.<\/strong> This abrupt policy change risks undermining hard-won progress on interprovincial commerce. By working together, we can find a solution that honours consumer trust, supports local producers, and reinforces our shared commitment to free trade within Canada.<\/li>\n<li><strong>Wine Growers British Columbia will continue to advocate for fair, practical policies that support consumer choice and the long-term sustainability of Canadian wineries.<\/strong> Our focus remains on working collaboratively to protect interprovincial trade, champion Canadian-made wine, and support a thriving domestic industry.<\/li>\n<\/ul>\n<p><strong>MEDIA CONTACT<\/strong><\/p>\n<p>Kelly Josephson, Communications Manager<br \/>\n<a href=\"&#x6d;&#x61;&#x69;&#108;&#116;o:&#x4b;&#x4a;&#x6f;&#x73;&#101;&#112;hs&#x6f;&#x6e;&#x40;&#87;&#105;&#110;eB&#x43;&#x2e;&#x63;&#111;&#109;\" target=\"_blank\" rel=\"noopener\">&#75;&#x4a;&#111;&#x73;e&#x70;h&#115;&#x6f;&#110;&#x40;W&#x69;n&#101;&#x42;&#67;&#x2e;c&#x6f;m<\/a><br \/>\n250-762-9744 ext.114<\/p>\n<p>If you are receiving requests from media to comment on this issue please engage with the Wine Growers BC communications team for support, email Kelly at <a href=\"m&#97;&#x69;&#x6c;t&#111;&#x3a;&#x4b;J&#111;&#115;&#x65;&#x70;h&#115;&#x6f;&#x6e;&#64;&#87;&#x69;&#x6e;e&#66;&#67;&#x2e;&#x63;o&#109;\" target=\"_blank\" rel=\"noopener\">&#75;&#x4a;&#x6f;s&#101;&#x70;h&#115;&#x6f;&#x6e;&#64;&#x57;&#x69;n&#101;&#x42;C&#46;&#x63;&#x6f;&#109;<\/a>.<\/p>\n<p>___________________________________________________________________________________________________________________<\/p>\n<p><strong>UPDATE: BCLIQUOR (BCL) EXPANDED SUPPORT FOR BC AND CANADIAN PRODUCERS<\/strong><\/p>\n<p>On March 12, 2025, members of the WGBC Board of Directors met with the Honourable Garry Begg, Minister of Public Safety and Solicitor General, to discuss the opportunity for expanded support of local products in light of the BC Government and BCL response to US Tariffs. Building on their initial response to first remove products from \u2018blue\u2019 states, then all US-made products, following the WGBC meeting BC Liquor announced action to utilize empty shelf space to stock more BC and Canadian-made products across categories, including BC VQA and Crafted in BC wines after April 1.<\/p>\n<p>Wine Growers British Columbia celebrates this move, noting that this kind of institutional support is a powerful signal and a meaningful step toward amplifying homegrown brands.<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=790773d1c1&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">Read the Memo<\/a> &gt;<\/p>\n<p><strong>WGBC NEXT STEPS<\/strong><\/p>\n<p>In response to this announcement and in alignment with WGBC\u2019s commitment to supporting the successful launch of Crafted in BC wines\u2014while preserving the integrity of the BC VQA brand and the broader BC wine industry\u2014WGBC is partnering with BCL to develop a training program for BCL Product Consultants. This program will educate staff on Crafted in BC wines while reinforcing that BC VQA remains the guarantee of wines made from 100% BC grapes. The training will later be available for use in other channels, such as Save-On-Foods Wines of BC stores.<\/p>\n<p>At the same time, WGBC remains focused on driving consumers to BC winery cellar doors, with winery tourism playing a key role in building the Wines of BC brand and driving profitability for BC wineries. With April marking BC Wine Month\u2014our biggest campaign of the year\u2014WGBC has released the April is BC Wine Month toolkit and is calling on BC wineries and industry partners to get involved, helping to boost BC wine sales and winery visits.<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=b24324afd9&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">April is BC Wine Month Toolkit<\/a> &gt;<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=e9ceb596c6&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">April is BC Wine Month Overview &amp; Messages<\/a> &gt;<\/p>\n<p><a href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=b5d0f2424f&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\">April is BC Wine Month Visuals<\/a> &gt;<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m7zh9l32-098ab2ace17ec70250e3f70e8a60fe70'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-23' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-23'>March 7, 2025 - Provincial and Federal Response to Tariffs<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-23' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>UPDATE: US TARIFF DELAY AND CANADA\u2019S RESPONSE<\/strong><\/p>\n<p>On March 6, 2025, in response to demands from U.S. automobile and agriculture sectors, President Trump signed an executive order delaying tariffs for one month until April 2, 2025, on goods that meet the rules of origin under the Canada-U.S.-Mexico Agreement (CUSMA). Additionally, the executive order includes a reduction in import tariffs on Canadian potash to 10%.<\/p>\n<p><strong>CUSMA Origin Requirement:<\/strong>\u00a0To qualify for tariff relief, exports to the U.S. must adhere to CUSMA rules of origin. Goods previously exported under the Most Favored Nations (MFN) origin system must switch to CUSMA origin to benefit from reduced tariffs. Products that entered the U.S. between March 4 and 7, 2025, prior to the latest tariff change, will remain subject to the higher tariff rates without the possibility of refund.<\/p>\n<p><strong>Canada&#8217;s Tariff Response:<\/strong><\/p>\n<ul>\n<li>Canada has maintained the Phase I tariffs on U.S. imports, amounting to $30 billion, which were first implemented on March 4, 2025.<\/li>\n<li>The $125 billion Phase II tariff list has been suspended pending further U.S. action on April 2, 2025.<\/li>\n<li>Although Phase II has been delayed, Finance Canada continues to 21-day consultation process, allowing industry stakeholders to submit arguments for product exemptions.<\/li>\n<li>The Phase II\u00a0proposed retaliatory tariff measures\u00a0are valued at $200 billion CAD, offering an opportunity to reduce up to $75 billion CAD from the list.<\/li>\n<\/ul>\n<p><strong>Wine Growers Canada Position:\u00a0<\/strong>Wine Growers Canada (WGC) has officially registered its opposition to the inclusion of several industry inputs on the U.S. tariff list, such as glass bottles, corrugated boxes, grape vines, grapes, grape juice, must, and bulk wine (see list in memo).<\/p>\n<p><strong>Call for Industry Feedback:\u00a0<\/strong>Wineries are encouraged to register their feedback on the proposed tariff list before April 2, 2025, using the Finance Canada consultation form. To provide additional information or arguments, stakeholders are invited to\u00a0<a href=\"&#x6d;&#x61;&#105;l&#x74;&#x6f;&#58;co&#x6e;&#x73;&#117;l&#x74;&#x61;&#116;&#105;o&#x6e;&#x73;&#64;f&#x69;&#x6e;&#46;&#103;c&#x2e;&#x63;&#97;?subject=U.S.%20Tariff%20Consultations&amp;body=null\" target=\"_blank\" rel=\"noopener\">email &#99;&#x6f;&#x6e;&#115;&#x75;&#x6c;t&#x61;&#x74;i&#111;&#x6e;s&#64;&#x66;i&#110;&#x2e;g&#99;&#x2e;c&#97;<\/a>.<\/p>\n<p><strong>Conclusion:<\/strong>\u00a0The delay of U.S. tariffs and the reduction on Canadian potash offer temporary relief. However, ongoing vigilance and active participation in the Finance Canada consultation process will be crucial in mitigating potential adverse impacts on Canadian industries. Businesses should take advantage of available federal programs to help navigate these challenges.<\/p>\n<p class=\"last-child\">Wine Growers Canada has released a detailed list of wine industry inputs on the US tariff list, as well as information on federal programs to support businesses and workers and how to qualify under CUSMA exports to the US.<\/p>\n<p><div  class='avia-button-wrap av-9fjqsj-13d659d40771d60eb8265cb93adf5f77-wrap avia-button-left  avia-builder-el-21  el_before_av_hr  avia-builder-el-first '><a href='https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/ee683420-d940-da31-19f6-19c38435ab29\/Member_Outreach_Tariffs_Mar_7_2025.pdf' class='avia-button av-9fjqsj-13d659d40771d60eb8265cb93adf5f77 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ WGC MEMO<\/span><\/a><\/div><br \/>\n<div  class='hr av-1yc92mb-2405206478e56edaa67a809bc3fca460 hr-default  avia-builder-el-22  el_after_av_button  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>UPDATE: PROVINCIAL RESPONSE<\/strong><\/p>\n<p>This March 6 announcement of a delay in tariffs follows the March 4, 2025, initial announcement of US imposed 25 per cent tariffs on nearly all Canadian goods and Canada\u2019s initial announced response. In British Columbia, Premier David Eby announced that as part of the\u00a0<a href=\"https:\/\/www2.gov.bc.ca\/gov\/content\/employment-business\/tariffs\" target=\"_blank\" rel=\"noopener\">provincial government response<\/a>, all \u201cred state\u201d products will be pulled from BC Liquor Store shelves.<\/p>\n<p><strong>More Detail on the BC Liquor Distribution Branch (LBD) Response:<\/strong><\/p>\n<p>Effective immediately, the LDB is halting the importation of U.S.-made liquor products manufactured in red states. BCLIQUOR (BCL) stores are immediately halting the retail sale and removing from store shelves all U.S.-made liquor products manufactured in these states. These impacted products will continue to be available for purchase through LDB wholesale distribution channels until existing inventory in British Columbia sells through. This means private liquor stores, restaurants, bars and pubs will continue to be able to order impacted U.S.-made liquor products from existing inventory already in the province, while it lasts, including inventory in third-party warehouse. U.S.-made liquor products from non-red states will be unaffected at this time and will continue to be imported and sold by the LDB. However, as announced by the federal government on March 3, 2025, Canada will be applying a Tariff Surtax of 25 per cent on liquor products of U.S. origin. The LDB is reviewing Canada Border Service Agency guidelines and wholesale pricing updates to reflect the tariffs on impacted products will be communicated once details are confirmed.<\/p>\n<p class=\"last-child\">A list of impacted U.S.-made liquor products manufactured in red states is available on the LDB Wholesale Operations\u00a0<a href=\"https:\/\/wholesale.bcldb.com\/resources\/product-information\" target=\"_blank\" rel=\"noopener\">website<\/a>. A list of Canadian-made liquor products is also available\u00a0<a href=\"https:\/\/wholesale.bcldb.com\/news\/canadian-product-information\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><div  class='avia-button-wrap av-1pgnl37-506271bc8b27827e22c06647d845cdd6-wrap avia-button-left  avia-builder-el-23  el_after_av_hr  el_before_av_hr '><a href='https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/28efd00d-c85f-2cfc-88a5-fc10992978ba\/Response_to_U.S._tariffs_Vendors.pdf' class='avia-button av-1pgnl37-506271bc8b27827e22c06647d845cdd6 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >LDB MEMO TO VENDORS<\/span><\/a><\/div><br \/>\n<div  class='hr av-162kuar-1b4cbcd61cdd323cd158b05c143030bf hr-default  avia-builder-el-24  el_after_av_button  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>UPDATE: INTERPROVINCIAL DIRECT-TO-CONSUMER ALCOHOL SALES<\/strong><\/p>\n<p>A landmark agreement was announced on March 5, 2025, signaling a breakthrough in interprovincial direct-to-consumer (DTC) alcohol sales. Most Canadian provinces have committed to removing longstanding barriers, paving the way for consumers to purchase alcohol directly from producers across provincial lines.<\/p>\n<p>The governments of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, and Nova Scotia have agreed to facilitate interprovincial DTC sales for Canadian alcohol products. While BC, Manitoba, and Nova Scotia already permit these sales, Wine Growers Canada (WGC) and Wine Growers British Columbia have been advocating for years to expand this policy nationwide. The federal government and all provinces -except Prince Edward Island and Newfoundland and Labrador &#8211; have now pledged to eliminate these trade barriers. More details can be found in the official statement:\u00a0<a href=\"https:\/\/www.pm.gc.ca\/en\/news\/statements\/2025\/03\/05\/first-ministers-statement-eliminating-internal-trade-barriers\" target=\"_blank\" rel=\"noopener\">First Ministers&#8217; Statement<\/a>. The announcement has already garnered significant media coverage, including by\u00a0<a href=\"https:\/\/www.theglobeandmail.com\/canada\/article-ottawa-strikes-deal-with-provinces-territories-on-internal-trade-amid\/\" target=\"_blank\" rel=\"noopener\">The Globe &amp; Mail<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.cbc.ca\/news\/politics\/ottawa-provinces-agree-to-open-the-tap-on-canadian-booze-1.7476087\" target=\"_blank\" rel=\"noopener\">CBC News<\/a>.<\/p>\n<p class=\"last-child\">Some provinces have issued their own statements, while others are expected to follow in the coming weeks. Wine Growers Canada and Wine Growers BC are closely monitoring these developments, tracking legislative progress, and continuing to engage with federal and provincial trade officials to ensure full implementation.<\/p>\n<p><strong>AGLC LIQUOR MARKUP RATES<\/strong><\/p>\n<p>On February 27, 2025, the Government of Alberta announced changes to the AGLC liquor markup system, in alignment with Budget 2025. The announcement included\u00a0<a href=\"https:\/\/aglc.ca\/liquor\/about-liquor-alberta\/liquor-markup-rate-schedule\" target=\"_blank\" rel=\"noopener\">markup changes for wine<\/a>, to take effect on April 1, 2025, and updates to the AGLC\u2019s small manufacturer policy, including annual worldwide production thresholds.<\/p>\n<p>The AGLC has advised that, starting April 1, 2025, an additional ad valorem markup will be applied to wine based on the invoice price of the product. In addition to the flat ($\/L) markup rate applied to all wines, products with an invoice price greater than $15.00\/L will be subject to supplementary markup based on the following phased approach:<\/p>\n<ul>\n<li>A five per cent rate applies to the invoice price greater than $15 per litre and not exceeding $20 per litre.<\/li>\n<li>A 10 per cent rate applies to the invoice price greater than $20 per litre and not exceeding $25 per litre.<\/li>\n<li>A 15 per cent rate applies to the remaining invoice price greater than $25 per litre.<\/li>\n<\/ul>\n<p>In response to these notifications of the implementation of a new ad valorem markup on wine, WGC partnered with WGBC and WGO to pen a letter issued to Alberta\u2019s Minister of Service Alberta this week, to express our deep concerns, highlighting that this new tax would present a significant challenge for our industry and requesting an urgent meeting to discuss the matter further. We outlined that Canadian wine producers face rising costs of production, as well as the potential for tariffs on numerous U.S.-sourced inputs, which will negatively impact Canadian wineries.<\/p>\n<p class=\"last-child\">WGBC will be meeting with the AGLC next week to discuss this further.<\/p>\n<div  class='hr av-jkr19f-1039dbaa0afec9fb15b3962bfed30e0b hr-default  avia-builder-el-25  el_after_av_hr  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><strong>UPDATE: WINE SECTOR SUPPORT PROGRAM APPLICATIONS<\/strong><\/p>\n<p>The Wine Sector Support Program (WSSP) will accept applications for the 2025-26 program year from March 3, 2025 to May 23, 2025. An early application period has been implemented given the possibility of a spring federal election. The program was put in place following sustained advocacy by Wine Growers Canada (WGC), and in its first three years has delivered an average $0.97 per litre, valued at $213 million.<\/p>\n<p>The WSSP offers short-term financial support in the form of non-repayable grants. Grants are provided to licensed Canadian wineries based on their production of bulk wine fermented in Canada from domestic and\/or imported primary agricultural products.<\/p>\n<p>The application form for 2025-26 begins on March 3, 2025 and is available at Step 4 of the following webpage:\u00a0<a href=\"https:\/\/agriculture.canada.ca\/en\/programs\/wine-sector-support\" target=\"_blank\" rel=\"noopener\">https:\/\/agriculture.canada.ca\/en\/programs\/wine-sector-support<\/a>, which should be completed, alongside the required documents.<\/p>\n<p class=\"last-child\">For this application period, eligible wine must have been produced (completed initial fermentation) between April 1, 2024 and March 31, 2025. Please note that a new application must be submitted to the WSSP each year. Applications submitted to the WSSP in previous years are not transferable and will not be considered for 2025-26 grant funding.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-92db98aca905889031b6906975550683'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-24' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-24'>February 25, 2025 - Wine Grape Industry Task Force &amp; More<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-24' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>February 25, 2025 &#8211; Wine Grape Industry Task Force &amp; More<\/strong><\/p>\n<p><strong><span data-olk-copy-source=\"MessageBody\">UPDATE: WINE GRAPE INDUSTRY TASK FORCE<\/span><\/strong><\/p>\n<p class=\"x_last-child\">The\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=dcacdaad08&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=dcacdaad08&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"3\">BC Wine Grape Industry Task Force<\/a>\u00a0(WGITF) is developing a strategic plan to guide the industry on how best to leverage opportunities and invest in strategic initiatives that will help the industry thrive during this initial two-year period. Grounded in the task force&#8217;s values of collaboration, trust, transparency, and adaptability, they are seeking input from all levels of the industry across the province. To ensure your insights help shape this plan,\u00a0<strong>please complete the stakeholder survey by February 28<\/strong>.<\/p>\n<p><div  class='avia-button-wrap av-qz285f-7e408474138e1b0038b82c18b48b135b-wrap avia-button-center  avia-builder-el-26  el_after_av_hr  el_before_av_hr '><a href='' class='avia-button av-qz285f-7e408474138e1b0038b82c18b48b135b avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >TAKE THE SURVEY<\/span><\/a><\/div><br \/>\n<div  class='hr av-3hboxk3-259e779f22f3ddae48dd5b6d64e6b0ea hr-default  avia-builder-el-27  el_after_av_button  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong><span data-olk-copy-source=\"MessageBody\">UPDATE: SAVE-ON-FOODS (SOF) TASK GROUP<\/span><\/strong><\/p>\n<p>At the January 31, 2025, board meeting, the SOF Task Group provided the WGBC Board of Directors with updates on key discussion points and decisions:<\/p>\n<ul class=\"x_last-child\">\n<li><strong>SOF Task Group Live Update:<\/strong>\u00a0The SOF Task Group will provide an in-person update at the\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=60587b73ec&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=60587b73ec&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"5\">WGBC Insight Conference<\/a>\u00a0March 12, 2025.<\/li>\n<li><strong>Store Commissions:<\/strong>\u00a0Since the introduction of IDB wines, SOF has applied an additional 2.5% commission on these products. However, due to system limitations, SOF can no longer collect this fee. Moving forward, WGBC will calculate the additional 2.5% on IDB wines and invoice wineries selling IDB wines to SOF directly at the end of each month. Note: The additional 2.5% commission will only be applied on IDB wines.<\/li>\n<li><strong>Marketing &amp; Communications Plan:<\/strong>\u00a0WGBC is pleased to announce a\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=70e54edfdb&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=70e54edfdb&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"6\">comprehensive year-long in-store thematic action plan\u00a0<\/a>developed in close collaboration with Save-On-Foods to support our members. This plan provides details on SOF\u2019s merchandising focus throughout the year, outlining how wineries can participate and maximize engagement opportunities. The full plan is available by\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=ab01e17544&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=ab01e17544&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"7\">here<\/a>\u00a0or by logging into your member account on\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=aaa503a739&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=aaa503a739&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"8\">WineBC.com<\/a>.<\/li>\n<li><strong>Crafted in BC:<\/strong>\u00a0At the January SOF Task Group meeting, WGBC reiterated industry recommendations to clearly separate Crafted in BC wines from BC VQA wines on store shelves to reduce consumer confusion. While SOF considered this request, logistical challenges made a separate section unfeasible requiring a significant investment. SOF confirmed its preference to merchandise Crafted in BC wines alongside BC VQA wines to maintain brand recognition for winery members.<\/li>\n<li><strong>Strengthening BC VQA and 100% BC Wines:<\/strong>\u00a0To reinforce the visibility of BC VQA and 100% BC Wines across SOF retail locations, WGBC will collaborate with the SOF Team to create point-of-sale materials to help consumers easily identify and differentiate 100% BC wines.<\/li>\n<li><strong>Next SOF Task Group Meeting:<\/strong>\u00a0Currently planned to take place in the first two weeks of April 2025.<\/li>\n<\/ul>\n<div  class='hr av-2sw7eqr-f5a28cff4d15637a0b3723b08f1121b4 hr-default  avia-builder-el-28  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><strong><span data-olk-copy-source=\"MessageBody\">UPDATE: CFIA WEBINAR ON LABELLING REQUIREMENTS<\/span><\/strong><\/p>\n<p>Following a February 10\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=14be3fc532&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=14be3fc532&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"9\">webinar<\/a>\u00a0on labelling requirements for non-BC replacement wines, the Canada Food Inspection Agency (CFIA) has come to a final decision on the rules on the labelling of wines made in Canada from Washington (or insert State) grapes. Wine, including domestically produced wine, requires a clear indication of country of origin. The CFIA reviewed the use of the statement \u201cMade in Canada from\u00a0<em><strong>Washington<\/strong><\/em>\u00a0grapes\u201d and concluded that the statement would not be false or misleading. As such, the CFIA would consider the proposed claim to be compliant with the mandatory country of origin requirements and would be permitted. However, should wines be made from grapes from a different region in the future, it would be necessary for the labels to be updated to clearly indicate their origin. More information on the mandatory country of origin requirements can be found on the\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=62da083bef&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=62da083bef&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"10\">CFIA website<\/a>. The CFIA understands that labelling requirements, especially when it comes to labelling claims, can require additional support to navigate. If you require further assistance regarding the regulatory requirements on the labelling of wine, please contact\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=b2adb84a80&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=b2adb84a80&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"11\">Ask CFIA<\/a>.<\/p>\n<p>Resources from the Webinar:<\/p>\n<ul class=\"x_last-child\">\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=9f259534e2&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=9f259534e2&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"12\">CFIA presentation<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=72d5bec2ee&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=72d5bec2ee&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"13\">LDB presentation<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=5a5531cda9&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=5a5531cda9&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"14\">Food labelling for industry<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=034a07075a&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=034a07075a&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"15\">Food labelling requirements checklist<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=6cf651e44f&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=6cf651e44f&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"16\">Labelling requirements for alcoholic beverages<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=59c3b5593d&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=59c3b5593d&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"17\">Labelling requirement for wine<\/a><\/li>\n<li><a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=3a5fbc1c6d&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=3a5fbc1c6d&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"18\">Guidelines for &#8220;Product of Canada&#8221; and &#8220;Made in Canada&#8221; claims<\/a><\/li>\n<\/ul>\n<div  class='hr av-7fkfr7-be2e5b8f262c56a213a9cb638b5f90cd hr-default  avia-builder-el-29  el_after_av_hr  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><strong><span data-olk-copy-source=\"MessageBody\">UPDATE: LDB WHOLESALE OPERATIONS MEMO REGARDING EXCISE DUTY RATE<\/span><\/strong><\/p>\n<p class=\"x_last-child\">On February 12, 2025, the federal government announced that the annual excise duty rate increase remains capped at two per cent for the coming fiscal year, starting April 1, 2025. The rates of excise duty are adjusted annually to the Consumer Price Index on April 1 every year. BC\u00a0wholesale prices will be updated on April 1, 2025 to reflect the annual excise duty increase. The new wholesale price list will be available to vendors and wholesale customers on Monday, March 3, 2025 as per regular schedule. The BC Liquor Distribution Branch (LDB) will be extending the price change deadline for Period 1 of fiscal 2025\/26 (effective April 1, 2025) from Thursday, February 20, 2025, to 11:59 PM (PST) Wednesday, February 26, 2025, in order to provide additional time for agents and suppliers to submit any price change requests for Period 1. More information about these changes is available\u00a0<a title=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=f17822f89a&amp;e=0fb0a3ba53\" href=\"https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=f17822f89a&amp;e=0fb0a3ba53\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\" data-linkindex=\"19\">here<\/a>.<\/p>\n<p><div  class='avia-button-wrap av-1p22grn-abc4a9357669c6803cc91f21031b44f4-wrap avia-button-center  avia-builder-el-30  el_after_av_hr  el_before_av_hr '><a href='https:\/\/winebc.us13.list-manage.com\/track\/click?u=c99a82c45db1804e8ef13d4f1&amp;id=bf4fe8a1a2&amp;e=0fb0a3ba53' class='avia-button av-1p22grn-abc4a9357669c6803cc91f21031b44f4 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ THE LDB MEMO<\/span><\/a><\/div><br \/>\n<div  class='hr av-114fy3n-8638dd7cd9075eeabfda28d00c1ead53 hr-default  avia-builder-el-31  el_after_av_button  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>CFIA WEBINAR &#8211; LABELLING REQUIREMENTS<\/strong><\/p>\n<p>Monday, February 10, 2025<br \/>\n10:00 AM to 11:30 AM<\/p>\n<p class=\"last-child\">Join industry colleagues and association representatives for an informative session on navigating labelling requirements for the Vintage 2024 Relief and Support \u201cCrafted in BC\u201d wines. Representatives from the CFIA, Vin-Star Consulting, and BCWA will clarify labeling rules, including legal terms, AVA usage, and regional designations. Get answers to key questions and submit yours in advance for the February 10 webinar.<\/p>\n<p><div  class='avia-button-wrap av-ruk21v-f7b23d7a6bf2e9d1b3ede92406dcaaed-wrap avia-button-center  avia-builder-el-32  el_after_av_hr  el_before_av_hr '><a href='https:\/\/winebc.com\/industry\/events\/cfia-webinar-labeling-requirements\/'  class='avia-button av-ruk21v-f7b23d7a6bf2e9d1b3ede92406dcaaed avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >LEARN MORE &amp; REGISTER<\/span><\/a><\/div><br \/>\n<div  class='hr av-114fy3n-2-1ff3e89c47665b5a5f5fb5c671f5a929 hr-default  avia-builder-el-33  el_after_av_button  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>WGBC MARKETING AND COMMUNICATION COMMITTEE &#8211; CALL FOR COMMITTEE MEMBERS<\/strong><\/p>\n<p>Wine Growers British Columbia (WGBC) is pleased to invite member wineries to submit their expression of interest to participate on the\u00a0<a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/11\/11-2024-Marketing-and-Communications-Committee-Terms-of-Reference.pdf\" target=\"_blank\" rel=\"noopener\">WGBC Marketing and Communications Operational Committee<\/a>.<\/p>\n<p class=\"last-child\">The purpose of the Marketing and Communications Committee is to provide input on strategies and plans for positioning and marketing WGBC and its brand titles (i.e. Wines of BC).<\/p>\n<div  class='avia-button-wrap av-mvtq8z-b8b21e41ed35a8c08467673275bba732-wrap avia-button-center  avia-builder-el-34  el_after_av_hr  el_before_av_button '><a href='https:\/\/www.surveymonkey.com\/r\/WGBCCommitteeForm' class='avia-button av-mvtq8z-b8b21e41ed35a8c08467673275bba732 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >SUBMIT YOUR INTEREST<\/span><\/a><\/div>\n<p>Deadline: February 6, 2025<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m6qykdbg-f89f9a1d326b450d330bf389a33d6819'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-25' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-25'>February 4, 2025 - LDB Resumes Wholesale Operations<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-25' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>February 4, 2025<\/strong><\/p>\n<p><strong>UPDATE: LDB RESUMES NORMAL WHOLESALE OPERATIONS FOLLOWING US TARIFF PAUSE<\/strong><\/p>\n<p>As announced yesterday, the Government of BC has directed the BC Liquor Distribution Branch (LDB) to resume normal operations following the announcement that US tariffs will be put on hold.<\/p>\n<p class=\"last-child\">This means that the LDB will resume normal wholesale operations, beginning 1:00 PM on February 4, 2025. Accordingly, all US-made liquor products, including those manufactured in states governed by Republican leadership, will be available for import and sale throughout the wholesale supply chain. This includes those products under the brands of Jack Daniels Whiskey, Bacardi Rum, Tito\u2019s Vodka, Jim Beam Whiskey, and Bulleit Bourbon.<\/p>\n<div  class='avia-button-wrap av-vlpgdf-2a9ba548000c0e34412848c00ff4fdb4-wrap avia-button-center  avia-builder-el-35  el_after_av_button  el_before_av_button '><a href='https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/be46b6d0-7c3f-7ab0-ad08-a848f784b577\/U.S._tariffs_paused_ndash_normal_wholesale_operations_resuming_vendors.pdf' class='avia-button av-vlpgdf-2a9ba548000c0e34412848c00ff4fdb4 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ THE LDB MEMO<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-m6qrprfn-db44f4b6abe15c6bb5745861f7766948'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-26' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-26'>February 3, 2025 - Canada\/US Tariff Dispute<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-26' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>UPDATE ON CANADA\/US TARIFF DISPUTE<\/strong><\/p>\n<p>On February 1st, U.S. President Trump imposed tariffs on Canadian products entering the United States and the Government of Canada announced retaliatory tariff actions. Wine Growers Canada has prepared a<strong>\u00a0<\/strong><a href=\"https:\/\/drive.google.com\/file\/d\/1dp1X4p9n9eZBendVQGkmblZFnx5gGhZ9\/view\" target=\"_blank\" rel=\"noopener\"><strong>briefing note<\/strong><\/a>\u00a0and today\u2019s\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1ILLeRQOGVjs8hbeu-1HRhCIEHGk5TLcO\/view\" target=\"_blank\" rel=\"noopener\"><strong>update<\/strong><\/a><strong>\u00a0<\/strong>regarding recent developments, next steps and what imported inputs will be subject to Canadian counter-tariffs.<\/p>\n<p>British Columbia\u2019s Premier David Eby\u00a0<a href=\"https:\/\/news.gov.bc.ca\/releases\/2025PREM0014-000077\" target=\"_blank\" rel=\"noopener\"><strong>responded immediately<\/strong><\/a>\u00a0by directing the Liquor Distribution Branch (LDB) to stop buying American liquor from Republican-led \u201cred\u201d states. A few hours later, BCLIQUOR Stores pulled products from the top five selling brands produced in U.S. states governed by Republican leadership \u2014Jack Daniel\u2019s Tennessee Whiskey, Jim Beam, Bulleit Bourbon, Ti to\u2019s Handmade Vodka, and Bacardi Rum. The shelving space for these products must remain empty and will feature \u2018Buy Canadian\u2019 signage.<\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1CTaU2JTiSkiWZ_i6Ppc7N3BrH3Hhzvpf\/view?usp=drive_link\" target=\"_blank\" rel=\"noopener\"><strong>Click here for the LDB Statement to Industry<\/strong><\/a><\/p>\n<p>Here\u2019s what\u2019s happening:<\/p>\n<ul class=\"last-child\">\n<li>LDB Wholesale and BCLIQUOR Stores have stopped all sales of Jack Daniel\u2019s, Jim Beam, Bulleit Bourbon, Tito\u2019s Vodka, and Bacardi Rum\u2014except select Bacardi products produced domestically.<\/li>\n<li>Private liquor retail and hospitality businesses may continue to sell those brands as they see fit, but once current inventory is depleted you will be unable to re-order.<\/li>\n<li>In addition to those brands, LDB Wholesale will no longer purchase American-made liquor products from \u201cred\u201d states.<\/li>\n<li>American-made liquor products from red states currently in our liquor system (except those top five brands)\u2014whether at LDB Wholesale or a third-party warehouse\u2014will continue to be available while supplies last.<\/li>\n<li>Democratic states including California, Washington, and Oregon, which represent the majority of U.S. wine imports to Canada, will be unaffected by this action at this time and will continue to be imported and sold by the LDB but will be subject to the 25% tariff.<\/li>\n<li>Products manufactured in Canada by American-owned entities will be unaffected.<\/li>\n<\/ul>\n<p>Wine Growers BC will continue to send information updates as becomes available.<\/p>\n<p><div  class='avia-button-wrap av-1d2f76r-a744594dc9df29c18b83c8abfc75c254-wrap avia-button-center  avia-builder-el-36  el_after_av_button  el_before_av_button '><a href='https:\/\/drive.google.com\/file\/d\/1ILLeRQOGVjs8hbeu-1HRhCIEHGk5TLcO\/view?usp=drive_link' class='avia-button av-1d2f76r-a744594dc9df29c18b83c8abfc75c254 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >WGC UPDATE<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap av-377m1v-fe1f381350670edfb962613cc13c21dc-wrap avia-button-center  avia-builder-el-37  el_after_av_button  el_before_av_button '><a href='https:\/\/drive.google.com\/file\/d\/1CTaU2JTiSkiWZ_i6Ppc7N3BrH3Hhzvpf\/view?usp=drive_link' class='avia-button av-377m1v-fe1f381350670edfb962613cc13c21dc avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >LDB STATEMENT<\/span><\/a><\/div><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-v5r1cz-10-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-1-e636959e19ae6f29b19aa5935301927d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-27' class='toggler   av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-27'>January 31, 2025 - Vintage 2024 Relief &amp; Support and more<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-27' class='toggle_wrap  '  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><strong>January 31, 2025 &#8211; Vintage 2024 Relief &amp; Support &amp; More<\/strong><\/p>\n<p><strong>VINTAGE 2024 RELIEF &amp; SUPPORT \u201cCRAFTED IN BC\u201d COMMUNICATIONS &amp; PR PLAN<\/strong><\/p>\n<p>Considering the July 25, 2024, BC provincial government announcement granting temporary relief for BC wineries to incorporate out-of-province grapes for the 2024 vintage, Wine Growers British Columbia (WGBC) has developed a strategic\u00a0<a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/01\/WGBC-Crafted-in-BC-Communication-and-PR-Plan-Final.pdf\" target=\"_blank\" rel=\"noopener\">Communications and PR Plan<\/a>\u00a0and resource tools to support the wine industry through this transitional period.<\/p>\n<p class=\"last-child\">It is important to note that WGBC remains committed to marketing and promoting 100% BC wine and BC VQA as the ultimate standard of quality and authenticity throughout this transitional period.<\/p>\n<p><div  class='avia-button-wrap av-qz285f-9-7616ef61bc43463a2e14e190b4febb52-wrap avia-button-center  avia-builder-el-38  el_after_av_button  el_before_av_hr '><a href='https:\/\/winebc.com\/industry\/vintage-2024-toolkit\/#:~:text=authenticity%20and%20excellence.-,TOOLKIT%20%26%20RESOURCES,-As%20part%20of'  class='avia-button av-qz285f-9-7616ef61bc43463a2e14e190b4febb52 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >TOOLS &amp; RESOURCES<\/span><\/a><\/div><br \/>\n<div  class='hr av-3hboxk3-8-0fecf0c4080854effb3d70fa7aefe196 hr-default  avia-builder-el-39  el_after_av_button  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>SAVE-ON-FOODS (SOF) TASK GROUP UPDATE<\/strong><\/p>\n<p>At the January 14 SOF Task Group meeting, WGBC reiterated industry recommendations to clearly separate Crafted in BC wines from BC VQA wines on shelves to minimize consumer confusion. While SOF considered the recommendation, logistical challenges made creating a separate section unfeasible, and they confirmed their preference to display Crafted in BC wines next to BC VQA wines on shelves to maintain brand recognition. Wine Growers BC continues to collaborate with SOF to explore differentiated strategies and tactics for in-store placement.<\/p>\n<p class=\"last-child\">A detailed overview of Save-On-Foods&#8217; year-long in-store thematic plan will be shared in the coming weeks via this Weekly Update and on the\u00a0<a href=\"https:\/\/winebc.com\/industry\/member-dashboard\/\" target=\"_blank\" rel=\"noopener\">member portal<\/a>, with updates on winery participation and engagement opportunities.<\/p>\n<div  class='hr av-2sw7eqr-7-b53a088228f99eb81e8cd78f48ef3e4d hr-default  avia-builder-el-40  el_after_av_hr  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><strong>WINE GROWERS CANADA &#8211; FAQS ON U.S. TARIFFS<\/strong><\/p>\n<p class=\"last-child\">Wine Growers Canada has prepared some Frequently Asked Questions (FAQs) regarding President Donald Trump\u2019s threat to impose a 25% tariff, as early as February 1, 2025, on all products entering the United States from Canada. This document includes a summary of the current situation and potential impacts.<\/p>\n<p><div  class='avia-button-wrap av-2ojk9hf-74e4baf0128c39f489fc21753c0e20c1-wrap avia-button-center  avia-builder-el-41  el_after_av_hr  el_before_av_hr '><a href='https:\/\/mcusercontent.com\/c99a82c45db1804e8ef13d4f1\/files\/66171bef-b098-6efb-6df0-cb4ed942e650\/WGC_Members_FAQs_on_US_Tariffs_Jan_30_2025.pdf' class='avia-button av-2ojk9hf-74e4baf0128c39f489fc21753c0e20c1 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >FAQs<\/span><\/a><\/div><br \/>\n<div  class='hr av-7fkfr7-6-361018ad20774a8e177b90a5af4b1885 hr-default  avia-builder-el-42  el_after_av_button  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>INVITATION TO PARTICIPATE IN THE 2025 BMO WINE MARKET REPORT SURVEY<\/strong><\/p>\n<p>Wine Growers BC is excited to partner with the BMO Wine and Spirits Group to create the 2025 BMO North American Wine Market Report. This is a valuable opportunity to elevate the profile of the BC and Canadian wine industry and contribute to critical market insights. \u00a0Your participation in the winery survey is essential to the report&#8217;s success.<\/p>\n<p>Building on the success of the 2024 BMO Wine Market Report (focused on the US market), the 2025 edition will expand to include Canada, providing a comprehensive North American perspective. This report will offer a detailed market overview, combining historical sales data, consumer trends, and insights directly from wineries like yours.<\/p>\n<p>The survey is being conducted by Wine Business Analytics, a respected industry leader and the publisher of Wine Business Monthly. \u00a0Their established protocols ensure the highest level of confidentiality. The aggregated, anonymized data will be shared with all participating wineries, providing you with valuable market intelligence to inform your business decisions.<\/p>\n<p class=\"last-child\">Your timely response is crucial for the report&#8217;s accuracy and impact. \u00a0The deadline for completing the survey is\u00a0<strong>February 12, 2025.<\/strong><\/p>\n<p><div  class='avia-button-wrap av-1p22grn-5-7503c59dd961f54d30db1bdb874977a1-wrap avia-button-center  avia-builder-el-43  el_after_av_hr  el_before_av_hr '><a href='https:\/\/www.surveymonkey.com\/r\/ZN9SXZX' class='avia-button av-1p22grn-5-7503c59dd961f54d30db1bdb874977a1 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >TAKE THE SURVEY<\/span><\/a><\/div><br \/>\n<div  class='hr av-114fy3n-4-5c0f836d52749ea1cae9dd18a7856e5f hr-default  avia-builder-el-44  el_after_av_button  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>CFIA WEBINAR &#8211; LABELLING REQUIREMENTS<\/strong><\/p>\n<p>Monday, February 10, 2025<br \/>\n10:00 AM to 11:30 AM<\/p>\n<p class=\"last-child\">Join industry colleagues and association representatives for an informative session on navigating labelling requirements for the Vintage 2024 Relief and Support \u201cCrafted in BC\u201d wines. Representatives from the CFIA, Vin-Star Consulting, and BCWA will clarify labeling rules, including legal terms, AVA usage, and regional designations. Get answers to key questions and submit yours in advance for the February 10 webinar.<\/p>\n<p><div  class='avia-button-wrap av-ruk21v-3-9a2e0d00a82879cdb55cc79e441d932e-wrap avia-button-center  avia-builder-el-45  el_after_av_hr  el_before_av_hr '><a href='https:\/\/winebc.com\/industry\/events\/cfia-webinar-labeling-requirements\/'  class='avia-button av-ruk21v-3-9a2e0d00a82879cdb55cc79e441d932e avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >LEARN MORE &amp; REGISTER<\/span><\/a><\/div><br \/>\n<div  class='hr av-114fy3n-2-2-27df529f5278bba8399840f8983e1b2c hr-default  avia-builder-el-46  el_after_av_button  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<p><strong>WGBC MARKETING AND COMMUNICATION COMMITTEE &#8211; CALL FOR COMMITTEE MEMBERS<\/strong><\/p>\n<p>Wine Growers British Columbia (WGBC) is pleased to invite member wineries to submit their expression of interest to participate on the\u00a0<a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/11\/11-2024-Marketing-and-Communications-Committee-Terms-of-Reference.pdf\" target=\"_blank\" rel=\"noopener\">WGBC Marketing and Communications Operational Committee<\/a>.<\/p>\n<p class=\"last-child\">The purpose of the Marketing and Communications Committee is to provide input on strategies and plans for positioning and marketing WGBC and its brand titles (i.e. Wines of BC).<\/p>\n<div  class='avia-button-wrap av-mvtq8z-1-a2fa63e4d28212c0ba4520be806c7cc0-wrap avia-button-center  avia-builder-el-47  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.surveymonkey.com\/r\/WGBCCommitteeForm' class='avia-button av-mvtq8z-1-a2fa63e4d28212c0ba4520be806c7cc0 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >SUBMIT YOUR INTEREST<\/span><\/a><\/div>\n<p>Deadline: February 6, 2025<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ztlm4j-ad2784d78e6513b5de59b172df6f014e\">\n.flex_column.av-1ztlm4j-ad2784d78e6513b5de59b172df6f014e{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-1ztlm4j-ad2784d78e6513b5de59b172df6f014e av_one_third  avia-builder-el-48  el_after_av_toggle_container  el_before_av_two_third  first flex_column_div av-zero-column-padding  '     ><div  class='avia-button-wrap av-ldnrp6w8-a19feed57a27b546b7ad9aec49660536-wrap avia-button-left  avia-builder-el-49  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldnrp6w8-a19feed57a27b546b7ad9aec49660536\">\n#top #wrap_all .avia-button.av-ldnrp6w8-a19feed57a27b546b7ad9aec49660536{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='&#109;&#x61;&#105;&#x6c;t&#x6f;:&#107;&#x6a;&#111;&#x73;e&#x70;h&#115;&#x6f;&#110;&#x40;w&#x69;n&#101;&#x62;&#99;&#x2e;c&#x6f;m' class='avia-button av-ldnrp6w8-a19feed57a27b546b7ad9aec49660536 avia-icon_select-no avia-size-small avia-position-left' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >SUBSCRIBE<\/span><\/a><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ugqxnn-d3590de52560f37b9b710b89dee0bc4e\">\n.flex_column.av-ugqxnn-d3590de52560f37b9b710b89dee0bc4e{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-ugqxnn-d3590de52560f37b9b710b89dee0bc4e av_two_third  avia-builder-el-50  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div><div  class='hr av-u92fyb-0d90465c825d2c410204cb70b86ce187 hr-full  avia-builder-el-51  el_after_av_two_third  el_before_av_two_third  hr-no-shadow'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q1oag3-932961baa6422f24e9c7c7c1bf6119db\">\n.flex_column.av-1q1oag3-932961baa6422f24e9c7c7c1bf6119db{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-1q1oag3-932961baa6422f24e9c7c7c1bf6119db av_two_third  avia-builder-el-52  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10kfvvn-b079b407d07dcd4ac753dc8899c0c44d\">\n.avia-image-container.av-10kfvvn-b079b407d07dcd4ac753dc8899c0c44d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-10kfvvn-b079b407d07dcd4ac753dc8899c0c44d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-10kfvvn-b079b407d07dcd4ac753dc8899c0c44d av-styling- avia-align-center  avia-builder-el-53  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15831 avia-img-lazy-loading-not-15831 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5.png\" alt='' title='Website Titles - Element (5)'  height=\"300\" width=\"3600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5.png 3600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5-300x25.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5-1030x86.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5-768x64.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5-1536x128.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5-2048x171.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5-1500x125.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-5-705x59.png 705w\" sizes=\"(max-width: 3600px) 100vw, 3600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ke3t37-2-68c1e05a7c0535d3fe67126af6e499bf\">\n.flex_column.av-ke3t37-2-68c1e05a7c0535d3fe67126af6e499bf{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-ke3t37-2-68c1e05a7c0535d3fe67126af6e499bf av_one_third  avia-builder-el-54  el_after_av_two_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s0t7lv-4f840fba6800797faa3a0e6fdfc875f7\">\n#top .hr.hr-invisible.av-s0t7lv-4f840fba6800797faa3a0e6fdfc875f7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-s0t7lv-4f840fba6800797faa3a0e6fdfc875f7 hr-invisible  avia-builder-el-55  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kniu2r-35489ef3257ba3d280feff5e4849ded6\">\n.flex_column.av-1kniu2r-35489ef3257ba3d280feff5e4849ded6{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-1kniu2r-35489ef3257ba3d280feff5e4849ded6 av_one_third  avia-builder-el-56  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5rincc-bfcc540191a2f951514a1d94a8f0beb2\">\n.avia-image-container.av-ml5rincc-bfcc540191a2f951514a1d94a8f0beb2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ml5rincc-bfcc540191a2f951514a1d94a8f0beb2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ml5rincc-bfcc540191a2f951514a1d94a8f0beb2 av-styling- avia-align-center  avia-builder-el-57  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17722 avia-img-lazy-loading-not-17722 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/Screenshot-2026-02-02-135718-295x300.png\" alt='' title='Screenshot 2026-02-02 135718'  height=\"300\" width=\"295\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/Screenshot-2026-02-02-135718-295x300.png 295w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/Screenshot-2026-02-02-135718-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/Screenshot-2026-02-02-135718-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/Screenshot-2026-02-02-135718.png 603w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-zia003-bd84c9e51e8cf90fabbbbfe46fcdeed1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Industry groups call for Alberta to drop new wine tax<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-neek0z-de407e8ff7d724ef50f52a4aca4eaca9-wrap avia-button-center  avia-builder-el-59  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-neek0z-de407e8ff7d724ef50f52a4aca4eaca9\">\n#top #wrap_all .avia-button.av-neek0z-de407e8ff7d724ef50f52a4aca4eaca9{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.cbc.ca\/news\/canada\/calgary\/alberta-ad-valorem-fee-wine-9.7045645' class='avia-button av-neek0z-de407e8ff7d724ef50f52a4aca4eaca9 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ MORE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-35r66g3-7b24d553bd8f5a1dcfc9dff0c94d5c5c\">\n.flex_column.av-35r66g3-7b24d553bd8f5a1dcfc9dff0c94d5c5c{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-35r66g3-7b24d553bd8f5a1dcfc9dff0c94d5c5c av_one_third  avia-builder-el-60  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5rbdcw-67893e4f15fbe36f5e0cd84add6ee648\">\n.avia-image-container.av-ml5rbdcw-67893e4f15fbe36f5e0cd84add6ee648 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ml5rbdcw-67893e4f15fbe36f5e0cd84add6ee648 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ml5rbdcw-67893e4f15fbe36f5e0cd84add6ee648 av-styling- avia-align-center  avia-builder-el-61  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17729 avia-img-lazy-loading-not-17729 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-300x300.png\" alt='' title='CEO UPDATE (5)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5-150x150.png 150w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-5.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ml5rbztx-d55407dc7211e0863979810494ccc351 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Wine Growers Canada and Others Pen Open Letter to Canadian Premiers<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ml5rcem6-974832fe46ce0d104fcfd7c8f2188879-wrap avia-button-center  avia-builder-el-63  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5rcem6-974832fe46ce0d104fcfd7c8f2188879\">\n#top #wrap_all .avia-button.av-ml5rcem6-974832fe46ce0d104fcfd7c8f2188879{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.poured.ca\/industry-news\/wine-growers-pen-open-letter-to-canadian-premiers\/' class='avia-button av-ml5rcem6-974832fe46ce0d104fcfd7c8f2188879 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ NOW<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n94k03-65bca8939170dcf1e7e4650d2ea48ecc\">\n.flex_column.av-2n94k03-65bca8939170dcf1e7e4650d2ea48ecc{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-2n94k03-65bca8939170dcf1e7e4650d2ea48ecc av_one_third  avia-builder-el-64  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5rai26-73ebb38b59664fff45c46ea1f016c1cd\">\n.avia-image-container.av-ml5rai26-73ebb38b59664fff45c46ea1f016c1cd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ml5rai26-73ebb38b59664fff45c46ea1f016c1cd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ml5rai26-73ebb38b59664fff45c46ea1f016c1cd av-styling- avia-align-center  avia-builder-el-65  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17730 avia-img-lazy-loading-not-17730 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-300x300.png\" alt='' title='CEO UPDATE (4)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1-150x150.png 150w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-4-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ml5r9ewf-664d8077c234c6ad30eb51f40949c1b3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Bosses of provincial wine groups send letter to premiers, asking for trade barrier reductions<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ml5r9u7t-a3183ce8f44f5bf1f3f600f53885da77-wrap avia-button-center  avia-builder-el-67  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5r9u7t-a3183ce8f44f5bf1f3f600f53885da77\">\n#top #wrap_all .avia-button.av-ml5r9u7t-a3183ce8f44f5bf1f3f600f53885da77{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.castanet.net\/news\/Kelowna\/596458\/Bosses-of-provincial-wine-groups-send-letter-to-premiers-asking-for-trade-barrier-reductions#596458' class='avia-button av-ml5r9u7t-a3183ce8f44f5bf1f3f600f53885da77 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ NOW<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5s870h-587b6e737d09e7788cff5f899de5c45e\">\n#top .hr.hr-invisible.av-ml5s870h-587b6e737d09e7788cff5f899de5c45e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-ml5s870h-587b6e737d09e7788cff5f899de5c45e hr-invisible  avia-builder-el-68  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25k711f-9dd0d35f367bad9f2903312bfd0b2f13\">\n.flex_column.av-25k711f-9dd0d35f367bad9f2903312bfd0b2f13{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-25k711f-9dd0d35f367bad9f2903312bfd0b2f13 av_one_third  avia-builder-el-69  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5riapi-37503dadb8959cac9f7cf1cd0a41b986\">\n.avia-image-container.av-ml5riapi-37503dadb8959cac9f7cf1cd0a41b986 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ml5riapi-37503dadb8959cac9f7cf1cd0a41b986 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ml5riapi-37503dadb8959cac9f7cf1cd0a41b986 av-styling- avia-align-center  avia-builder-el-70  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17731 avia-img-lazy-loading-not-17731 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-300x300.png\" alt='' title='CEO UPDATE (6)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6-150x150.png 150w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/02\/CEO-UPDATE-6.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ml5r92k9-684b51ebd4a30f987ca9ebd5c9c62d6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Alberta Wine Tax gets strong push back from Wine BC Coalition<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ml5rhpny-4b7dd7f64df193c9c686744528103be7-wrap avia-button-center  avia-builder-el-72  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ml5rhpny-4b7dd7f64df193c9c686744528103be7\">\n#top #wrap_all .avia-button.av-ml5rhpny-4b7dd7f64df193c9c686744528103be7{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.mulliganstew.ca\/2026\/01\/16\/january-17th-2026-alberta-wine-tax-gets-strong-push-back-from-wine-bc\/' class='avia-button av-ml5rhpny-4b7dd7f64df193c9c686744528103be7 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >PODCAST EPISODE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29ueapv-e611a11040a2d497480c93b644bea694\">\n.flex_column.av-29ueapv-e611a11040a2d497480c93b644bea694{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-29ueapv-e611a11040a2d497480c93b644bea694 av_one_third  avia-builder-el-73  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fsjjdv-a30d4452b10e2d13a543b5c696915816\">\n.avia-image-container.av-1fsjjdv-a30d4452b10e2d13a543b5c696915816 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1fsjjdv-a30d4452b10e2d13a543b5c696915816 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1fsjjdv-a30d4452b10e2d13a543b5c696915816 av-styling- avia-align-center  avia-builder-el-74  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17422 avia-img-lazy-loading-not-17422 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-300x300.png\" alt='' title='Untitled design (1)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1-150x150.png 150w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-1.png 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1d0vkpv-78cf268d9087f89d4b3916bf1449a0b3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">New interprovincial trade pact : CEO Jeff Guignard says it&#8217;s not enough<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-vkp4cj-9304933c4d2ee008a5ab233c8e735085-wrap avia-button-center  avia-builder-el-76  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vkp4cj-9304933c4d2ee008a5ab233c8e735085\">\n#top #wrap_all .avia-button.av-vkp4cj-9304933c4d2ee008a5ab233c8e735085{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/globalnews.ca\/video\/11535212\/alcohol-and-food-exempt-from-interprovincial-trade-pact\/' class='avia-button av-vkp4cj-9304933c4d2ee008a5ab233c8e735085 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >WATCH NOW<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-413tlxf-97560ebdf8a7abf7c7fe06b6674216bb\">\n.flex_column.av-413tlxf-97560ebdf8a7abf7c7fe06b6674216bb{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-413tlxf-97560ebdf8a7abf7c7fe06b6674216bb av_one_third  avia-builder-el-77  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcz2lwio-b1cc796f87a4eed5bf2c4aa8273a1214\">\n.avia-image-container.av-mcz2lwio-b1cc796f87a4eed5bf2c4aa8273a1214 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mcz2lwio-b1cc796f87a4eed5bf2c4aa8273a1214 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mcz2lwio-b1cc796f87a4eed5bf2c4aa8273a1214 av-styling- avia-align-center  avia-builder-el-78  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17419 avia-img-lazy-loading-not-17419 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-300x300.png\" alt='' title='Untitled design-2'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2-150x150.png 150w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-2.png 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mcz2dan0-5dd0e75aa8546608bcec8b4933d5318f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Alcohol distribution resumes in B.C. after tentative deal reached in BCGEU Strike. CEO Jeff Guignard interview.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mcz2aloj-e3679e05756839cef2f98594bcb2b2be-wrap avia-button-center  avia-builder-el-80  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcz2aloj-e3679e05756839cef2f98594bcb2b2be\">\n#top #wrap_all .avia-button.av-mcz2aloj-e3679e05756839cef2f98594bcb2b2be{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/vancouver.citynews.ca\/video\/2025\/10\/27\/alcohol-distribution-resumes-in-b-c-after-tentative-deal-reached-in-bcgeu-strike\/' class='avia-button av-mcz2aloj-e3679e05756839cef2f98594bcb2b2be avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >WATCH NOW<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w54aeb-6308ab7077ce4b6ba93d58a7659afd2d\">\n#top .hr.hr-invisible.av-w54aeb-6308ab7077ce4b6ba93d58a7659afd2d{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-w54aeb-6308ab7077ce4b6ba93d58a7659afd2d hr-invisible  avia-builder-el-81  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cg9lk3-10cec0cd562ef9a41f76a250530bca5a\">\n.flex_column.av-cg9lk3-10cec0cd562ef9a41f76a250530bca5a{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-cg9lk3-10cec0cd562ef9a41f76a250530bca5a av_one_third  avia-builder-el-82  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ycdu9v-e07d8caf6deb7c5e13bc1c3d59f5f1ff\">\n.avia-image-container.av-2ycdu9v-e07d8caf6deb7c5e13bc1c3d59f5f1ff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2ycdu9v-e07d8caf6deb7c5e13bc1c3d59f5f1ff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2ycdu9v-e07d8caf6deb7c5e13bc1c3d59f5f1ff av-styling- avia-align-center  avia-builder-el-83  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17420 avia-img-lazy-loading-not-17420 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-300x300.png\" alt='' title='Untitled design-3'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3-150x150.png 150w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/11\/Untitled-design-3.png 1201w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-9auitf-343930fecfad6d944a4ae74a2d5d15ad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">WGCB, BCRFA, IVSA, Restaurants Canada, the BC Craft Brewers Guild, and ABLE BC presented new\u00a0 survey data and called for immediate emergency measures.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-20ut7fn-37b005469437a64acd3b6a959d6fed64-wrap avia-button-center  avia-builder-el-85  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20ut7fn-37b005469437a64acd3b6a959d6fed64\">\n#top #wrap_all .avia-button.av-20ut7fn-37b005469437a64acd3b6a959d6fed64{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/vancouver.citynews.ca\/2025\/10\/17\/hospitality-coalition-to-present-call-for-emergency-measures-amid-bcgeu-strike\/' class='avia-button av-20ut7fn-37b005469437a64acd3b6a959d6fed64 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ THE ARTICLE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-66vosgz-31ffdaa4c1867473f7a4826b4ef43d88\">\n.flex_column.av-66vosgz-31ffdaa4c1867473f7a4826b4ef43d88{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-66vosgz-31ffdaa4c1867473f7a4826b4ef43d88 av_one_third  avia-builder-el-86  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5vtssw3-598b340de5254698ed92f53dfb7823c4\">\n.avia-image-container.av-5vtssw3-598b340de5254698ed92f53dfb7823c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5vtssw3-598b340de5254698ed92f53dfb7823c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5vtssw3-598b340de5254698ed92f53dfb7823c4 av-styling- avia-align-center  avia-builder-el-87  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16217 avia-img-lazy-loading-not-16217 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-300x300.png\" alt='' title='In The Media - Photos (8)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-8.png 1215w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5bho2ar-f9149f40964995aaba0897343861515a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">New U.S. Bureau of Census data shows a dramatic drop in American wine imports into Canada \u2014 down nearly 94 per cent compared to April last year. So what does this mean&#8230;<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-4v0z1kz-3a68f5896a816887552a1cccb42ce52f-wrap avia-button-center  avia-builder-el-89  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4v0z1kz-3a68f5896a816887552a1cccb42ce52f\">\n#top #wrap_all .avia-button.av-4v0z1kz-3a68f5896a816887552a1cccb42ce52f{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.cbc.ca\/player\/play\/video\/9.6804897' class='avia-button av-4v0z1kz-3a68f5896a816887552a1cccb42ce52f avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >WATCH NOW<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ei95er-824c82090fb32c4efd4aa5192fa92f3c\">\n.flex_column.av-4ei95er-824c82090fb32c4efd4aa5192fa92f3c{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-4ei95er-824c82090fb32c4efd4aa5192fa92f3c av_one_third  avia-builder-el-90  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-evb677-c2a891081b1c60ceb5654847ad467141\">\n.avia-image-container.av-evb677-c2a891081b1c60ceb5654847ad467141 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-evb677-c2a891081b1c60ceb5654847ad467141 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-evb677-c2a891081b1c60ceb5654847ad467141 av-styling- avia-align-center  avia-builder-el-91  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16216 avia-img-lazy-loading-not-16216 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-300x300.png\" alt='' title='In The Media - Photos (7)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/In-The-Media-Photos-7.png 1215w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3lgatur-1ecad7135932d5f0789290bd3bc38c76 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">There&#8217;s cautious optimism and B.C.&#8217;s wine industry, after Tuesday&#8217;s announcement Canadian provinces will lift inter-provincial trade barriers for alcohol by Spring of 2026&#8230;<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-3573vcz-fb4f7ac4fb0df8a9242cdb5aa58061db-wrap avia-button-center  avia-builder-el-93  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3573vcz-fb4f7ac4fb0df8a9242cdb5aa58061db\">\n#top #wrap_all .avia-button.av-3573vcz-fb4f7ac4fb0df8a9242cdb5aa58061db{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/globalnews.ca\/video\/11282529\/cautious-optimism-after-inter-provincial-alcohol-trade-announcement\/' class='avia-button av-3573vcz-fb4f7ac4fb0df8a9242cdb5aa58061db avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >WATCH NOW<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19sd1mr-30bd00f54db20fe5bb68b55c43b5f4c5\">\n#top .hr.hr-invisible.av-19sd1mr-30bd00f54db20fe5bb68b55c43b5f4c5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-19sd1mr-30bd00f54db20fe5bb68b55c43b5f4c5 hr-invisible  avia-builder-el-94  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jwsun7-505ec474371c527d1687e75860919bfd\">\n.flex_column.av-2jwsun7-505ec474371c527d1687e75860919bfd{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-2jwsun7-505ec474371c527d1687e75860919bfd av_one_third  avia-builder-el-95  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20499ur-fde7e3a3d84c9095ccfdc6032c359938\">\n.avia-image-container.av-20499ur-fde7e3a3d84c9095ccfdc6032c359938 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-20499ur-fde7e3a3d84c9095ccfdc6032c359938 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-20499ur-fde7e3a3d84c9095ccfdc6032c359938 av-styling- avia-align-center  avia-builder-el-96  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16084 avia-img-lazy-loading-not-16084 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-300x300.png\" alt='' title='In The Media - Photos'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos.png 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5x3dlv-c02db5f2665f226779f39ed22378df7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Wine Growers British Columbia (WGBC) is entering a new chapter with the appointment of Jeff Guignard as CEO\u2014a seasoned leader with over 20 years of experience&#8230;<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1cywuf7-fbdb36a78409846ae97acf2f551662a2-wrap avia-button-center  avia-builder-el-98  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cywuf7-fbdb36a78409846ae97acf2f551662a2\">\n#top #wrap_all .avia-button.av-1cywuf7-fbdb36a78409846ae97acf2f551662a2{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/orchardandvine.net\/opinions\/wine\/introducing-jeff-guignard\/' class='avia-button av-1cywuf7-fbdb36a78409846ae97acf2f551662a2 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ THE ARTICLE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5rayqxv-208ca6a2895191ec19f5e450499407ce\">\n.flex_column.av-5rayqxv-208ca6a2895191ec19f5e450499407ce{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-5rayqxv-208ca6a2895191ec19f5e450499407ce av_one_third  avia-builder-el-99  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5652c3n-9e5dd5cd27da85649bc40bf0ec687a49\">\n.avia-image-container.av-5652c3n-9e5dd5cd27da85649bc40bf0ec687a49 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5652c3n-9e5dd5cd27da85649bc40bf0ec687a49 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5652c3n-9e5dd5cd27da85649bc40bf0ec687a49 av-styling- avia-align-center  avia-builder-el-100  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16083 avia-img-lazy-loading-not-16083 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-300x300.png\" alt='' title='In The Media - Photos (1)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-1.png 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-hnt543-3d5c68025c323bade8fa6989e1ca1384 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span data-teams=\"true\">It\u2019s a tough time to be taking over as the boss at the group that represents the BC wine industry. But Jeff Guignard is more than up to the job. Kelowna-based Wine Growers BC&#8230;<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mbfqrdpn-6dc5a2948e455f8c0b4da4671aa1005f-wrap avia-button-center  avia-builder-el-102  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbfqrdpn-6dc5a2948e455f8c0b4da4671aa1005f\">\n#top #wrap_all .avia-button.av-mbfqrdpn-6dc5a2948e455f8c0b4da4671aa1005f{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.victorianow.com\/watercooler\/news\/news\/Food_Drink\/Meet_the_new_CEO_of_Wine_Growers_BC\/' class='avia-button av-mbfqrdpn-6dc5a2948e455f8c0b4da4671aa1005f avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ THE ARTICLE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4cie4oz-8563bc7861952773441c6c3065ebd2b7\">\n.flex_column.av-4cie4oz-8563bc7861952773441c6c3065ebd2b7{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-4cie4oz-8563bc7861952773441c6c3065ebd2b7 av_one_third  avia-builder-el-103  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ypo6oz-c43c206b1c6342ded1b43e7bcf68dd1a\">\n.avia-image-container.av-3ypo6oz-c43c206b1c6342ded1b43e7bcf68dd1a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3ypo6oz-c43c206b1c6342ded1b43e7bcf68dd1a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3ypo6oz-c43c206b1c6342ded1b43e7bcf68dd1a av-styling- avia-align-center  avia-builder-el-104  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16085 avia-img-lazy-loading-not-16085 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-300x300.png\" alt='' title='In The Media - Photos (2)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-2.png 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3a31gmb-7058a25ad149bf3a112be7b424fef270 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Jeff Guignard is set to become the CEO of Wine Growers British Columbia (WGBC) as of April 28, the association announced this morning. Guignard is well known because of his experience&#8230;<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mbfqsrzw-08e1636560cc1801184df3fd7df54abc-wrap avia-button-center  avia-builder-el-106  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbfqsrzw-08e1636560cc1801184df3fd7df54abc\">\n#top #wrap_all .avia-button.av-mbfqsrzw-08e1636560cc1801184df3fd7df54abc{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.biv.com\/news\/human-resources-education\/able-bc-head-jeff-guignard-to-lead-wine-growers-british-columbia-10469183' class='avia-button av-mbfqsrzw-08e1636560cc1801184df3fd7df54abc avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >READ THE ARTICLE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w22z7n-570c6a0205d72153e06572e759fbf836\">\n#top .hr.hr-invisible.av-w22z7n-570c6a0205d72153e06572e759fbf836{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-w22z7n-570c6a0205d72153e06572e759fbf836 hr-invisible  avia-builder-el-107  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yks1wj-90af96ee0af7516964c7924e1feba468\">\n.flex_column.av-2yks1wj-90af96ee0af7516964c7924e1feba468{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-2yks1wj-90af96ee0af7516964c7924e1feba468 av_one_third  avia-builder-el-108  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2r5ozxf-2a0016fe3438e218ede55c79e88c7b9f\">\n.avia-image-container.av-2r5ozxf-2a0016fe3438e218ede55c79e88c7b9f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2r5ozxf-2a0016fe3438e218ede55c79e88c7b9f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2r5ozxf-2a0016fe3438e218ede55c79e88c7b9f av-styling- avia-align-center  avia-builder-el-109  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16090 avia-img-lazy-loading-not-16090 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-300x300.png\" alt='' title='In The Media - Photos (3)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-3.png 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1wjli0z-05f2d9e77c1b74e9ea42cc0aab8f4103 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">The Wine Growers British Columbia Board of Directors is pleased to announce the appointment of Jeff Guignard as the organization\u2019s next CEO, effective April 28, 2025. Guignard brings over&#8230;<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mc9onlap-ad801ec1898f0ef1b6fce4a29ad832d4-wrap avia-button-center  avia-builder-el-111  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc9onlap-ad801ec1898f0ef1b6fce4a29ad832d4\">\n#top #wrap_all .avia-button.av-mc9onlap-ad801ec1898f0ef1b6fce4a29ad832d4{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/winebc.com\/industry\/media_releases\/wine-growers-bc-announces-new-chief-executive-officer\/'  class='avia-button av-mc9onlap-ad801ec1898f0ef1b6fce4a29ad832d4 avia-icon_select-no avia-size-small avia-position-center'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >READ THE ARTICLE<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1sqhder-92d867968255a49d6cc49f940aed7b57\">\n.flex_column.av-1sqhder-92d867968255a49d6cc49f940aed7b57{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-1sqhder-92d867968255a49d6cc49f940aed7b57 av_one_third  avia-builder-el-112  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11xz5er-e3ed25f6e23c5b2f263c03e11fb32cf0\">\n.avia-image-container.av-11xz5er-e3ed25f6e23c5b2f263c03e11fb32cf0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-11xz5er-e3ed25f6e23c5b2f263c03e11fb32cf0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-11xz5er-e3ed25f6e23c5b2f263c03e11fb32cf0 av-styling- avia-align-center  avia-builder-el-113  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16091 avia-img-lazy-loading-not-16091 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-300x300.png\" alt='' title='In The Media - Photos (4)'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/In-The-Media-Photos-4.png 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-qbff4z-d7c3d6f3b262890def0433b28b85199a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Jeff Guignard, CEO of Wine Growers British Columbia, joins us to speak about his new role of leadership and the opportunities he sees coming to vineyards and growers across the Province&#8230;<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mcz3oc7x-39ad4c879cf80de637a4a871f27517c5-wrap avia-button-center  avia-builder-el-115  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mcz3oc7x-39ad4c879cf80de637a4a871f27517c5\">\n#top #wrap_all .avia-button.av-mcz3oc7x-39ad4c879cf80de637a4a871f27517c5{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/podcasts.apple.com\/ca\/podcast\/b-c-food-and-wine-radio-apr-23-2025\/id1485636790?i=1000704644094' class='avia-button av-mcz3oc7x-39ad4c879cf80de637a4a871f27517c5 avia-icon_select-no avia-size-small avia-position-center' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >LISTEN NOW<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-voe0ar-9a97a4fea215ec93b1cecda0c6ef8feb\">\n#top .hr.hr-invisible.av-voe0ar-9a97a4fea215ec93b1cecda0c6ef8feb{\nheight:40px;\n}\n<\/style>\n<div  class='hr 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id=\"style-css-av-mbfm2eh1-53af662b4dbff46189688d3aa54e3cf5\">\n.av-horizontal-gallery.av-mbfm2eh1-53af662b4dbff46189688d3aa54e3cf5{\npadding:3.75% 0px;;\n}\n.av-horizontal-gallery.av-mbfm2eh1-53af662b4dbff46189688d3aa54e3cf5 .av-horizontal-gallery-inner{\npadding-bottom:25%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-mbfm2eh1-53af662b4dbff46189688d3aa54e3cf5 av-horizontal-gallery-large-gap av-horizontal-gallery-enlarge-effect  avia-builder-el-118  el_after_av_hr  el_before_av_hr  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-once av-horizontal-gallery-1' data-slideshow-data=\"{&quot;enlarge&quot;:1.3,&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide av-horizontal-gallery-prev' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide av-horizontal-gallery-next' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls av-horizontal-gallery-dots fade-in'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><a href='#7' class='goto-slide ' >7<\/a><a href='#8' class='goto-slide ' >8<\/a><a href='#9' class='goto-slide ' >9<\/a><a href='#10' class='goto-slide ' >10<\/a><a href='#11' class='goto-slide ' >11<\/a><a href='#12' class='goto-slide ' >12<\/a><a href='#13' class='goto-slide ' >13<\/a><\/div><div class='av-horizontal-gallery-inner' data-av-height='25'><div class=\"av-horizontal-gallery-slider\"><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15859 avia-img-lazy-loading-not-15859 av-horizontal-gallery-img' width=\"1030\" height=\"773\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-1030x773.jpg\" 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href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-1030x773.jpg\" data-srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-1030x773.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-300x225.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-768x576.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-1536x1152.jpg 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-1500x1125.jpg 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k-705x529.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498437716_7c18e35890_k.jpg 2048w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" 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srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k-1030x773.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k-300x225.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k-768x576.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k-1536x1152.jpg 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k-1500x1125.jpg 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k-705x529.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k.jpg 2048w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54490406276_b59eb35746_k-1030x773.jpg\" 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title='54497574767_c832be9388_k' alt=''><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15861 avia-img-lazy-loading-not-15861 av-horizontal-gallery-img' width=\"773\" height=\"1030\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k-773x1030.jpg\" title='54498700138_5ce938a739_k' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k-773x1030.jpg 773w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k-225x300.jpg 225w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k-768x1024.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k-1152x1536.jpg 1152w, 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https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k-1125x1500.jpg 1125w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k-529x705.jpg 529w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498700138_5ce938a739_k.jpg 1536w\" data-sizes=\"(max-width: 773px) 100vw, 773px\" class='av-horizontal-gallery-link' aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello' title='54498700138_5ce938a739_k' alt=''><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15860 avia-img-lazy-loading-not-15860 av-horizontal-gallery-img' width=\"1030\" height=\"773\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1030x773.jpg\" title='54498624669_8aa9e601d9_k' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1030x773.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-300x225.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-768x576.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1536x1152.jpg 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1500x1125.jpg 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-705x529.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k.jpg 2048w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1030x773.jpg\" data-srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1030x773.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-300x225.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-768x576.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1536x1152.jpg 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-1500x1125.jpg 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k-705x529.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/06\/54498624669_8aa9e601d9_k.jpg 2048w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='av-horizontal-gallery-link' aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello' title='54498624669_8aa9e601d9_k' alt=''><\/a><\/div><\/div><\/div><\/div>\n<div  class='hr av-vidj37-3fadb8a16d517acb6936e97185292fa4 hr-full  avia-builder-el-119  el_after_av_horizontal_gallery  el_before_av_two_third  avia-builder-el-first  hr-no-shadow'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-io8vc3-5b9ea3d4337ee23d7e19c42e5a80b11d\">\n.flex_column.av-io8vc3-5b9ea3d4337ee23d7e19c42e5a80b11d{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-io8vc3-5b9ea3d4337ee23d7e19c42e5a80b11d av_two_third  avia-builder-el-120  el_after_av_hr  el_before_av_video  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb76b4h9-2d1b92254f84e38cae6a49330e9f6124\">\n.avia-image-container.av-mb76b4h9-2d1b92254f84e38cae6a49330e9f6124 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mb76b4h9-2d1b92254f84e38cae6a49330e9f6124 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb76b4h9-2d1b92254f84e38cae6a49330e9f6124 av-styling- avia-align-center  avia-builder-el-121  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15834 avia-img-lazy-loading-not-15834 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7.png\" alt='' title='Website Titles - Element (7)'  height=\"300\" width=\"3600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7.png 3600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7-300x25.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7-1030x86.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7-768x64.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7-1536x128.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7-2048x171.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7-1500x125.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/05\/Website-Titles-Element-7-705x59.png 705w\" sizes=\"(max-width: 3600px) 100vw, 3600px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbgxtuie-71cf4dc9b6b372d77eb991396c1e59a4\">\n#top .hr.hr-invisible.av-mbgxtuie-71cf4dc9b6b372d77eb991396c1e59a4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mbgxtuie-71cf4dc9b6b372d77eb991396c1e59a4 hr-invisible  avia-builder-el-122  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='avia-video av-mb76cjgb-d9ce9cc3c0f5b8da7505334728d7686b avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=w1zG3Ca0dzw'><script type='text\/html' class='av-video-tmpl'><span class=\"iW1Mjt9FYGczfDJ0yPBICueoaOERQNAlVU2n4x8pLvqsSXh56wZ7rKgdm\"><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"WGBC Advocacy Update Town Hall\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/w1zG3Ca0dzw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<div  class='hr av-vzxtfn-60609a84155a11731dd860f625c23725 hr-full  avia-builder-el-124  el_after_av_video  el_before_av_button  hr-no-shadow'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-mbfr42u6-1d813c76b7c25d859ad6bf53ab48a9ec-wrap avia-button-left  avia-builder-el-125  el_after_av_hr  el_before_av_textblock '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbfr42u6-1d813c76b7c25d859ad6bf53ab48a9ec\">\n#top #wrap_all .avia-button.av-mbfr42u6-1d813c76b7c25d859ad6bf53ab48a9ec{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#x3a;&#x69;&#x6e;&#x66;&#x6f;&#x40;&#x77;&#x69;&#x6e;&#x65;&#x62;&#x63;&#x2e;&#x63;&#x6f;&#x6d;' class='avia-button av-mbfr42u6-1d813c76b7c25d859ad6bf53ab48a9ec avia-icon_select-no avia-size-small avia-position-left' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >CONTACT US<\/span><\/a><\/div>\n<section  class='av_textblock_section av-kkt13470-3b2def9103121e911fe6b075df445cf6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Past Reports <\/strong><\/p>\n<p><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/02\/2024-CEO-Update-Archives.pdf\" target=\"_blank\" rel=\"noopener\">2024 CEO &amp; Board Updates<\/a><strong><br \/>\n<\/strong><a href=\"https:\/\/winebc.com\/wp-content\/uploads\/2024\/01\/2023-CEO-Updates.pdf\" target=\"_blank\" rel=\"noopener\">2023 CEO Updates<\/a><br \/>\n<a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/02\/2022-CEO-Update-Report.pdf\" target=\"_blank\" rel=\"noopener\">2022 CEO Updates<\/a><strong><br \/>\n<\/strong><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2022\/05\/2021-CEO-Update-Report.pdf\" target=\"_blank\" rel=\"noopener\">2021 CEO Updates<\/a><strong><br \/>\n<\/strong><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2022\/05\/2020-CEO-Update-Report.pdf\" target=\"_blank\" rel=\"noopener\">2020 CEO Updates<\/a><br \/>\n<a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2021\/02\/2019-CEO-Update-Report.pdf\" target=\"_blank\" rel=\"noopener\">2019 CEO Updates<\/a><br \/>\n<a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2021\/02\/2018-CEO-Update-Report.pdf\" target=\"_blank\" rel=\"noopener\">2018 CEO Updates<\/a><\/p>\n<\/div><\/section>\n<div  class='av-post-metadata-container av-77nder-ed000437710c5f57845d227e0bb192cf av-metadata-container-align-left  avia-builder-el-127  el_after_av_textblock  avia-builder-el-last  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/winebc.com\/industry\/author\/savourwinebc\/\"  rel=\"author\">Wines of British Columbia<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-modified\"><span class=\"av-post-metadata-modified-date\" >April 2, 2026<\/span><\/span><\/span><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":44,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-15811","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WGBC Member Advocacy | Wine BC Industry<\/title>\n<meta name=\"description\" content=\"The WGBC represents the BC wine industry\u2019s interests to government and advocates for beneficial regulatory policy changes and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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