This is Our BC. Show us yours.
We challenge you to share the place you love to sip. A mountain top, a local landmark, a lakeside vineyard, or a quiet park, share your photo or video with a glass of BC wine.
Our Social Media Challenge
How to Participate
As the world watches Vancouver ⚽, lets show them the beauty of every corner of BC.
- Choose your favourite BC location.
- Capture a photo or video with a BC wine glass front and centre.
- Post your photo or reel and tag @WinesofBC and #ThisIsOurBC for a chance to be featured and win a limited-edition Wines of BC scarf.
- Follow @WinesofBC on Instagram.
Tag and challenge friends, teammates, or another community. Post your moment, raise your glass, and be part of the story.
Why Participate?
Participation offers a meaningful way to connect your business with audiences across BC and beyond:
- Local spotlight: Showcase your community during a moment of global attention
- User-generated content: Encourage authentic content and deeper engagement with your brand
- Visibility: Increase exposure through shared storytelling and social amplification
- Cultural moment: Be part of a shared moment that highlights the people, places, and experiences that make BC unique
- Visitor inspiration: Inspire audiences to explore BC’s wine regions, restaurants, and local experiences
- Community engagement: Foster community spirit through a fun, inclusive social media challenge
- Campaign alignment: Align your business with a celebration of BC pride and hospitality
- Sector support: Support local businesses in BC’s wine, hospitality, and tourism sectors
How We’ll Support You?
We’re committed to making participation simple, fun, and impactful:
- Amplification: We’ll share selected posts across our social channels, helping extend your reach and connect to a wider audience
- Social Media Spotlights: Standout submissions will be featured in our “This is our BC” social media features
- Website & Newsletter Features: Selected content will be showcased across our website and newsletters to further amplify visibility
- Event promotion: Participating events will be highlighted through our campaign channels to help drive awareness and attendance
- Simple Tools: We’ve provided ready-to-use assets, digital examples, and quick guidelines for your team to get creative and show off what BC means to you
- Ongoing support: Our team is available to help answer questions and support participation throughout the campaign
FIFA World Cup 2026™ Brand & Compliance
Together, let’s welcome the world to discover our BC and the people, places, and stories behind every bottle.
TOOLKIT & RESOURCES
Download our free marketing assets to promote This Is Our BC, plus access to resources for you and your staff.
INDUSTRY UPDATES: FAQs FOR VENDORS
Q: What impacts can vendors expect during the FIFA World Cup 2026 ™ period?
Increased demand is anticipated across key product categories. Vendors should expect higher order volumes, particularly for high-demand and fast-moving SKUs, as customers build inventory ahead of peak periods and match days.
Q: How is LDB supporting inventory planning?
The Wholesale Demand Planning team will work closely with vendors and agents to support forecasting, monitor demand trends, and coordinate additional product supply where needed.
Q: Will there be changes to receiving schedules
Increased congestion, road closures, and access restrictions in the Lower Mainland area may impact transit times and inbound delivery coordination during the tournament period. Vendors are encouraged to plan accordingly and allow additional lead time where possible.
Requests for additional inbound appointments, appointment cancellations, or late arrivals should be coordinated directly with the applicable LDB Distribution Centre. Vendors may also contact LDB Wholesale Demand Planning at wholesaledemandplanning@bcldb.com for inventory planning support.
Q: What can vendors do to help minimize disruptions?
Vendors can support continuity by ensuring timely shipments, maintaining adequate inventory levels, monitoring demand closely, and collaborating proactively with LDB
teams.
REQUEST MORE INFO
Questions about how you can get involved in This Is Our BC Campaign? Please contact us!
SOCIAL RESPONSIBILITY
To explore more and access resources visit resources.therightamount.ca
