WORKING FOR YOU
Through collaborative advocacy, the WGBC represents the BC wine industry’s interests to government. We work with other industry stakeholders to establish direction on regulatory policy and other issues. We give government and specific ministries the information they need to formulate regulatory policies that create a healthy business climate for our members.
While the industry as a whole benefits from WGBC advocacy efforts, our focus is 100% BC VQA wine, and the issues voiced by our member wineries. Membership with Wine Growers British Columbia is a valued platform for many wineries to contribute to the evolution of our industry.
Our advocacy work is led by our President and CEO.
WGBC Advocacy Objectives
- Support of the Wine BC 2030 Long-Term Strategic Plan through the alignment of public policy with industry to ensure the ongoing quality and profitability of BC wine
- Increase direct and indirect employment in the sector by 4,600 jobs from the current 8,300 to 12,900
- Increase by $165 million revenue to Government through direct taxes paid through business income, payroll, property taxes and fees.
How do we do that?
- Expand market share and margins for BC wines
- Lower input costs
- Re-focus/consolidate and make better use of existing Government Programs
- Improve synergies with the BC LDB and private retailers
- Recognize the imperative of climate change and UNDRIP
Advocacy Strategic Objectives
Review advocacy objectives via the WGBC Fiscal Year Operational Plans
Industry Communications
Read the latest industry communications which often pertain to WGBC advocacy on behalf of the BC wine industry
SOCIAL RESPONSIBILITY
Members of the WGBC are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.
To explore more and access resources visit resources.therightamount.ca
To explore more and access resources visit resources.therightamount.ca
