Online Workshop: Tangible Tips to Elevate your Brand

Storytelling has become one of the most powerful tools in hospitality and tourism marketing, but what actually makes a brand memorable and how do you stand out from the crowd? 

Join our online workshop with Chris Shauf, Director of Marketing & Communications for Tourism Kelowna and Shelley McArthur, BC Restaurant Hall of Fame inductee and Founder & President of award-winning hospitality communications firm, SMC Communications, for a dynamic and interactive workshop designed to help Kelowna’s hospitality, culinary, tourism, and agri-tourism businesses sharpen their voice, strengthen their brand story, and stand out in a meaningful way.

What you will learn: 

1. Practical storytelling strategies for hospitality and tourism brands that create emotional connection and brand loyalt
2. How to differentiate your business in a crowded market
3. Ways to incorporate the UNESCO designation into your marketing and guest experience
4. Seasonal storytelling opportunities to help drive visitation year-round
5. Authentic approaches to communicating sustainability, local sourcing, and sense of place
6. Real-world examples and actionable takeaways you can implement immediately

Attendees will leave with fresh inspiration, practical ideas, and new ways to elevate their brand story ahead of the busy tourism season and beyond.

Thursday, June 18, 2026
11 a.m. – 12:30 p.m.

Presentation with Q&A session to follow

REGISTER NOW