The Wines of British Columbia take centre stage with BC Liquor Stores Best of BC release
October 28, 2011 (Kelowna, BC) – The BC Liquor Distribution Branch (BCLDB) brings the Best of British Columbia to wine lovers across the province starting Saturday, October 29.
An annual event, the Best of BC features a top selection of premium BC VQA wines at 21 Signature and select BC Liquor Stores throughout the province. Customers will be able to choose from 28 award-winning BC VQA wines from 14 of BC’s finest wineries; Burrowing Owl Vineyards, CedarCreek Estate Winery, Hester Creek Estate Winery, Inniskillin Okanagan Vineyards, Jackson-Triggs Okanagan Estate, Mission Hill Family Estate Winery, Moon Curser Vineyards, Nk’Mip Cellars, Osoyoos Larose, Painted Rock Estate Winery, Poplar Grove Winery, Sandhill, Stag’s Hollow Winery & Vineyard and Tantalus Vineyards.
“We are happy to have such wonderful support from the BCLDB for the BC wine industry,” says BC Wine Institute Executive Director Miles Prodan. “The Best of BC release gives consumers across the province the chance to discover some rare BC VQA wines and taste the exceptional quality of the Wines of British Columbia.”
BC VQA wines are the top premium wine category in British Columbia with 19.57% of the market share. The BCLDB is vital to the success of the Wines of British Columbia, accounting for 25% of all BC VQA wine sales in the province.
To assist customers in their product selections, a Best of BC booklet is available on the LDB’s website and in Signature BC Liquor Stores, featuring tasting notes and a vintage chart, as well vintage charts from 2008 and 2009.
Best of BC wines are available in 21 Signature and select BC Liquor Stores throughout the province. Participating store locations outside Vancouver and Victoria include: Abbotsford, Westwood Centre (Port Coquitlam), Highgate Village (Burnaby), Brighouse (Richmond), Nordel Crossing (Surrey), Columbia Place (Kamloops), Penticton Plaza (Penticton), Orchard Park (Kelowna) and Pine Centre (Prince George). For a complete list of participating locations, visit: www.bcliquorstores.com.
To view the media release from the BC Liquor Distribution Branch, click here.
For further information:
Lindsay Kelm
Communications Manager
lkelm@winebc.com
tel. 250-762-9744 ext. 103
cell. 250-317-8688
British Columbia Wine Institute
Suite 107 – 1726 Dolphin Avenue
Kelowna, B.C. V1Y 9R9
www.winebc.org
twitter.com/winebcdotcom
phone. 250-762-9744
toll free. 1-800-661-2294
fax. 250-762-9788
About the BC Wine Institute (BCWI)
Since 1990, the BCWI has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing quality wine tourism experiences.
Representing 119 member wineries throughout the province, the BCWI supports and markets the Wines of British Columbia (BC VQA), which gives consumers assurance they are buying a wine that is 100% from BC. The BCWI also markets the Wine Regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of its members.
About BC VQA
BC VQA = 100% BC Wine. BC VQA is an appellation of origin system that guarantees authenticity of origin and stipulates minimum quality standards for BC wines. Please visit winebc.com to learn more.
