Swirl Around BC Wine Expo

Mark your calendars! We’re excited to announce Swirl Around BC Wine Expo will take place Thursday, October 22, 2026 at the Vancouver Convention Centre.

Swirl Around BC Wine Expo is Wine Growers BC’s premier annual event celebrating the excellence and diversity of British Columbia wine. Held each fall in Vancouver, this exclusive full-member benefit brings together up to 500 key trade and media professionals — including influential buyers, sommeliers, educators, and journalists — for a day of immersive tasting and education. Interested wineries can stay up to date by subscribing to the Weekly Update. Contact Info@WineBC.com if you’ve not yet subscribed, or if you want to find out more about the event.

Frequently Asked Questions

What kind of paperwork will I need to participate?

Serving It Right: All booth staff must have and be able to supply proof of their responsible beverage service program certification.

Licensee Agency Order Form – Doc 60: It is required that each winery complete a Doc 60 to participate in the event. WGBC will provide a blank form closer to the event when we ask you to re-confirm your SKU’s and provide spec sheets.

Liability Insurance: All attending wineries, agencies and their staff must have their own liability insurance to participate in this event and represent your winery at your station.

What will be my set up for the walk around tasting?

6ft table dressed in black linen
One bus bin with ice
Tabletop winery name sign (reminder: pull up banners are not permitted)
2 wine glasses for quality assurance tasting – We ask that you please do not take additional wine glasses at the entry
Complimentary wireless internet access
Attendees will be provided with individual spit cups, and large spittoons for emptying spit cups will be placed throughout the room

What kind of décor can I bring?

Feel free to bring table top decor for your 6 ft table (black linen provided). Each winery will have a tabletop sign with the winery name on it. No pull up banners are permitted.

How many attendees can we expect?

The anticipated number of guests for each walk around tasting event is 400, all wineries are expected to bring their own wines to the venue with 6 to 8 bottles of each SKU considered sufficient for the walk around tasting.

How much wine should I bring?

All wineries are expected to bring their own wines to the venue with 6 to 8 bottles of each SKU considered sufficient for the walk around tasting. Please note, empty wine bottles must be removed from the venue by the end of the day.

What are the load in/out instructions?

Load in/out instructions will be provided to registered wineries closer to the event.

Does WGBC have an accommodation partner for participating wineries?

Yes. WGBC has partnered with the Executive Group, offering accommodations at both the Parker Hotel + Rooftop and the Executive Hotel Le Soleil.

Please contact the event contact, Maddie Hodges, for more information: MHodges@WineBC.com.

2025 HIGHLIGHTS

Event Satisfaction

Attendee Profile

Primary Objectives

Attendee Feedback

“This is an excellent event, and a way for us to meet new-to-us wineries and winery owners/winemakers, as well as taste new releases. It paves the way for our future visits to BC wine country and provides us with extensive content to promote BC wine in Canada and the US.”

Attendee

“Consistently useful to taste new BC wine offerings, learn about new and new to me wineries and network with other wine professionals”

Attendee

“Swirl was a great way to make connections, see familiar faces, and experience what the wineries have done to be innovative over the past few years. The event builds excitement, and educates well.”

Attendee

“I love Swirl! We are an all BC wine list so this event is so important for us for finding new wines and networking!”

Attendee