Introducing the newly revamped Swirl Around BC Wine Expo! We are excited to launch this new day-long celebration of BC wine, including the latest releases and in-depth discussions with the diverse and talented producers who crafted them from grape to glass. This year, we have worked with the talented team at This is Wine School to develop 4 seminars that will complement the walkaround trade tastings that feature more than 45 BC wineries participating from 4 different BC wine regions.
Please select your preferred registration time below for the walkaround trade tasting (morning or afternoon) and preferred seminars. Note that seminar seating is extremely limited.
Swirl Around BC Wine Expo – Morning Walkaround Trade Tasting
Tuesday, September 24, 2024 | Pan Pacific Hotel, 11:00 AM to 1:00 PM
Swirl Around BC Wine Expo – Afternoon Walkaround Trade Tasting
Tuesday, September 24, 2024 | Pan Pacific Hotel, 2:00 PM to 4:30 PM
Click here for a list of participating wineries.
Swirl Around BC Wine Expo – Wines of BC Seminars
How to Wine Friends and Influence People
10:00 AM to 11:30 AM
What does ‘brand identity’ mean and why do certain wineries speak to certain consumers? Join MBA candidate Lisa Haley, along with sales and marketing experts from a diverse group of BC wineries, for a round-table discussion on what resonates with your consumers and why certain wines just sell themselves. Come armed with discussion points and questions- this session will be heavy on audience participation.
Panelists:
Phantom Creek Estate Winery – Kari Lakomski
Noble Ridge Vineyard and Winery – Preston Radford
Mythology Vineyard – Mark Simpson
Maverick Estate Winery – Jan Nelson
Garnet Valley Ranch – Christine Coletta
Painted Rock Estate Winery – Lauren Skinner
Therapy Vineyards – Bradley Cooper
Lakeboat Winery – Mireille Sauve
