Wines of British Columbia Launch Holiday Campaign with Sobeys Liquor Alberta
CONTEST-HOLIDAY Show us your best holiday wine and food experience to win a BC VQA wine experience! Details at WineBC.com #ExploreBCWine.jpg
For Immediate Release:
November 28, 2016
Suggested Tweet: Wine to win @WineBCdotcom launches #ExploreBCWine holiday campaign in Alberta Sobeys Liquor & Safeway Wine & Spirits stores! winebc.com/explorebcvqawine
BRITISH COLUMBIA – The British Columbia Wine Institute (BCWI) launches its Explore BC VQA Wine campaign in Sobeys Liquor & Safeway Wine & Spirits stores, encouraging wine consumers to experience BC’s diverse wine regions, support Wines of British Columbia this holiday season, and enter to win a BC VQA Wine tour experience.
Sobeys Liquor & Safeway Wine & Spirits stores across the province are raising the BC flag by featuring BC VQA – 100 per cent BC wine and displays in their stores.
“We are excited to be launching this holiday campaign with Sobeys Liquor & Safeway Wine & Spirits stores, to promote the depth of variety and authentic quality of BC VQA Wine and the unique wine regions that can be enjoyed year-round,” explains Kim Barnes, BC Wine Institute Marketing Director. “Through this campaign, we are reaching Alberta wine consumers to inspire them to support their neighbouring grapegrowers and winemakers, and drive the message that when you choose a BC VQA Wine, you are enjoying a product that is 100 per cent grown and made in British Columbia.”
“At Sobeys Liquor & Safeway Wine & Spirits Alberta, we are very passionate about BC VQA Wines and celebrate the tremendous quality and value that these wines represent. We share this passion with our customers through education and advertising that promote a true sense of discovery for new wine drinkers,” notes Pierre E. Corriveau, Category Manager of Sobeys/Safeway Liquor.
In addition to the displays in Sobeys Liquor & Safeway Wine & Spirits stores, the BCWI is running its Explore BC VQA Wine and Win contest on Instagram and Twitter with a chance to win an #ExploreBCWine getaway to BC Wine Country. This holiday prize package includes flights, accommodation and winery experiences for two to discover winter in BC Wine Country over three days and two nights.
From now through January 8, 2017, people can enter for a chance to win the #ExploreBCWine winter tour experience package by sharing an image of their favourite BC wine experience or newly discovered BC VQA Wine on Twitter or Instagram using the hashtag #ExploreBCWine.
Harvest time is wrapping up for what many claim is BC’s best vintage ever, and more wineries are staying open this holiday season. “For those who are passionate about BC wine, winter can be one of the best times to visit wine country,” says Barnes. “The busy tasting rooms have given way to quiet spaces where in-depth tastings can take place and visitors have the opportunity to spend more time getting to know the wines, the winery and the people behind the wine.”
For more information on the Explore BC VQA Wine campaign and contest detailsvisit WineBC.com.
BC VQA – it’s closer than you think.
About British Columbia Wine Institute
Since 1990, the BCWI has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing exceptional wine tourism experiences. The BCWI markets the wine and regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of industry that contributes $2 billion in provincial economic growth annually.
The BCWI represents all wineries in British Columbia to grow the premium market share for the Wines of British Columbia, while driving awareness of our world-class wines and tourism product – currently drawing 800,000 visitors with $476 million in tourism and tourism employment related economic impact every year.For more information about BC Wine Institute’s programs and services, please visit: WineBC.com
For details on BC VQA and the Wines of British Columbia, go to WineBC.com(consumer) or WineBC.org (media), like the Wines of British Columbia Facebook page and follow @WineBCdotcom on Twitter.
