Following a partnership with Wine Growers British Columbia to contribute to the agenda the annual BC Wine Industry Insight Conference, register now for a special WISE workshop in the Okanagan! This half-day workshop will focus on helping tasting room leads and managers use best practices and standards as a blueprint to train their own teams in preparation for hiring and raising the bar with the frontline team. The workshop will provide resources for training team members to help set wineries up for success.

This workshop will cover topics such as – but not limited to –

• Leveraging your brand

• Understanding buyer psychology and types

• Building rapport and emotional connections

• Identifying buying signals

• Emphasizing sales priorities as an extension of great hospitality:

• • Codifying sales successes

• • Integrating wine club benefits into guest experiences

• • Mastering the art of asking for orders and contact information.

• Ways to empower staff to deal with difficult situations (limited inventory, negative press, etc.)

Cost: $50 CDN*

* Special pricing as part of our contribution to the BC Wine Industry Insight Conference

Venue – Liquidity Wines, Okanagan Falls

Date: March 13, 2025

Time: 9am – 1pm

Register Now