This Summer visit a BC Farmer’s Market
near you for all your local ingredients. 

Why Choose Local?


By shopping at the farmers’ markets, you are directly supporting farmers and other local businesses. Every dollar goes to local growers, makers, bakers and strengthens the local economy. By purchasing direct from farmers, you are voting with your dollar to support small, local growers, and safeguarding BC’s foodlands for future generations.


The fresh produce sold at BC farmers’ markets usually travels less than 300km to get to you. Compare this to the average North American meal, which travels 2,400km to get from field to plate and contains ingredients from five countries in addition to our own.


BC farmers’ markets are the go-to spot for fresh food direct from local farmers, and one of the only places you can meet and talk to the people who grow your food. Find the freshest fruits and veggies, locally raised meat and eggs, artisanal cheese, preserves, honey, craft beer, wine and spirits, savoury treats, handmade artisan goods and more.


green circle icon PINOT GRIS

Very adaptable with the structure to stand up to Asian, Oriental and Latin flavours. A perfect anytime choice.

green circle icon CHARDONNAY (OAKED)

Rich dishes with butter or cream sauces. Nice with chicken, crab, white fish, salmon, scallops and veal.

green circle icon GEWÜRZTRAMINER

Its intense, exotic aromas and flavours seem ideally suited to spicy cuisines from China to Thailand to India, and it stands up equally well to the fruitiest salsas and smokiest grilled and barbecued flavours of contemporary North American cuisine.

green circle icon PINOT BLANC

These white wines are light-bodied and dry, with delicate acidity and subtle aftertaste, making them great to serve with lighter fare. Typical characteristics include fresh orchard aromas, distant nuances of sage or dried herbs, green apples and citrus notes.

green circle icon RIESLING

The most fruit-driven examples take well to barbecued or smoked foods and a wide variety of fruity and subtle spicy flavours. Sweeter Rieslings can also handle chili heat.

green circle icon SAUVIGNON BLANC

It is excellent with shellfish or light, subtle dishes or, in its oak-aged versions, with richer fare.


purple circle icon CABERNET FRANC

BC versions are outstanding and very versatile food wines. Try it with roast chicken, pork, roasted or grilled, beef, duck, sausage, lamb, veal, hearty fish dishes and even hard or soft cheese.

purple circle icon CABERNET SAUVIGNON

Cabernet Sauvignon stands up beautifully to virtually all red meats, whether served simply with “jus” or rich, reduced sauces. Fine, older Cabernets are excellent accompaniments to special occasion meals, while younger ones match simpler fare.

purple circle icon MERLOT

Merlot pairs well with red meats. It has the weight and fruit to match wine-braised stews and roasts, and the structure and polish to pair with rare, grilled prime cuts.

purple circle icon PINOT NOIR

Pinot Noir’s greatest strength is its suppleness. Without the hard tannic structure found in many red wines, it pairs effortlessly with a wide range of foods—from fish through game birds to grilled beef and lamb. Don’t overwhelm its gentle fruits and refined complexity with strong or spicy flavours; simply prepared dishes are best.

purple circle icon GAMAY NOIR

Gamay is a cousin of Pinot Noir so you can try it with foods that pair well with Pinot.  Try lighter and medium bodied dishes, especially those with some acidity.

purple circle icon SYRAH / SHIRAZ

Syrah/Shiraz has a unique peppery, spicy quality that makes it perfect to pair with robust meat dishes including peppercorn steak and braised lamb shanks. For the adventurous, try pairing it with a slightly spicy ethnic dish such as Mexican mole or lamb korma.



The most versatile of all wines! Appetizers, caviar, eggs, fried food, oysters, popcorn, salty food, smoked salmon, sushi – almost anything goes, but never stronger than the wine itself.


Like sparkling wines, Rosé wines are all-around crowd pleasers these days.  Charming on their own (particular during patio season) or paired with a variety of dishes, try pairing a dry Rosé with antipasto platters, melon and prosciutto, cheese platters, pizza, salad niçoise, roast turkey or chicken.


When pairing Icewine or Late Harvest, remember that the wine should be as sweet or sweeter than your dessert, and that sweetness cuts through fat. Feeling saucy? Try drizzling some Icewine over your ice cream. Adventurous? Pair with a salty or spicy appetizer.


Visit our Taste & Terroir blog to learn more about BC VQA Wine pairings for occasions all year round.


Get the perfect BC wines for the holiday season. BC wine can be delivered directly to your home for all your holiday entertaining and gift-giving needs. Visit the Wines of BC Explorer app for a list of who is offering free shipping.


Download the Wines of BC Explorer app, take the test then enjoy personalized recommendations on the best BC wine for your taste buds. It’s FREE to download.


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VISIT your local liquor or Save On Foods store (BC VQA stores) and get ready to EXPERIMENT and have FUN while indulging in A BC VQA WINE Pairing experience.