Wines of British Columbia Expands US Reach with Whole Foods Market Partnership in the Pacific Northwest
For Immmediate Release:
October 1, 2014
SEATTLE, WASH – Starting October 1, Wines of British Columbia has increasing availability to US wine consumers.
Eight hand-selected BC VQA wines are now available for purchase at 15 Whole Foods Market stores across Washington and Oregon.
“This partnership is part of the BC Wine Institute’s strategic plan to increase our exports to key markets, of which the West Coast USA is a primary focus,” said Miles Prodan, President and CEO of the British Columbia Wine Institute.”Whole Foods Market is a natural partner for us, as it is committed to selling premium-quality products that are sourced and produced locally, which is tantamount to the mandate of the Wines of British Columbia.”
“Whole Foods Market has a long-standing commitment to bringing our customers high-quality wines,” said Erez Klein, Whole Foods Market Wine Buyer of the Pacific Northwest region. “This partnership with Wines of British Columbiaprovides another way for us to satisfy and delight our very passionate wine shoppers. We hope our customers try something unexpected and fall in love the way we have.”
This new wine program offers a mix of red and white wines curated by Klein.
- St Hubertus Estate Winery – 2013 Pinot Blanc
- Quails’ Gate Winery – 2012 Pinot Noir
- Tinhorn Creek Vineyards – 2013 Pinot Gris
- Tantalus Vineyards – 2013 Riesling
- Nk’Mip Cellars – 2012 Merlot
- Meyer Family Vineyards – 2012 Chardonnay
- Burrowing Owl Estate Winery – 2011 Cabernet Franc
- Black Hills Estate Winery – 2012 Nota Bene
The launch of the program also includes a contest for Washington and Oregon residents to win a trip to BC wine country (winebc.com/contest). Select Washington stores will be hosting free in-store tastings featuring the eight wines (see tasting schedule), which will also help to promote the new program and enhance sales in the stores.
This release expands on the WineBCUSA.com program that was launched last year and allows direct-to-consumer shipments of BC VQA wine via a distributor in the US. Participation in that program also continues to grow. In addition to many of the same wineries that are participating in the Whole Foods Market program, WineBCUSA.com, also features wine listings from Laughing Stock Vineyards, Painted Rock Estate Winery, Church & State Wines and Vista D’oro Farms & Winery.
The BC Wine Institute’s strategic focus on the US market is not limited to exports. Working closely with Destination BC, growing wine tourism has also been a key focus for the BC Wine Institute.
“Growing tourism to BC wine country from the US market is an excellent economic generator for wineries,” says Prodan. “Now with more BC VQA wines available for purchase in their home market, American travellers will be able to return home and continue to purchase their favourite BC wines in their local area. It’s a win-win.”
To learn more about Wines of British Columbia, visit: winebc.com. For more information on Whole Foods Market, please visit: wholefoodsmarket.com.
