The BC Wine Institute (BCWI) supports the government’s continued efforts to minimize the risk and spread of the COVID-19 virus. We continue to adhere to government regulations regarding large events and are committed to creating safe, small-scale event environments with a focus on physical distancing and risk mitigation, including minimizing contact points and working with venues that carry out the highest standards of sanitation.
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BC Wine Harvest Campaign
Objective: Keeping “local” a priority for industry and consumers. Restaurants and retail stores ongoing commitment to prioritize supporting and listing “local” Consumers choosing to support, purchase and experience “local” Wine and food pairings Overnight travel throughout BC. Overview: In a collaborated effort with our Partners, BCWI will lead a “Local Harvest” Campaign in an effort to maintain and grow “local” support to counter the negative impact of COVID-19 Campaign Amplification Digital media buy to include online advertisements and editorial pieces…
BC Liquor Stores BC VQA Advocate Virtual Learning Tour
The BCWI is working with the BCLS to offer a multi-day Wines of British Columbia virtual learning experience which will include a series of regional pre-recorded check-in videos throughout the Similkameen and Okanagan Valleys, live winemaker and viticulturists Q & A segments, a presentation on BC’s GI’s and subregions and other educational features.
Member Webinar. Digital Training #1. How to use Facebook’s Ad Platform to Sell Wine Direct-To-Consumer. Part 2
Join us to learn how to use Facebook's Ad Platform to Sell Wine Direct-To-Consumer (Part 2) with Facebook Advertising and Training Expert, Amanda Robinson . This webinar will cover more advanced topics on Digital Ad Marketing including: Pro tips for Facebook and Instagram advertising Creating Ads in the Facebook Ad Platform How to retarget and create custom and look-alike audiences Balancing advertising spend between warm and cold audiences Measuring the effectiveness of your digital ads This webinar will offer a…
Top Instagram Advice for BC Wine Brands in 2020/21
The BC Wine Institute is pleased to be collaborating with Instagram specialist Jenn Herman on delivering top Instagram advice for BC wine brands through 2020/21. Learn how best use Instagram to drive consumers to your online wine shops and wine sales platforms within a growing, changing and competitive online environment. Webinar to include: Best tag lines Top calls to action Leading visuals to help sell your wines; both for organic posting and for professional Ad marketing purposes And more… Q&A…
Local Flights Wines of British Columbia BC VQA Intimate Tasting 2020
Following the provincial health order guidelines on large events, we have reimagined our Colour Fall Release Tasting to bring you Local Flights. Wines of British Columbia BC VQA Intimate Tasting 2020, a new reality take on the previous event. The new format will provide member wineries with the opportunity to get their wines in front of 120 of Vancouver's top wine buyers, wine directors and decision makers in the city - without having to leave the winery. Trade attendees will pre-select and self-taste…
Viticulture, Winery Assistant and Wine Sales Programs
Wine and wine tourism are driving economic growth in the Okanagan region. There are emerging opportunities to start new businesses and provide innovative services. To support expansion in the wine industry, there is an increasing need for employees who understand all its aspects, from the essentials of grape growing and the science of winemaking through to wine and winery sales and marketing. Link
Influencer Marketing for BC Wine Brands
The BC Wine Institute is pleased to partner with Instagram specialist Jenn Herman on influencer marketing best practices for BC wine brands. The webinar will cover: The importance of working with influencers as part of your BC winery marketing mix; what to look for and how BCWI can assist How to work with influencers to create and amplify your brand message on Instagram; the difference between branded content and sponsored posts How to tag a business partner in an Instagram…
Are you a member of the BC wine industry and have an Industry Event you want listed?
To display your wine industry event on our event calendar, please contact Ainsley to receive our online Event Submission form. Industry events published on our site are intended for industry personnel. All events must have a BC wine component to be eligible for inclusion.
Submissions will not be displayed immediately but will be held for moderation until approved by BCWI .
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