Ambassador program
Ready to take your passion for BC wine to the next level? The Wines of British Columbia Ambassador Program is your opportunity to explore what makes our region so unique, from grape to glass. Learn what grape varieties are growing in the vineyards, uncover how winemakers dedicate time and expertise to craft them into exciting wine styles, and discover the art of BC wine and food pairing. Whether you’re a curious enthusiast or someone who simply loves to share knowledge and passion with others over a great glass of BC wine, the Level One online course is designed for you.
What is a BC Wine Ambassador?
A BC Wine Ambassador is a storyteller, someone who can look at a label of BC wine and share what makes that wine special: the terroir that influenced it, the history behind the region it was grown in, the techniques used to craft it, and what pairs best. Being a BC Wine Ambassador means sharing your love for local wine with confidence and pride.
Level One – Introduction to the Wines of British Columbia
This self-paced, online course is your introduction to the world of BC wine. Learn about the province’s wine history, climate, grape varieties, food pairings, and what sets BC apart on the global stage. It’s engaging, accessible, and suitable for all levels of wine knowledge.
Course fee: $99 CAD
Time to complete: Approx. 1.5 hours
Includes: Digital e-book, personalized certificate and credentials for your resume – or just to brag to your friends and family!
Want to Go Further?
Wine professionals—including those working in wineries, restaurants, retail, and hospitality—can continue to Level Two and Level Three of the program, designed for more advanced, in-depth learning and in-person training.