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LDB Promotions Deadlines
February 9, 2024 @ 8:00 AM - October 1, 2024 @ 5:00 PM
Deadlines and themes for FY25 P7 October, P8 November, P9 December
All applications are to be submitted electronically on or before deadline as follows:
- Display, Gift with Purchase, Thematic* applications to promotions@bcliquorstores.com
- Tastings applications to tastings@bcliquorstores.com
- Value Added, Shelf Talker applications to marketing@bcliquorstores.com
- Special Events applications to events@bcliquorstores.com
*Please note: Typically, thematic applications are for multiple agents
Themes for October, November, and December
For October through to December, priorities are top selling brands that necessitate holding power and can be refreshed monthly with new activations across October/November/December. In addition, BCL will be focused on the below categories/themes:
- October: Fall/seasonal flavours, Thanksgiving
- November/December: Cream liqueurs, Single Malts, Sparkling Wine (December)
Reminder that Q2 & Q3 advance pricing submissions are due March 8th, 2024.
Should you have any further questions, please email promotions@bcliquorstores.com
SOCIAL RESPONSIBILITY
Members of the WGBC are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.
Learn what is the right amount for you at therightamount.ca
Learn what is the right amount for you at therightamount.ca
