Promoting and Elevating the Wines of British Columbia Brand

Marketing the Wines of British Columbia brand makes up a significant portion of the WGBC’s annual budget. Our Vision is that British Columbia is recognized as one of the world’s premium wine regions.

Full WGBC Membership Benefits

Events – ‘Owning’ the wine and food event calendar.

We host spring and fall media and trade tastings to showcase new releases in BC and Alberta, and have created a signature consumer wine, food and tourism event, ChefmeetsBCGrape.

*WGBC events are currently on hold due to the COVID-19 pandemic.


On-Premise Promotions – Cultivating a BC wine and food experience.

We sponsor programs such as Dine Out Vancouver, Dine Around & Stay in Town Victoria, Dine Out Thompson Okanagan and the Big Taste Calgary to promote Wines of British Columbia awareness through BC VQA Wine pairings in more than 450 restaurants.


Retail Programs – Telling the story of the Wines of British Columbia in-store.

Comprehensive channel-specific retail campaigns are implemented throughout the year keeping Wines of British Columbia top-of-mind with consumers.


WGBC Wines of British Columbia Wine Stores – Promoting an exclusive distribution channel.

We develop marketing tactics that fit the needs of the retail environment in each store, and work in partnership on innovative ways to utilize their extensive knowledge and friendly service to drive sales of 100% BC grape wine.


Competition Consolidation

We assist our full WGBC member wineries in delivering their wines for judging at competitions around the world. By leveraging a single, coordinated shipment with specialist help, the complexity and cost of delivering wines to competitions is reduced, meaning more members can participate.


Training and Education- Creating Ambassadors

Led by qualified BC wine advocates throughout the province, The Wines of British Columbia Certified Ambassador Program provides the opportunity for trade to learn what is unique and special about BC wine, while understanding the climate, history and value of BC wine.

Associate WGBC Membership Benefits

WGBC Wines of British Columbia Wine Stores – Promoting an exclusive distribution channel.

We develop marketing tactics that fit the needs of the retail environment in each store, and work in partnership on innovative ways to utilize their extensive knowledge and friendly service to drive sales of 100% BC grape wine.


Training and Education- Creating Ambassadors

Led by qualified BC wine advocates throughout the province, The Wines of British Columbia Certified Ambassador Program provides the opportunity for trade to learn what is unique and special about BC wine, while understanding the climate, history and value of BC wine.