{"id":41,"date":"2018-01-09T20:30:29","date_gmt":"2018-01-09T20:30:29","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=41"},"modified":"2025-04-03T11:59:50","modified_gmt":"2025-04-03T18:59:50","slug":"member-benefits","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/","title":{"rendered":"Member Benefits"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-chyet-06f8decdf48eb49f1e79d7e538ab5e9b\">\n.avia-section.av-chyet-06f8decdf48eb49f1e79d7e538ab5e9b{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2018\/03\/banner-cheers-sparkling-wine.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='wbc-custom-image-titlebar'  class='avia-section av-chyet-06f8decdf48eb49f1e79d7e538ab5e9b main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll container_wrap sidebar_right'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-41'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bgl49-a45fc5664f0ba5e4551595afcb6b2f69\">\n#top .av-special-heading.av-bgl49-a45fc5664f0ba5e4551595afcb6b2f69{\npadding-bottom:0;\n}\nbody .av-special-heading.av-bgl49-a45fc5664f0ba5e4551595afcb6b2f69 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-bgl49-a45fc5664f0ba5e4551595afcb6b2f69 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-bgl49-a45fc5664f0ba5e4551595afcb6b2f69 av-special-heading-h1 blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Member Benefits<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='sub_menu1'  class='av-submenu-container av-b7ys1-4f9cf94bdbbd5be401286526a24f69b3 main_color av-switch-768  avia-builder-el-2  el_after_av_section  el_before_av_one_full  submenu-not-first container_wrap sidebar_right' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-center av-submenu-hidden'><a href=\"#\" class=\"mobile_menu_toggle\" aria-hidden='true' data-av_icon='\ue8a5' data-av_iconfont='entypo-fontello'><span class=\"av-current-placeholder\">Menu<\/span><\/a><ul id=\"menu-menu-members-benefits\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-1368\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-1\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Member Benefits<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1157\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-2\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/marketing\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Marketing<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1155\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-3\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/advocacy\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Advocacy<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-1156\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-4\"><a href=\"https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/communications\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Communications<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-41'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16h75-521cbfb53a8842f7516d3ad3197ab4dd\">\n.flex_column.av-16h75-521cbfb53a8842f7516d3ad3197ab4dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-16h75-521cbfb53a8842f7516d3ad3197ab4dd av_one_full  avia-builder-el-3  el_after_av_submenu  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-xdq9-732c8154da8a342223da4ce089220e7a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\"><strong>Representing our WGBC Members<\/strong><\/h2>\n<p>Our mission is to represent the interests of British Columbia wineries dedicated to producing 100% British Columbia grape wines certified by the regulatory body for wine in British Columbia, through marketing, communications, and advocacy of their products to all interest holders.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-l6qxnk9i-520bcd8fb937dd78989561ddf42728bb-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/simplebooklet.com\/embed.php?wpKey=WJCj7GZ3sQgF8JWcqWLLco&amp;source=wordpress#page=1' class='avia-button av-l6qxnk9i-520bcd8fb937dd78989561ddf42728bb avia-icon_select-yes-left-icon avia-size-small avia-position-left avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Member Benefits Booklet<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoy8plu-fec2d8a0ee5197b2623d694ef55834d9\">\n#top .hr.hr-invisible.av-knoy8plu-fec2d8a0ee5197b2623d694ef55834d9{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-knoy8plu-fec2d8a0ee5197b2623d694ef55834d9 hr-invisible  avia-builder-el-6  el_after_av_one_full  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoy5dof-d68a42cfb2ed5a2667f831477bac8bc9\">\n#top .av-special-heading.av-knoy5dof-d68a42cfb2ed5a2667f831477bac8bc9{\npadding-bottom:0;\n}\nbody .av-special-heading.av-knoy5dof-d68a42cfb2ed5a2667f831477bac8bc9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-knoy5dof-d68a42cfb2ed5a2667f831477bac8bc9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-knoy5dof-d68a42cfb2ed5a2667f831477bac8bc9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-7  el_after_av_hr  el_before_av_one_third '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Full WGBC Membership Benefits<\/h2><div class='av-subheading av-subheading_below'><p>Full membership is highly recommended for producers of 100% BC grape wine.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='flex_column_table av-4xobt-49f93b5e5180466e612b79d3f87f9319 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xobt-49f93b5e5180466e612b79d3f87f9319\">\n.flex_column.av-4xobt-49f93b5e5180466e612b79d3f87f9319{\nborder-width:5px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2018\/03\/bg-mini-angle-bars.png) 0% 0% repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-4xobt-49f93b5e5180466e612b79d3f87f9319 av_one_third  avia-builder-el-8  el_after_av_heading  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-fspd-9285b64a47225485f612b853cad830b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><\/h2>\n<h2><strong>Marketing Programs<\/strong><\/h2>\n<ul>\n<li>BC VQA Wines of BC Stores; an exclusive distribution channel for your products<\/li>\n<li>Training and education; creating BC Wine Ambassadors on your team<\/li>\n<li>Retail programs; telling the Wines of BC story and promoting your wines on shelf<\/li>\n<li>International programming and shipping consolidations (ex. CWI program, competitions, trade and media tastings)<\/li>\n<li>BC VQA Trade &amp; Media Tastings and Events<\/li>\n<li>Digital and Print Marketing Asset Bank<\/li>\n<li>BC Wine Sales Monthly Reports<\/li>\n<li>Social Media Promotion and Partnerships<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-3q0yd-b20aed987f2fe91f183932a94e5cd596-wrap avia-button-left  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/marketing\/'  class='avia-button av-3q0yd-b20aed987f2fe91f183932a94e5cd596 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >MORE INFO<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6asm5-77275df63f6c266049ca65c1c3ada551\">\n.flex_column.av-6asm5-77275df63f6c266049ca65c1c3ada551{\nborder-width:5px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2018\/03\/bg-mini-angle-bars.png) 0% 0% repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-6asm5-77275df63f6c266049ca65c1c3ada551 av_one_third  avia-builder-el-11  el_after_av_one_third  el_before_av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-5rq71-952c70f8fbdcc99f6f325cac441f7832 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>COMMUNICATIONS<\/strong><\/h2>\n<ul>\n<li>Industry Toolkits and Resources<\/li>\n<li>Media and Trade Influencer Relations and Programs<\/li>\n<li>Interest Holder Bulletins and Newsletters<\/li>\n<li>Research &amp; Data Reports \u2013 Marketing and Consumer<\/li>\n<li>Member Meetings and Industry Events<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-51klt-8147a2b3f23b0ee5ee81d67ccd612973-wrap avia-button-left  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/communications\/'  class='avia-button av-51klt-8147a2b3f23b0ee5ee81d67ccd612973 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >MORE INFO<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4a0ph-e39e4ecacf2f05796d3868f7065ebb37\">\n.flex_column.av-4a0ph-e39e4ecacf2f05796d3868f7065ebb37{\nborder-width:5px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2018\/03\/bg-mini-angle-bars.png) 0% 0% repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-4a0ph-e39e4ecacf2f05796d3868f7065ebb37 av_one_third  avia-builder-el-14  el_after_av_one_third  el_before_av_hr  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-3yd9h-bac6fdface4d856639b24a9fe9e29377 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>ADVOCACY<\/strong><\/h2>\n<ul>\n<li>WGBC efforts in support of the <a href=\"https:\/\/drive.google.com\/file\/d\/1I8k_SzeFf8_U-fhgYeEDRAJE316BAseJ\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">Wine BC 2030 Long-Term Strategic Plan<\/a> and Advocacy Objectives<\/li>\n<li>Expanding market share and margins for BC wine, lowering input costs<\/li>\n<li>Enabling BC winery businesses to leverage existing government programs to the fullest<\/li>\n<li>Improving synergies with the BCLDB and private retailers<\/li>\n<li>Recognizing the imperative of climate change and UNDRIP<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-3cw6x-382569f318d38629bab8c26bf0f8a0c2-wrap avia-button-left  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/advocacy\/'  class='avia-button av-3cw6x-382569f318d38629bab8c26bf0f8a0c2 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >MORE INFO<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39t8h-727ffe974d1437cb62e7efa96c13f4e1\">\n#top .hr.hr-invisible.av-39t8h-727ffe974d1437cb62e7efa96c13f4e1{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-39t8h-727ffe974d1437cb62e7efa96c13f4e1 hr-invisible  avia-builder-el-17  el_after_av_one_third  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-knoy7xnd-dc0a32443fc6701668db24e2daf43ee9\">\n#top .av-special-heading.av-knoy7xnd-dc0a32443fc6701668db24e2daf43ee9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-knoy7xnd-dc0a32443fc6701668db24e2daf43ee9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-knoy7xnd-dc0a32443fc6701668db24e2daf43ee9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-knoy7xnd-dc0a32443fc6701668db24e2daf43ee9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-18  el_after_av_hr  el_before_av_one_third '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Associate WGBC Membership Benefits<\/h2><div class='av-subheading av-subheading_below'><p>Associate membership is highly recommended for producers of 100% BC non-grape wine.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='flex_column_table av-tb4h-7bbf79fe449034105d2566e9654ad118 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tb4h-7bbf79fe449034105d2566e9654ad118\">\n.flex_column.av-tb4h-7bbf79fe449034105d2566e9654ad118{\nborder-width:5px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2018\/03\/bg-mini-angle-bars.png) 0% 0% repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-tb4h-7bbf79fe449034105d2566e9654ad118 av_one_third  avia-builder-el-19  el_after_av_heading  el_before_av_one_third  first no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-78est-e96da9c753b0175554c1ff5310fbacae '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><\/h2>\n<h2><strong>Marketing Programs<\/strong><\/h2>\n<ul>\n<li>BC VQA Wine Stores; an exclusive distribution channel for your products<\/li>\n<li>Training and Education; creating BC Wine Ambassadors on your team<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-6q32t-ac828b499ceb92de84727ff583ed7b3b-wrap avia-button-left  avia-builder-el-21  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/marketing\/'  class='avia-button av-6q32t-ac828b499ceb92de84727ff583ed7b3b avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >MORE INFO<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lgox-a88243c51bb144b9420ca1489850954e\">\n.flex_column.av-2lgox-a88243c51bb144b9420ca1489850954e{\nborder-width:5px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2018\/03\/bg-mini-angle-bars.png) 0% 0% repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-2lgox-a88243c51bb144b9420ca1489850954e av_one_third  avia-builder-el-22  el_after_av_one_third  el_before_av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-knoyb1yt-685fefca56548959aa20643bc7e14407 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>COMMUNICATIONS<\/strong><\/h2>\n<ul>\n<li>Interest Holder Bulletins &amp; Newsletters<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2dh6x-06520e63502bc621a8e6a525b120d402-wrap avia-button-left  avia-builder-el-24  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/communications\/'  class='avia-button av-2dh6x-06520e63502bc621a8e6a525b120d402 avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >MORE INFO<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l06x-5e2ade58eee9b5da1393751df8f40e91\">\n.flex_column.av-1l06x-5e2ade58eee9b5da1393751df8f40e91{\nborder-width:5px;\nborder-color:#ffffff;\nborder-style:solid;\nborder-radius:0px 0px 0px 0px;\npadding:20px 20px 20px 20px;\nbackground:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2018\/03\/bg-mini-angle-bars.png) 0% 0% repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-1l06x-5e2ade58eee9b5da1393751df8f40e91 av_one_third  avia-builder-el-25  el_after_av_one_third  avia-builder-el-last  no_margin flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-knoybhf8-70d8de818c2f5632f201c5c1520ae784 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>ADVOCACY<\/strong><\/h2>\n<ul>\n<li>WGBC advocacy efforts focus on 100% BC grape wine, in support of the <a href=\"https:\/\/drive.google.com\/file\/d\/1I8k_SzeFf8_U-fhgYeEDRAJE316BAseJ\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">Wine BC 2030 Long-Term Strategic Plan<\/a> and Advocacy Objectives<\/li>\n<li>While the industry as a whole benefits from WGBC advocacy efforts, our focus is 100% BC VQA wine<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-smfl-716192027e5c4333127b8148a625502e-wrap avia-button-left  avia-builder-el-27  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/winebc.com\/industry\/wgbc-membership\/member-benefits\/advocacy\/'  class='avia-button av-smfl-716192027e5c4333127b8148a625502e avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'  ><span class='avia_iconbox_title' >MORE INFO<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. 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