An IWSR briefing and BC winery panel discussion

What is changing about Canadian wine consumers—and what does it mean for BC wineries?

Join Bill Paugh of IWSR for an overview of the latest findings from Canada Wine Landscapes 2026, exploring the trends shaping how Regular Wine Drinkers are purchasing and consuming wine across Canada. A panel of BC winery representatives will then discuss translating these trends into practical insights for BC wineries, exploring what the data means for connecting with consumers, responding to changing preferences and identifying opportunities for growth.

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Moderator: Samantha Ford Collins
Panelists: Chris Turyk (Unsworth Vineyards), Kim Barnes (Wines of British Columbia).
additional panelists to be announced

Note: This webinar is exclusive to representatives of full member wineries with Wine Growers British Columbia. Unsure of your member status? Contact Kelly Josephson via KJosephson@WineBC.com.