On April 2, 2025, Wine Growers British Columbia announced the appointment of Jeff Guignard as CEO.
Officially stepping into the role on April 28, 2025, Guignard is committed to member engagement and collaboration. As part of his first week as CEO, Jeff will be hosting a series of meet-and-greet sessions with proprietors/primary representatives of full member wineries. This is the first step in his broader commitment to visit all wine regions across BC through future Townhalls to meet with members in the months ahead. Due to venue capacity, we kindly request that only one representative from each member winery attend these initial meet-and-greet sessions. Register now to be part of the conversation.
