SWIRL Around BC Wine Expo

Swirl Around BC Wine Expo 2025
Tuesday, September 23 | Pan Pacific Hotel, Vancouver

Wine Growers British Columbia invites you to an exclusive day-long celebration of BC wine at the Swirl
Around BC Wine Expo.

This curated event brings together over 60 BC wineries from across the province for a walkaround tasting of
latest releases and a series of intimate, thought-provoking seminars designed for trade and media
professionals. Meet and connect with winemakers, proprietors, and industry leaders, and discover the best
that BC’s wine industry has to offer.

Walkaround BC Wine Tastings
Featuring the same selection of BC wineries, choose a morning or afternoon walkaround session to
attend.

Morning Tasting
10:30 AM to 12:30 PM
The morning session is ideal for those looking to connect in a more focused setting. This quieter
session allows for deeper conversations with winery principals and a more relaxed pace of discovery.
If you plan to attend an afternoon seminar, we recommend choosing the morning walkaround session.

Afternoon Tasting
2:00 PM to 4:30 PM
Expect a livelier atmosphere in the afternoon session as the room fills with energy. A great
opportunity to experience the full buzz of BC wine country and network with a broad mix of industry
peers. If you plan on attending a morning seminar, we recommend choosing the afternoon walkaround
session.

Trade & Media Seminars

Deepen your knowledge by attending one of four exclusive seminars.
Each session offers a deep dive into timely topics shaping BC wine, led by expert moderators and panelists
from across the industry.

• Soil to Shelf Innovation in BC Wine
• Business of BC Wine in the Global Context
• An Alternative Approach for BC Wine?
• BC’s Fresh Wave

Please note: Seminar seating is extremely limited. Once you register for your preferred walkaround
tasting session, you may select your seminar of choice (one per attendee). We encourage early registration
to avoid disappointment.

Planning tip: If you’re attending a morning seminar, we recommend registering for the afternoon tasting
— and vice versa. This will give you more time to fully enjoy each session without feeling rushed.

REGISTER NOW