Canada’s wine industry is navigating a rapidly evolving landscape shaped by shifting demographics, economic pressures, and global uncertainty. While challenges remain, new opportunities are emerging that could redefine the future of wine in this country. Wine Growers BC is pleased to welcome Bill Paugh, Head of Commercial Development with IWSR to unpack the findings from the Wine Landscapes Report 2025. We’ll explore:

• The rise of a new, high-spending and younger segment of regular wine drinkers.
• Growth in no/low-alcohol wine and what it means for wineries.
• Expanding retail opportunities in Ontario, Canada’s most populated province.
• The increasing popularity of sparkling wines, including flavoured styles.
• Key threats facing the industry, from US tariffs and shifting consumer health behaviours to the impacts of climate change.

This session is designed for winery owners, marketers, trade, and anyone invested in understanding where Canadian wine is headed. Gain valuable insights to help you adapt, innovate, and stay competitive in a changing market.

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Note: While access to the webinar is open to all, access to the webinar recording and executive summary landscape report is exclusive to WGBC full member wineries.