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Media Releases

MEDIA RELEASES HOME ARCHIVES

PLAN YOUR NEXT GETAWAY IN BC WINE COUNTRY

March 11, 2026 / by: Wines of British Columbia
Wines of British Columbia Invites Travellers to Start Planning at WineBC.com

If you’re dreaming about your next escape, one of the most beautiful wine regions in the world is right on your doorstep.

British Columbia wine country offers vineyard views, lake breezes, mountain backdrops, and unforgettable wine and food experiences. As travellers begin planning spring and summer getaways, Wines of British Columbia is encouraging Canadians to start with BC wine country and to make trip planning easy using the Winery Finder at WineBC.com.

“People are often surprised by just how diverse and world-class BC wine country is,” said Jeff Guignard, CEO of Wine Growers BC. “From boutique family-run wineries to stunning estate properties, visitors can build a trip that reflects exactly what they love about travel, food, and wine.”

Start with the Winery Finder

Planning a wine country trip is no longer about picking a single destination and hoping for the best. The Winery Finder at WineBC.com allows visitors to filter wineries by:

  • Region
  • Wine style
  • Experiences offered
  • Atmosphere and setting

Whether you’re searching for Pinot Noir with vineyard views, family-friendly wineries with outdoor space, or lakefront patios perfect for long lunches, the tool helps travellers tailor their trip in minutes.

More Than a Tasting Room

Everyone’s idea of the perfect wine country trip is different.  Visitors can expect:

  • Incredible wine
  • Live music in the vineyard
  • Outdoor yoga with mountain views
  • Bike rides through the vines
  • Winemaker-led vineyard tours
  • Artisan markets and wine runs
  • Curated wine and food pairing experiences

These are the moments that turn a visit into a memory: meeting the winemaker, hearing the story behind the bottle, or watching the sun set over the vines with a glass in hand.

With nine wine regions across the province, BC wine country offers something for couples, groups of friends, and multi-generational travellers alike. From the Okanagan Valley to Vancouver Island and beyond, each region brings its own personality, landscape, and flavour.

Plan Your Trip

Travellers ready to turn inspiration into action can explore scenic wine routes, browse curated itineraries, discover hidden gems, and even find winery guesthouse stays at WineBC.com.

Wander scenic backroads. Savour unforgettable BC wine experiences. Plan your visit today at WineBC.com.

Media images available >

Find Yourself Here is supported by the Government of Canada through Pacific Economic Development Canada.

BCWI Media Releases


« ALBERTA WINE TAX DRIVES UP PRICES FOR CONSUMERS AND BUSINESSES, UNDERMINES INTERPROVINCIAL TRADE
BC GOVERNMENT PROCLAIMS APRIL AS BC WINE MONTH – TIME TO SIP, EXPLORE & DISCOVER LOCAL »

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Members of the WGBC are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.

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