Insight Conference & Recognition Awards

Wine Growers British Columbia is pleased to announce that the annual BC Wine Industry Insight Conference will be held in Penticton, BC, on Tuesday, March 31, 2026. Guided by the theme Insights to Inspire, the event brings together timely data, practical perspectives, and expert insight on BC winery operations, marketing, and technology.

This year’s program features an opening keynote from Stephen Bailey, Chief Marketing Officer at BC’s legendary Fluevog Shoes, alongside panels and workshops exploring wine club engagement, consumer behaviour, wine tourism, digital strategy, and the evolving tools shaping how BC wine is discovered, experienced, and sold.

Our full agenda will be announced March 3, 2026.

Learn more about the Insight Conference here, and the BC Industry Recognition Awards here.

Thank you to our sponsors: