{"id":19163,"date":"2026-09-09T13:44:37","date_gmt":"2026-09-09T20:44:37","guid":{"rendered":"https:\/\/winebc.com\/industry\/?post_type=tribe_events&#038;p=19163"},"modified":"2026-09-09T13:45:14","modified_gmt":"2026-09-09T20:45:14","slug":"destination-bc-industry-update","status":"publish","type":"tribe_events","link":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/","title":{"rendered":"Destination BC Industry Update"},"content":{"rendered":"<p>Join Destination BC on Thursday, October 1 at 10:00 AM (PT) for a one-hour virtual industry update featuring the latest news from across our program areas, along with resources and opportunities available to support BC&#8217;s tourism industry.<\/p>\n<p>The session will focus on:<\/p>\n<ul>\n<li>CEO update:\u00a0A look at current performance and forecasts.<\/li>\n<li>Marketing: A\u00a0World Cup wrap-up and an update on recovery marketing efforts.<\/li>\n<li>Market development: A spotlight on the China market and new programs.<\/li>\n<li>Destination management: Updates on the DEIA Framework, new learning resources, and the 2027\/28 Co-op Marketing intake.<\/li>\n<li>Iconics: An update on pilot projects and emerging success stories.<\/li>\n<\/ul>\n<p>Join this update to learn what&#8217;s new, what&#8217;s ahead, and what it means for BC&#8217;s tourism industry.<\/p>\n<h1><a href=\"https:\/\/www.eventbrite.ca\/e\/destination-bc-fall-industry-update-tickets-2000272595178?aff=oddtdtcreator\" target=\"_blank\" rel=\"noopener\">REGISTER NOW<\/a><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Join Destination BC on Thursday, October 1 at 10:00 AM (PT) for a one-hour virtual industry update featuring the latest news from across our program areas, along with resources and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19164,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-19163","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Destination BC Industry Update - Wine BC Industry<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination BC Industry Update - Wine BC Industry\" \/>\n<meta property=\"og:description\" content=\"Join Destination BC on Thursday, October 1 at 10:00 AM (PT) for a one-hour virtual industry update featuring the latest news from across our program areas, along with resources and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Wine BC Industry\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T20:45:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/09\/Website-Event-Image-83-1030x579.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1030\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/\",\"url\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/\",\"name\":\"Destination BC Industry Update - Wine BC Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/winebc.com\\\/industry\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/09\\\/Website-Event-Image-83.png\",\"datePublished\":\"2026-09-09T20:44:37+00:00\",\"dateModified\":\"2026-09-09T20:45:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/#primaryimage\",\"url\":\"https:\\\/\\\/winebc.com\\\/industry\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/09\\\/Website-Event-Image-83.png\",\"contentUrl\":\"https:\\\/\\\/winebc.com\\\/industry\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/09\\\/Website-Event-Image-83.png\",\"width\":2100,\"height\":1181},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/destination-bc-industry-update\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/winebc.com\\\/industry\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/winebc.com\\\/industry\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Destination BC Industry Update\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/winebc.com\\\/industry\\\/#website\",\"url\":\"https:\\\/\\\/winebc.com\\\/industry\\\/\",\"name\":\"Wine BC Industry\",\"description\":\"WGBC Industry focused site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/winebc.com\\\/industry\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Destination BC Industry Update - Wine BC Industry","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Destination BC Industry Update - Wine BC Industry","og_description":"Join Destination BC on Thursday, October 1 at 10:00 AM (PT) for a one-hour virtual industry update featuring the latest news from across our program areas, along with resources and...","og_url":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/","og_site_name":"Wine BC Industry","article_modified_time":"2026-09-09T20:45:14+00:00","og_image":[{"width":1030,"height":579,"url":"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/09\/Website-Event-Image-83-1030x579.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/","url":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/","name":"Destination BC Industry Update - Wine BC Industry","isPartOf":{"@id":"https:\/\/winebc.com\/industry\/#website"},"primaryImageOfPage":{"@id":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/#primaryimage"},"image":{"@id":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/#primaryimage"},"thumbnailUrl":"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/09\/Website-Event-Image-83.png","datePublished":"2026-09-09T20:44:37+00:00","dateModified":"2026-09-09T20:45:14+00:00","breadcrumb":{"@id":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/#primaryimage","url":"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/09\/Website-Event-Image-83.png","contentUrl":"https:\/\/winebc.com\/industry\/wp-content\/uploads\/sites\/2\/2026\/09\/Website-Event-Image-83.png","width":2100,"height":1181},{"@type":"BreadcrumbList","@id":"https:\/\/winebc.com\/industry\/events\/destination-bc-industry-update\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/winebc.com\/industry\/home\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/winebc.com\/industry\/events\/"},{"@type":"ListItem","position":3,"name":"Destination BC Industry Update"}]},{"@type":"WebSite","@id":"https:\/\/winebc.com\/industry\/#website","url":"https:\/\/winebc.com\/industry\/","name":"Wine BC Industry","description":"WGBC Industry focused site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/winebc.com\/industry\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/tribe_events\/19163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/tribe_events\/19163\/revisions"}],"predecessor-version":[{"id":19167,"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/tribe_events\/19163\/revisions\/19167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/media\/19164"}],"wp:attachment":[{"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/media?parent=19163"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/tags?post=19163"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/winebc.com\/industry\/wp-json\/wp\/v2\/tribe_events_cat?post=19163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}