{"id":18285,"date":"2026-04-28T14:34:01","date_gmt":"2026-04-28T21:34:01","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=18285"},"modified":"2026-05-14T16:25:42","modified_gmt":"2026-05-14T23:25:42","slug":"this-is-our-bc","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/this-is-our-bc\/","title":{"rendered":"This is Our BC"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moizwvgd-500d0dde7ebd4a1e87fa0135afe0839f\">\n.avia-section.av-moizwvgd-500d0dde7ebd4a1e87fa0135afe0839f{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-web-banner-02-1.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='wbc-custom-image-titlebar'  class='avia-section av-moizwvgd-500d0dde7ebd4a1e87fa0135afe0839f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18285'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18285'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moj4govg-1a3a8483613d146bdf72910a2445e6ce\">\n#top .hr.hr-invisible.av-moj4govg-1a3a8483613d146bdf72910a2445e6ce{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-moj4govg-1a3a8483613d146bdf72910a2445e6ce hr-invisible  avia-builder-el-1  el_after_av_section  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-moj0120h-04961d35d7169ade90321014b8d93fda '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #3a913f;\"><strong>This is Our BC. Show us yours.<\/strong><\/span><\/h1>\n<p>We challenge you to share the place you love to sip. A mountain top, a local landmark, a lakeside vineyard, or a quiet park, share your photo or video with a glass of BC wine.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h0p1p-1d7f5f987337f0c8f3d802efb0cbd5ad\">\n#top .hr.hr-invisible.av-2h0p1p-1d7f5f987337f0c8f3d802efb0cbd5ad{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2h0p1p-1d7f5f987337f0c8f3d802efb0cbd5ad hr-invisible  avia-builder-el-3  el_after_av_textblock  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-168w6x9-fab01fe3c1eebc0a49b1b6b16b21ced4 av_one_half  avia-builder-el-4  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mp5xm58i-a048c2ec5da54b507c0a387704836417\">\n.avia-image-container.av-mp5xm58i-a048c2ec5da54b507c0a387704836417 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mp5xm58i-a048c2ec5da54b507c0a387704836417 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mp5xm58i-a048c2ec5da54b507c0a387704836417 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18494 avia-img-lazy-loading-not-18494 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849-823x1030.jpg\" alt='' title='wgbc-fifa-story-1440x2560-08'  height=\"1030\" width=\"823\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849-823x1030.jpg 823w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849-240x300.jpg 240w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849-768x961.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849-1227x1536.jpg 1227w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849-1198x1500.jpg 1198w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849-563x705.jpg 563w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/wgbc-fifa-story-1440x2560-08-e1778790099849.jpg 1438w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-lnj8gd-622ed13b0d190a63df0e39b6c776c8bb av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wnp2dp-bdb6933607eda61dc3edc49708bf02cb\">\n#top .hr.hr-invisible.av-wnp2dp-bdb6933607eda61dc3edc49708bf02cb{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-wnp2dp-bdb6933607eda61dc3edc49708bf02cb hr-invisible  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-s5vg5p-b1588cca2cb05c3e6c5eb86069ed5732 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #3a913f;\"><strong>Our Social Media Challenge<\/strong><\/span><\/h1>\n<h2><span style=\"color: #3a913f;\"><strong>How to Participate<\/strong><\/span><\/h2>\n<p>As the world watches Vancouver \u26bd, lets show them the beauty of every corner of BC.<\/p>\n<ol>\n<li>Choose your favourite BC location.<\/li>\n<li>Capture a photo or video with a BC wine glass front and centre.<\/li>\n<li>Post your photo or reel and tag <span style=\"color: #3a8b3a;\"><strong><a style=\"color: #3a8b3a;\" href=\"https:\/\/www.instagram.com\/winesofbc\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3a913f;\">@WinesofBC<\/span><\/a><\/strong><\/span> and <span style=\"color: #3a913f;\"><strong><a style=\"color: #3a913f;\" href=\"https:\/\/www.instagram.com\/explore\/search\/keyword\/?q=%23thisisourbc\" target=\"_blank\" rel=\"noopener\">#ThisIsOurBC<\/a><\/strong><\/span> for a chance to be featured and win a limited-edition Wines of BC scarf.<\/li>\n<li>Tag and challenge friends, teammates, or another community.<\/li>\n<\/ol>\n<p><em>Post your moment, raise your glass, and be part of the story.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jqet4d-f8abc004557d7779c46ddf24c51e7dd4\">\n#top .hr.hr-invisible.av-jqet4d-f8abc004557d7779c46ddf24c51e7dd4{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-jqet4d-f8abc004557d7779c46ddf24c51e7dd4 hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-moj4uu47-543d41db2ee480bcc16a1b87a2d1ccb8 avia-buttonrow-left  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moj4ls9r-aeb0e369ef1df37c1622bb2cf83ca317\">\n#top #wrap_all .avia-button.av-moj4ls9r-aeb0e369ef1df37c1622bb2cf83ca317{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:10px;\n}\n#top #wrap_all .avia-button.av-moj4ls9r-aeb0e369ef1df37c1622bb2cf83ca317:hover{\ncolor:#3a913f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/winebc.smugmug.com\/ThisisOurBC' class='avia-button av-moj4ls9r-aeb0e369ef1df37c1622bb2cf83ca317 avia-icon_select-no avia-size-small avia-font-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >This is our BC Toolkit<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a>\n<\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28wrcy5-0286cfc624f60de5a51e4b796d323200\">\n#top .hr.hr-invisible.av-28wrcy5-0286cfc624f60de5a51e4b796d323200{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-28wrcy5-0286cfc624f60de5a51e4b796d323200 hr-invisible  avia-builder-el-11  el_after_av_one_half  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-19h8aj1-831490f8eafd2e767c217476af30b37a av_one_half  avia-builder-el-12  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-mp623dbo-f2aeb8afc6abf355f0d3719071f95b8f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #3a913f;\"><strong>Why Participate?<\/strong><\/span><\/h2>\n<p>Participation offers a meaningful way to connect your business with audiences across BC and beyond:<\/p>\n<ul>\n<li><span style=\"color: #3a913f;\"><strong>Local spotlight: <\/strong><\/span>Showcase your community during a moment of global attention<\/li>\n<li><span style=\"color: #3a913f;\"><strong>User-generated content:<\/strong><\/span>\u00a0Encourage authentic content and deeper engagement with your brand<\/li>\n<li><span style=\"color: #3a913f;\"><strong>Visibility: <\/strong><\/span> Increase exposure through shared storytelling and social amplification<\/li>\n<li><span style=\"color: #3a913f;\"><strong>Cultural moment:<\/strong><\/span> Be part of a shared moment that highlights the people, places, and experiences that make BC unique<\/li>\n<li><span style=\"color: #3a913f;\"><strong>Visitor inspiration:<\/strong><\/span> Inspire audiences to explore BC\u2019s wine regions, restaurants, and local experiences<\/li>\n<li><span style=\"color: #3a913f;\"><strong>Community engagement:<\/strong><\/span>\u00a0Foster community spirit through a fun, inclusive social media challenge<\/li>\n<li><span style=\"color: #3a913f;\"><strong>Campaign alignment:<\/strong><\/span> Align your business with a celebration of BC pride and hospitality<\/li>\n<li><span style=\"color: #3a913f;\"><strong>Sector support:<\/strong><\/span> Support local businesses in BC\u2019s wine, hospitality, and tourism sectors<\/li>\n<\/ul>\n<\/div><\/section><\/div><div  class='flex_column av-274wel-b2c9afa450b620c1cd204e2ab75629f3 av_one_half  avia-builder-el-14  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><section  class='av_textblock_section av-mp62dzpz-c039be4ebbb6d10bd4c7586c791dfc9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #3a913f;\"><strong> How We\u2019ll Support You?<\/strong><\/span><\/h2>\n<p>We\u2019re committed to making participation simple, fun, and impactful:<\/p>\n<ul>\n<li><span style=\"color: #3a913f;\"><strong>Amplification:<\/strong><\/span>\u00a0We\u2019ll share selected posts across our social channels, helping extend your reach and connect to a wider audience<\/li>\n<li><strong><span style=\"color: #3a913f;\">Social Media Spotlights:<\/span><\/strong>\u00a0Standout submissions will be featured in our \u201cThis is our BC\u201d social media features<\/li>\n<li><strong><span style=\"color: #3a913f;\">Website &amp; Newsletter Features:<\/span><\/strong>\u00a0Selected content will be showcased across our website and newsletters to further amplify visibility<\/li>\n<li><strong><span style=\"color: #3a913f;\">Event promotion:<\/span><\/strong>\u00a0Participating events will be highlighted through our campaign channels to help drive awareness and attendance<\/li>\n<li><strong><span style=\"color: #3a913f;\">Simple Tools:<\/span><\/strong>\u00a0We\u2019ve provided ready-to-use assets, digital examples, and quick guidelines for your team to get creative and show off what BC means to you<\/li>\n<li><strong><span style=\"color: #3a913f;\">Ongoing support:<\/span><\/strong>\u00a0Our team is available to help answer questions and support participation throughout the campaign<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p6guml-8620a67477a8938532be4b394efdd6db\">\n#top .hr.hr-invisible.av-p6guml-8620a67477a8938532be4b394efdd6db{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-p6guml-8620a67477a8938532be4b394efdd6db hr-invisible  avia-builder-el-16  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-v2s0y5-24caebc44e00c14694d163353b6c8f5e av_one_full  avia-builder-el-17  el_after_av_hr  el_before_av_one_full  first flex_column_div av-hide-on-mobile  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moj7tslt-343af15cbfaedf28168b9097c4970385\">\n.avia-image-container.av-moj7tslt-343af15cbfaedf28168b9097c4970385 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-moj7tslt-343af15cbfaedf28168b9097c4970385 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-moj7tslt-343af15cbfaedf28168b9097c4970385 av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling  av-small-hide av-mini-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18504 avia-img-lazy-loading-not-18504 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-scaled.png\" alt='' title='More Ways To Get Involved_Desktop'  height=\"989\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-scaled.png 2560w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-300x116.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-1030x398.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-768x297.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-1536x594.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-2048x791.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-1500x580.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Desktop-705x272.png 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-re2i7h-5414b103852e3594d223edb7b3c898d6 av_one_full  avia-builder-el-19  el_after_av_one_full  el_before_av_hr  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moj9v7m4-ef1d65e1c63f4d60e2d8e5bdf7aa1926\">\n.avia-image-container.av-moj9v7m4-ef1d65e1c63f4d60e2d8e5bdf7aa1926 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-moj9v7m4-ef1d65e1c63f4d60e2d8e5bdf7aa1926 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-moj9v7m4-ef1d65e1c63f4d60e2d8e5bdf7aa1926 av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18503 avia-img-lazy-loading-not-18503 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Mobile.png\" alt='' title='More Ways To Get Involved_Mobile'  height=\"896\" width=\"414\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Mobile.png 414w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Mobile-139x300.png 139w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/05\/More-Ways-To-Get-Involved_Mobile-326x705.png 326w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aiz6a5-fe2fdec4fc86a9fe60a08a04d50c4882\">\n#top .hr.hr-invisible.av-1aiz6a5-fe2fdec4fc86a9fe60a08a04d50c4882{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-1aiz6a5-fe2fdec4fc86a9fe60a08a04d50c4882 hr-invisible  avia-builder-el-21  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-molphohd-95af8753e5ac3f3163740b8a08044f72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><strong><span style=\"color: #3a913f;\">Together, let\u2019s welcome the world to discover our BC and the people, places, and stories behind every bottle.<\/span><\/strong><\/h2>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pdywul-81309743dfbc738338c50079e83ef7fc\">\n#top .hr.hr-invisible.av-pdywul-81309743dfbc738338c50079e83ef7fc{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-pdywul-81309743dfbc738338c50079e83ef7fc hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-molpj3h1-f43f0ed0b89165d991b207f351773fab\">\n.avia-image-container.av-molpj3h1-f43f0ed0b89165d991b207f351773fab img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-molpj3h1-f43f0ed0b89165d991b207f351773fab .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-molpj3h1-f43f0ed0b89165d991b207f351773fab av-styling- avia-align-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18286 avia-img-lazy-loading-not-18286 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941.jpg\" alt='' title='Dirty Laundry Flags'  height=\"970\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941.jpg 2560w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-300x114.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-1030x390.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-768x291.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-1536x582.jpg 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-2048x776.jpg 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-1500x568.jpg 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-705x267.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/Dirty-Laundry-Flags-scaled-e1777567203941-845x321.jpg 845w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nglwvh-29fcf8e220b784354071b6869d6cd035\">\n#top .hr.hr-invisible.av-nglwvh-29fcf8e220b784354071b6869d6cd035{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-nglwvh-29fcf8e220b784354071b6869d6cd035 hr-invisible  avia-builder-el-25  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mokjofuy-0c9c79a28009e55ac456e774617192fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong><span style=\"color: #3a913f;\">TOOLKIT &amp; RESOURCES<\/span><\/strong><\/h2>\n<p>Download our free marketing assets to promote This Is Our BC, plus access to resources for you and your staff.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k10bot-2fdf33c0d54c4d0b9c972e5ac263fa0f\">\n#top .hr.hr-invisible.av-k10bot-2fdf33c0d54c4d0b9c972e5ac263fa0f{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-k10bot-2fdf33c0d54c4d0b9c972e5ac263fa0f hr-invisible  avia-builder-el-27  el_after_av_textblock  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24yvrhp-351a9480593b38ec8fadacaa2cb67ff3\">\n.flex_column.av-24yvrhp-351a9480593b38ec8fadacaa2cb67ff3{\nwidth:32%;\n}\n<\/style>\n<div  class='flex_column av-24yvrhp-351a9480593b38ec8fadacaa2cb67ff3 av_one_third  avia-builder-el-28  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mojap18x-a77d4e53013be696a52cfbd7be5c6ed9\">\n.avia-image-container.av-mojap18x-a77d4e53013be696a52cfbd7be5c6ed9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mojap18x-a77d4e53013be696a52cfbd7be5c6ed9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mojap18x-a77d4e53013be696a52cfbd7be5c6ed9 av-styling- avia-align-center  avia-builder-el-29  el_before_av_buttonrow  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18352 avia-img-lazy-loading-not-18352 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/1-1.png\" alt='' title='1'  height=\"1350\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/1-1.png 1080w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/1-1-240x300.png 240w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/1-1-824x1030.png 824w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/1-1-768x960.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/1-1-564x705.png 564w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-molp4yin-8e306152409670016b846ba25ac15589 avia-buttonrow-center  avia-builder-el-30  el_after_av_image  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-molp4x2c-6342b0e0adfe28f8f2ebb10a76e5e5b4\">\n#top #wrap_all .avia-button.av-molp4x2c-6342b0e0adfe28f8f2ebb10a76e5e5b4{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n#top #wrap_all .avia-button.av-molp4x2c-6342b0e0adfe28f8f2ebb10a76e5e5b4:hover{\ncolor:#3a913f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/winebc.smugmug.com\/ThisisOurBC' class='avia-button av-molp4x2c-6342b0e0adfe28f8f2ebb10a76e5e5b4 avia-icon_select-no avia-size-small avia-color-theme-color-subtle avia-font-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Download Toolkit<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a>\n<\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-149ibhp-5abbb2c230e76c8059b50fc33936af7e\">\n.flex_column.av-149ibhp-5abbb2c230e76c8059b50fc33936af7e{\nwidth:32%;\nmargin-left:2%;\n}\n<\/style>\n<div  class='flex_column av-149ibhp-5abbb2c230e76c8059b50fc33936af7e av_one_third  avia-builder-el-31  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mokjinzf-a1510d8a90fa54b564812c98ef2b9c28\">\n.avia-image-container.av-mokjinzf-a1510d8a90fa54b564812c98ef2b9c28 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mokjinzf-a1510d8a90fa54b564812c98ef2b9c28 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mokjinzf-a1510d8a90fa54b564812c98ef2b9c28 av-styling- avia-align-center  avia-builder-el-32  el_before_av_buttonrow  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18351 avia-img-lazy-loading-not-18351 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/3-1.png\" alt='' title='3'  height=\"1350\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/3-1.png 1080w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/3-1-240x300.png 240w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/3-1-824x1030.png 824w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/3-1-768x960.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/3-1-564x705.png 564w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-103csq5-1189f8ebbcb8624922efd383eef26f6d avia-buttonrow-center  avia-builder-el-33  el_after_av_image  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27ywnh-a65e6ec419990fe0bf52c7785d993fee\">\n#top #wrap_all .avia-button.av-27ywnh-a65e6ec419990fe0bf52c7785d993fee{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n#top #wrap_all .avia-button.av-27ywnh-a65e6ec419990fe0bf52c7785d993fee:hover{\ncolor:#3a913f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/winebc.smugmug.com\/' class='avia-button av-27ywnh-a65e6ec419990fe0bf52c7785d993fee avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color-subtle avia-font-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >View Photos &amp; Videos<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a>\n<\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1q8vorx-43cdd8454cf30a03577160d2a8c325e9\">\n.flex_column.av-1q8vorx-43cdd8454cf30a03577160d2a8c325e9{\nwidth:32%;\nmargin-left:2%;\n}\n<\/style>\n<div  class='flex_column av-1q8vorx-43cdd8454cf30a03577160d2a8c325e9 av_one_third  avia-builder-el-34  el_after_av_one_third  el_before_av_hr  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mojapdc9-5d3130a4d118b29af1df17690d031ed8\">\n.avia-image-container.av-mojapdc9-5d3130a4d118b29af1df17690d031ed8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mojapdc9-5d3130a4d118b29af1df17690d031ed8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mojapdc9-5d3130a4d118b29af1df17690d031ed8 av-styling- avia-align-center  avia-builder-el-35  el_before_av_buttonrow  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18350 avia-img-lazy-loading-not-18350 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/2-1.png\" alt='' title='2'  height=\"1350\" width=\"1080\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/2-1.png 1080w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/2-1-240x300.png 240w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/2-1-824x1030.png 824w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/2-1-768x960.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/04\/2-1-564x705.png 564w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-22o8sq5-9cc1ec36e3d9bd4a69d2f71b3fd9af5a avia-buttonrow-center  avia-builder-el-36  el_after_av_image  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o9bdv1-01dae5348d4413a960f73f78594e177b\">\n#top #wrap_all .avia-button.av-1o9bdv1-01dae5348d4413a960f73f78594e177b{\nmargin-bottom:10px;\nmargin-right:5px;\nmargin-left:5px;\n}\n#top #wrap_all .avia-button.av-1o9bdv1-01dae5348d4413a960f73f78594e177b:hover{\ncolor:#3a913f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/winebc.com\/events\/community\/add' class='avia-button av-1o9bdv1-01dae5348d4413a960f73f78594e177b avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color-subtle avia-font-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Submit Your Event<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a>\n<\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqq90t-bca5c809957a07f6ac6585b799382446\">\n#top .hr.hr-invisible.av-kqq90t-bca5c809957a07f6ac6585b799382446{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-kqq90t-bca5c809957a07f6ac6585b799382446 hr-invisible  avia-builder-el-37  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mokjqvur-98579978abc119e2b48c30ff194e3681 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong><span style=\"color: #3a913f;\">REQUEST MORE INFO<\/span><\/strong><\/h2>\n<p>Questions about how you can get involved in This Is Our BC Campaign? Please contact us!<\/p>\n<\/div><\/section>\n<div  class='avia-buttonrow-wrap av-mokjs2ay-1bb8ce87e3cf38fb9610a31eb1bd5967 avia-buttonrow-left  avia-builder-el-39  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mokjrqnv-bd03a79558b9554c25c63d415a9ac22a\">\n#top #wrap_all .avia-button.av-mokjrqnv-bd03a79558b9554c25c63d415a9ac22a{\nbackground-color:#3a913f;\nborder-color:#3a913f;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:10px;\nmargin-right:10px;\n}\n#top #wrap_all .avia-button.av-mokjrqnv-bd03a79558b9554c25c63d415a9ac22a:hover{\ncolor:#3a913f;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='&#77;&#x41;&#x49;&#76;&#x54;&#x4f;:&#x69;&#x6e;f&#111;&#x40;w&#105;&#x6e;e&#98;&#x63;&#46;&#99;&#x6f;m'  class='avia-button av-mokjrqnv-bd03a79558b9554c25c63d415a9ac22a avia-icon_select-yes-left-icon avia-size-small avia-font-color-white'  ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contact Us<\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18285","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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