BC Wine Industry Emergency Preparedness

Supporting the BC wine industry with clear public messaging

We’re Here to Help You Respond with Confidence

Wine Growers British Columbia acts as a representative, partner, and advisor to winery businesses when emergencies or crises arise that may impact your operations, your visitors, or the reputation of BC wine.

By providing accurate, coordinated messaging and acting as a liaison between the wine industry, media, and government, we aim to reduce confusion, protect your business, and minimize the economic impact of crisis events.

How We Support the Industry

Crisis Communication Protocols
Initiated when an emergency or issue could negatively impact the BC wine industry.
Holding Statements & Key Messages
Shared to guide wineries in media and consumer interactions.
Facts & Figures
Up-to-date and verified reference points for public-facing communications.

Media Monitoring
Tracking coverage and public sentiment to guide response.
Trained Spokespersons
WGBC can speak on behalf of the industry or prepare you for interviews.
Consumer Marketing
Wines of BC will continue to promote BC wine country, adapting to support unimpacted regions and share up to date information.

April is BC Wine Month Media Drop Postcard

Stay Informed, Stay Prepared

During times of stress and uncertainty, it’s important to:

• Rely only on official sources for emergency updates.
• Prepare your team with aligned messaging and safety plans.
• Plan your communications using our issue briefs and social graphics.

You’ll find all current, active messaging and resources below.

Current Issues & Messaging

If there is an event currently affecting the BC wine industry, you’ll find the relevant information and messaging in the listed Issue Brief. We encourage all wineries and partners to align their messaging (including visuals) to ensure consistency and clarity.

Impacts of Wildfire

Download Issue Brief >

Key Messages & Social Media Captions >

Date Updated: July 31, 2025

Vintage Relief and Support

Navigating an issue not listed above? We likely have facts, figures, and messaging prepared. Do not hesitate to reach out.

Contact WGBC Communications

Follow WGBC on social platforms for the most up-to-date guidance: LinkedIn – X (formerly Twitter) – Facebook – Instagram