{"id":19007,"date":"2026-08-06T12:42:35","date_gmt":"2026-08-06T19:42:35","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=19007"},"modified":"2026-08-24T14:16:01","modified_gmt":"2026-08-24T21:16:01","slug":"strategic-objectives","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/strategic-objectives\/","title":{"rendered":"Strategic Objective"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m670w5w1-3beb63661a51669eee6c68c80cc994dc\">\n.avia-image-container.av-m670w5w1-3beb63661a51669eee6c68c80cc994dc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m670w5w1-3beb63661a51669eee6c68c80cc994dc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m670w5w1-3beb63661a51669eee6c68c80cc994dc av-styling- avia-align-center  avia-builder-el-0  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19018 avia-img-lazy-loading-not-19018 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Website-Hero-Banner-9-1440x630.png\" alt='' title='Website Hero Banner (9)'  height=\"630\" width=\"1440\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wxrb27-19656a97354dc16985d8e016cc2a95c2\">\n#top .hr.hr-invisible.av-wxrb27-19656a97354dc16985d8e016cc2a95c2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-wxrb27-19656a97354dc16985d8e016cc2a95c2 hr-invisible  avia-builder-el-1  el_after_av_image  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1o329b1-872c459b17a7008a268f2ed17e45a4f8 av_one_half  avia-builder-el-2  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6frpgm8-407854ae1f33ac42cd504f170c77caed\">\n.avia-image-container.av-m6frpgm8-407854ae1f33ac42cd504f170c77caed img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6frpgm8-407854ae1f33ac42cd504f170c77caed .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6frpgm8-407854ae1f33ac42cd504f170c77caed av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19017 avia-img-lazy-loading-not-19017 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-300x300.jpg\" alt='' title='wgbc-meta-carousel-1440x1440-visitors-07'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-300x300.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-1030x1030.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-80x80.jpg 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-768x768.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-36x36.jpg 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-180x180.jpg 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-705x705.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07-150x150.jpg 150w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/wgbc-meta-carousel-1440x1440-visitors-07.jpg 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-3lqo4d-241aa44718d24f9820dda74f70fb2727 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><section  class='av_textblock_section av-mn3h9r84-eccbabcaf36182fdb20499841ed41cad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong><span style=\"color: #3a913f;\">Our roadmap to building the world&#8217;s next great wine region<\/span><\/strong><\/h1>\n<p>Building the world&#8217;s next great wine region doesn&#8217;t happen by chance. It takes a clear plan, sustained effort, and a shared commitment from everyone across the industry. Our operational plan lays out that roadmap, the objectives, tactics, and metrics guiding our work this year.<\/p>\n<p><em>Join us. Learn more about becoming a member winery <a href=\"https:\/\/winebc.com\/industry\/become-a-member\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mn3hnmm0-aafa12dcaf98042f29e5271670497b53\">\n#top .hr.hr-invisible.av-mn3hnmm0-aafa12dcaf98042f29e5271670497b53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mn3hnmm0-aafa12dcaf98042f29e5271670497b53 hr-invisible  avia-builder-el-6  el_after_av_one_half  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-m6h0nwo3-9768563585c80fc6c847a0857cb95c1d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><span style=\"color: #3a913f;\"><strong>Five Strategic Objectives Guide our Team<\/strong><\/span><\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-mshww3g2-3463685d60f47441477ea483a52a18d2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Set each year by our Board, and shaped by member feedback, our committees, and the current state of the industry, our objectives guide where we focus our work. For <a href=\"https:\/\/wgbcnewsletter.winebc.com\/fiscalyear2027operationalplan\" target=\"_blank\" rel=\"noopener\">Fiscal Year 2027<\/a>, that means leading interprovincial trade readiness, modernizing consumer marketing and wine tourism, supporting industry integration and long term strategy, enhancing member value, and maintaining momentum on advocacy, all in service of growing and promoting BC wine on behalf of our membership.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6gz2ulj-a5d1bab640afffef9b2eb6ee0910fa7a\">\n.avia-image-container.av-m6gz2ulj-a5d1bab640afffef9b2eb6ee0910fa7a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6gz2ulj-a5d1bab640afffef9b2eb6ee0910fa7a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6gz2ulj-a5d1bab640afffef9b2eb6ee0910fa7a av-styling- avia-align-center  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/wgbcnewsletter.winebc.com\/fiscalyear2027operationalplan\" class=\"avia_image\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Strategic Objectives Graphic\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19008 avia-img-lazy-loading-not-19008 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-1500x630.png\" alt='' title='Strategic Objectives Graphic'  height=\"630\" width=\"1500\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div>\n<section  class='av_textblock_section av-msi1dgpl-a8ea67c6df9afe7e12b185ffaac0bd40 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><a href=\"https:\/\/wgbcnewsletter.winebc.com\/fiscalyear2027operationalplan\" target=\"_blank\" rel=\"noopener\">Dive into the full operational plan here<\/a>.<\/h3>\n<\/div><\/section>\n<div  class='hr av-qgb5i5-4e6dff03b6ab17e2071112a49e7f5999 hr-default  avia-builder-el-11  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6h114k1-122292530115cef21dda7f7ea117162d\">\n.avia-image-container.av-m6h114k1-122292530115cef21dda7f7ea117162d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6h114k1-122292530115cef21dda7f7ea117162d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6h114k1-122292530115cef21dda7f7ea117162d av-styling- avia-align-center  avia-builder-el-12  el_after_av_hr  el_before_av_one_full '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19019 avia-img-lazy-loading-not-19019 avia_image ' src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2.png\" alt='' title='Strategic Objectives Graphic (2)'  height=\"960\" width=\"2485\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2.png 2485w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2-300x116.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2-1030x398.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2-768x297.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2-1536x593.png 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2-2048x791.png 2048w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2-1500x579.png 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Strategic-Objectives-Graphic-2-705x272.png 705w\" sizes=\"(max-width: 2485px) 100vw, 2485px\" \/><\/div><\/div><\/div>\n<div  class='flex_column av-vsoawt-379f8422cedaeff50c5eac04bb9b7600 av_one_full  avia-builder-el-13  el_after_av_image  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m490mcyr-f998d06a533915ae3988d5a34633216f\">\n#top .av_textblock_section.av-m490mcyr-f998d06a533915ae3988d5a34633216f .avia_textblock{\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-m490mcyr-f998d06a533915ae3988d5a34633216f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\"><span style=\"color: #3a913f;\"><strong>Quarterly Updates<\/strong><\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-mshzsmvv-25b4fcfae8b19e4554f1a06f2e347762 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">Each quarter, we report on our progress against the strategies set out under each objective. Below are the same updates presented to our Board throughout the year. For full detail on tactics and metrics, see our operational plan.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-37ej5xb-2c60276e0e82996705d11639850e0ae9 av_one_half  avia-builder-el-16  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><div  class='avia-icon-list-container av-mshx93xa-e2e44e68b60541e755047ecc97454276  avia-builder-el-17  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-mshx93xa-e2e44e68b60541e755047ecc97454276 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mshx8gji-8bc3c3653b9290a5e2d1c4634e830d51 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Q1: April, May and June 2026<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/WGBC-FY27-Operational-Plan-Update-Q1.pdf\" target=\"_blank\" rel=\"noopener\">Click here for the Q1 Progress Report<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mshx91gc-48999866a9caa65f9fc7425d854f3826 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Q2: July, August and September 2026<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Click here for the Q1 Progress Report<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='flex_column av-21yxw2n-142f22d16ecb64d87e2e60dbd6e2f434 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><div  class='avia-icon-list-container av-mshzxyvt-a1970d6ca2ce7abeec96a1d35c67ef20  avia-builder-el-19  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-mshzxyvt-a1970d6ca2ce7abeec96a1d35c67ef20 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mshzx1et-48846b63953f8e1c46ca145d241410b7 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Q3: October, November and December 2026<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Update Report to be published January 2027<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mshzxlzl-62eb6b4719b745b9cec264f649923fff avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Q4: January, February and March 2027<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Update report to be published April 2027<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='hr av-1wab3sr-79af50e338da8aa1ef40245cd11d5fcf hr-default  avia-builder-el-20  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1q3gk2j-105e075b48fc8c27bc0bdb74069df855 av_one_full  avia-builder-el-21  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-wdt6mz-f6fcc335b236b5d10e24bd4281121b97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #3a913f;\"><strong>What shapes our objectives?<\/strong><\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m48wny2x-b46a430f94901a015af1001e3c3409fa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Each September, members elect a new Board of Directors, who meet in November for a strategic planning session to set our operational objectives and strategic direction for the coming fiscal. This session is shaped by the Board&#8217;s diverse winery expertise, member feedback from our annual survey, and current data and trends across consumers, sales, and the broader industry landscape. From there, our team builds out the tactics and metrics, and the plan goes through Board and Marketing and Communications Committee approval before it&#8217;s finalized.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-1sljjjz-ef1dee21bd357ccc06cc4cf6e46c5b71 av_one_half  avia-builder-el-24  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><div  class='avia-icon-list-container av-mshzw6pv-13654b22d2479770fa4253dbc2c7d2bc  avia-builder-el-25  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-mshzw6pv-13654b22d2479770fa4253dbc2c7d2bc avia-iconlist-animate'>\n<li><div class='iconlist_icon av-1am0i0v-b187fcf68888b69c0877172085353160 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Annual Member Survey<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2woetb-2ba4252efe3736177295f333735cb241 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Board of Directors Strategic Planning<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='flex_column av-2ks26db-aacab687dd12701e15b00eaf5f9726ce av_one_half  avia-builder-el-26  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><div  class='avia-icon-list-container av-mshx9ys9-550dec5e0ffa5e872b5feee9bb7b8973  avia-builder-el-27  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-mshx9ys9-550dec5e0ffa5e872b5feee9bb7b8973 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-mshx9hri-89201efb73ebbf85025feb3be1dd08ab avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Marketing &amp; Communications Committee<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-mshx9xyh-a83f398b1b234520b4aa183c5908341f avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue89a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Market Research &amp; Sales Data<\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='hr av-1wfytpb-77e0a5326993f732c49a127c88fc6e5c hr-default  avia-builder-el-28  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1mlhc4f-5c04301fe23832bb947e4bf2a3cd6545 av_one_full  avia-builder-el-29  el_after_av_hr  el_before_av_one_fifth  first flex_column_div  '     ><section  class='av_textblock_section av-4pe89r-81feae5d66f41da177d1286072a14a97 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span style=\"color: #3a913f;\"><strong>Our Annual Report Tracks our Progress Year-to-Year<\/strong><\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-n9aaov-8db5f8cb6942b00999eee993880102fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Every year, our Annual Report offers members a transparent look at how we&#8217;ve delivered on our commitment to grow and promote BC wine, measured against the objectives, tactics, and metrics in our operational plan. We share it each fall, ahead of our Annual General Meeting, alongside our financials, which remain exclusive to members.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1q6hywv-40015413cc155299f9efdce366b4b06b av_one_fifth  avia-builder-el-32  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div><\/p>\n<div  class='flex_column av-17m2m1r-45694735559c6148a457e6842950337a av_three_fifth  avia-builder-el-33  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mshyt88z-2cd6db80a0e60d0a343edb97ed0c679f\">\n.av-horizontal-gallery.av-mshyt88z-2cd6db80a0e60d0a343edb97ed0c679f{\npadding:3.75% 0px;;\n}\n.av-horizontal-gallery.av-mshyt88z-2cd6db80a0e60d0a343edb97ed0c679f .av-horizontal-gallery-inner{\npadding-bottom:25%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-mshyt88z-2cd6db80a0e60d0a343edb97ed0c679f 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class='next-slide av-horizontal-gallery-next' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls av-horizontal-gallery-dots fade-in'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><\/div><div class='av-horizontal-gallery-inner' data-av-height='25'><div class=\"av-horizontal-gallery-slider\"><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19014 avia-img-lazy-loading-not-19014 av-horizontal-gallery-img' width=\"600\" height=\"1000\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1.png\" title='Winery Finder Mobile (4)' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1-423x705.png 423w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1.png\" data-srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-4-1-423x705.png 423w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" class='av-horizontal-gallery-link' aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello' title='Winery Finder Mobile (4)' alt=''><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19013 avia-img-lazy-loading-not-19013 av-horizontal-gallery-img' width=\"600\" height=\"1000\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3.png\" title='Winery Finder Mobile (3)' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3-423x705.png 423w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3.png\" data-srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-3-423x705.png 423w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" class='av-horizontal-gallery-link' aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello' title='Winery Finder Mobile (3)' alt=''><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19012 avia-img-lazy-loading-not-19012 av-horizontal-gallery-img' width=\"600\" height=\"1000\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2.png\" title='Winery Finder Mobile (2)' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2-423x705.png 423w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2.png\" data-srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-2-423x705.png 423w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" class='av-horizontal-gallery-link' aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello' title='Winery Finder Mobile (2)' alt=''><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19015 avia-img-lazy-loading-not-19015 av-horizontal-gallery-img' width=\"600\" height=\"1000\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile.png\" title='Winery Finder Mobile' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-423x705.png 423w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile.png\" data-srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-180x300.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/08\/Winery-Finder-Mobile-423x705.png 423w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" class='av-horizontal-gallery-link' aria-hidden='true' data-av_icon='\ue869' data-av_iconfont='entypo-fontello' title='Winery Finder Mobile' alt=''><\/a><\/div><\/div><\/div><\/div><\/div><div  class='flex_column av-km587z-a3229a769a0579573e076a5487b78dde av_one_fifth  avia-builder-el-35  el_after_av_three_fifth  el_before_av_hr  flex_column_div  column-top-margin'     ><\/div><\/p>\n<div  class='hr av-189izvh-0f03b34e2cea04f5b31b3e03aaf6e4f8 hr-default  avia-builder-el-36  el_after_av_one_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-p78mv1-03b9abe137b28075e96a3492f9443a41 av_one_full  avia-builder-el-37  el_after_av_hr  avia-builder-el-last  first flex_column_div  '     ><section  class='av_textblock_section av-m6742sjf-fe52b41756ff8a582d127f031d83f589 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\"><span style=\"color: #3a913f;\"><strong>REQUEST MORE INFO<\/strong><\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6744344-3e2b4067c2da8fe17e001eced8cbc368 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Questions about our operational objectives? Please feel free to contact us.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m67456aw-ce9022c12e68ae5d45478537240dd723-wrap avia-button-left  avia-builder-el-40  el_after_av_textblock  avia-builder-el-last '><a href=\"&#x6d;&#97;i&#x6c;&#x74;&#111;:&#x69;&#x6e;&#102;o&#x40;&#119;i&#x6e;&#x65;&#98;c&#x2e;&#x63;&#111;m\" class=\"avia-button av-m67456aw-ce9022c12e68ae5d45478537240dd723 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Contact Us<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":19018,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19007","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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