Save-On-Foods Town Hall Session

Following the WGBC Board’s conclusion to allow restricted sales of non-BC wine through the SOF-operated wine stores, there have been a number of questions regarding the decision and future of the channel.

As reported earlier, the decision was the result of consultation & negotiations with SOF and the declining viability of the high-value channel, generating over $20 million in wholesale sales for members annually.

As a result, and in an effort for openness and transparency, WGBC is hosting a Town Hall with Steve Moriarty, Director of Wine, Pattison Food Group (PFG), so members can learn firsthand the retail challenges happening in the marketplace, the rationale behind PFG’s request for limited non-BC wine, their continued commitment to 100% BC and plans and timing going forward.  Steve will also outline what the layout of these spaces will look like as they change them from store-to-store.

Registration is not required, however, if you are unable to attend and would like to share any ideas in advance of the sessions, please feel free to contact Lindsay Kelm (lkelm@winebc.com) or Miles Prodan ( mprodan@winebc.com). We do have a virtual option linked below; however, if you are local to the Okanagan, we recommend you attend in person.

You do not need to be a WGBC member to attend, however, we would like to keep this discussion to those in the grape/wine industry only at this time.

Thursday, April 25, 2024

1:00 PM to 3:00 PM

Penticton Trade & Convention Centre, Meeting Rooms 1 & 2

CLICK HERE FOR THE ZOOM DETAILS