{"id":18697,"date":"2026-06-02T16:13:48","date_gmt":"2026-06-02T23:13:48","guid":{"rendered":"https:\/\/winebc.com\/industry\/?post_type=tribe_events&p=18697"},"modified":"2026-06-02T16:16:08","modified_gmt":"2026-06-02T23:16:08","slug":"online-workshop-tangable-tips-to-elevate-your-brand","status":"publish","type":"tribe_events","link":"https:\/\/winebc.com\/industry\/events\/online-workshop-tangable-tips-to-elevate-your-brand\/","title":{"rendered":"Online Workshop: Tangible Tips to Elevate your Brand"},"content":{"rendered":"

Storytelling has become one of the most powerful tools in hospitality and tourism marketing, but what actually makes a brand memorable and how do you stand out from the crowd?\u00a0<\/span><\/p>\n

Join our\u00a0online workshop with<\/b>\u00a0Chris Shauf, Director of Marketing & Communications for Tourism Kelowna<\/b>\u00a0and\u00a0Shelley McArthur, BC Restaurant Hall of Fame inductee and Founder & President of award-winning hospitality communications firm, SMC Communications<\/b>, for a dynamic and interactive workshop designed to help Kelowna\u2019s hospitality, culinary, tourism, and agri-tourism businesses sharpen their voice, strengthen their brand story, and stand out in a meaningful way.<\/p>\n

What you will learn:\u00a0<\/b><\/p>\n

    \n
  1. Practical storytelling strategies for hospitality and tourism brands that create emotional connection and brand loyalt<\/li>\n
  2. How to differentiate your business in a crowded market<\/li>\n
  3. Ways to incorporate the UNESCO designation into your marketing and guest experience<\/li>\n
  4. Seasonal storytelling opportunities to help drive visitation year-round<\/li>\n
  5. Authentic approaches to communicating sustainability, local sourcing, and sense of place<\/li>\n
  6. Real-world examples\u00a0and actionable takeaways you can implement immediately<\/li>\n<\/ol>\n

    Attendees will leave with fresh inspiration, practical ideas, and new ways to elevate their brand story ahead of the busy tourism season and beyond.<\/p>\n

    Thursday, June 18, 2026<\/b>
    \n11 a.m. – 12:30 p.m.<\/b><\/p>\n

    Presentation with Q&A session to follow<\/b><\/p>\n

    REGISTER NOW<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Storytelling has become one of the most powerful tools in hospitality and tourism marketing, but what actually makes a brand memorable and how do you stand out from the crowd?\u00a0…<\/p>\n","protected":false},"author":1,"featured_media":18698,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-18697","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOnline Workshop: Tangible Tips to Elevate your Brand - 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