{"id":18623,"date":"2026-05-27T10:33:19","date_gmt":"2026-05-27T17:33:19","guid":{"rendered":"https:\/\/winebc.com\/industry\/?post_type=tribe_events&p=18623"},"modified":"2026-05-27T10:45:21","modified_gmt":"2026-05-27T17:45:21","slug":"salmon-arm-dbc-iconics-workshop-round-table-hosted-by-tota","status":"publish","type":"tribe_events","link":"https:\/\/winebc.com\/industry\/events\/salmon-arm-dbc-iconics-workshop-round-table-hosted-by-tota\/","title":{"rendered":"Salmon Arm – DBC Iconics Workshop & Round Table Hosted by TOTA"},"content":{"rendered":"

The Thompson Okanagan Tourism Association (TOTA) is hosting four complimentary workshops and round tables designed to help tourism and hospitality businesses better understand and engage with Destination BC\u2019s Iconics Strategy and regional tourism development initiatives.<\/p>\n

These sessions will provide valuable insights into:<\/p>\n

\u00b7 How wineries and tourism businesses can engage with Destination BC Iconics initiatives<\/p>\n

\u00b7 TOTA\u2019s regional tourism development efforts, tools, and resources<\/p>\n

\u00b7 The growing importance of wellness and experience-based travel<\/p>\n

\u00b7 Navigating the evolving world of AI and digital marketing while maintaining visibility and relevance online<\/p>\n

The Invest in Iconics Strategy is a long-term provincial initiative focused on increasing the economic and community benefits of tourism throughout British Columbia through the integration of place branding and destination development.<\/p>\n

These workshops are free to attend and offer an excellent opportunity to connect with industry peers, gain practical insights, and explore opportunities to strengthen your tourism presence and visitor experience offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Thompson Okanagan Tourism Association (TOTA) is hosting four complimentary workshops and round tables designed to help tourism and hospitality businesses better understand and engage with Destination BC\u2019s Iconics Strategy…<\/p>\n","protected":false},"author":1,"featured_media":18629,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-18623","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSalmon Arm - 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