{"id":7393,"date":"2021-05-27T12:39:14","date_gmt":"2021-05-27T19:39:14","guid":{"rendered":"https:\/\/winebc.com\/industry\/?page_id=7393"},"modified":"2026-05-27T12:39:19","modified_gmt":"2026-05-27T19:39:19","slug":"level-three","status":"publish","type":"page","link":"https:\/\/winebc.com\/industry\/level-three\/","title":{"rendered":"Wines of British Columbia Ambassador Level Three"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kz93lqh5-dfa6a1d60be00c9eb82f7276fd7b073e\">\n.avia-section.av-kz93lqh5-dfa6a1d60be00c9eb82f7276fd7b073e{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2023\/01\/Ambassador-Banner-Level-3.jpeg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kz93lqh5-dfa6a1d60be00c9eb82f7276fd7b073e main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7393'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='sub_menu1'  class='av-submenu-container av-knkjeb42-65d31ee1bd11563d1d6a56082b631e9c main_color  avia-builder-el-1  el_after_av_section  el_before_av_textblock  submenu-not-first container_wrap sidebar_right' style='z-index:301' ><div class='container av-menu-mobile-disabled av-submenu-pos-center'><ul id=\"menu-ambassador-program\" class=\"av-subnav-menu\" role=\"menu\"><li role=\"menuitem\" id=\"menu-item-7404\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-1\"><a href=\"https:\/\/winebc.com\/industry\/bc-wine-ambassador-program\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Ambassador Program<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-7401\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-2\"><a href=\"https:\/\/winebc.com\/industry\/level-one\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Level One<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-7400\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-3\"><a href=\"https:\/\/winebc.com\/industry\/level-two\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Level Two<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-7399\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-4\"><a href=\"https:\/\/winebc.com\/industry\/level-three\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Level Three<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<li role=\"menuitem\" id=\"menu-item-7403\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-top-level menu-item-top-level-5\"><a href=\"https:\/\/winebc.com\/industry\/facilitators\/\" itemprop=\"url\" tabindex=\"0\"><span class=\"avia-bullet\"><\/span><span class=\"avia-menu-text\">Facilitators<\/span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"><\/span><\/span><\/span><\/a><\/li>\n<\/ul><\/div><\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7393'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-knkj5da7-3f69e6926dd0db3b34e8e6159cb11deb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong><span style=\"color: #6cc24a;\">WINES OF BRITISH COLUMBIA <\/span><\/strong><br \/>\n<strong><span style=\"color: #6cc24a;\">AMBASSADOR PROGRAM COURSE LEVEL 3: ADVANCED<\/span><\/strong><br \/>\n<strong>FULL BC WINE CERTIFICATION COURSE<\/strong><\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-kni1oa03-e6323bc44d5ecdf47738429927895833 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prerequisite: <a href=\"https:\/\/winebc.com\/industry\/level-two\/\" target=\"_blank\" rel=\"noopener\">Level 2<\/a><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-kz93oazs-703fa1bcd80a36e9a82ef65aad873778 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Level Three is the pinnacle of the BC Wine Ambassador Program: an exclusive, immersive experience designed for successful graduates Level One and Level Two.<\/p>\n<p>This hands-on, full-day course takes participants beyond the classroom and into the heart of the BC wine industry, offering an in-depth exploration of viticulture, winemaking, winery operations, and the sales and marketing strategies shaping BC wine today.<\/p>\n<p>Level Three is an opportunity to strengthen your ambassadorship of BC wine, equipped with the expertise, confidence, and storytelling skills to elevate guest experiences and inspire consumers to discover and choose 100% BC.<\/p>\n<p>Masterclass Topics:<\/p>\n<ul>\n<li>Viticulture 101<\/li>\n<li>Winemaking in BC<\/li>\n<li>Sales &amp; Marketing in BC<\/li>\n<li>Contemporary Trends<\/li>\n<\/ul>\n<p>For 2026 to 2027, Wine Growers BC Full Member Wineries are invited to nominate one team member to complete Level Three. It is recommended that nominees hold a leadership or customer-facing role and are well positioned to share their learnings and elevate BC wine knowledge across their broader team.<\/p>\n<p>Successful nominees will be invited to register for an upcoming Level Three session. Please note that successful completion of both Level One and Level Two is required prior to registration.<\/p>\n<\/div><\/section>\n<div  class='avia-button-wrap av-2cuuu9-d198db74bb397f5f007cc62eea815322-wrap avia-button-left  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><a href=\"https:\/\/winebc.com\/wines-of-bc-ambassador-level-three-nomination\/\" class=\"avia-button av-2cuuu9-d198db74bb397f5f007cc62eea815322 avia-icon_select-no avia-size-medium avia-position-left avia-color-theme-color\" target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >SUBMIT YOUR NOMINATION<\/span><\/a><\/div>\n<section  class='av_textblock_section av-kz93om31-509a3b7bdb21b7b70d8e58cd551ba37b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>PRICE: $449.00+<\/strong><\/h3>\n<p><em>The course fee includes all program materials and guided wine tastings. Please note that travel and accommodation are not included. Attendees must bring or source their own lunch.<\/em><\/p>\n<p><em>Each WGBC Full Winery Member is eligible to receive one complimentary Level Three certification opportunity. The intent of this initiative is to empower one team member to bring valuable BC wine knowledge, insights, and ambassador skills back to their winery team.<\/em><\/p>\n<p>Questions? Please contact Program Manager Maddie Hodges at <a href=\"mai&#108;&#116;&#111;&#x3a;&#x4d;&#x48;&#x6f;&#x64;&#x67;es&#64;&#87;&#105;&#110;&#101;&#x42;&#x43;&#x2e;&#x63;&#x6f;&#x6d;\">&#77;H&#x6f;d&#x67;e&#x73;&#64;&#x57;i&#x6e;e&#x42;&#67;&#x2e;&#99;&#x6f;&#109;<\/a><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7393","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wines of British Columbia Ambassador Level Three - Wine BC Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winebc.com\/industry\/level-three\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wines of British Columbia Ambassador Level Three - 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