Wine Growers British Columbia is excited to invite you to a special full member-exclusive virtual meeting on October 7 at 10:00 AM for the launch of our BC Wine Consumer Segmentation Toolkit.

This tool transforms the extensive BC wine consumer research into a practical, actionable resource. By applying these insights, wineries can:

• Understand audience breakdowns and what their customers truly value

• Tailor messaging and services to better connect with visitors and online followers

• Drive measurable results through increased basket size, e-commerce growth, wine club memberships, and long-term brand advocacy

The toolkit includes three activation pathways to help you segment your own customer base into the BC Wine consumer personas.

During the session, we will:

• Refresh key findings from the proprietary BC Wine Consumer research

• Present the activation toolkit and walk through the three activation approaches

• Share marketing tactics that resonate with each consumer segment, including how Wines of BC leverages these insights

This session is your opportunity to learn how to put consumer research into practice, bringing sharper focus to your marketing, customer experience, and long-term brand growth.

Note: access to the research, toolkit, and attendance for this meeting are exclusive to WGBC full member wineries.

REGISTER NOW

Contact Kelly Josephson if you have any questions.