APRIL IS BC WINE MONTH

April is BC Wine Month is a dynamic opportunity for industry stakeholders to come together and celebrate the excellence of British Columbia’s wine sector. Throughout April, wineries, restaurants, liquor stores, and industry associations can collaborate to showcase the diversity and quality of BC wines. It’s a chance to engage consumers through curated tastings, wine-pairing dinners, retail promotions, and educational events that highlight the craftsmanship and passion behind every bottle. By participating in BC Wine Month, industry partners not only boost sales and brand visibility but also strengthen the local wine community, fostering connections that support the growth and sustainability of BC’s wine industry.

Wine Growers British Columbia (WGBC) is excited to lead the charge in promoting BC Wine Month with a comprehensive marketing and promotional campaign designed to amplify awareness and engagement across the province. Through digital advertising, social media campaigns, media outreach, and partnerships with influencers, WGBC will spotlight the diversity and quality of BC wines. Additionally, we’ll feature participating wineries, restaurants, and liquor stores in our promotions, driving consumer interest to your events and offerings. WGBC is committed to making BC Wine Month a success by connecting with audiences and encouraging them to explore and celebrate all that BC’s wine industry has to offer.

Four Steps to make your BC Wine Month a Success

1. Start Planning: Decide how you’ll celebrate! host an event, plan a promotion, or create a unique experience. Submit your events to be featured.
2. Get the Word Out:
3. Use our Free Digital Toolkit:
4. Tag and Hashtag Us:

Together, let’s make BC Wine Month a vibrant celebration of the people, places, and stories behind every bottle.

Creative and fun INSPIRATION STARTERS:

Restaurants

• Pour Decisions: BC Wine Pairing Menu – A playful nod to wine and food pairing.
• The Great BC Wine Feast – A collaborative dinner with multiple BC wineries.
• Cork & Fork – A wine-pairing event featuring small plates and BC wines.
• Uncorked: A BC Wine Journey – A tasting menu showcasing BC wine regions.
• Local Love: BC Wine & Dine – A special menu dedicated to local wine and ingredients.
• Flight Nights: Offer BC wine flights paired with small bites to encourage discovery.
• Meet the Maker Dinners: Collaborate with wineries to host dinners where winemakers share stories about their wines.
• Signature BC Wine Cocktails: Create unique cocktails using BC wines as the base.

Liquor Stores

• Sip Local, Shop BC – A promotion featuring BC wines and discounts.
• Taste the Terroir – A tasting event highlighting BC’s wine regions.
• Corks & Contests – A raffle or contest with every BC wine purchase.
• BC Wine Spotlight – Weekly tastings featuring different wineries, varietals or regions.
• Cheers to BC! – A month-long celebration with rotating in-store events.
• Tasting Stations: Set up BC wine sampling stations with knowledgeable staff to guide customers.

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