Swirl Around BC Wine Expo

The Swirl Around BC Wine Expo is Wine Growers BC’s premier annual event celebrating the excellence and diversity of British Columbia wine. Held each fall in Vancouver, this exclusive full-member benefit brings together up to 500 key trade and media professionals — including influential buyers, sommeliers, educators, and journalists — for a day of immersive tasting and education. If you would like more detail about the event, please email us at Info@WineBC.com.

2025 HIGHLIGHTS

Event Satisfaction

Attendee Profile

Primary Objectives

Attendee Feedback

“This is an excellent event, and a way for us to meet new-to-us wineries and winery owners/winemakers, as well as taste new releases. It paves the way for our future visits to BC wine country and provides us with extensive content to promote BC wine in Canada and the US.”

Attendee

“Consistently useful to taste new BC wine offerings, learn about new and new to me wineries and network with other wine professionals”

Attendee

“Swirl was a great way to make connections, see familiar faces, and experience what the wineries have done to be innovative over the past few years. The event builds excitement, and educates well.”

Attendee

“I love Swirl! We are an all BC wine list so this event is so important for us for finding new wines and networking!”

Attendee