Prerequisite: Level 2
Level Three is the pinnacle of the BC Wine Ambassador Program: an exclusive, immersive experience designed for successful graduates Level One and Level Two.
This hands-on, full-day course takes participants beyond the classroom and into the heart of the BC wine industry, offering an in-depth exploration of viticulture, winemaking, winery operations, and the sales and marketing strategies shaping BC wine today.
Level Three is an opportunity to strengthen your ambassadorship of BC wine, equipped with the expertise, confidence, and storytelling skills to elevate guest experiences and inspire consumers to discover and choose 100% BC.
Masterclass Topics:
For 2026 to 2027, Wine Growers BC Full Member Wineries are invited to nominate one team member to complete Level Three. It is recommended that nominees hold a leadership or customer-facing role and are well positioned to share their learnings and elevate BC wine knowledge across their broader team.
Successful nominees will be invited to register for an upcoming Level Three session. Please note that successful completion of both Level One and Level Two is required prior to registration.
The course fee includes all program materials and guided wine tastings. Please note that travel and accommodation are not included. Attendees must bring or source their own lunch.
Each WGBC Full Winery Member is eligible to receive one complimentary Level Three certification opportunity. The intent of this initiative is to empower one team member to bring valuable BC wine knowledge, insights, and ambassador skills back to their winery team.
Questions? Please contact Program Manager Maddie Hodges at MHodges@WineBC.com
This site uses cookies. By continuing to browse this site, you are agreeing to our use of cookies.
OKLearn MoreWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy Policy
