{"id":2493,"date":"2024-11-27T02:00:42","date_gmt":"2024-11-27T10:00:42","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=2493"},"modified":"2026-03-26T09:21:58","modified_gmt":"2026-03-26T16:21:58","slug":"bc-wine-industry-insight-conference","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/bc-wine-industry-insight-conference\/","title":{"rendered":"Home &#8211; BC Wine Industry Insight Conference"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jpkfxv42-416fee621ee0e2fcdc5b548633510b50\">\n.avia-section.av-jpkfxv42-416fee621ee0e2fcdc5b548633510b50{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/11\/Website-Hero-Banner-Insight-Conference-2.png);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='wbc-custom-image-titlebar'  class='avia-section av-jpkfxv42-416fee621ee0e2fcdc5b548633510b50 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2493'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2493'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2j70nh-dac49ded8d0f7475e617924fdd7d6f55 av_one_full  avia-builder-el-1  el_after_av_section  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3wfs3h-c8e487bed25f0d0c93637264d9a7bdca\">\n#top .av_textblock_section.av-3wfs3h-c8e487bed25f0d0c93637264d9a7bdca .avia_textblock{\nfont-size:18px;\n}\n<\/style>\n<section  class='av_textblock_section av-3wfs3h-c8e487bed25f0d0c93637264d9a7bdca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\" data-pm-slice=\"1 1 &#091;&#093;\"><strong>BC Wine Industry Insight Conference<\/strong><br \/>\nTuesday, March 31, 2026<br \/>\nPenticton Trade &amp; Convention Centre<\/p>\n<p style=\"text-align: center;\">The BC Wine Industry Insight Conference returns with a focused, forward-looking program designed to spark ideas and strengthen connections ahead of the 2026 season. Guided by the theme<em> Insights to Inspire<\/em>, the event brings together timely data, practical perspectives, and expert insight on BC winery operations, marketing, and technology.<\/p>\n<p style=\"text-align: center;\">This year\u2019s program features an opening keynote from Stephen Bailey, Chief Marketing Officer at BC&#8217;s legendary Fluevog Shoes, alongside panels and workshops exploring wine club engagement, consumer behaviour, wine tourism, digital strategy, and the evolving tools shaping how BC wine is discovered, experienced, and sold. View the full program <a href=\"https:\/\/wgbcnewsletter.winebc.com\/2026conferenceprogram#page=1\">here<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17996 size-large\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11-1030x721.jpg\" alt=\"\" width=\"1030\" height=\"721\" srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11-1030x721.jpg 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11-300x210.jpg 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11-768x538.jpg 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11-1536x1075.jpg 1536w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11-1500x1050.jpg 1500w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11-705x494.jpg 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2025\/07\/2026-Agenda-with-Room-Detail-PTCC-Screen-11.jpg 2000w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p style=\"text-align: center;\">The day culminates with the <a tabindex=\"-1\" href=\"https:\/\/winebc.com\/industry\/industry-recognition-awards\/\" target=\"_blank\" rel=\"noopener\">Industry Recognition Awards<\/a>, celebrating excellence and leadership across the province.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.eventbrite.ca\/e\/bc-wine-industry-insight-conference-and-recognition-awards-tickets-1974474461265\">JOIN THE WAITLIST<\/a><\/strong><\/p>\n<h2><\/h2>\n<\/div><\/section><\/div><div  class='hr av-149ta5-26fcb7f91a0f4b57ccac3d3d510dc83e hr-default  avia-builder-el-3  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='flex_column av-8y6rxp-893ac534b2be424000e725365bbef671 av_one_full  avia-builder-el-4  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-m4uirr3n-249fb45b5f19ec5ea358a7a797ce7ec9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">TESTIMONIALS<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m4ujqhaw-c4a158784549ac9c57c995818d64a5fe\">\n.av-horizontal-gallery.av-m4ujqhaw-c4a158784549ac9c57c995818d64a5fe{\npadding:3.75% 0px;;\n}\n.av-horizontal-gallery.av-m4ujqhaw-c4a158784549ac9c57c995818d64a5fe .av-horizontal-gallery-inner{\npadding-bottom:25%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-m4ujqhaw-c4a158784549ac9c57c995818d64a5fe av-horizontal-gallery-large-gap av-horizontal-gallery-enlarge-effect  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-once av-horizontal-gallery-1' data-slideshow-data=\"{&quot;enlarge&quot;:1.3,&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:true,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide av-horizontal-gallery-prev' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide av-horizontal-gallery-next' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls av-horizontal-gallery-dots fade-in'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><\/div><div class='av-horizontal-gallery-inner' data-av-height='25'><div class=\"av-horizontal-gallery-slider\"><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14404 avia-img-lazy-loading-not-14404 av-horizontal-gallery-img' width=\"1030\" height=\"1030\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-1030x1030.png\" title='TESTIMONIAL 5STAR' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-400x400.png 400w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-600x600.png 600w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR.png 1200w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><a href=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-1030x1030.png\" data-srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5STAR-768x768.png 768w, 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av-horizontal-gallery-img' width=\"1030\" height=\"1030\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-1030x1030.png\" title='TESTIMONIAL 5START 2' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/TESTIMONIAL-5START-2-705x705.png 705w, 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avia-img-lazy-loading-not-14397 av-horizontal-gallery-img' width=\"1030\" height=\"1030\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-1030x1030.png\" title='11' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-180x180.png 180w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-705x705.png 705w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/11-400x400.png 400w, 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title='12' alt=''><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14396 avia-img-lazy-loading-not-14396 av-horizontal-gallery-img' width=\"1030\" height=\"1030\" src=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/10-1030x1030.png\" title='10' alt='' srcset=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/10-1030x1030.png 1030w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/10-300x300.png 300w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/10-80x80.png 80w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/10-768x768.png 768w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/10-36x36.png 36w, https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2024\/12\/10-180x180.png 180w, 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id=\"style-css-av-2rz5tp-cef6a4b9662a34d1ded4fffb5341c3e1\">\n.flex_column.av-2rz5tp-cef6a4b9662a34d1ded4fffb5341c3e1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2rz5tp-cef6a4b9662a34d1ded4fffb5341c3e1 av_one_full  avia-builder-el-8  el_after_av_hr  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kzd5xyi4-5dd4753fbb67b829f1289de8efb7dae8\">\n#top .hr.hr-invisible.av-kzd5xyi4-5dd4753fbb67b829f1289de8efb7dae8{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kzd5xyi4-5dd4753fbb67b829f1289de8efb7dae8 hr-invisible  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jpkf16cx-bddfaf95d7ed0c5eebbcaf71a7536bc4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" 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